patrick kirwan director trade promotion …citd.org/wp-content/uploads/2014/01/2-tpcc.pdfmr. patrick...
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PATRICK KIRWAN DIRECTOR, TRADE PROMOTION COORDINATING COMMITTEE
INTERNATIONAL TRADE ADMINISTRATION U.S. DEPARTMENT OF COMMERCE
Mr. Patrick Kirwan serves as Director of the Trade Promotion Coordinating Committee. In this capacity, he coordinates a network of 19 government agencies chaired by the Secretary of Commerce to develop and implement the National Export Strategy (a national government-wide strategy to improve federal trade promotion and finance programs to increase U.S. exports). He has focused specifically on improving the competitiveness of agency trade promotion programs, ensuring trade promotion programs are adequately funded in the OMB budget process and by Congress, developing commercial strategies for key markets such as China, improving federal/state cooperation on export promotion, and developing a government-wide strategy to increase small business exports. Mr. Kirwan is also co-manager of the Trade Streamling Initiative, one of the Presidents 24 e-government initiatives. Prior to assuming his current duties, Mr. Kirwan spent two years in the White House at the Domestic Policy Council working on a variety of trade-related issues. As part of the Executive Office of the President, he participated in the development of a number of long-term strategic trade initiatives in areas such as electronic commerce, export controls, international standards setting, trade finance, and China and Asia policy. Specific accomplishments include the design of a system to make it easier for small business exporters to obtain less costly trade financing, the development of the Presidents Framework for Global Electronic Commerce (a set of principles that guide the Governments efforts to regulate and promote electronic commerce), and moving the Administrations trade policy on China towards one of engagement. Before working at the White House, Mr. Kirwan was an International Economist in the Department of Commerces Office of Trade and Industry Analysis. His responsibilities and accomplishments included: serving on a team of negotiators for the United States on the formation of the Asia Pacific Economic Cooperation (APEC) forum; serving as U.S. representative to the OECD Working Groups on Subsidies and Globalization, to monitor member countries industrial aid programs and guiding the OECD work on analyzing the impact of the globalization of various industries; co-designing, developing and writing the annual Report to Congress on U.S. Global Competitiveness and managing the industry section of the U.S. Global Trade Outlook 1995-2000; analyzing the impact of NAFTA on the North American automotive industry; and participating in the U.S.-Japan Structural Impediments Initiative negotiations, including designing and analyzing the price survey used in the negotiations. Mr. Kirwan holds a Bachelor of Science from Texas A&M University and an Master of Project Management from the University of Maryland.
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1
Trade Promotion Coordinating Committee
Commerce-chaired interagency task force: Establish priorities.
Coordinate new programs and initiatives
Improve service delivery Leverage resources / avoid duplication Report to Congress
Established mechanisms: U.S. Export Assistance Centers
Trade Information Center 1-800-USA-Trad(e)
Advocacy Center
export.gov
1
TPCC Principals/EPCCommerce Secretary/Senior
Advisor to President on International Trade
TPCC Deputies/ITA Under Secretary
Policy Agencies:State
TreasuryUSTR
Export Service/Finance Agencies:Commerce
Ex-Im BankOPIC
USTDASBA
USDA
State
Key Sector/Issue Agencies:
Energy
TransportationUSAID
LaborEPA
DOD
InteriorDHS
TPCC Working Groups/Agency Leads or Co-leads
Oversight Agencies:NSS
OMBCEA
Core Trade Promotion Agencies
SBA: Helps small firms become export ready; working capital programs.
Commerce: Market entry services to export ready firms; advocacy for major projects; market access.
Ex-Im: Loans guarantees, export credit insurance, and direct loans (to buyers). Official Export Credit Agency.
OPIC: U.S. investment in emerging economies: guarantees, finance, insurance.
USTDA: Orientation visits, feasibility studies, conferences.
Agriculture: Complete menu of services for agricultural goods, including finance; reliance on states.
State: Advocacy; Commercial function in Posts with no Commerce presence.
Energy: Assistance to renewable energy companies and policy guidance
3
4
Number of Companies Exporting
112,
90
0
213,
66
4
215,
259
231,
420
246
,452
241,
762
223,
933
227,
300
232,
828
240
,376
247,
98
5
268
,526
289
,711
276
,64
3
293,
131
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
1992 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Number of U.S. Companies Exporting
World Economy
5
0%
10%
20%
30%
40%
50%
60%
70%
80%
198
8
198
9
199
0
199
1
199
2
199
3
199
4
199
5
199
6
199
7
199
8
199
9
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
Pe
rce
nt
of
Wo
rld
Im
po
rts
Share of World Imports (Excluding U.S. Imports): Industrial vs. Emerging & Developing Countries, 1988-2007
Industrial,excluding U.S.
Emerging anddeveloping
Importance of Exports
9.4 million U.S. jobs supported (20% of manufacturing)
13-18% higher wages for exporting firms. 37% higher benefits for workers at exporting
plants. 8.5% less likelihood of going out of business. Providing from one quarter to one half of the
growth in GDP in many quarters. More than one billion new middle class
consumers worldwide the next 15 years.6
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2
Trade Promotion Priorities
(T)he economys output of goods and services equals consumption plus investment plus net exports plus government purchases This leaves two components of output to make up the shortfall from declining housing investment and consumption: net exports and business investment.
Growth Without Bubbles, Christina Romer, CEA (May 2009)
GDP = C + I + G + (X - M)
7
8
Raise awareness of
export opportunities
Raise awareness of
export opportunities
Expand Administrations trade promotion
& advocacy efforts
Expand Administrations trade promotion
& advocacy efforts
Ensure U.S. companies
have free and fair access to
foreign markets
Ensure U.S. companies
have free and fair access to
foreign markets
Improve access to credit for
SMEs
Improve access to credit for
SMEs
KEY AREAS OF FOCUS FOR THE ADMINISTRATION
JOB CREATION
National Export Initiative
National Export Initiative: Areas of Focus
1. SMEs: marketing, training, matchmaking, finance, staffing, technology
2. Federal Assistance: domestic and foreign trade shows, reverse trade missions, key markets
3. Trade Missions: number, senior led
4. Commercial Advocacy: schedules, outreach
5. Export Credit: access, sectors, outreach
6. Macroeconomic Rebalancing: sustain, rebalance
7. Reducing Barriers to Trade: access, FTAs, WTO, enforcement
8. Services Sector: outreach, access, trade missions, education, capacity bldg, data
9
2011 National Export Strategy: 2010 Highlights
New client intake and referral processes.
FTA Tariff Tool (export.gov/fta/ftatarifftool)
Elevated trade missions and foreign/domestic trade shows
Renewable Energy Initiatives (export.gov/reee)
Elevated advocacy cases (including White House)
Increased export credit from Ex-Im Bank and SBA.
FTAs: Korea, Colombia, Panama
Deep policy engagement: China, Brazil, India
Enforcement: Anti-Counterfeiting actions, Setting up ITEC
10
2012: NEI Works in Progress
Priority Markets & Sectors
Localizing the NEI: States, Metros
Export.gov 2.0 and BusinessUSA.gov
New White House Priorities: Interagency Trade Enforcement Center,
Federal export promotion infrastructure,
Small business outreach
Marketing Public and private media channels
Trade Promotion expanding export opportunities
Trade Financing Community Bank engagement
11
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SESSION NOTES
REFLECTION QUESTIONS
Think of three specific examples of how the information that you just heard can be relevant and valuable to an existing customer. Think of three specific examples of how your agency can work with the agency/offering previously presented for the benefit of your customers. How will this value translate to the customers customer?
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Presidential Documents
Federal Register
Vol. 58, No. 190
Monday, October 4, 1993
Title 3
The President
Executive Order 12870 of September 30, 1993
Trade Promotion Coordinating Committee
By the authority vested in me as President by the Constitution and thelaws of the United States of America, including the Export EnhancementAct of 1992 (Public Law 102429, 106 Stat. 2186), and section 301 oftitle 3, United States Code, it is hereby ordered as follows:
Section 1. Establishment. There is established the Trade Promotion Coordi-nating Committee (TPCC). The Committee shall comprise representativesof each of the following:
(a) Department of Commerce
(b) Department of State;
(c) Department of the Treasury;
(d) Department of Agriculture;
(e) Department of Energy;
(f) Department of Transportation;
(g) Department of Defense;
(h) Department of Labor;
(i) Department of the Interior;
(j) Agency for International Development;
(k) Trade and Development Agency;
(l) Environmental Protection Agency;
(m) United States Information Agency;
(n) Small Business Administration;
(o) Overseas Private Investment Corporation;
(p) Export-Import Bank of the United States;
(q) Office of the United States Trade Representative;
(r) Council of Economic Advisers;
(s) Office of Management and Budget;
(t) National Economic Council;
(u) National Security Council; and
(v) at the discretion of the President, such other departments or agenciesas may be necessary.
Members of the TPCC shall be appointed by the heads of their respectivedepartments or agencies. Such members, as well as their designated alter-natives, shall be individuals who exercise significant decision-making author-ity in their respective departments or agencies.
Sec. 2. Chairperson. The Secretary of Commerce shall be the chairpersonof the TPCC.
Sec. 3. Purpose. The purpose of the TPCC shall be to provide a unifyingframework to coordinate the export promotion and export financing activities
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Federal Register / Vol. 58, No. 190 / Monday, October 4, 1993 / Presidential Documents
of the United States Government and to develop a governmentwide strategicplan for carrying out such programs.
Sec. 4. Duties. The TPCC shall:
(a) coordinate the development of the trade promotion policies and pro-grams of the United States Government;
(b) provide a central source of information for the business communityon Federal export promotion and export financing programs;
(c) coordinate official trade promotion efforts to ensure better deliveryof services to U.S. businesses, including:
(1) information and counseling on U.S. export promotion and export financ-ing programs and opportunities in foreign markets;
(2) representation of U.S. business interests abroad; and
(3) assistance with foreign business contacts and projects;
(d) prevent unnecessary duplication in Federal export promotion and ex-port financing activities;
(e) assess the appropriate levels and allocation of resources among agenciesin support of export promotion and export financing and provide rec-ommendations, through the Director of the Office of Management and Budgetto the President, based on its assessment; and
(f) carry out such other duties as are deemed to be appropriate, consistentwith the purpose of the TPCC.
Sec. 5. Strategic Plan. To carry out section 4 of this order, the TPCC shalldevelop and implement a governmentwide strategic plan for Federal tradepromotion efforts. Such plan shall:
(a) establish a set of priorities for Federal activities in support of U.S.exports and explain the rationale for the priorities;
(b) review current Federal programs designed to promote the sale of U.S.exports in light of the priorities established under paragraph (a) of thissection and develop a plan to bring such activities into line with thosepriorities and to improve coordination of such activities;
(c) identify areas of overlap and duplication among Federal export pro-motion activities and propose means of eliminating them;
(d) propose, through the Director of the Office of Management and Budget,to the President an annual unified Federal trade promotion budget thatsupports the plan for priority activities and improved coordination estab-lished under paragraph (b) of this section and eliminates funding for theareas of overlap and duplication identified under paragraph (c) of this section;and
(e) review efforts by the States to promote U.S. exports and proposemeans of developing cooperation between State and Federal efforts, includingco-location, cost-sharing between Federal and State export promotion pro-grams, and sharing of market research data.
Sec. 6. Report. The chairperson of the TPCC, with the approval of thePresident, shall prepare and submit to the Committee on Banking, Housing,and Urban Affairs of the Senate, and the Committee on Foreign Affairsof the House of Representatives, not later than September 30, 1993, andannually thereafter, a report describing the strategic plan developed by the
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Federal Register / Vol. 58, No. 190 / Monday, October 4, 1993 / Presidential Documents
TPCC pursuant to section 5 of this order, the implementation of such aplan, and any revisions to the plan.
THE WHITE HOUSE,September 30, 1993.
[FR Citation 58 FR 51753]
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Presidential Documents
12433
Federal Register
Vol. 75, No. 50
Tuesday, March 16, 2010
Title 3
The President
Executive Order 13534 of March 11, 2010
National Export Initiative
By the authority vested in me as President by the Constitution and the laws of the United States of America, including the Export Enhancement Act of 1992, Public Law 102429, 106 Stat. 2186, and section 301 of title 3, United States Code, in order to enhance and coordinate Federal efforts to facilitate the creation of jobs in the United States through the promotion of exports, and to ensure the effective use of Federal resources in support of these goals, it is hereby ordered as follows:
Section 1. Policy. The economic and financial crisis has led to the loss of millions of U.S. jobs, and while the economy is beginning to show signs of recovery, millions of Americans remain unemployed or under-employed. Creating jobs in the United States and ensuring a return to sustain-able economic growth is the top priority for my Administration. A critical component of stimulating economic growth in the United States is ensuring that U.S. businesses can actively participate in international markets by increasing their exports of goods, services, and agricultural products. Im-proved export performance will, in turn, create good high-paying jobs.
The National Export Initiative (NEI) shall be an Administration initiative to improve conditions that directly affect the private sectors ability to export. The NEI will help meet my Administrations goal of doubling exports over the next 5 years by working to remove trade barriers abroad, by helping firmsespecially small businessesovercome the hurdles to entering new export markets, by assisting with financing, and in general by pursuing a Government-wide approach to export advocacy abroad, among other steps.
Sec. 2. Export Promotion Cabinet. There is established an Export Promotion Cabinet to develop and coordinate the implementation of the NEI. The Export Promotion Cabinet shall consist of:
(a) the Secretary of State;
(b) the Secretary of the Treasury;
(c) the Secretary of Agriculture;
(d) the Secretary of Commerce;
(e) the Secretary of Labor;
(f) the Director of the Office of Management and Budget;
(g) the United States Trade Representative;
(h) the Assistant to the President for Economic Policy;
(i) the National Security Advisor;
(j) the Chair of the Council of Economic Advisers;
(k) the President of the Export-Import Bank of the United States;
(l) the Administrator of the Small Business Administration;
(m) the President of the Overseas Private Investment Corporation;
(n) the Director of the United States Trade and Development Agency; and
(o) the heads of other executive branch departments, agencies, and offices as the President may, from time to time, designate.
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12434 Federal Register / Vol. 75, No. 50 / Tuesday, March 16, 2010 / Presidential Documents
The Export Promotion Cabinet shall meet periodically and report to the President on the progress of the NEI. A member of the Export Promotion Cabinet may designate, to perform the NEI-related functions of that member, a senior official from the members department or agency who is a full- time officer or employee. The Export Promotion Cabinet may also establish subgroups consisting of its members or their designees, and, as appropriate, representatives of other departments and agencies. The Export Promotion Cabinet shall coordinate with the Trade Promotion Coordinating Committee (TPCC), established by Executive Order 12870 of September 30, 1993.
Sec. 3. National Export Initiative. The NEI shall address the following: (a) Exports by Small and Medium-Sized Enterprises (SMEs). Members
of the Export Promotion Cabinet shall develop programs, in consultation with the TPCC, designed to enhance export assistance to SMEs, including programs that improve information and other technical assistance to first- time exporters and assist current exporters in identifying new export opportu-nities in international markets.
(b) Federal Export Assistance. Members of the Export Promotion Cabinet, in consultation with the TPCC, shall promote Federal resources currently available to assist exports by U.S. companies.
(c) Trade Missions. The Secretary of Commerce, in consultation with the TPCC and, to the extent possible, with State and local government officials and the private sector, shall ensure that U.S. Government-led trade missions effectively promote exports by U.S. companies.
(d) Commercial Advocacy. Members of the Export Promotion Cabinet, in consultation with other departments and agencies and in coordination with the Advocacy Center at the Department of Commerce, shall take steps to ensure that the Federal Governments commercial advocacy effectively promotes exports by U.S. companies.
(e) Increasing Export Credit. The President of the Export-Import Bank, in consultation with other members of the Export Promotion Cabinet, shall take steps to increase the availability of credit to SMEs.
(f) Macroeconomic Rebalancing. The Secretary of the Treasury, in consulta-tion with other members of the Export Promotion Cabinet, shall promote balanced and strong growth in the global economy through the G20 Financial Ministers process or other appropriate mechanisms.
(g) Reducing Barriers to Trade. The United States Trade Representative, in consultation with other members of the Export Promotion Cabinet, shall take steps to improve market access overseas for our manufacturers, farmers, and service providers by actively opening new markets, reducing significant trade barriers, and robustly enforcing our trade agreements.
(h) Export Promotion of Services. Members of the Export Promotion Cabinet shall develop a framework for promoting services trade, including the nec-essary policy and export promotion tools. Sec. 4. Report to the President. Not later than 180 days after the date of this order, the Export Promotion Cabinet, through the TPCC, shall provide the President a comprehensive plan to carry out the goals of the NEI. The Chairman of the TPCC shall set forth the steps taken to implement this plan in the annual report to the Committee on Banking, Housing, and Urban Affairs of the Senate and the Committee on Foreign Affairs of the House of Representatives required by the Export Enhancement Act of 1992, Public Law 102249, 106 Stat. 2186, and Executive Order 12870, as amended.
Sec. 5. General Provisions. (a) Nothing in this order shall be construed to impair or otherwise affect:
(i) authority granted by law to an executive department, agency, or the head thereof, or the status of that department or agency within the Federal Government; or
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12435 Federal Register / Vol. 75, No. 50 / Tuesday, March 16, 2010 / Presidential Documents
(ii) functions of the Director of the Office of Management and Budget relating to budgetary, administrative, or legislative proposals. (b) This order shall be implemented consistent with applicable law and
subject to the availability of appropriations.
(c) This order is not intended to, and does not, create any right or benefit, substantive or procedural, enforceable at law or in equity by any party against the United States, its departments, agencies, or entities, its officers, employees, or agents, or any other person.
THE WHITE HOUSE, March 11, 2010.
[FR Doc. 20105837
Filed 31510; 8:45 am]
Billing code 3195W0P
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1103
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15
Uni
ted
Stat
es o
f Am
eric
aTr
ade
Prom
otio
n Co
ordi
natin
g Co
mm
ittee
Was
hing
ton,
D.C
.Ju
ne 2
011
2011
NAT
ION
AL
EXPO
RT S
TRAT
EGY
Powe
ring t
he N
ation
al Ex
port
Initi
ative
Lett
er Fr
om P
resid
ent O
bam
aH
ow w
e w
in th
e fu
ture
was
the
them
e of
my
Stat
e of
the
Uni
on a
ddre
ss in
Jan
uary
, and
it is
one
of t
he b
igge
st c
halle
nges
fa
cing
our
nat
ion
in th
e ge
nera
tion
to c
ome.
Am
eric
as w
illin
gnes
s to
inve
st in
inno
vatio
n, e
duca
tion,
and
infr
astr
uctu
re
are
fund
amen
tal t
o A
mer
icas
ach
ievi
ng a
pro
sper
ous
futu
re. I
n ea
rly F
ebru
ary,
I is
sued
an
upda
ted
Stra
tegy
for A
mer
ican
In
nova
tion,
cha
rtin
g A
mer
icas
pro
gres
s fo
r out
-inno
vatin
g, o
ut-e
duca
ting,
and
out
-bui
ldin
g th
e re
st o
f the
wor
ld to
pr
omot
e ou
r eco
nom
ic g
row
th a
nd p
repa
re fo
r the
cha
lleng
es o
f a n
ew c
entu
ry.
U.S
. bus
ines
ses,
farm
ers,
man
ufac
ture
rs, a
nd s
ervi
ce p
rovi
ders
are
am
ong
the
mos
t com
petit
ive
in th
e w
orld
. Eve
ry
com
pany
, far
m, f
acto
ry, a
nd p
artn
ersh
ip n
eeds
to b
e th
inki
ng a
bout
exp
ortin
g th
eir g
oods
and
ser
vice
s to
new
in
tern
atio
nal m
arke
ts. S
imila
rly, t
he F
eder
al G
over
nmen
t mus
t con
stan
tly lo
ok fo
r way
s to
pro
mot
e U
.S. e
xpor
ts, e
nfor
ce
trad
e ag
reem
ents
, and
wor
k to
ens
ure
that
U.S
. bus
ines
ses
are
able
to c
ompe
te
and
com
pete
fairl
yon
the
wor
ld s
tage
, co
nsis
tent
with
glo
bal t
radi
ng ru
les.
To a
chie
ve o
ur g
oals
, we
mus
t ref
orm
our
gov
ernm
ent i
n a
way
that
bes
t ser
ves
the
goal
of a
mor
e co
mpe
titiv
e an
d in
nova
tive
Am
eric
a. N
ow is
the
time
to c
onso
lidat
e an
d re
orga
nize
the
Exec
utiv
e Br
anch
of t
he F
eder
al G
over
nmen
t so
that
it m
ore
effici
ently
and
effe
ctiv
ely
serv
es th
e A
mer
ican
peo
ple.
On
Mar
ch 1
1, 2
011,
I is
sued
a P
resi
dent
ial M
emor
andu
m
that
cha
rges
the
natio
ns
first
Chi
ef P
erfo
rman
ce O
ffice
r, Je
ffrey
Zie
nts,
with
est
ablis
hing
a G
over
nmen
t Ref
orm
for
Com
petit
iven
ess
and
Inno
vatio
n In
itiat
ive
and
to fo
cus
first
on
the
agen
cies
and
pro
gram
s th
at s
uppo
rt th
e cr
itica
l prio
ritie
s ou
tline
d in
the
Nat
iona
l Exp
ort S
trat
egy.
Ear
lier t
his
mon
th, h
e re
port
ed b
ack
to m
e w
ith re
com
men
datio
ns fo
r Pre
side
ntia
l an
d C
ongr
essi
onal
act
ion
to re
stru
ctur
e an
d st
ream
line
Fede
ral p
rogr
ams
focu
sed
on tr
ade
and
com
petit
iven
ess.
For o
ur in
nova
tive
busi
ness
es to
exp
and
and
crea
te jo
bs, t
here
mus
t be
mar
kets
for w
hat t
hey
are
selli
ng. F
or s
ever
al
deca
des,
the
heal
thy
and
robu
st U
.S. e
cono
my
itsel
f has
bee
n th
e m
ost a
ttra
ctiv
e m
arke
t. In
crea
sing
ly, h
owev
er, a
gro
win
g ho
st o
f cou
ntrie
s an
d an
exp
andi
ng g
loba
l mid
dle
clas
s m
ake
it im
pera
tive
that
our
com
pani
es a
lso
look
to fo
reig
n m
arke
ts
for g
row
th. T
he N
atio
nal E
xpor
t Ini
tiativ
e, w
hich
I an
noun
ced
in 2
010,
is m
y A
dmin
istr
atio
ns
com
mitm
ent t
o U
.S. b
usin
esse
s th
at th
e Fe
dera
l Gov
ernm
ent w
ill w
ork
mor
e cl
osel
y to
geth
er to
hel
p m
ore
U.S
. bus
ines
ses
acce
ss e
xpor
t mar
kets
. The
NEI
s go
al o
f dou
blin
g ex
port
s by
the
end
of 2
014
is d
esig
ned
so th
at U
.S. G
over
nmen
t age
ncie
s ar
e fo
cuse
d an
d ar
e w
orki
ng
toge
ther
to e
nsur
e th
at o
ur c
ompa
nies
hav
e ac
cess
to th
ese
mar
kets
, and
that
all
com
pani
es, l
arge
and
sm
all,
get t
he
assi
stan
ce th
ey n
eed
to c
ompe
te o
n a
fair
and
leve
l bas
is w
ith fo
reig
n co
mpe
titor
s.
Muc
h pr
ogre
ss h
as b
een
mad
e in
impl
emen
ting
the
reco
mm
enda
tions
firs
t lai
d ou
t by
my
Expo
rt P
rom
otio
n C
abin
et in
the
Sept
embe
r 201
0 N
EI R
epor
t to
the
Pres
iden
t. W
e no
w h
ave
a st
anda
rd s
et o
f cro
ss-c
uttin
g in
tera
genc
y m
etric
s to
mea
sure
th
is A
dmin
istr
atio
ns
prog
ress
on
impl
emen
ting
the
NEI
ove
r the
nex
t fou
r yea
rs. B
egin
ning
with
this
pub
licat
ion
and
in th
e ye
ars
ahea
d, I
will
look
to th
e N
atio
nal E
xpor
t Str
ateg
y, d
eliv
ered
to C
ongr
ess,
to s
erve
the
impo
rtan
t rol
e of
trac
king
and
m
easu
ring
the
Fede
ral G
over
nmen
ts p
rogr
ess
on im
plem
entin
g th
e N
EI.
The
wor
ld h
as c
hang
ed. T
echn
olog
y an
d ne
w fo
reig
n co
mpe
titio
n fro
m c
ount
ries
like
Chi
na a
nd In
dia
are
a re
ality
. But
ou
r cou
ntry
was
bui
lt on
cha
nge
and
an a
bidi
ng b
elie
f in
our a
bilit
y to
sha
pe o
ur o
wn
dest
iny.
With
exp
orts
risi
ng, U
.S.
com
pani
es, i
nclu
ding
sm
all e
nter
pris
es, h
ave
alre
ady
take
n th
e fir
st s
teps
to re
inve
nt th
emse
lves
as
glob
al e
nter
pris
es. T
he
chal
leng
e w
ill b
e to
con
tinue
out
-inno
vatin
g, o
ut-e
duca
ting,
and
out
-bui
ldin
g th
e re
st o
f the
wor
ld. A
mer
icas
com
pani
es,
wor
kers
, and
farm
ers
are
up to
that
cha
lleng
e, a
nd th
is A
dmin
istr
atio
n is
her
e to
hel
p.
Bara
ck H
. Oba
ma
-
Lett
er Fr
om Se
cret
ary L
ocke
Dea
r Mr.
Pres
iden
t and
Mr.
Spea
ker:
As
Cha
irman
of t
he T
rade
Pro
mot
ion
Coo
rdin
atin
g C
omm
ittee
(TP
CC),
it is
my
hono
r to
pres
ent t
he 2
011
Nat
iona
l Exp
ort
Stra
tegy
on
beha
lf of
the
20 tr
ade
prom
otio
n an
d tr
ade
finan
ce a
genc
ies
that
form
the
TPCC
.
The
wor
ld e
cono
my
has
prof
ound
ly c
hang
ed in
rece
nt y
ears
, pul
ling
hund
reds
of m
illio
ns o
f peo
ple
out o
f pov
erty
and
cr
eatin
g an
em
ergi
ng g
loba
l mid
dle
clas
s. Th
ese
forc
es, i
nclu
ding
tech
nolo
gica
l adv
ance
men
ts a
roun
d th
e gl
obe,
are
giv
ing
rise
to n
ew c
ompe
titor
s. A
t thi
s cr
itica
l jun
ctur
e, th
e U
nite
d St
ates
its
peo
ple,
its
com
pani
es, a
nd it
s G
over
nmen
tm
ust
embr
ace
thes
e ch
ange
s an
d Pr
esid
ent O
bam
as N
atio
nal E
xpor
t Ini
tiativ
e (N
EI) g
oal o
f dou
blin
g ex
port
s by
the
end
of 2
014.
This
yea
rs N
atio
nal E
xpor
t Str
ateg
y fo
cuse
s on
impl
emen
ting
the
70 N
EI re
com
men
datio
ns p
rese
nted
to th
e Pr
esid
ent i
n Se
ptem
ber 2
010.
Sec
tion
I lay
s ou
t key
cha
lleng
es a
nd o
ppor
tuni
ties
that
the
glob
al m
arke
tpla
ce p
oses
for o
ur N
atio
n, a
nd
it br
ings
thos
e im
pact
s ho
me
to th
e st
ate
and
loca
l lev
els,
whe
re jo
b cr
eatio
n is
the
num
ber o
ne p
riorit
y.
Sect
ion
II hi
ghlig
hts
succ
esse
s fro
m th
e N
EIs
first
full
year
, em
phas
izes
key
asp
ects
of t
he P
resi
dent
s 20
12 b
udge
t req
uest
th
at a
re re
leva
nt to
the
TPCC
age
ncie
s, an
d id
entifi
es fo
ur fo
cus
area
for T
PCC
age
ncie
s du
ring
2011
:
Col
labo
ratin
g w
ith s
tate
s, m
etro
polit
an a
reas
, and
bor
der c
omm
uniti
es;
Enco
urag
ing
expo
rts
by U
.S. c
ompa
nies
sel
ling
tech
nolo
gies
in h
igh-
grow
th s
ecto
rs, p
artly
thro
ugh
impr
ovin
g th
e U
.S.
supp
ly c
hain
infr
astr
uctu
re;
Ensu
ring
bett
er d
ata
and
mea
sure
men
t of U
.S. s
ervi
ces
sect
or e
xpor
ting;
and
Rem
ovin
g ba
rrie
rs to
trad
e, in
clud
ing
thro
ugh
pend
ing
trad
e ag
reem
ents
.
The
TPCC
age
ncie
s ha
ve b
een
hard
at w
ork
impl
emen
ting
the
NEI
. Sec
tion
III h
ighl
ight
s st
eps
alre
ady
take
n to
ach
ieve
m
any
of th
e N
EI re
com
men
datio
ns fr
om th
e Se
ptem
ber 2
010
repo
rt. S
ectio
n IV
pre
sent
s co
mpr
ehen
sive
, Gov
ernm
ent-
wid
e m
etric
s to
mea
sure
the
effec
tiven
ess
of th
e pr
ogra
ms
and
serv
ices
pro
vide
d by
the
Expo
rt P
rom
otio
n C
abin
et a
nd T
PCC
ag
enci
es in
sup
port
of t
he N
atio
nal E
xpor
t Ini
tiativ
e. F
inal
ly, a
n ap
pend
ix p
rovi
des
brie
f upd
ates
on
each
of t
he 7
0 or
igin
al
reco
mm
enda
tions
.
Star
ting
with
this
repo
rt, t
he a
nnua
l Nat
iona
l Exp
ort S
trat
egy
will
fill
the
esse
ntia
l rol
e of
trac
king
and
mea
surin
g th
e Fe
dera
l G
over
nmen
ts p
rogr
ess
in im
plem
entin
g th
e N
EI. E
ach
year
the
TPCC
will
als
o as
sess
new
opp
ortu
nitie
s an
d se
ek n
ew w
ays
for t
he T
PCC
age
ncie
s to
impr
ove
coor
dina
tion
and
incr
ease
thei
r effe
ctiv
enes
s.
The
TPCC
age
ncie
s lo
ok fo
rwar
d to
wor
king
with
you
in th
e m
onth
s ah
ead
to e
nsur
e th
at o
ur b
usin
esse
s, ou
r wor
kers
, and
ou
r far
mer
s ha
ve th
e su
ppor
t and
enc
oura
gem
ent t
hey
need
from
the
Fede
ral G
over
nmen
t to
win
the
futu
re th
roug
h se
izin
g op
port
uniti
es in
the
glob
al m
arke
tpla
ce.
Sinc
erel
y,
Gar
y Lo
cke
Secr
etar
y of
Com
mer
ce a
nd C
hairm
an o
f the
Tra
de P
rom
otio
n C
oord
inat
ing
Com
mitt
ee
Sinc
erel
y, k
Tabl
e of C
onte
nts
I. In
trod
ucti
on ..
......
......
......
......
......
......
......
......
....1
A.
Expo
rts
Are
an
Incr
easi
ngly
Impo
rtan
t Com
pone
nt o
f th
e U
.S. E
cono
my,
and
the
Glo
bal M
arke
tpla
ce H
olds
Tr
emen
dous
Opp
ortu
nity
for U
.S. C
ompa
nies
.....
......
......
...1
B.
In 2
010,
TPC
C Ag
enci
es W
orke
d To
geth
er to
Mak
e Si
gnifi
cant
Pro
gres
s in
Impl
emen
ting
the
NEI
Re
com
men
datio
ns a
nd D
evel
opin
g Tr
ansp
aren
t, G
over
nmen
t-W
ide
Met
rics
to M
easu
re P
rogr
ess .
......
......
...2
II. 2
011
Nat
iona
l Exp
ort S
trat
egy:
Pow
erin
g
the
NEI
.....
......
......
......
......
......
......
......
......
......
....3
A.
Back
grou
nd: T
he 2
011
Nat
iona
l Exp
ort S
trat
egy
Det
ails
How
the
Gov
ernm
ent W
ill Im
plem
ent t
he N
EI
Reco
mm
enda
tions
of t
he E
xpor
t Pro
mot
ion
Cabi
net .
......
3
B.
In 2
010,
Age
ncie
s Be
gan
Impl
emen
ting
NEI
Re
com
men
datio
ns, W
hich
Res
ulte
d in
Suc
cess
es A
cros
s A
ll Fi
ve o
f the
Mai
n N
EI C
ompo
nent
s ....
......
......
......
......
......
..4
C.
In 2
011,
TPC
C Ag
enci
es W
ill F
ocus
Att
entio
n on
Sev
eral
N
EI R
ecom
men
datio
ns, W
hich
Are
Am
ong
the
Mos
t Cr
itica
l to
the
Succ
ess
of th
e In
itiat
ive .
......
......
......
......
......
...7
i. In
crea
se c
oord
inat
ion
with
sta
te e
xpor
t pro
mot
ion
prog
ram
s an
d no
n-pr
ofit a
ssoc
iatio
ns ...
......
......
......
......
......
......
.7
ii.
Iden
tify
and
enco
urag
e ex
port
s by
U.S
. com
pani
es s
ellin
g te
chno
logi
es in
hig
h-gr
owth
sec
tors
......
......
......
......
......
......
...10
iii.
Incr
ease
the
budg
et fo
r tra
de p
rom
otio
n in
fras
truc
ture
.....
13
iv.
Ensu
re th
at th
ere
are
bett
er d
ata
and
mea
sure
men
t of t
he
U.S
. ser
vice
s ec
onom
y ....
......
......
......
......
......
......
......
......
......
......
.14
v.
Reso
lve
rem
aini
ng is
sues
with
, and
see
k Co
ngre
ssio
nal
appr
oval
of,
the
pend
ing
FTA
s w
ith K
orea
, Pan
ama,
an
d Co
lom
bia .
......
......
......
......
......
......
......
......
......
......
......
......
......
.15
III. N
EI P
rogr
ess T
o D
ate:
How
TPC
C A
genc
ies
are
Add
ress
ing
Each
of t
he E
ight
Pri
orit
ies
Out
lined
in th
e N
EI E
xecu
tive
Ord
er in
Det
ail ..
19
Prio
rity
1: E
xpor
ts b
y Sm
all a
nd M
ediu
m-S
ized
Ent
erpr
ises
....1
9
Prio
rity
2: F
eder
al E
xpor
t Ass
ista
nce
......
......
......
......
......
......
......
24
Prio
rity
3: T
rade
Mis
sion
s ....
......
......
......
......
......
......
......
......
......
....2
9
Prio
rity
4: C
omm
erci
al A
dvoc
acy
......
......
......
......
......
......
......
......
31
Prio
rity
5: In
crea
sing
Exp
ort C
redi
t ....
......
......
......
......
......
......
.....3
3
Prio
rity
6: M
acro
econ
omic
Reb
alan
cing
......
......
......
......
......
......
37
Prio
rity
7: R
educ
ing
Barr
iers
to T
rade
......
......
......
......
......
......
.....3
8
Prio
rity
8: E
xpor
t Pro
mot
ion
of S
ervi
ces .
......
......
......
......
......
.....4
3
IV. N
EI M
etri
cs: N
ew N
EI M
etri
cs w
ill M
axim
ize
Tran
spar
ency
, Im
prov
e Co
ordi
nati
on, a
nd
Stre
ngth
en P
rogr
am Im
pact
and
Del
iver
y ...
45
V. C
oncl
usio
n ...
......
......
......
......
......
......
......
......
.....5
3
App
endi
ces.
......
......
......
......
......
......
......
......
......
....5
4
A.
Com
plet
e 20
10 N
EI R
ecom
men
datio
ns M
atrix
......
......
.....5
4
B.
Expo
rt P
rom
otio
n Ac
tiviti
es b
y St
ate
......
......
......
......
......
....6
3
C.
Abb
revi
atio
ns ...
......
......
......
......
......
......
......
......
......
......
......
......
64
-
2011
Nat
iona
l Exp
ort S
trat
egy
1 In
trod
uctio
n
I. In
trod
uctio
n
A. E
xpor
ts A
re a
n In
crea
sing
ly Im
port
ant C
ompo
nent
of t
he U
.S. E
cono
my,
and
the
Glo
bal
Mar
ketp
lace
Hol
ds T
rem
endo
us O
ppor
tuni
ty fo
r U.S
. Com
pani
es.
His
toric
ally
, U.S
. com
pani
es s
eeki
ng to
exp
and
thei
r rev
enue
s fo
cuse
d fir
st o
n in
crea
sing
thei
r num
ber a
nd s
hare
of U
.S
cust
omer
s. Fo
r yea
rs, t
his
focu
s se
rved
as
a w
inni
ng s
trat
egy
for m
any
of th
e m
ost s
ucce
ssfu
l U.S
. com
pani
es. T
oday
, glo
bal
econ
omic
tren
ds m
ake
clea
r tha
t suc
cess
ful c
ompa
nies
are
thos
e th
at re
ach
and
sell
to c
onsu
mer
s ou
tsid
e U
.S. b
orde
rs a
nd
arou
nd th
e gl
obe.
Ove
r 95
perc
ent o
f the
wor
lds
cons
umer
s liv
e ou
tsid
e U
.S. b
orde
rs. A
new
mid
dle
clas
s is
em
ergi
ng in
onc
e-de
velo
ping
na
tions
, whi
ch w
ill in
crea
se th
e co
nsum
ptio
n of
goo
ds a
nd s
ervi
ces
wor
ldw
ide.
Mor
e th
an o
ne b
illio
n ne
w c
onsu
mer
s w
orld
wid
e w
ill e
nter
the
mid
dle
clas
s du
ring
the
next
15
year
s. A
ccor
ding
to a
rece
nt s
tudy
by
the
Org
anis
atio
n fo
r Ec
onom
ic C
oope
ratio
n an
d D
evel
opm
ent (
OEC
D),
glob
al m
iddl
e-cl
ass
cons
umpt
ion
is e
xpec
ted
to ri
se fr
om $
21 tr
illio
n to
$3
5 tr
illio
n by
202
0, w
ith o
ver 8
0 pe
rcen
t of t
he g
row
th in
con
sum
ptio
n oc
curr
ing
outs
ide
of N
orth
Am
eric
a an
d Eu
rope
.1 U
.S. c
ompa
nies
igno
re th
ese
oppo
rtun
ities
at t
heir
peril
.
Reco
gniz
ing
the
vast
opp
ortu
nity
pre
sent
ed b
y th
e gl
obal
m
arke
tpla
ce a
nd th
e ne
ed fo
r U.S
. com
pani
es to
be
read
y to
sei
ze th
ese
new
opp
ortu
nitie
s, Pr
esid
ent B
arac
k O
bam
a an
noun
ced
the
Nat
iona
l Exp
ort I
nitia
tive
(NEI
) in
Janu
ary
2010
an
d se
t the
goa
l of d
oubl
ing
U.S
. exp
orts
by
the
end
of 2
014
to
supp
ort m
illio
ns o
f job
s he
re a
t hom
e.
Ove
r the
pas
t dec
ade,
exp
orts
hav
e be
com
e a
maj
or p
art o
f th
e U
.S. e
cono
my.
In 2
008,
U.S
. exp
orts
of g
oods
and
ser
vice
s su
ppor
ted
10.3
mill
ion
jobs
and
com
pris
ed 1
2.8
perc
ent o
f th
e ov
eral
l U.S
. eco
nom
y. T
he g
loba
l eco
nom
ic re
cess
ion
cut
sign
ifica
ntly
into
thes
e va
lues
in 2
009,
whe
n U
.S. e
xpor
ts o
f go
ods
and
serv
ices
sup
port
ed a
ppro
xim
atel
y 8.
5 m
illio
n jo
bs
and
com
pris
ed 1
1.2
perc
ent o
f the
ove
rall
U.S
. eco
nom
y.
In 2
010,
the
first
yea
r of t
he N
EI, e
xpor
ts re
boun
ded
to n
ear-
2008
leve
ls a
nd c
ontr
ibut
ed s
igni
fican
tly to
the
Uni
ted
Stat
es
over
all e
cono
mic
reco
very
. U.S
. exp
orts
of g
oods
and
ser
vice
s to
tale
d $1
.83
trill
ion,
sup
port
ing
mill
ions
of j
obs.
Of n
ote,
ex
port
s co
ntrib
uted
as
muc
h to
gro
ss d
omes
tic p
rodu
ct (G
DP)
gro
wth
in 2
010
as d
id b
usin
ess
inve
stm
ent.
U.S
. exp
orts
gre
w m
ore
slow
ly th
an th
ose
from
any
maj
or e
xpor
ter f
rom
199
8 to
200
8 (s
ee fi
gure
abo
ve).
Gro
wth
w
as s
harp
ly lo
wer
than
in e
mer
ging
mar
kets
, suc
h as
Chi
na, B
razi
l, an
d In
dia,
and
was
eve
n sl
ower
than
oth
er
adva
nced
eco
nom
ies.
Incr
easi
ng th
e pa
ce o
f exp
ort g
row
th a
nd fu
lfilli
ng th
e Pr
esid
ents
NEI
goa
l of d
oubl
ing
U.S
. exp
orts
by
the
end
of 2
014
requ
ires
a co
mpr
ehen
sive
nat
iona
l exp
ort s
trat
egy
to h
elp
mor
e U
.S. c
ompa
nies
sel
l the
ir w
orld
-cla
ss, i
nnov
ativ
e, a
nd
high
-qua
lity
good
s an
d se
rvic
es to
bill
ions
of c
onsu
mer
s lo
cate
d ou
tsid
e of
the
Uni
ted
Stat
es. I
n ad
ditio
n to
tack
ling
issu
es a
ffect
ing
U.S
. exp
ort c
ompe
titiv
enes
s at
the
inte
rnat
iona
l and
nat
iona
l lev
els,
deve
lopi
ng a
n eff
ectiv
e na
tiona
l ex
port
str
ateg
y re
quire
s a
coor
dina
ted
resp
onse
from
U.S
. Gov
ernm
ent a
genc
ies,
the
enga
gem
ent o
f ext
erna
l sta
keho
lder
s in
clud
ing
priv
ate-
sect
or p
artn
ers
and
stat
e an
d lo
cal g
over
nmen
ts, a
nd s
trat
egic
mea
sure
men
t of t
he n
atio
ns
over
all
expo
rt p
rogr
ess.
1 Kh
aras,
H. (2
010)
, The
Emerg
ing M
iddle
Class
in De
velop
ing Co
untri
es, O
ECD
Deve
lopm
ent C
entre
Wor
king P
apers
, No.
285.
010
020
030
040
050
060
070
0
Chin
a
Saud
i Ara
bia
Indi
a
Russ
ia
Viet
nam
Braz
il
Turk
ey
Colo
mbi
a
Sout
h A
fric
a
Indo
nesi
a
Ger
man
y
Italy
Cana
da
Japa
n
Fran
ce
Uni
ted
King
dom
Uni
ted
Stat
es
% C
hang
e in
Goo
ds &
Ser
vice
s Ex
port
s 19
982
008
2011
Nat
iona
l Exp
ort S
trat
egy
2 In
trod
uctio
n
B. In
201
0, T
PCC
Age
ncie
s Wor
ked
Toge
ther
to M
ake
Sign
ifica
nt P
rogr
ess
in Im
plem
enti
ng
the
NEI
Rec
omm
enda
tion
s an
d D
evel
opin
g Tr
ansp
aren
t, G
over
nmen
t-W
ide
Met
rics
to
Mea
sure
Pro
gres
s.
In M
arch
201
0, P
resi
dent
Oba
ma
issu
ed a
n Ex
ecut
ive
Ord
er o
utlin
ing
the
prio
ritie
s of
the
NEI
and
est
ablis
hing
the
first
-ev
er E
xpor
t Pro
mot
ion
Cab
inet
(EPC
).2 T
he E
xecu
tive
Ord
er d
irect
ed th
e EP
C, t
hrou
gh th
e Tr
ade
Prom
otio
n C
oord
inat
ing
Com
mitt
ee (
TPCC
), to
dev
elop
reco
mm
enda
tions
for i
mpl
emen
ting
the
NEI
in a
Rep
ort t
o th
e Pr
esid
ent t
o be
del
iver
ed
with
in 1
80 d
ays
of th
e Ex
ecut
ive
Ord
er. T
he N
EI R
epor
t to
the
Pres
iden
t was
sub
mitt
ed in
Sep
tem
ber 2
010.
The
NEI
Rep
ort o
utlin
ed 7
0 re
com
men
datio
ns fo
r Fed
eral
Gov
ernm
ent a
ctio
n. T
he 2
011
Nat
iona
l Exp
ort S
trat
egy
prov
ides
an
impo
rtan
t upd
ate
on th
e im
plem
enta
tion
of 3
1 of
thos
e re
com
men
datio
ns
over
40
perc
ent o
f the
tota
lan
d pr
ovid
es
a co
mpr
ehen
sive
set
of N
EI p
rogr
ess
met
rics
base
d on
the
prog
ram
s, se
rvic
es, a
nd in
itiat
ives
of t
he E
PC a
nd T
PCC
age
ncie
s. Th
ese
met
rics
will
hel
p m
easu
re th
e pr
ogre
ss o
f cor
e N
EI re
com
men
datio
ns, e
ncou
rage
inte
rage
ncy
colla
bora
tion
tow
ard
com
mon
NEI
goa
ls, a
nd p
rovi
de g
reat
er tr
ansp
aren
cy fo
r the
pub
lic o
n th
e go
vern
men
ts ro
le in
pro
mot
ing
expo
rts.
The
TPCC
age
ncie
s ar
e ta
king
add
ition
al s
teps
in th
e co
min
g ye
ar to
impr
ove
trad
e pr
omot
ion,
mar
ket a
cces
s, an
d en
forc
emen
t effo
rts
as d
etai
led
in S
ectio
n II
of th
is S
trat
egy
unde
r 20
11 O
utlo
ok. F
or e
xam
ple,
TPC
C a
genc
ies
are
focu
sing
on
par
tner
ing
with
sta
te a
nd lo
cal g
over
nmen
t age
ncie
s an
d pr
ivat
e or
gani
zatio
ns to
leve
rage
reso
urce
s an
d lo
caliz
e th
e N
EI. C
oord
inat
ed b
y th
e W
hite
Hou
se a
nd in
par
tner
ship
with
the
busi
ness
com
mun
ity, g
loba
l sec
tor s
trat
egie
s an
d co
untr
y st
rate
gies
are
bei
ng d
evel
oped
to id
entif
y to
p po
licy
issu
es im
pact
ing
U.S
. exp
ort c
ompe
titiv
enes
s. Th
e D
epar
tmen
ts o
f Tr
ansp
orta
tion
and
Com
mer
ce a
re a
ctiv
ely
wor
king
toge
ther
to im
prov
e th
e na
tion
s in
fras
truc
ture
, fac
ilita
ting
expo
rter
s ac
cess
to p
orts
, airp
orts
, and
rail
yard
s.
2 Ex
ecut
ive O
rder
1353
4, M
arch 1
1, 20
10.
-
2011
Nat
iona
l Exp
ort S
trat
egy
3 20
11 N
atio
nal E
xpor
t Str
ateg
y: P
ower
ing
the
NEI
II. 20
11 N
atio
nal E
xpor
t Str
ateg
y: Po
werin
g th
e NEI
A. B
ackg
roun
d: T
he 2
011
Nat
iona
l Exp
ort S
trat
egy
Det
ails
How
the
Gov
ernm
ent W
ill Im
plem
ent
the
NEI
Rec
omm
enda
tion
s of
the
Expo
rt P
rom
otio
n Ca
bine
t.
The
goal
of t
he N
atio
nal E
xpor
t Str
ateg
y of
the
Uni
ted
Stat
es is
to im
plem
ent t
he N
EI. T
he P
resi
dent
laun
ched
the
NEI
du
ring
his
Stat
e of
the
Uni
on a
ddre
ss o
n Ja
nuar
y 27
, 201
0 an
d es
tabl
ishe
d a
natio
nal g
oal o
f dou
blin
g U
.S. e
xpor
ts b
y th
e en
d of
201
4:
[W]e
nee
d to
exp
ort m
ore
of o
ur g
oods
. Bec
ause
the
mor
e pr
oduc
ts w
e m
ake
and
sell
to o
ther
cou
ntrie
s, th
e m
ore
jobs
we
supp
ort r
ight
her
e in
Am
eric
a. S
o to
nigh
t, w
e se
t a n
ew g
oal:
We
will
dou
ble
our e
xpor
ts o
ver
the
next
five
yea
rs, a
n in
crea
se th
at w
ill s
uppo
rt tw
o m
illio
n jo
bs in
Am
eric
a. T
o he
lp m
eet t
his
goal
, we
re
laun
chin
g a
Nat
iona
l Exp
ort I
nitia
tive
that
will
hel
p fa
rmer
s an
d sm
all b
usin
esse
s in
crea
se th
eir e
xpor
ts.
The
NEI
has
five
mai
n co
mpo
nent
s. Fi
rst,
the
Adm
inis
trat
ion
seek
s to
impr
ove
advo
cacy
and
trad
e pr
omot
ion
effor
ts o
n be
half
of U
.S. e
xpor
ters
so
that
trad
e m
issi
ons
can
intr
oduc
e th
e w
orld
to A
mer
ican
pro
duct
s an
d ad
voca
cy c
ente
rs c
an
help
U.S
. exp
orte
rs p
ursu
e op
port
uniti
es. S
econ
d, th
e A
dmin
istr
atio
n se
eks
to in
crea
se a
cces
s to
exp
ort fi
nanc
ing
so th
at
good
opp
ortu
nitie
s do
not
fall
thro
ugh
beca
use
of th
e in
abili
ty to
fina
nce
an e
xpor
t. Th
ird, a
genc
ies
will
rein
forc
e th
eir
effor
ts to
rem
ove
barr
iers
to tr
ade
so th
at a
s m
any
mar
kets
as
poss
ible
are
ope
n to
U.S
. pro
duct
s an
d se
rvic
es. F
ourt
h,
the
Uni
ted
Stat
es w
ill ro
bust
ly e
nfor
ce tr
ade
rule
s, en
surin
g A
mer
icas
trad
e pa
rtne
rs li
ve u
p to
thei
r obl
igat
ions
. Fift
h,
the
Adm
inis
trat
ion
will
pur
sue
polic
ies
at th
e gl
obal
leve
l to
prom
ote
stro
ng, s
usta
inab
le, a
nd b
alan
ced
grow
th s
o th
at
the
wor
ld e
cono
my
grow
s an
d U
.S. e
xpor
ts h
ave
robu
st m
arke
ts. T
hese
com
pone
nts
are
cruc
ial t
asks
for t
he F
eder
al
Gov
ernm
ent t
o pu
rsue
so
that
Am
eric
as e
xpor
ters
can
suc
ceed
aro
und
the
glob
e.
The
Mar
ch 2
010
Exec
utiv
e O
rder
iden
tified
eig
ht s
peci
fic N
EI p
riorit
y ar
eas
of a
ctiv
ity:
Prio
rity
1: E
xpor
ts b
y Sm
all a
nd M
ediu
m-S
ized
Ent
erpr
ises
(SM
Es).
Trem
endo
us o
ppor
tuni
ty e
xist
s fo
r the
U.S
. G
over
nmen
t to
help
SM
Es p
artic
ipat
e m
ore
activ
ely
and
effec
tivel
y in
exp
ort m
arke
ts th
roug
h ad
voca
cy a
nd p
rom
otio
n as
w
ell a
s th
roug
h th
e pr
ovis
ion
of e
xpor
t fina
ncin
g.
Prio
rity
2: F
eder
al E
xpor
t Ass
ista
nce.
Impr
ovin
g th
e Fe
dera
l Gov
ernm
ents
cor
e tr
ade
prom
otio
n pr
ogra
ms
can
subs
tant
ially
enh
ance
the
abili
ty o
f U.S
. com
pani
es to
exp
ort.
Prio
rity
3: T
rade
Mis
sion
s. T
rade
mis
sion
s ar
e an
othe
r im
port
ant p
art o
f tra
de p
rom
otio
n an
d pr
ovid
e a
prac
tical
way
for
the
gove
rnm
ent t
o en
cour
age
expo
rts.
By p
artic
ipat
ing
in tr
ade
mis
sion
s, U
.S. c
ompa
nies
rece
ive
indi
vidu
ally
sel
ecte
d,
one-
on-o
ne m
eetin
gs w
ith b
usin
ess
cont
acts
, inc
ludi
ng p
oten
tial a
gent
s, di
strib
utor
s, an
d pa
rtne
rs in
the
loca
l mar
ket.
This
as
sist
ance
allo
ws
U.S
. com
pani
es to
ent
er, o
r exp
and
thei
r pre
senc
e in
, the
glo
bal m
arke
tpla
ce.
Prio
rity
4: C
omm
erci
al A
dvoc
acy.
Com
mer
cial
adv
ocac
y is
des
igne
d to
hel
p le
vel t
he p
layi
ng fi
eld
on b
ehal
f of U
.S.
busi
ness
es c
ompe
ting
for i
nter
natio
nal c
ontr
acts
aga
inst
fore
ign
firm
s th
at m
ay b
enefi
t fro
m s
tron
g
hom
e-go
vern
men
t sup
port
.
Prio
rity
5: I
ncre
asin
g Ex
port
Cre
dit.
Expo
rt fi
nanc
ing
is a
cru
cial
par
t of e
xpor
ting.
Gov
ernm
ent t
rade
and
inve
stm
ent
finan
cing
age
ncie
s su
ch a
s th
e Ex
port
-Impo
rt B
ank
of th
e U
nite
d St
ates
(Ex-
Im B
ank)
ste
p in
to fi
ll m
arke
t gap
s w
hen
the
priv
ate
sect
or is
una
ble
to p
rovi
de a
dequ
ate
cred
it to
sup
port
cer
tain
tran
sact
ions
with
gre
ater
real
or p
erce
ived
risk
.
Prio
rity
6: M
acro
econ
omic
Reb
alan
cing
. A k
ey d
eter
min
ant o
f U.S
. exp
ort g
row
th o
ver t
he n
ext f
ew y
ears
will
be
the
econ
omic
gro
wth
of t
radi
ng p
artn
ers.
In th
e sh
ort t
erm
, wor
king
to s
usta
in a
str
ong
glob
al e
cono
mic
reco
very
will
requ
ire
conc
erte
d an
d co
ntin
ued
effor
ts b
y th
e U
nite
d St
ates
and
its
G-2
0 pa
rtne
rs to
ens
ure
that
the
glob
al e
cono
my
shift
s sm
ooth
ly to
mor
e di
vers
ified
sou
rces
of e
cono
mic
gro
wth
. In
the
med
ium
and
long
er te
rm, s
hift
s in
trad
ing
part
ners
2011
Nat
iona
l Exp
ort S
trat
egy
4 20
11 N
atio
nal E
xpor
t Str
ateg
y: P
ower
ing
the
NEI
com
posi
tion
of e
cono
mic
gro
wth
will
als
o be
cru
cial
to U
.S. e
xpor
t gro
wth
. Sev
eral
cou
ntrie
s ne
ed to
take
pol
icy
actio
ns
that
redu
ce th
eir s
urpl
uses
by
stim
ulat
ing
dom
estic
dem
and
(esp
ecia
lly c
onsu
mpt
ion)
and
ther
eby
incr
easi
ng th
eir
dem
and
for i
mpo
rts.
Stro
ng, s
usta
inab
le, a
nd m
ore
bala
nced
glo
bal g
row
th is
ther
efor
e cr
ucia
l to
U.S
. exp
ort g
row
th.
Prio
rity
7: R
educ
ing
Barr
iers
to T
rade
. The
Uni
ted
Stat
es T
rade
Rep
rese
ntat
ive
(UST
R), w
orki
ng w
ith o
ther
mem
bers
of t
he
EPC
, is
taki
ng s
teps
to im
prov
e m
arke
t acc
ess
over
seas
for U
.S. m
anuf
actu
rers
, far
mer
s, ra
nche
rs, a
nd s
ervi
ce p
rovi
ders
. A
cruc
ial p
art o
f con
tinue
d ex
port
gro
wth
is re
mov
ing
trad
e ba
rrie
rs th
roug
h ne
gotia
tions
. Enf
orci
ng tr
ade
oblig
atio
ns a
nd
expa
ndin
g ne
w m
arke
t acc
ess
go h
and
in h
and.
As
the
U.S
. Gov
ernm
ent w
orks
to o
pen
new
mar
kets
, it m
ust e
nsur
e th
at
U.S
. exp
orte
rs h
ave
the
oppo
rtun
ities
they
wer
e pr
omis
ed in
prio
r agr
eem
ents
. Rob
ust e
nfor
cem
ent i
s bo
th a
sho
rt-t
erm
an
d lo
ng-t
erm
prio
rity
and
an e
ffect
ive
way
for t
he F
eder
al G
over
nmen
t to
help
incr
ease
exp
orts
.
Prio
rity
8: E
xpor
t Pro
mot
ion
of S
ervi
ces.
The
Fed
eral
Gov
ernm
ent s
houl
d de
sign
and
impl
emen
t spe
cific
adv
ocac
y an
d tr
ade
prom
otio
n eff
orts
for s
ervi
ces.
As
the
larg
est c
ompo
nent
of t
he U
.S. e
cono
my,
ser
vice
s ac
coun
t for
nea
rly 7
0 pe
rcen
t of
U.S
. GD
P an
d ar
e th
e la
rges
t driv
ers
of jo
b cr
eatio
n in
the
Uni
ted
Stat
es.
The
NEI
Rep
ort t
o th
e Pr
esid
ent l
iste
d 70
reco
mm
enda
tions
as
part
of a
pla
n fo
r dou
blin
g U
.S. e
xpor
ts b
y th
e en
d of
20
14. F
or th
e ne
xt fo
ur y
ears
of t
he N
EI (c
alen
dar y
ears
201
1 th
roug
h 20
14),
the
Nat
iona
l Exp
ort S
trat
egy
will
con
sist
of
impl
emen
ting
the
NEI
and
as
man
y of
the
2010
NEI
Rec
omm
enda
tions
as
is fe
asib
le, w
ith d
iffer
ent a
reas
of f
ocus
iden
tified
ea
ch y
ear.
In a
dditi
on, n
ew re
com
men
datio
ns m
ay b
e m
ade
by th
e TP
CC in
resp
onse
to m
arke
t con
ditio
ns, a
nd c
erta
in
reco
mm
enda
tions
may
be
retir
ed a
s th
ey a
re fu
lly im
plem
ente
d or
dee
med
not
pra
ctic
al. T
hese
Rep
orts
will
be
the
TPCC
s ga
me
plan
for m
anag
ing
and
over
seei
ng th
e se
ttin
g of
prio
ritie
s, im
plem
entin
g re
com
men
datio
ns, a
nd re
port
ing
prog
ress
an
d re
sults
.
The
2011
Nat
iona
l Exp
ort S
trat
egy
incl
udes
a b
rief p
rogr
ess
upda
te o
n re
com
men
datio
ns im
plem
ente
d du
ring
2010
(S
ectio
n II,
Par
t B),
iden
tifica
tion
and
disc
ussi
on o
f key
are
as o
f foc
us fo
r TPC
C a
genc
ies
durin
g 20
11 (S
ectio
n II,
Par
t C),
and
a m
ore
deta
iled
upda
te o
f pro
gres
s m
ade
to d
ate
on th
e 20
10 N
EI R
ecom
men
datio
ns (S
ectio
n III
). In
add
ition
, thi
s ye
ars
Nat
iona
l Exp
ort S
trat
egy
cont
ains
, for
the
first
tim
e ev
er, c
ross
-cut
ting
inte
rage
ncy
met
rics
to q
uant
ify a
nd m
easu
re T
PCC
ag
ency
pro
gres
s in
impl
emen
ting
the
NEI
(Sec
tion
IV).
B. In
201
0, A
genc
ies
Bega
n Im
plem
enti
ng N
EI R
ecom
men
dati
ons,
Whi
ch R
esul
ted
in S
ucce
sses
A
cros
s A
ll Fi
ve o
f the
Mai
n N
EI C
ompo
nent
s.
In 2
010,
TPC
C a
genc
ies
focu
sed
on m
akin
g pr
ogre
ss to
impl
emen
t the
201
0 N
EI R
ecom
men
datio
ns a
nd o
n cr
eatin
g m
etric
s to
mea
sure
that
pro
gres
s. Th
irty-
one
of th
e 70
reco
mm
enda
tions
wer
e im
plem
ente
d in
201
0. S
ome
of th
e ke
y su
cces
ses
are
sum
mar
ized
in th
is s
ectio
n; S
ectio
n III
con
tain
s a
mor
e de
taile
d up
date
of p
rogr
ess
to d
ate,
and
App
endi
x A
list
s al
l 70
reco
mm
enda
tions
with
a s
tatu
s up
date
on
each
one
.
Adv
ocac
y an
d Tr
ade
Prom
otio
n
Sept
embe
r 201
0 N
EI R
ecom
men
datio
n: C
oord
inat
e, e
xpan
d, a
nd le
vera
ge fe
dera
l out
reac
h re
sour
ces t
o id
entif
y
pote
ntia
l exp
orte
rs.
The
Inte
rnat
iona
l Tra
de A
dmin
istr
atio
n (IT
A) a
nd th
e Sm
all B
usin
ess
Adm
inis
trat
ion
(SBA
) des
igne
d a
unifo
rm m
etho
d to
re
fer n
ew c
lient
s to
the
mos
t app
ropr
iate
TPC
C a
genc
y ba
sed
on a
clie
nts
expo
rt e
xper
ienc
e le
vel.
ITA
dev
elop
ed a
n en
hanc
ed c
lient
inta
ke re
gist
ratio
n pr
oces
s on
ww
w.e
xpor
t.gov
that
will
allo
w T
PCC
age
ncie
s to
trac
k re
ferr
al s
ourc
es, c
ateg
oriz
e re
gist
rant
s fo
r fur
ther
con
tact
, and
effi
cien
tly d
eliv
er c
usto
miz
ed in
form
atio
n. T
he n
ew
regi
stra
tion
form
wen
t liv
e on
Dec
embe
r 17,
201
0.
-
2011
Nat
iona
l Exp
ort S
trat
egy
5 20
11 N
atio
nal E
xpor
t Str
ateg
y: P
ower
ing
the
NEI
Sept
embe
r 201
0 N
EI R
ecom
men
dati
on: I
mpl
emen
t bila
tera
l and
mul
tila
tera
l SM
E-to
-SM
E in
itia
tive
s.
ITA
dev
elop
ed a
new
onl
ine
free
trad
e ag
reem
ent (
FTA
) tar
iff s
earc
h ap
plic
atio
n to
hel
p U
.S. S
MEs
ben
efit f
rom
new
ex
port
opp
ortu
nitie
s w
ith th
e 17
U.S
. FTA
par
tner
s. Im
prov
ed s
ervi
ces
targ
etin
g FT
A tr
adin
g pa
rtne
rs w
ill d
eepe
n SM
E-to
-SM
E en
gage
men
t in
thes
e m
arke
ts. I
f one
ent
ers
a si
mpl
e pr
oduc
t cod
e, th
e ap
plic
atio
n di
spla
ys th
e ta
riff a
pplie
d on
the
date
the
FTA
ent
ered
into
forc
e an
d th
e ra
tes
for e
ach
subs
eque
nt y
ear a
s th
e ta
riffs
are
elim
inat
ed u
nder
the
agre
emen
t. Th
is a
pplic
atio
n ca
n he
lp s
mal
l man
ufac
ture
rs w
ith fo
rwar
d pl
anni
ng fo
r ent
ry in
to n
ew e
xpor
t mar
kets
. The
app
licat
ion
wen
t liv
e in
Apr
il 20
11.
Sept
embe
r 201
0 N
EI R
ecom
men
dati
on: R
ecru
it m
ore
pote
ntia
l for
eign
buy
ers f
or U
.S. t
rade
show
s and
cre
ate
addi
tion
al
oppo
rtun
itie
s for