Capabilities Statement 2012

PARIOFORMA LTD 55 Princes Gate Exhibition Road London SW7 2PN United Kingdom Tel: +44 (0) 20 7225 3538 www.parioforma.com

PARIOFORMA

PARIOFORMA

Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom

www.parioforma.com

Parioforma designs and delivers many different types of market research solution to help our customers achieve specific business development objectives…

All organizations exist in an ever changing landscape – creating challenges as well as new business opportunities

Robust strategy development can only result from sound business intelligence

Well-executed intelligence research has been proven to deliver hard business benefits

PARIOFORMA

At Parioforma we are able to help you understand and interpret your competitive environment…

Competitive benchmarking

Market share analysis

Tactical analysis

Competitive blind spots

Competitor segmentation

Cross competitor analysis

Pricing structure

Points of differentiation

Ongoing identification of new entrants

HOW TO KEEP

AHEAD?

DIRECT RIVALS

INDIRECT RIVALS

SUBSTITUTE PRODUCTS

SUBSTITUTE SERVICES

NEW ENTRANTS

NEW TECHNOLOGIES

EMPOWERED CUSTOMERS

EMPOWERED USERS

POWERFUL SUPPLIERS

POWERFUL DISTRIBUTORS

Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom

www.parioforma.com

PARIOFORMA

At Parioforma we apply market intelligence to help our clients…

Understand how their products/ brands are perceived by the marketplace in relation to this perceptual map

Define how their products/ brands should be perceived – ideal positioning

Build effective and robust communication strategies to ensure that their products/ brands are correctly perceived by their end-users

ECONOMY BRANDS

PREMIUM BRANDS

COWBOY BRANDS

BARGAIN BRANDS

QUALITY

PR

ICE

LOW

LOW

HIGH

HIG

H

Market Positioning Perceptual Map

Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom

www.parioforma.com

PARIOFORMA

Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom

www.parioforma.com

Parioforma designs and delivers “routes to market” solutions to assist our customers achieve specific market entry objectives…

New market entry

Partner Intelligence

• Partner identification, selection, evaluation and negotiation

Channel analysis & development

M&A activity

• Due diligence

• Valuations

Specific geographical experience and coverage includes:

Western Europe

Turkey & Middle East

Central & Eastern Europe

North & South America

Russia/ CIS

Far East & Japan

Market intelligence

Market entry

Channel development

Partner development

PARIOFORMA

Client Global Blue-Chip Technology Company

Issue To understand the needs, drivers and future opportunities for ultra-high barrier primary packaging materials for the European Pharma industry.

Solution

The team undertook an extensive “voice of the customer” research programme across Europe which resulted in the identification of opportunities for product/ service innovation. Parioforma through a series of interactive workshops and facilitation sessions with the client, developed a series of “sales tools” and an innovative marketing communications event on behalf the client.

Client UK-based Global Biotechnology Company

Issue New market entry. To build a Central and Eastern European business by utilizing 3rd party distributors to build a strategic distribution network and create a CEE marketing channel for forthcoming products.

Solution

The team leveraged its unique capability to undertake market intelligence and evaluation work in the CEE through its existing knowledge and network of associates across the region. A short-list of priority potential partner companies was prepared following detailed analysis of the universe of distribution companies in the region, as well as an evaluation of the regulatory and healthcare environments of the component countries.

Client Leading Japanese Medical Device Manufacturer & Domiciliary Care Provider

Issue To evaluate and understand the market for home respiratory care products and services in selected EU countries: UK, France & Germany.

Solution The RM team leveraged its unique capability to conduct a detailed field research programme in each of the countries in conjunction with an evaluation of the healthcare and reimbursement environments. Results were interpreted to formulate market entry strategies.

Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom

www.parioforma.com

PARIOFORMA

LONDON OFFICE ASSOCIATE OFFICES

Charles Rowlands Senior Partner 55 Prince’s Gate Exhibition Road London SW7 2PN United Kingdom Tel: +44 (0) 7803 907577 www.parioforma.com

USA Intrix Corp, Darien Connecticut

Eastern Europe

IMRP, Moscow

Brazil Intrix Corp, São Paulo

Japan TRN, Tokyo

Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom

www.parioforma.com

Parioforma is an independent business consultancy headquartered in London, UK.

Key benefits of working with Parioforma: Bespoke studies – tailored to client needs and

timelines.

Affordable research prices – makes your budgets go further.

High quality research – experienced science-based team, all with post-graduate science and/ or MBA qualifications and with 10-25+ years experience in Pharma/ Healthcare and High Technology industries.

Unique problem solving approach – the team is highly specialised, but diverse in experience and background, enabling analysis of problems from different perspectives.

Strategic Pointers – helps clients better understand the research and implications for their business.

Practical implementable solutions – not just “over-clever analysis.”

Visit our website for a full listing of all our services.

Please don't hesitate to contact us for an informal discussion – either by telephone on +44 (0) 207 225 3538 or by email at: charles.rowlands@parioforma.com