path - people’s insights volume 1, issue 13
DESCRIPTION
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.TRANSCRIPT
crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 13
Path
Path
Source: http://path.com , http://www.youtube.com/watch?v=gfQ03VcOfuc
Path is a social networking app for mobile devices, downloaded from
App Store and Google Play. It is a 'smart journal' on which people share
their lives on the go with the 150 people closest to them.
Capturing experiences
Source: http://socialsteak.com/2011/12/17/why-you-should-be-using-path-2-review/ ,
http://itunes.apple.com/us/app/path/id403639508?mt=8
Path started off as a mere private photo-sharing service, but
expanded to include places, thoughts, music, sleep, etc, giving people
a place to share their experiences.
Limiting friends to 150
Source: http://gigaom.com/2012/03/14/path-150-friends/ ,
http://www.nytimes.com/2010/11/15/technology/15photo.html?_r=1
The developers felt social networkers crave intimate interactions with
small circles; most people stay in touch with only 20 to 30 people at a
time. It's akin to a private social network with people who matter.
Connections are mutual
Source: http://peopleslab.mslgroup.com
Unlike Twitter, where users can follow anybody, Path is more like
Facebook, allowing users to share stories with friends. Users can
add friends directly from their phone address books.
Like Instagram & Facebook with fewer friends
Source: http://www.mamapop.com/ , http://geekgirlmanila.com/
With Path's initial focus on photo-sharing, it was compared to Instagram
and PicPlz. As Path allowed users to share everything, it was compared
to Facebook – more so with the latter's shift to Timeline and mobile.
Companion, not rival to social networks
Source: http://www.theverge.com/2011/11/30/2599934/path-2-0-hands-on-new-ui-sharing-
options-150-friends , http://mashable.com/2011/03/11/path-facebook-sharing/
Path is positioned as a companion to social networks. Users can post
photos and videos to their Facebook walls and add friends from there.
Updates can also be shared on Foursquare and Twitter.
Anti social-network
Source: http://www.postadvertising.com/ , http://www.sfgate.com/
While social networks constantly push users to expand their circles and
go more 'social', Path encourages users to form quality circles to share
stuff for a more personal and less 'social' experience.
The personal journal
Source: http://techcrunch.com , https://twitter.com/#!/ailon
Experts said that while Path was like Facebook, its design was more
advanced and it afforded more intimacy and privacy. The strategy
worked – it was downloaded more than 1.5 million times in a year.
Rocked by privacy controversy
Source: http://mashable.com/2012/02/08/path-dave-morin-apology/ ,
http://mashable.com/2012/02/08/path-address-book-controversy/
Downloads dropped when a developer from Singapore found that Path
was accessing information on users' phones. The CEO's apology
reiterated Path's views on privacy. This received a mixed response.
Challenges
Source: http://techcrunch.com , http://mashable.com/2010/11/15/path-launches/
Critics lashed out at Path's 'short-term thinking'. Some of the challenges
cited were saturation of the social space, the trend of sharing more and
not less, and being typified as another Facebook with a small user base.
Revenue stream
Source: http://mashable.com/2011/03/11/path-facebook-sharing/ ,
http://timesofindia.indiatimes.com/
Creating a scalable revenue stream was a challenge. Path introduced
'Lenses' for 99 cents and partnered with Nike to build Nike+ GPS for
revenue. Potentially, the social 'inner circle' could be worth a lot.
Mobile: A clear vision for the future
Source: http://www.johnhaydon.com/ , http://memeburn.com/
Recognising that mobile devices are the future, Path encouraged
frictionless sharing via mobile. Facebook did the same with Timeline. All
social apps are going mobile, making networking more convenient.
More People’s Insights Weekly reports
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
CrowdsourcingMahindra Spark the Rise
Storytelling:@MarsCuriosity
Citizenship#Kony2012
Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights
Network
50+ MSLGROUP planners
share and discuss inspiring
projects on corporate
citizenship, crowdsourcing and
storytelling.
People’s Insights
weekly blog
We deep dive into
conversations around one
project -- on the MSLGROUP
Insights Network itself but also
on the broader social web -- to
distill insights and foresights.
People’s Insights
Quarterly magazine
Every quarter, we will compile
the best insights from the
network and the blog in the
iPad-friendly magazine, as a
showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab
solutions, [email protected]