Ethical Transportation System

ParkueParking Location System

Identified Problem

• At Hofstra University, the commuter parking lots are filled in excess throughout several hours of each day.

There is not enough space for every one at peak hours of the day.

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

Observation

• Steven, a commuter student continuously struggles with finding a parking space.

Steven is always late for class.

• Sometimes it takes Steven upwards of 20 minutes just to find a spot.

• Steven is not alone.

Research, Branding, and Motion Design for Nudge Design Studio

Observation

• Hofstra University does not calculate the ratio of commuter students to the amount of parking spaces available.

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

Observation

• Students are only driving themselves to and from Hofstra University.

• This is an issue.

Research, Branding, and Motion Design for Nudge Design Studio

Design Tip

To encourage people to engage in a behavior where the positive outcome is delayed, introduce present benefits to make the desired outcome more appealing.

Research, Branding, and Motion Design for Nudge Design Studio

Desired Behavioral Outcome

• Influence car-pool campaign to consolidate space and fix the problem.

• Group students based on;

Similar starting locations

Similar Schedules

Research, Branding, and Motion Design for Nudge Design Studio

Desired Behavioral Outcome

• The program will;

Alternate drivers in a fashion that is fair.

After time, provide a reward for proof of carpooling.

Students will appreciate the movement and spread the word in order to see results.

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

Suggested Solution

• Create a mobile application that;

Utilizes an aerial drone which pinpoints where open parking spots are located.

Motivates students to work together with other peers to change the situation.

Research, Branding, and Motion Design for Nudge Design Studio

Naming and Logo Design ProcessResearch, Branding, and Motion Design for Nudge Design Studio

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

Commuter Survey

• Timestamp

• Offering Ride/ Need Ride

• Where are you carpooling from?

• Other area

• Closest major intersection of your point of origin

• Contact info

• Name

• Any additional information about your commute?

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Mobile app

In Progress…

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

Naming and Logo Design Process

• Influence in Italian: Macchina; AutoPozza

• Influence in Finnish: Joukkue

• Revise in German; Pendeln, Commute

• Autokue, Macchinakue

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

Naming and Logo Design Process

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

Naming and Logo Design Process

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

Naming and Logo Design Process

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

Sound Design

Motion Graphic

• Visual Gestalt. The Character of your visual landscape.

• Background out of focus. Natural Shapes, some motion

• Use final cut to fit the size/ slow it down, etc.

• Post on youtube, Embed in powerpoint.

• 20-30 seconds. Only 10 seconds needed.