partner advantage program - datalogic

partner advantage program shared trust shared experience shared success

Table of Contents (page 1)

Shared Trust, Shared Experience, Shared Success! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Membership Levels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Dedicated Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Advanced Marketing Tools and Web Portal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Privileged Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Membership Levels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Diamond Partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Membership Criteria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Membership Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Platinum Partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5



Gold Partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6



Silver Partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7



ISV Partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8



System Integrator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9



General Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Partner Portal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Marketing Funds Requests & Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Activities Qualifying for MDF Funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Loyalty League Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Contents (page 2)

111

Shared Trust, Shared Experience, Shared Success!

A successful Partnership has only one unit of measure; the growth of each Partner’s business.

Datalogic Partners are recognized for providing unique business value and points of strength to complement our technology offerings. Ensuring the success of these partners through consistent pricing, protected margins, channel - and strong commitment are keys to deliver value to our partners.

We feel that by providing our partners with an advantage, we create an environment that promotes growth and rewards commitment. Whether your business is project driven, solution based or service oriented, you can find in our Partner Advantage Program, the appropriate benefits to reward your loyalty and cooperation with us to drive the growth of your business.

Membership Levels

The logos below represent the different partner levels offered by Datalogic. Each level is described in detail on the following pages.

222

Our program will give you multiple advantages, such as:

Dedicated Resources• A Datalogic Executive to ensure the relationship exceeds your expectations• Marketing assistance, to enhance and assist with your marketing activities• Technical support assistance, for a profound understanding of our products and solutions

Advanced Marketing Tools and Web Portal• A partner specific web site will provide you with product & pricing information, support

services and marketing tools• Partner Program Logo & Certificate adds the power of a leading brand manufacturer to

your company image.• Training materials and programs accelerate your knowledge of Datalogic product lines• Custom programs provide early access to new products (New Product Advance Notifica-

tion)

Privileged Programs• Deal Registration• Demo Units Program allows you to purchase products at significantly reduced prices to

support your application development and testing.• Partner and Deal protected pricing• Marketing funds are available to support your Datalogic demand generation activities• Loyalty League Marketing Incentive Program

333

Membership Levels

444

Diamond Partner

Membership Criteria• Signed Channel Partner Agreement• Mandatory Yearly Business Plan & Quarterly Business Review• Minimum Sales Commitment• Annual Revenue threshold minimum 500K to 1M, regional threshold applies• Direct or Indirect Fulfillment Strategy • Commitment to sending end-user sales out reports • To qualify, the partner must provide value-added services and its internet/online/phone

sales may not exceed 10% of revenue

Membership Benefits

Collaboration with Datalogic• Executive Sponsorship • Rebate Program

2% on quarterly target achievement1% for monthly end-user reporting - paid out quarterly - conditional

• Demo Units Program• Access to Promotions• Deal Registration & Protection Programs• Loyalty League Marketing Incentive Program promotions• Datalogic Partner Events

Technical Support • Technical Support Assistance• Online Training and Education

Sales Tools• Datalogic Partner Portal• Partner Program Logo & Certificate• Price Book App• New Product Advance Notification

Extensive Co-Marketing Support• Marketing Assistance & Market Development Funds upon Datalogic acceptance

555

Platinum Partner

Membership Criteria• Signed Channel Partner Agreement• Mandatory Yearly Business Plan & Quarterly Business Review• Minimum Sales Commitment• Tier Level Retention• Annual Revenue threshold minimum150K to 300K, regional threshold applies• Direct or Indirect Fulfillment Strategy • Commitment to sending end-user sales out reports• To qualify, the partner must provide vlaue-added services and its internet/online / phone


Membership Benefits

Collaboration with Datalogic • Rebate Program

1.5% on quarterly target achievement1% on monthly end-user reporting - paid out quarterly - conditional

• Demo Units Program• Access to Promotions• Deal Registration & Protection Programs• Loyalty League Marketing Incentive Program promotions

Technical Support • Technical Support Assistance• Online Training and Education



666

Gold Partner

Membership Criteria• Signed Channel Partner Agreement• Online Registration• Mandatory Yearly Business Plan• Minimum Sales Commitment• Annual Revenue threshold minimum 50K to 100K, regional threshold applies• Direct or Indirect Fulfillment Strategy • Commitment to sending end-user sales out reports• To qualify, the partner must provide vlaue-added services and its internet/online / phone


Membership Benefits

Collaboration with Datalogic • Rebate Program

0.5% on quarterly target achievement1% on monthly end-user reporting - paid out quarterly - conditional

• Demo Units Program• Access to Promotions• Deal Registration & Protection Programs• Loyalty League Marketing Incentive Program promotions

Technical Support • Online Training and Education



777

Silver Partner

Membership Criteria• Online Registration• Indirect Fulfillment Strategy

Membership Benefits

Collaboration with Datalogic • Deal Registration• Loyalty League Marketing Incentive Program promotions

Technical Support • Online Training and Education

Sales Tools• Datalogic Partner Portal• Partner Program Logo & Certificate

888

ISV Partner

The purpose of our Independent Software Vendor package is to reward our software partners, stimulate business and collaborate to bring solutions to market.

Membership Criteria• Majority of company revenue is from software or software services• Datalogic devices certified operation on ISV software• Support Datalogic sales teams in presentation of ISV software solutions• Schedule training of ISV sales team on Datalogic products – Training and materials

provided by Datalogic• Provide technical support of ISV solutions directly to Datalogic customers• Promote Datalogic products through marketing campaigns, co-branded campaigns,

sales referrals and more• Complete jointly approved business plan to co-promote solutions to target markets• Provide “good faith’ sales forecasts of Datalogic products throughout the year• Provide reporting of Datalogic products you have influenced

Membership Benefits

Collaboration with Datalogic • Participation at the Datalogic Business Partner Meeting• Participation at the Datalogic Partner Advisory Counsel• Access to pre-released devices

Technical Support • Technical support and technical software development kit• Access to technical training

Extensive Co-Marketing Support • Joint event, press relations, and case study creation support• Market Development Funds • Demo units for certified software products (Limited to 5)• Seed units at new product launches

Sales Referral Payments • Quarterly payments provided only for projects registered and approved in advance

by Datalogic

999

System Integrator

The Datalogic Systems Integrator package was developed to reward Systems Integrators that set the gold standard for technology management and customer service.

Membership Criteria• Minimum 65% of sales from system integration• Market focused on enterprise solutions to major customers• Lead with Datalogic• Financial resources to support large Tier One projects• Dedicated business development contact to Datalogic• Established technical & sales training program• Feedback to Datalogic on customer needs• Technical internal resources to support technical, business process and integration• Sales & Technical experience with Datalogic products• Participation in periodic sales & technical training• No outsourcing of pre-sales or post-sales services• Annual business & marketing plan development

Membership Benefits

Collaboration with Datalogic• Superior discounts & Joint sales engagement• Deal protection through Price Exception management & Sales support• Business development & co-marketing support• Dedicated Datalogic executive manager contact

Technical Support• Technical Access to technical 1st line support, pre/post-sales• Access to technical documentation, sales/technical training & certification• Access to software development kits & to beta test units

Extensive Co-Marketing Support• Marketing, co-marketing activities• Sponsorship support at system integrator events• Inclusion in product development counsels

101010

General Information

Partner PortalDatalogic’s Partner Portal gives you access to all the information you need to grow your business and fulfill your customers’ needs.

It’s a main reference source where you can find:

• Product Information • Technical Information• Sales Information • Marketing Information

It provides access to a multitude of different file formats such as: presentations, brochures, competitive information, videos, images and much more.

Marketing Fund Requests & GuidelinesDatalogic is financially supporting your business with marketing funds to help you grow our mutual business. These marketing funds are available according to your channel membership status and Datalogic’s approved marketing plan.

By granting marketing funds to support our partners we seek to maximize the Return On Investment. Therefore, we have a few guidelines set forth for you to consider when preparing a marketing fund request.

The management of these funds is under Datalogic’s Group Channel Marketing Manager Senior Manager’s responsibility. All activities qualifying for MDF are planned and coordinated by the Regional Channel Marketing Manager, together with the partner.

Qualifying activities for MDF need to be approved by Datalogic’s Group Channel Marketing Senior Manager, prior to execution with the amount that will be funded after execution.

The MDF Request form must be filled out, sent for approval and signed by both parties – partner and Datalogic.

After execution of the activity, proof for the carried out activities must be sent to the Datalogic Marketing Team, together with the actual invoice of the activities and all the leads gathered.

111111

Activities must be Marketing activities and in line with Datalogic’s regional strategy, in terms of vertical market approaches, brand awareness activities and demand creation processes.

Activities qualifying for MDF• Direct Marketing Campaigns such as, mailings, telemarketing, costs for databases, web campaigns• Trade Shows -Only those shows in which Datalogic is not directly present - Commitment to lead sharing with Datalogic• Roadshows, Conferences and Events - Attendees list must be shared with Datalogic - Datalogic sales people allowed to be present• Advertisements - Online & print advertisements must always be included in a call to action - Results must be shared with Datalogic• Press Work, such as success stories and product news - Layout needs to be approved by Datalogic • Dedicated Sales Incentives only in the regions where the Loyalty League Marketing Incentive Program does not apply - With clear measurement goals

Note: Activities can only be accepted if they were agreed upon before execution. All activities must be discussed with the Datalogic Regional Channel Marketing supervisor together with the details of the activities such as: campaign content, timeline, details of the approach, graphic layout and funding amount.

Any other activities that are not listed can be qualified if both parties agree.

The following examples of activities that do not qualify for MDF:

• Personnel travel and accommodation costs• Costs for product repair and spare parts• Cost of demo units• Other product related costs• Tradeshows, Roadshows, Conferences and events where Datalogic has a direct presence

121212

Loyalty League Program

The Datalogic Loyalty League is a new marketing incentive program aimed at giving our resellers the opportunity to earn great prizes. It is the fastest way to earn points for fabulous gifts! Selling selected Datalogic products earns points that can be redeemed at our gift shop for fabulous items. You decide how to redeem your points; choose from consumer electronics, luxury goods and many more items. We work with a leading supplier of over 150 top brands in more than 25 product categories. Whatever you decide, your item will be delivered quickly.

Getting started is easy, register and start earning your points today!

www.datalogic-loyalty-league.com

© 2018 Datalogic S.p.A. and its group companies • All rights reserved. • Protected to the fullest extent under U.S. and international laws. • Copying or altering of this document is prohibited without express written consent from Datalogic S.p.A. • Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.

Partner Advantage Program 2018

partner advantage program - datalogic

Documents