patchwork planet mdh modedesign 1011 w2012

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Patchwork Planet Laura Gerte, Anja Eisen, Doris Mumhofer, Theresa Grünfelder

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Forum for the Future, Fashion Future, MDH Modedesign 1011 W2012

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Page 1: Patchwork Planet  MDH Modedesign 1011 W2012

Patchwork Planet Laura Gerte, Anja Eisen, Doris Mumhofer, Theresa Grünfelder

Page 2: Patchwork Planet  MDH Modedesign 1011 W2012

Patchwork Planet

Content

Politics and Environment

Science

The Brand

Collection

Page 3: Patchwork Planet  MDH Modedesign 1011 W2012

Politics and Environment

Page 4: Patchwork Planet  MDH Modedesign 1011 W2012

2025, the world has fragmented into religious and cultural ideals…

Page 5: Patchwork Planet  MDH Modedesign 1011 W2012

Our bloc is the ‘Christian bloc’, because of the same cultural and capitalistic

ideals ,the Jewish population of the world joined this bloc.

Page 6: Patchwork Planet  MDH Modedesign 1011 W2012

we will have to deal with a serious rising of temperatures in Europe

Page 7: Patchwork Planet  MDH Modedesign 1011 W2012

Depending on the bloc situation and the climate change…

´ Silk Kashmir Alpaka Cotton

Page 8: Patchwork Planet  MDH Modedesign 1011 W2012

…now we have a shortage of raw materials.

Page 9: Patchwork Planet  MDH Modedesign 1011 W2012

There can only a few fibers be completely grown and made to

textiles in Europe, especially in Germany

Hemp Flax ´ Leather Wool Cow Milk Fiber

Page 10: Patchwork Planet  MDH Modedesign 1011 W2012

The world is globalized , clothes has a long way to go. Then it causes a lot

of problems for the environment because of its treatments und the shipping.

Page 11: Patchwork Planet  MDH Modedesign 1011 W2012

new supply chains- everything located in one bloc, one country

and close together

mills

Page 12: Patchwork Planet  MDH Modedesign 1011 W2012

The designers reaction to it:

• Only fibers that can be grown in your bloc

• Fashions of other blocs are even banned in others

• the designs are mainly influenced by religious and

cultural ideals

• new supply chains- everything located in one bloc, one

country and close together

Page 13: Patchwork Planet  MDH Modedesign 1011 W2012

Science

Page 14: Patchwork Planet  MDH Modedesign 1011 W2012

New Innovation: the cow milk fiber

Page 15: Patchwork Planet  MDH Modedesign 1011 W2012

It is made out of pure milk…

Page 16: Patchwork Planet  MDH Modedesign 1011 W2012

… and has many fortunable characteristics

• Germany has many productive livestock

• thin fibers, even smaller than a human hair

• similar to cashmere and is glossy like silk

• No pesticides or chemistry is used

• anti aging effect & regulate the body temperature

• very resource friendly

• no waste products that pollute the environment - compostable

Page 17: Patchwork Planet  MDH Modedesign 1011 W2012

Self cleaning clothes…

Page 18: Patchwork Planet  MDH Modedesign 1011 W2012

…Titanium oxid…

• small particles are put on the fiber

• the structure of the fibers needs to

be changed by treating it with

amber salt

• Without that the titanium oxide

will not connect with the fiber

because it needs a point of contact

• The material is nontoxic and

colorless

• sunlight shines on the particles, it

decay organic substances. ->That

takes about 20 hours.

• very gentle for the clothes.

Page 19: Patchwork Planet  MDH Modedesign 1011 W2012

…silver nanoparticles…

• they don’t exactly clean the

clothes

• including into fabrics

• helps, to repel water and dirt

• method is inspired by the

lotus plant

Page 20: Patchwork Planet  MDH Modedesign 1011 W2012
Page 21: Patchwork Planet  MDH Modedesign 1011 W2012

… anti smell effect …

Page 22: Patchwork Planet  MDH Modedesign 1011 W2012

…substances are integrated into the fabrics, so they can’t receive

displeasing smells, caused by sweat or cigarette smoke…

• Sugar molecules, called Cyclodextrine • You can find it in socks, suits or in bed linen. It has also the ability to emit pleasant smells.

• A coating of silver and calcium phosphate • has an antibacterial effect. The Calcium attracts the bacteria and the silver crucifies them. It is

very useful in areas, where hygiene is important.

Page 23: Patchwork Planet  MDH Modedesign 1011 W2012

…medical Clothes…

Page 24: Patchwork Planet  MDH Modedesign 1011 W2012

• measuring elements are woven into the fabrics

• recognize blood pressure, heart rate, breathing, body

temperature or sweating

• the emergency coordination centre can suddenly send an

ambulance to the person

• above also fabrics with integrated airbags can absorb falls

• prevent cot death - Life threatening conditions can be realized

early

• pharmaceutical can be mixed with the fabric

Page 25: Patchwork Planet  MDH Modedesign 1011 W2012

Its influence on fashion industry

• the designers and fashion companies

have to work together with scientist-

Some scientists even take the role of the

designer

• like Dr. Manel Torres. So Scientist are not

anymore longer just the aides for

designers, they are now one of their

hardest concurrence

Page 26: Patchwork Planet  MDH Modedesign 1011 W2012

Our Brand

Page 27: Patchwork Planet  MDH Modedesign 1011 W2012

In future we can no longer assume that there will be an endless

supply of water

Page 28: Patchwork Planet  MDH Modedesign 1011 W2012

So how to save water every day based on

the laundry?

• We should wash our clothes when they are dirty, not just to

remove wrinkles and we have to load the launder full.

• “The Xeros washing machine”, cleans clothes using reusable

nylon polymer beads with an inherent polarity that attracts

stains

• “Air Wash” waterless washing machine which uses negative

ions, anti-bacterial deodorants and highly pressurized air to

clean clothes.

Page 29: Patchwork Planet  MDH Modedesign 1011 W2012

Air wash

Page 30: Patchwork Planet  MDH Modedesign 1011 W2012

we want to profit by this knowledge with

our brand • We produce without much water consumption & energy.

• buy our material from Europe, especially from Germany.

• Local alternatives to the cotton like flax and hemp.

• The cow milk fiber also, cows are the raw material for leather

• Besides we also design, produce and sell our stuff exclusively in Germany.

• Based on this fact we save the investments for the import and export.

• Our personnel are composed by a few well-trained qualified persons, who are paid

pretty well and of many cheaper assistants which consists of pensioners. Because of the

domestic production and the partially cheap workers we are able to keep our costs

relatively low.

• use of intelligent high tech clothes, like medical and anti smell clothes

• everyone is able to change the styles with one single garment. These special pieces are

a bit more expensive, but can be turned into 3 or even more pieces of clothing.

• we offer basic garments these can be easily combined with the key pieces, pieces from

past and future seasons.

Page 31: Patchwork Planet  MDH Modedesign 1011 W2012

How can the customers care for the clothes

under these conditions

• “Intelligent textiles” like self cleaning fabrics

• new technologies make our clothes more expensive

but the care is much cheaper

• the anti-smell effect

Page 32: Patchwork Planet  MDH Modedesign 1011 W2012
Page 33: Patchwork Planet  MDH Modedesign 1011 W2012
Page 34: Patchwork Planet  MDH Modedesign 1011 W2012

Who is our market?

• Because of the collapse of the international trade, our

consumers are only Germans

• Due to the fact that we are using high tech fibers we

are aimed to the older generation like people over 50

• Our brand has specified for women

Page 35: Patchwork Planet  MDH Modedesign 1011 W2012

Inspiration

Our collection is inspired by the cultural and religious ideals from our

bloc, especially Germany. While analyzing the German culture for the

newest inspiration of our upcoming spring collection, we came upon

the “Nibelungenlied” which is an old German national epic..

The scene when Siegfried bathes in the dragon´s blood inspired the

shapes, colors and functionality of the garments of our collection

‘Nibelung’

Page 36: Patchwork Planet  MDH Modedesign 1011 W2012

The collection “Nibelung”

• The Spring Collection consists of 6 Pieces.

• The colors red, green and brown are derived from the Dragon´s blood, the leave´s color and the earth / colored by eco friendly dry dying.

• The basswood leaf´s vessel which is like a treetop inspired us to the medical care.

• Anti-dirt molecules are interpreted as the invulnerable dragon blood.

• Materials like leather, which represent besides the injuring skin, hemp, linen and the milk fiber, are local and stand for high quality.

• The three key pieces of the collection can be divided, to get more than one garment out of each.

Page 37: Patchwork Planet  MDH Modedesign 1011 W2012

Tanktop „Brünhilde“

• Cow milk fiber

• Self cleaning fabric

• Anti smell effect

• Medical effect

• Dry dye

• Brünhilde comes in four different

sizes, and for different colors

Page 38: Patchwork Planet  MDH Modedesign 1011 W2012

Longsleeve „Kriemhild“

• Cow milk fiber

• Self cleaning fabric

• Anti smell effect

• Medical effect

• Dry dye

• Kriemhild comes in four

different sizes and four

different colors.

Page 39: Patchwork Planet  MDH Modedesign 1011 W2012

Leggins „Hagen“

• Cow milk fiber

• Self cleaning fabric

• Anti smell effect

• Medical effect

• Dry dye

• Thrombosis thights effect

• Hagen comes in four different

sizes, and for different colors

Page 40: Patchwork Planet  MDH Modedesign 1011 W2012

Trousers „Gunter“

• Double Face linen

• Can be turned over

• Leather waistband

• Can be splittet into Capris or

Shorts

• Dry dye

• Self cleaning fabric

Page 41: Patchwork Planet  MDH Modedesign 1011 W2012

Jumpsuit „Siegfried“

• Double face linen

• Can be turned over

• Can be splitted into Top and

Trousers

• Top can be tuned into waistcoat

• Basswood leave print on the back

• Dry dye

• Self cleaning fabric

Page 42: Patchwork Planet  MDH Modedesign 1011 W2012

Cat/Jacket „Fafnir“

• Leather and hemp

• Can be turned into a Jacket

• Can be turned into a long/short

waistcoat

• Lining with basswood leave print

• Removable callor

• Hook and loop fastener

Page 43: Patchwork Planet  MDH Modedesign 1011 W2012

Post purchase services

• Mobile phone app to have a quick look to our different possibilities to exchange particular pieces

• Our costumers decide what they want to change

• They choose the model out of our mobile catalogue

• This catalogue changes every season, besides these trend pieces we have standard models as well

• After they requested these they sent us their cloth and get it back after we have finished the exchange

Page 44: Patchwork Planet  MDH Modedesign 1011 W2012

Reuse and remanufacturing

• we take them back

• the key pieces, which can

be transformed to

different garments, are

sold again

• the basic pieces get

recycled by our company

Page 45: Patchwork Planet  MDH Modedesign 1011 W2012
Page 46: Patchwork Planet  MDH Modedesign 1011 W2012

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