phoenix infonews channel china business executives survey 2015 in 8 cities

Phoenix InfoNews Channel

China Business Executives Survey 2015in 8 cities

26.5 26.3

21.5

18.4 17.916.7

15.613.7

11.5 11.410.0 9.8 8.8 8.5

28.9

CCTV

1

Phoe

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CCTV

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CCTV

5

Huna

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tellit

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Shan

ghai

Dra

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TV

CCTV

2

Phoe

nix In

foNe

ws

Beijin

g Sa

tellit

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Gua

ngdo

ngSa

tellit

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CCTV

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Zhej

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Sate

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CCTV

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Phoe

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Phoenix InfoNews is No.8 nationwide channels amongst Business Decision Makers at Work

% watched yesterday

Source: CTR CBES 2015 National/ satellite channels watched yesterday.Business executives with annual company budget RMB10M+ in 8 cities in China (141,608)

5.82.8

2.42.32.02.01.91.81.71.61.5

1.11.11.0

0.6

1.3

6.16.2

8.515.4

33.1

1.31.4

Phoenix ChinesePhoenix InfoNews

Xing Kong Wei ShiPhoenix Movies

China Entertainment TVDiscovery

CNNBBC

STAR SportsNational Geographic

STAR Movies Int'lSun Satellite

ESPNTVB8

TVB XingheMTVFOX

BloombergCNBC

Channel [V]Disney

STAR WorldCartoon Network

Phoenix InfoNews is No.2 oversea regional channel amongst Business Executives

% watched in past 7 days

Source: CTR CBES 2015; Regional channels watched in past 7 days.Business executives in 8 cities in China (1,341,361) *8 cities – Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu

9.68.8

8.26.6

5.95.75.6

4.84.44.24.0

2.52.32.1

3.0

4.03.9

36.919.7

12.910.29.8

3.3

Phoenix ChinesePhoenix InfoNewsXing Kong Wei Shi

Phoenix Movies Discovery

China Entertainment TVBBCCNN

National Geographic FOX

STAR Movies Int'lCNBCTVB8

TVB XingheSTAR World

ESPNSTAR Sports

Sun SatelliteMTV

Channel [V]Cartoon Network

DisneyBloomberg

Phoenix InfoNews is No.2 oversea regional channel amongst Affluent Business Executive

% watched in past 7 days

Source: CTR CBES 2015; Regional channels watched in past 7 days.Business executives with *Annual Personal Income RMB1M+, in 8 cities in China (143,603)

78.2

43.8

31.1

24.3

67.1

35.9

26.3

20.7

Management Jobs

Purchase Decision at Workwith Single Budget at least

RMB500K+

Personal annual incomeRMB500K+

Household annual incomeRMB1M+ Phoenix InfoNews viewers

CBES respondents

Phoenix InfoNews viewers are management, affluent and decision makers

Profile %

Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361)Watched Phoenix InfoNews in past 7 days (205,936)

Phoenix InfoNews viewers with higher average household income

690,000

750,000

720,000

920,000

810,000

CCTV-13 News viewers

CCTV-4 viewers

CCTV-1 viewers

Phoenix InfoNews viewers

CBES respondents

Average Annual Household income (RMB)

Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361)Viewers = Watched Channels in past 7 days

57.7

41.8

27.4

15.2

12.6

50.6

34.4

25.1

13.7

10.4

Consumed Wine in past12 months

Consumed Chinese WhiteWine in past 12 months

Consumed Whisky in past12 months

Consumed Cognac inpast 12 months

Consumed Vodka in past12 months


CBES respondents

Phoenix InfoNews viewers love drinkingProfile %


Phoenix InfoNews viewers love digital productsProfile%


82.9

68.8

66.3

49.4

47.5

33.8

79.1

68.5

63.9

44.9

43.0

33.6

Laptop

Digital Camera

Tablet PC

OTT TV box

4K Ultra HD TV

Digital Video CameraPhoenix InfoNews viewers

CBES respondents

Currently Use

Phoenix InfoNews viewers are frequent travellersProfile%


83.7

92.0

54.4

76.5

Any Business Trips

Any Private Trips

Phoenix InfoNews viewersCBES respondents

35.9

56.8

25.0

24.9

46.7

24.1

Five-star hotels

Four-star hotels

Three-star hotels


Phoenix InfoNews viewers are more likely to stay with 4-star or above hotels

Profile%Type of hotel usually stay with during business or leisure trips


15.7

40.5

38.9

9.6

29.9

45.1

First Class

Business Class

Economy Class


Phoenix InfoNews viewers are more likely to take First or Business Classes on air travels

Class taken in most of the time on the planeProfile%


46.7

39.6

38.8

33.6

5.2

38.6

34.8

39.6

24.3

4.3

Self-driving Tours

Tour Groups

Package Travel

Tours with Work Units

OthersPhoenix InfoNews viewersCBES respondents

Phoenix InfoNews viewers are more likely to travel with tour groups and self-driving

How do you normally travel Profile%


Phoenix InfoNews viewers are more likely to travel overseas

Travel Destinations for the Next 12 Months Profile%


46.0

30.2

26.7

17.4

17.1

16.9

11.6

11.4

11.4

5.9

41.0

24.1

23.5

15.5

15.3

13.9

8.8

11.5

12.3

6.0

Mainland China

Hong Kong/Macau

European Countries

Korea

Japan

Taiwan

North American Countries

SG/MAL/Thai/Indonesia/Phil.

Australia/New Zealand

Other Asian Countries


CBES respondents

Leisure Trips in Last Year56.2

45.7

38.8

32.8

19.2

20.3

20.5

17.1

2.4

52.0

47.3

36.0

32.4

17.8

16.0

12.8

13.6

2.3

Natural landscape

City tour

Beach/ Sunshine

Shopping

Diving/ Surfing

Visiting friends/ relatives

Skiing

Exploring

Others


CBES respondents

Profile%


Leisure Trips Intend to Join in Next Year50.4

43.3

39.6

28.8

26.7

25.4

19.0

16.8

1.8

50.5

43.5

34.9

28.7

21.8

15.9

15.8

14.8

1.5

Natural landscape

City tour

Beach/ Sunshine

Shopping

Diving/ Surfing

Exploring

Skiing

Visiting friends/ relatives

Others


CBES respondents

Profile%


Phoenix InfoNews viewers are more likely to buy luxury watches

15.8

26.3

32.8

18.8

6.3

14.7

22.5

41.9

17.9

3.1

RMB50,001 or above

RMB30,001-50,000

RMB10,000-30,000

RMB5,000-9,999

RMB1,000-4,999 Phoenix InfoNews viewers (intend to buy premium watches*)

CBES respondents (intend to buy premium watches*)

Based on Intend to buy Premium watch

respondentsProfile %

Source: CTR CBES 2015; Business Executives in 8 cities in China who claimed “family intends to buy premium watch in next year (163,244)Watched Phoenix InfoNews in past 7 days who claimed “family intends to buy premium watch in next year (23,196)

Watch price plan to purchase

62.1

48.5

21.7

10.1

9.9

9.0

8.2

6.5

5.5

5.2

58.1

41.7

14.6

7.7

6.8

8.4

4.0

3.6

5.7

4.3

Stocks

Funds

National Debts

Metals

Online P2P Investment

Residential Real Estates

Enterprise Bonds

Local Debts

Commerical Properties

Collections


CBES respondents

Phoenix InfoNews viewers make investment%


Personal Investment Activities Done in past 12 months

Phoenix InfoNews viewers make investment

25.9

13.5

23.0

17.9

2.1

18.5

16.4

21.6

15.7

5.8

RMB500,000 or above

RMB 300,000-499,999

RMB 100,000-299,999

RMB 50,000-99,999

RMB 49,999 or belowPhoenix InfoNews viewers CBES respondents

%Amount Invested in Past Year


Phoenix InfoNews viewers are more likely to own private cars at home

90.6

35.2

88.9

25.3

Own Private Car(s) athome

Intend to buy Car(s) athome in next 12

monthsPhoenix InfoNews viewers

CBES respondents

Profile %


Phoenix InfoNews viewers are more likely to attend postgraduate education

45.5

50.5

37.0

38.2

Currently AttendingPostgraduate Education*

Planning to AttendPostgraduate Education* in

Next Year


CBES respondents

Profile %

Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361)Watched Phoenix InfoNews in past 7 days (205,936)*Remarks: MBA/EMBA/ EDP/ MPA/ Professional Qualifications (e.g. CPA)/ Foreign Language Training/ Postgraduate Programme/ Others

Phoenix InfoNews viewers lead a quality lifestyle

77.3

76.6

73.8

62.8

57.2

73.3

74.2

72.4

59.6

56.1

I like to keep up the trendof technologicaldevelopment.

I chose high-tech productbecause it makes me

efficient.

It's worth spending moreon entertainment

I would like to spend moremoney on brand products

I'd like to buy foreignbrands even they're

expensivePhoenix InfoNews viewers CBES respondents

Agree / Strongly agree %


CBES - Methodology

• China Business Executives Survey (CBES)• Conducted by CVSC-TNS Research Co. Ltd. (CTR)• Face-to-face interview• 8 cities – Beijing, Shanghai, Guangzhou,

Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu

• Target audience – Middle and top management of enterprises.

• Samples represent a population of 1,341,361 business executives nationwide.

CBES Scope – Corporate Executives

Corporate Executives with the company of 50 employees from 24 industries, including: banking and financial institutions, insurance companies, business schools, Fortune 500 companies in China, international audit and law firms, and hotels. •CEO/ GM/ MD/ President/ Chairperson (or equivalent)•Deputy GM/ VP (or equivalent)•Head of Finance/ Accounting•Head of Domestic Marketing/ Sales/ Advertising•Head of International Marketing/ Sales/ Operations•Head of Production/ Operations/ R&D•Head of IT•Owners or Partners

phoenix infonews channel china business executives survey 2015 in 8 cities

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