paul campion print work & tv showreel
DESCRIPTION
Here is just a small sample of the press ads, posters and TV commercials I have written.TRANSCRIPT
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Paul Campion
Copywriter
Print work
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Brief:
re-launch Bassett’s Allsorts on posters
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Brief:
Show how Nestle Latte Creations turns an ordinary instant coffee into a latte
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Brief:
Launch Purina Natural Balance cat food
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Brief:
Show why HP Original ink Cartridges are a better investment than cheaper alternatives
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Brief:
Show how Go Ahead low-fat snacks are a better idea when you’re peckish
![Page 17: Paul Campion Print Work & TV Showreel](https://reader031.vdocument.in/reader031/viewer/2022012922/5462c0cbaf7959c83d8b760f/html5/thumbnails/17.jpg)
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Brief:
Demonstrate the care that goes into blending Erinmore Pipe tobacco
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Winner Best Tobacco AdLondon International Awards
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Brief:
Dramatise the fact that Renault vans arethe favourites with Europe’s small businesses
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Brief:
Relaunch Allinsons bread in press
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Brief:
Launch Muller Vitality probiotic yogurt as part of the ‘Mullerlove’ campaign
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Brief:
Demonstrate why Mercedes trucks are a wiser choice for cost-conscious businesses
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Brief:
Show how famous photographers appreciate the quality they get from HP printers
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Topical ad for Renault.
Ran during a series of rail strikes.
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Topical ad for Guinness.
Ran during a water shortage, parodying the government advertising at the time.
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Ad for the ‘Centrepoint’ charity.
The space was donated free by the Evening Standard.
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