pardot managing multiple business units in
TRANSCRIPT
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Managing Multiple Business Units in Pardot
Evelyn Boyle Success Specialist
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Forward-Looking Statement
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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Agenda
● Challenges
● Prospect management
● User management
● Assets organization
● Q&A
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Challenges
Challenges
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Common Challenges● Highly targeted marketing campaigns
● Content creation & management
● Prospect activity & evaluation
● Salesforce Engage template partitioning
● Reporting
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Challenges
Prospect Management
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Challenge | Prospect Management
● What are my prospects interested in?
● How are my prospects being segmented?
● How can I most accurately qualify prospects?
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Solution | Tagging
● Available for use in automation rules, segmentation rules, dynamic lists, Engagement Studio & B2B Marketing Analytics
● Applied manually, via completion actions or through an import
Strategy: Group Prospects with Like Attributes
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Solution | Scoring Categories
● Respects baseline model
● Available in automation rules, segmentation rules & dynamic list
● Custom object in Salesforce
Strategy: Score Prospects based on their interests and engagement
*Scoring categories are available at the Pro & Ultimate editions of Pardot
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Challenges
User Management
Sales
I.T
Marketing
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Solution | Custom User Roles
● Created under Admin tab ● Copy existing role & edit
● Control access by tab ○ Marketing○ Prospect○ Admin
● Further customization available if needed○ ex) All abilities in
email, no abilities in forms
Strategy: Refine the User Experience with Permissions
*Custom User Roles are available at the Ultimate edition of Pardot
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Solution | Folder Permissions
● Marketing > Folders
● Lock icon when folder selected
● Grant access to desired group(s)
● Translates to Salesforce Engage
Strategy: Define Access Level across Business Units / Teams
*Folder permissions are available at the Ultimate edition of Pardot
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Challenges
Asset Organization
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Solution | Naming ConventionStrategy: Maintain organized and easy to navigate system
● Promotes ease of use
● Maintains organization
● Streamlines reporting
● #Protip - document & share!
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Solution | Organizing FoldersStrategy: Build foundation for user access & scoring categories
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Solution | Asset taggingStrategy: Optimize assets for identification & reporting
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Solution | Native Pardot ReportsStrategy: Gain in-depth analytics on separate business units
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ChallengesQuestions?
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Work with Salesforce experts in interactive eventsSuccess Cloud Event Calendar
sfdc.co/apacevents
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Join Groups of Interest – * APAC Success Central *
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