partnerships and sponsorships · 2 days ago · old trafford hosting the ashes in 2019...
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PA R T N E R S H I P S A N D S P O N S O R S H I P S
THIS IS CRICKET.
We are more than a cricket club. With cricket at our heart, we are the home of cricket in the north west; a host of international and domestic tournaments; a 365-day-a-year conference and events business; an international music venue; and a recognised global brand, built on our outstanding history and heritage.
HOW CAN PARTNERING WITH US ACHIEVE YOUR BUSINESS OBJECTIVES?
BRAND AWARENESS
LANCASHIRE CRICKET CLUB
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Over £10 million total media value for partners in 2019
23.4 million TV audience in 2019
Highest selling Ashes Test venue in the country
High-profile international cricket played at Emirates Old Trafford
Most watched team in domestic cricket
Six million domestic cricket television viewers
1.5 million
live stream viewers projected in 2020
For more information please contact Ella Cummins [email protected]
Brand alignmentwith the heritage of Lancashire Cricket
Partnership assetsto support marketing campaigns
Host clientsin our premium suites at events
Cricket has overtaken rugbyin the nation’s sport preferences
100% of partnerssaid they benefited from Emirates
Old Trafford hosting the Ashes in 2019
DIFFERENTIATION
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LANCASHIRE CRICKET CLUB
For more information please contact Ella Cummins [email protected]
Host product launches at Emirates Old Trafford
Product promotionthrough social media and website
400,000 visitorsin 2019
Player appearancesUse of players to promote products
Award-winningfacilities
NEW PRODUCT LAUNCHES
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LANCASHIRE CRICKET CLUB
For more information please contact Ella Cummins [email protected]
Premium match day hospitality suites
72,000+ hospitality places delivered in 2019
545 eventsheld at Emirates Old Trafford in 2019
Awards Best non-matchday use of venue – Hotel concert
packages for Liam Gallagher concert, Sports Business
Awards 2019
Leading live event of the year – India vs Pakistan,
This is MCR Awards 2019
Leading sports venue of the year – This is
MCR Awards 2019
CLIENT ANDCUSTOMER EXPERIENCE
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LANCASHIRE CRICKET CLUB
For more information please contact Ella Cummins [email protected]
331 affiliated clubs across Lancashire
50,000 cricket playing households
Partner activationsand initiatives at the heart of the community
260,000+ online reach on these activations
CSR AND INVESTMENT IN SPORT
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LANCASHIRE CRICKET CLUB
For more information please contact Ella Cummins [email protected]
Collaborative social media campaigns
150,000 database of opted-in data
‘Premium’ and ‘high performance’ words most associated with England Cricket (2019)
414,000 social media followers
Association with Lancashire Cricket is rated the most valuable asset to partners
Reach into cricket – playing households
DATA AND BRAND ALIGNMENT
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LANCASHIRE CRICKET CLUB
For more information please contact Ella Cummins [email protected]
Staff rewards and experiences
Money-can’t-buy experiences
Tickets and hospitality
Exclusive signed merchandise
Hotel rooms
Concert tickets
INTERNALENGAGEMENT
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LANCASHIRE CRICKET CLUB
For more information please contact Ella Cummins [email protected]
20% of domestic cricket audience from the north west
Wide-ranging audience through – All formats of cricket
– Concerts
– Hotel
– Conference and events
Whoever your audience is they’re in our audience
More 16-34 viewers than average
CONNECTING WITHYOUR CORE AUDIENCE
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LANCASHIRE CRICKET CLUB
For more information please contact Ella Cummins [email protected]
Higher than averagenumber of female viewers
The team are always very accommodating and go the extra mile to help the partnership flourish. They do an outstanding job and are a credit to Lancashire Cricket and Emirates Old Trafford.Chris Timbs, Senior Manager - Brand Marketing Strategy, Hilton
The team as a whole have really brought our partnership to life from the CEO and the Board through to the partnerships and marketing teams and the match day hosts. Throughout this year my team and I have been made to feel extra special, they look after partners brilliantly.Victoria Braddock, Director of International Marketing, Marketing Manchester
In the four years we have been involved with Lancashire Cricket we have networked with the other partners and from this have been able to explore additional commercial opportunities. We have a fantastic relationship with Lancashire Cricket, right from the top down to an operational level and for us we want to delight our consumers and deliver against the objectives that Lancashire Cricket had in improving fan experience.Graeme Nicholson, Heineken
PARTNER TESTIMONIALS
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LANCASHIRE CRICKET CLUB
100% of partnersrated the partnership as excellent or good
How valuable is the partnership to your business?
TIER 1 £100k and aboveper annum
– One principal branding asset (such as shirt or stand)
– Player appearances
– All tier two assets
All tiers can include:
– Domestic and international tickets
– Hospitality at cricket matches
– Room usage and the opportunity to host events at Emirates Old Trafford
– Social media rights
– Advertising in the official Club magazine, Spin Magazine
– Emails to Lancashire Cricket database
– Brand exposure on domestic match days
– Official partner status
– Presence on website footer, all emails, logo placement on partner wall in Club reception
– Signed merchandise
– Press release to announce partnership
– Partnership team in place to ensure delivery of all partnership benefits
– Regular account reviews
TIER 2 £75 - £100kper annum
– Secondary branding assets (such as back of shirt, back of stand)
– Opportunity to communicate with 331 community cricket clubs across Lancashire
– Invitations to partner networking events, concerts and premium hospitality
– Hilton Garden Inn hotel rooms
– End of Season Awards invitations (Player of the Year Dinner)
– Money can’t buy experiences at Lancashire Cricket, with cricket playing experience and former player Q&A
– Access to players at Club Media Day
– All tier three assets
TIER 3 50 - £75kper annum
– Presence and potential for activation in the fan village at Emirates Old Trafford on domestic matchdays
– All tier four assets
TIER 4 £25 - £50kper annum
– Perimeter branding assets
– Priority window offered on all international cricket and concert tickets for events held at Emirates Old Trafford
PRICING – A TIERED APPROACH TO CREATE A BESPOKE PACKAGE
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LANCASHIRE CRICKET CLUB
For more information please contact Ella Cummins [email protected]
Match sponsorship Specsavers County Championship£2,000+VAT
Royal London Cup£3,000+VAT
Vitality Blast£5,000+VAT
Vitality Blast vs Yorkshire Vikings £10,000+VAT
Benefits include:– Tickets and hospitality
– Social media and web presence
– Be a part of the match toss and man of the match presentation
– Branding on the big screen and mid-tier LEDs
– Opportunity to activate
Player sponsorship Depending on player£1,000 - £3,000
Benefits include:– Company logo to feature on website, social media and in
T20 match programme
– Chosen player’s signed match-worn shirt
– Behind-the-scenes tour and opportunity to meet sponsored player
– Tickets and hospitality
MATCH AND PLAYER SPONSORSHIP
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LANCASHIRE CRICKET CLUB
R
O U R PA R T N E R S
WE LOVE IT.