partner webcast – setting up api strategy with oracle api platform cloud service

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Setting up a successful API program with Oracle API Platform Cloud

Service

[email protected]

API AND API MANAGEMENT

Copyright © 2017 Oracle and/or its affiliates. All rights reserved

o APIs are nothing new. What changed really?

o 1-Simplified access to service

o 2-Rise of 3rd platform - APIs clearly define interaction with the rest of the software world and are at the heart of effective mobile, cloud and web development

o 3-API economy – APIs as mediators of economic transactions (also internal)

Understanding APIs / API Management

API is request/response messenger to a service


o A good API management system provides a simple yet robust platform for :

– API Design - rapid API creation

– API Runtime - traffic management improves performance and user satisfaction

– API Security - Integrations to popular , APIs against critical threats, tracks policy violations and failed authentications

– API Deployment- streamlines API publication

– API Implementation - multiple mobile or IoT apps, improving implementation speed, consistency and security.

– API Analytics - performance analytics delivers up-to-the minute tracking of operational KPIs such as transactions, availability and latency

o Most growing segment of App Integration

Understanding APIs / API Management

DEMO : IMPLEMENT API, DEPLOY API, MANAGE POLICIES, API

ANALYTICS

MARKET AND DRIVERS


APIs Growth Drivers - Both, Humans And Devices

Cloud

• Consumer services on cloud

IoT

• Atomization in devices used in vehicle, smart home, smart cities


• Acquisitions

• Solutions pick-up features from each other, with some of persistent differences

• Swing points include solution cost, strategic vendor relationships, cloud platforms, integration platforms, governance

• Great opportunity for vendors to specialize

Selection factors :Market And Buying Trends

Features to prioritize :

Build a broad open web community with rich developer portals to engage API users Analytics

Support mobile app development with

REST APIs authentication, push notifications

Build a B2B community around mission-critical APIs

security federation, broader range of messaging

styles

Act as an API service provider that charges for API access API

pricing features

Is solution easy to utilize?

How scalable is solution?

How secure is the solution?

How flexible is the solution -how many deployment choices

What is the breadth of the solution? How comprehensive is it?


• For many organizations, mobile is a major initial driver of API strategy. API Management is not merging with mobile platforms

• APIs used as a peripheral argument to secure buy-in for digital initiatives

• More about developing competencies than enable digital/transformation initiatives involving APIs

• Small projects to start – rapid turn arounds

• Buying centers shift from IT

• Trends : “API-first” and “API-centric” are becoming the preferred architectures for all APIs

• Developers now understand APIs must be managed

• Many organizations will approach their API strategy from multiple angles

Market And Buying Trends

BENEFITS


• CDO - APIs used as an argument to secure buy-in for digital initiatives, innovate, speed- developing competencies on enable digital/transformation initiatives involving APIs

• CIO - Responsibility for dev to link to business capabilities, external development, for integration, for sharing responsibility bet development and operations teams, connection with business

• DPO - Stricter rules & policies, runtime monitoring across different environments

• CMO - Data agility, context aware applications, handling failures, reach

Benefits For C-Level


• 120 adopters compared to control group of non-adapters

• Biggest increase in a firms' market value (innovative bold leadership) and intangibles (networking of disconnected pockets of expertise, organizational process knowledge, IT training)

• Also, increased sales and operating income (adding new channel to traditional product), and decreased costs (low cost high margin position)

• 4 quarters after adoption highest pick, usually may see immediate increases in profitability

API Adoption And Financial Performance For CEO

Difference numbers are in billions USD


• Should data specific to existing customers be accessible through your app?

• What features of the mobile device might be useful in conjunction with your API?Internal developers (mobile)

• What data and transactions do you share with your current partners? Is partner on-boarding a long, difficult process? Partners

• What apps might others write that could use your data and transactions?

• Would you want to be listed as an option on an app that compares you with your competitors? What data would the app need

Public

• How do your systems interact with social media? Can you spot trends in social media and raise alerts or act on time? Can you gain insights about your brand and your competition through social media? Can you use real-time analytics?

Social

• Does your company handle devices such as sensors or meters? What scenarios can apply to the device -enabling interaction between the device and enterprise systems?Devices

• What data do you collect about your clients?.

• Can your data identify market segments that would be of interest to an unrelated industry? For example, can it identify high wealth individuals (who opt in) who might be in the market for luxury automobiles, vacations, etc.?

Data and analytics

BusDev Use Cases For CMO And CEO

RE-DEFINING THE SCOPEELABORATING ON WHERE

API MANAGEMENT CAN HELP


APIs for mobility, IoT, and developer

productivity

Systems connectivity

APIs for B2B and business development

APIs for omni-channel

APIs for monetization

API Use Cases

APIs for integrating omni-channel

API management to accelerate mobile app

development

APIs for securing omni-channel

Accelerate application development

APIs for tracking omni-channel

Extension of SOA behind firewall

Micro-services orchestration and

management

iPaaS/cloud integration + API management

Monetize data and analytics

Public Social media

Devices

B2B

Monetize service/process

Open Banking/PSD2Service subscription, Account information,

Payment transfer


APIs for mobility, IoT, and developer productivity

Systems connectivity

APIs for B2B and business development

APIs for omni-channel

APIs for monetization

5 Groups Of Use Cases


3Differentiation

2Strategic

1Tactical

API MANAGEMENT MATURITY

TIME

Market Edge

Survival

Business value

APIs for revenue generation

• B2B via APIs• Multi-org integration

• Multi-device APIs for employee productivity:

• Q2C, P2P, R2R, H2R, etc

• Cloud / On-premise connectivity APIs:• ERP, CRM, HCM, PPM, Legacy, etc

APIs formonetization

APIs for B2B

APIs for enterprise mobility & productivity

APIs for systems connectivity

Use Cases And Value Chain

• B2C APIs for:• Web, mobile app, social, direct, etcAPIs for omni-channel

APISFOR

NEW BUSINESS MODELS & PARTNERSHIPS


‘bank app’ on mobile device correlated with APIs

Camera to monitor check deposit and relate it to the bank’s APIs

GPS services to communicate with bank APIs to find the nearest bank branch or ATM

NFC with security mechanisms received from bank APIs to identify the customer and process pending transactions at ATM

accessing APIs to receive basic and custom information from the bank

Account type and details

Loan rates

CD rates

Mortgage rates

Financial tools

Routing numbers

Credit card offers

Financial advice

Account balances

Transfer funds

E-statements

Credit card payments

Bank basic use cases of APIs:

APIs In Banking Sector

Back end APIs

APIs to share of a customer’s

mortgage data and identity documents

with a home insurance provider

APIs to travel agencies, real

estate, universities

APIs to act on trends in social

media

Create new products and

services based on aggregated data assets that banks

have about customers

APIs provide the ability to target

specific bank customers by

partners

Partners to have opp via APIs to obtain reports,

cash flow analysis and real time information.

Partners to provide via APIs business services such as

accounts receivable and

accounts payable

Partners to offer via APIs branded

credit cards or gift cards, rewards

programs

completion of product

applications via APIs

direct debit mandates via APIs

creation of standing orders via

APIs

‘Bank app’ on mobile device

correlated with APIs


45

API Management

Backend

Payments

Banking

TransactionServices

DDA

Consumer

Fintech

Mobile

Corporates

Developer

Analytics Layer Se

curi

ty

Ide

nti

tie

sId

enti

ty C

S

APIs In Banking Sector

Integration Layer

BANKING VERTICAL AND PSD2


o Adopted on 16.11.2015 , EU member states need to transpose till January 2018.

PSD2 mandates Payment account transactions

Balance data

PSD2 does not mandate Non-payment accounts

Customer demographics

Identity documentation

Direct debit mandates

What actually can be accessed :

o PSD2 is to provide safe and cheap payment services, to promote use of innovative online and mobile payments.

o Payment service user must have an overview of financial situation at any given moment of aggregated payment accounts held with all payment service providers.

Intro To PSD2 - Revised Directive On Payment Services


o PSD2 allows new types providers who want to get into the payment services game.

o PISPs will erode online debit card and online credit card transaction volume and card network can be fully disintermediated.

o Banks revenue streams are to be impacted by a loss of ‘customer ownership.

PSD2 And Treats For Banking Sector

Payment Initiation Service Provider (PISP)

• FinTech companies and large merchants, money remitters, retailers, phone companies

Account Information Service Provider (AISP)

• FinTech companies and non-traditional financial services companies

New business models:


o PSD2 presents significant opportunities to grow new revenue streams, capture customer ownership and progress toward an extended ecosystem centered on the ‘everyday bank’.

o The imperative for this is banks is to leverage API integration beyond PSD2 requirements.

o Alongside the threats, PSD2 will also create new opportunities that will vary depending on which primary strategic options they choose to pursue.

Fullfillminimum

requirements for

compliance with PSD2

Full facilitation

and monetization

of API economy

Strategic options for bank:

PSD2 mandates the opening of only certain bank APIs, and banks

have a choice over whether to extend their

API development beyond the minimum

requirements and enable a customer to retrieve additional data sets.

PSD2, APIs And Moment Of Strategic Decision For Banks

ORACLE API PLATFORM CS

FOR ENTERPRISE WIDE API STRATEGY


Cloud

Cloud

Cloud

Cloud or On-Premises

Apiary CS

API Platform CS

API Platform CS (Gateway)

Cloud or On-Premises

Flexible Architecture

o APIPCS has flexible architecture and operates all complex parts of API management in Oracle cloud.


o APIPCS is easy to use and not technically demanding solution.

o APIPCS has flexible architecture and operates all complex parts of API management in Oracle cloud.

Building APIs

Rapid API construction with run‐ready policies for controlling usage of APIs

Securing APIs - Assigning industry‐standard

securities to APIs with no coding. Integration with

existing enterprise identity systems

Deploying APIs to gateway for usage with one‐click. Gateways can

run in the Oracle Cloud or on‐premises

Publishing APIs -Documentation can be

auto‐generated while the API is being developed

Consuming APIs -Centralized location for

finding and learning about available APIs. Simple approach to register

applications.

Monitoring APIs - Instant visibility into operational metrics on usage and API business key performance

indicators.

APIPCS provides key features of API platform:

Easy To Use


• Oracle API Platform Cloud Service (APIP-CS), now including as well Oracle‘s Apiary, is changing the game for API lifecycle management, offering full coverage, reducing time to market and providing all necessary insights.

• The API lifecycle consists of several phases, each even with its own additional sub-steps. APIP-CS supports all of these phases.

API preparation

phase

API design phase

API development

phase

API delivery phase

API consumption

phase

API usage analysis phase

Phases of API lifecycle management:

Comprehensive API Management


• First define and deliver a business outcomes, and then design API against such outcomes is so called ‘API-first’ approach – invented to address amount of challenges coming from too many business transformation projects driven by APIs running in parallel.

• APIP-CS bring so called ‘fail fast’ approach to the whole API lifecycle – front-end developers, backend IT, DevOps teams and business owners.

Speeding up API building

workflow

• business stakeholders get to see an outcome much earlier in the process, and can step in to ask for changes before a lot of the deep coding happens.

Generating much more

collaboration• The backend developer works better with

the front-end designer.

As API documentation is automatically generated, than the client easily generates a stub implementing backend code.

Once the API has been implemented, the mock API is replaced with a pointer to the implementation itself.

This brings three obvious values :

• Measuring the API usage and listening to the feedback during every phase is key to have successful APIs.

Insights

Speeding Up Development - Generating Collaboration

DEMO : DESIGNING & DOCUMENTING APIS, APIARY

INTERACTIVE DOCUMENTATION, APIARY MOCK SERVER

GETTING STARTED


• Not enough just having APIs

• Clear understanding of API strategy : scope, focus and boundaries

• Avoid project based mentality

• Avoid ‘Build it and they will come’ approach

• Iterations defined by team of 4-5 members only

• Shift in measuring ROI and funding (portfolio)

• Focus on governance too early will cripple the effort (one chance to get it right)

• Avoid technology holy wars

APIs should have the clarity of a well-positioned product—a clear intention, a clean definition of the value, and perhaps more important, a clearly defined audience.

Audience

Is it a small set of known developers, a large set of unknown developers, or both

Size

What will drive the API charge…business model innovation or technical services?

Charge

Best Practice For Starting


o ‘building API platform model’ is responsibility of several key roles : Development teams, IT leadership, business leaders and API product owners. IT leadership to

identify most valuable

systems and prioritize

building APIs particularly for these systems.

Business leaders to be involved in

the productization

of APIs from the beginning. API product owners

to start exposing the most interesting functionalities to

partners

(The process of productizing with partners is hugely

educational for the bank)

Teams need to be reorganized, and a different funding model for such

projects needs to be established.

Development teams to expose

data and functionality through APIs

that have externalizable

and self-service potential from

the start.

Example of these steps:

Get Started, But Start Small


• Adopt an API-first, design APIs that are easy to consume for developers, Use mock API targets early in the API lifecycle

• Enforce a consistent set of security policies across all of your APIs

• Handle volumetric attacks

• Sync API lifecycle with your application development life-cycle

• Deploy APIs to the cloud based on workload

• Publish easy-to-use APIs with self-service capabilities

• Enable API developers to optimize API functionality, equip ops teams to monitor performance and availability

• Automate API operations by integrating API management into enterprise infrastructure

Best Practice Of Immediate API Management Usage


Programming new implementation

code from scratchCreate API Mokups

Using widely available API design tools for simple

CRUD operations over an existing system

Reworking pre-existing internal APIs

Composing existing lower-granularity SOA services

or micro-services

Embedding or combining external APIs (public or

partner)

Productive Approaches To API Design


YES

Speed of API building

Speed of on-boarding

Growth of traffic

Number of products sharing APIs

Number of active developers

Number of partners

NO

Direct revenue

Number of APIs

Number of developers

Cost reduction

Number of customers

What To Measure


Notable rolesAPI product

manager – team leader

API architect

The evangelistThe API

developer

Extended teams

Cross functional API product

manager

Team


Q&A

partner webcast – setting up api strategy with oracle api platform cloud service

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