pape studio nikki up2u: a dressing story
TRANSCRIPT
Pape StudioNikki UP2U: A Dressing Story
Nikki UP2U
• 2D Dressing Game• SLG=Simulation Game
A simulation game attempts to copy various activities from real life in the form of a game for various purposes such as training, analysis, or prediction.
Pape StudioGet Rid of Boredom
Nikki UP2U
Travelling
Storytelling
Nikki UP2U
Multiple Environment
Nikki UP2U
Colorful Contents
Nikki UP2U
Various Costumes
Statistic
Orange: Paid Top Charts
Blue: All Top Charts
• December,2013, Japan, Published Two Months Top3 on APP Paid Top Charts • June, 2014, China, Published Top1 in Mainland of China, Hong Kong, Macao and Taiwan
Pape StudioFrom Nothing to Something
Runhao Yao• Pape Studio CEO• Japan Waseda University• Japanese Market
0 to 1
Group Member
• 90s• 20/27 Female• Interest
1 to 27
Pape Studio Timeline• Aug, 2013, Pape Studio founded in Suzhou, China• Dec, 2013, Nikki on Japanese version published • Jan, 2014, Won Millions Dollars Foundation from IDG Ventures• Aug, 2014, Nikki Chinese Version Published
IDG Ventures is a global network of venture capital funds with approximately $3.6 billion under management and a portfolio of over 220 companies built over the last 15 years. The IDG Ventures network is comprised of five independent partnerships managing funds in North America and Asia.
Pape StudioTry Different Cooperation
Cooperation
• Agent, ios Cheetah Mobile & android Alibaba Play• Tencent• Aries Games for the English version• Ktplay community• “Game + Shopping”
Cheetah Mobile: The second largest Internet security
Tencent: The largest Intenet company in Asia
Alibaba: Founded by Chinese business magnate Jack Ma
“Game + Shopping”
• Parallel Garden of Reality
• The Goddess of the New Clothes
++
Future
• SNS Interaction• PVP• Relative Products
Special Skills
Special Skills• Concept
Special Skills• Concept• User
Special Skills• Concept• User• Content
Nikki UP2U
Chinese Culture
Special Skills• Concept• User• Content• Feedback
Special Skills• Concept-Game-Human Nature• User-Female/Male-Psychology• Content-Culture-Detail• Feedback-Group-Passion
Pape StudioYao’s words for startup
Yao’s words for Startups ► 2015,4.18, Yao shared his own experience in 2015 IDG
HOW(Advertising)
WHERE(Foundation)
WHO (Partner)
WHAT (Project)
GAME
He also mentioned he would not encourage everyone to have their startup, maybe one time you heard an interesting story from others and thought that was useful and you also hope to experience the pain and happy just like them. However, those are not good as the reason for you to do your startup, and you may don’t know how to do when you encounter difficulties. For him, he just felt if he didn’t do this, he would regret for his whole life, just as if making this game is his destiny. So whether what result comes out,he will not regret and complain anything. This is the best situation.
