pax 2012 phoenix infonews channel in 4 key markets in asia

PAX 2012

Phoenix InfoNews Channel in 4 key markets in Asia

PAX• Pan Asia-Pacific Cross Media Survey (PAX)

• Conducted by Ipsos MediaCT

• CATI – Computer Aided Telephone Interviewing

• Aged 25-64 and affluent/ business decision maker/ top management

• 11 markets* - Hong Kong, India (Mumbai, New Delhi, Bangalore), Jakarta, Seoul, Kuala Lumpur, Manila, Singapore, Taipei, Bangkok, Tokyo, Australia (Sydney & Melbourne)

*Phoenix subscribed 4 markets only - Hong Kong, Singapore, Kuala Lumpur and Taipei

There are 185,406 PAX affluent, business decision

makers & top management audiencewatched Phoenix InfoNews in past 30 days.

(4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei)

Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)

Phoenix InfoNews Vs other channels4 Markets HK/Sin/KL/TP

28.5%

22.1%

19.0%

14.1%

7.9%

6.0%

CNN Phoenix Chinese orPhoenix InfoNews

Phoenix Chinese BBC World CNBC Phoenix InfoNews

watched in past 30 days

Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844)

57.7%

25.6%

63.6%

70.2%

51.7%

80.8%

1+ Air Travel (Leisure)

1+ Air Travel (Business)

1+ Air Travel

Phoenix InfoNews viewersPAX

Phoenix InfoNews viewers are high flying consumers

4 Markets HK/Sin/KL/TP

# I

nte

rnati

on

al Flig

hts

(past

12

mon

ths)

No. of Int’l Flights in past 12 months

Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844)PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)

3.9%

10.5%

28.5%

63.6%

7.2%

22.0%

52.0%

80.8%

12+

6+

3+

1+

Phoenix InfoNews viewers

PAX



# I

nte

rnati

on

al Flig

hts

(past

12

mon

ths)

No. of Int’l Flights in past 12 months


Phoenix InfoNews viewers are more likely to travel on business class or above


Fly

ing

on

Bu

sin

ess C

lass o

r ab

ove

(cla

ss -

most

oft

en

tra

vel)


3.6%

5.3%

9.9%

13.8%

Leisure Trip

Business Trip


PAX

Flying on Business Class or above (class - most often travel)



# H

ote

l N

igh

ts(p

ast

12

mon

ths)

Number of Hotel nights spent on Int'l Air Trips in past 12 months

23.9%

41.5%

56.5%

59.6%

33.9%

58.2%

73.0%

76.6%

12+

6+

3+

1+


PAX




Air

lin

es fl

ow

n(p

ast

12

mon

ths)

Airlines flown in past 12 months

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% 26% 28% 30% 32% 34% 36% 38% 40%

Air India

United Airlines

Asiana Airlines

Emirates

ANA

KLM

American Airlines

Qantas Airways

Japan Airlines

Malaysia Airlines

Lufthansa

Thai International

EVA Airways

China Southern Airlines

Air Asia

China Eastern Airlines

China Airlines

DragonAir

Singapore Airlines

Cathay Pacific Airways


PAX


Phoenix InfoNews viewers are high flying businessmen


# I

nt’

l Flig

hts

for

bu

sin

ess

(past

12

mon

ths)


No. of Int’l Flights for business in past 12 months

2.4%

5.8%

13.4%

25.6%

4.3%

12.0%

29.0%

51.7%

12+

6+

3+

1+

Phoenix InfoNews Channel

PAX

3.3%

22.4%

1.3%

2.3%

4.8%

7.1%

46.0%

0.3%

1.2%

3.4%

Central / SouthAmerica

Australia

North America(USA/Canada)

Europe

Asia


PAX

Phoenix InfoNews viewers travel for business 4 Markets HK/Sin/KL/TP

Desti

nati

on

of

Bu

sin

ess T

rip

(past

12

mon

ths)


Destination of Business Trip in past 12 months

Phoenix InfoNews viewers visit Asian countries for business


Cou

ntr

ies in

Asia

vis

ited

for

Bu

sin

ess T

rip

(past

12

mon

ths)


Countries in Asia visited for Business Trip

0% 5% 10% 15% 20% 25% 30% 35%

Macau

South Korea

Indonesia

Vietnam

Philippines

Hong Kong

Japan

Thailand

Singapore

Malaysia

Taiwan

China


PAX

1.3%

15.1%

57.7%

1.8%

21.6%

70.2%

6+

3+

1+


PAX



# I

nt’

l Flig

hts

for

leis

ure

(past

12

mon

ths)


No. of Int’l Flights for leisure in past 12 months

Phoenix InfoNews viewers have oversea leisure trips


Desti

nati

on

of

Leis

ure

Tri

p(p

ast

12

mon

ths)


Destination of Leisure Trip in past 12 months

50.0%

4.1%

5.4%

8.2%

60.6%

6.5%

4.6%

2.6%

Australia

North America(USA/Canada)

Europe

Asia


PAX

Phoenix InfoNews viewers visit Asian countriesfor leisure


Cou

ntr

ies in

Asia

vis

ited

for

Leis

ure

Tri

p(p

ast

12

mon

ths)


Countries in Asia visited for Leisure Trip

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% 26% 28% 30% 32%

Cambodia

Philippines

Vietnam

South Korea

Indonesia

Singapore

Hong Kong

Malaysia

Japan

Taiwan

Thailand

China


PAX

Phoenix InfoNews viewers are high tech consumers



6.0%

41.7%

42.6%

51.4%

68.1%

17.8%

51.0%

54.1%

63.8%

73.1%

Own 3D TV

Own SLR digital stillcamera

Own digital videocamera

Own HDTV

Own LCD/ LED/ PlasmaTV

Phoenix InfoNews Channel

PAX

36.3%

72.4%

66.5%

45.9%

74.3%

76.4%

Own Tablet

Own Smartphone

Own LaptopComputer


PAX

Phoenix InfoNews viewers are mobile gadget consumers4 Markets HK/Sin/KL/TP


Phoenix InfoNews viewers are more financially aware4 Markets HK/Sin/KL/TP

Ow

ners

hip

of

Fin

an

cia

l P

rod

ucts


13.0%

24.4%

21.8%

23.3%

19.4%

50.2%

45.8%

73.1%

23.5%

26.6%

27.0%

34.7%

34.9%

54.0%

62.2%

73.0%

Offshore accounts forinvestment purposes

Foreign currencies as aninvestment

Unit Trust Fund/ Mutual fund

Privilege / priority BankingAccount

Other properties you own orinvest in

Stocks/Securities/ Bonds

Private property you areliving in

Life insurance


PAX

Ownership of Financial Products

Phoenix InfoNews viewers love drinking4 Markets HK/Sin/KL/TP

Con

su

me in

past

4 w

eeks


Consume in past 4 weeks

5.3%

7.9%

12.4%

19.6%

21.2%

29.2%

10.6%

9.9%

24.6%

24.9%

28.1%

33.4%

Brandy/Cognac

Champagne

Whisky

Imported Beer

Local Beer

Wine


PAX

Phoenix InfoNews viewers love luxury products 4 Markets HK/Sin/KL/TP


14.4%

26.3%

30.7%

25.3%

22.9%

29.3%

45.1%

38.8%

Own Quality/ Designeraccessories/ Footwear

(US$500+)

Own Quality/ Designerclothes/ Leather goods

(US$500+)

Own Jewellery (US$500+)

Own Luxury watch(US$1,000+)


PAX

100

100

118

123

Director/ GeneralManager/ Vice President

CEO/ Chairman/Managing Director/President/ Owner/

Partner


PAX

Phoenix InfoNews viewers are top management4 Markets HK/Sin/KL/TP

% profile Index vs. PAX


6.1%

5.0%

5.7%

6.7%

100

119

PAX

Phoenix InfoNewsviewers

Phoenix InfoNews has a higher proportion of Business Decision Makers and Affluent consumers


% profile – BDM & Affluent Index vs.

PAX


20.3%

17.0%

pax 2012 phoenix infonews channel in 4 key markets in asia

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