phoenix infonews in china
DESCRIPTION
Phoenix InfoNews in China. Source: CTR - CNRS 2011 (May - Oct 2011) 36 cities in China. CNRS. CTR-China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents - PowerPoint PPT PresentationTRANSCRIPT
Phoenix InfoNews in China
Source: CTR - CNRS 2011 (May - Oct 2011)36 cities in China
CNRS
• CTR-China National Resident Survey (CNRS)• Conducted by CVSC-TNS Research Co. Ltd.
(CTR)• Personal interview + self completion
questionnaire to individuals• Aged 15+ registered permanent residents• Living in 36 China cities• Fieldwork conducted in May - Oct 2011
CNRS - 36 cities in China
• Beijing• Changchun• Changsha• Chengdu• Chongqing• Dalian• Foshan• Fuzhou• Guangzhou
• Guiyang• Hangzhou• Haikou• Harbin• Hefei• Jinan• Kunming• Lanzhou• Nanchang
• Nanjing• Nanning• Ningbo• Qingdao• Shanghai• Shenzhen• Shenyang• Shijiazhuang• Suzhou
• Taiyuan• Tianjin• Wenzhou• Urumqi• Wuxi• Wuhan• Xian• Xiamen• Zhengzhou
TV is the most popular media in China
91.5
73.3
67.7
53.9
16.4
5.4
TV Outdoor Newspaper Internet Radio Magazine
Daily reach rate%
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556)
Chinese audience spent more time on TV
166
99
32
124
TV Internet Newspaper Radio Magazine
Average Time Spent / Day(minutes)
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556)
Phoenix InfoNews Vs other oversea regional channels
11.0
5.2
4.23.7
1.31.0 0.9
0.3 0.2 0.2 0.2 0.040.070.080.090.100.110.120.140.140.19
Phoenix
Chinese
Xing Kong CETV
Phoenix
InfoNews
MASTV MTV
Phoenix
Movies
NGC
Cartoon N
etwork
Discove
ryTVB8 ESP
N
TVB Xing
heDisn
ey
STAR M
ovies In
t'l
Sun Satellite
Channe
l [V]
CNN
STAR W
orld
STAR S
portsCNBC
% watched past 30 days
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556); Channels watched in past 30 days
Phoenix InfoNews viewer profile - Gender
All 15+ in 36 cities Phoenix InfoNews viewers
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556)Past month Phoenix InfoNews viewers (3,769,456/1,836)
Male52%
Female48%
Female47%
Male53%
3.8
14.2
20.9
24.624.7
11.8
3.4
13.6
20.5
24.2
29.2
9.1
15-24 25-34 35-44 45-54 55-64 65+
All 15+ in 36 citiesPhoenix InfoNews viewers
Profile %
Phoenix InfoNews viewer profile - Age
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556)Past month Phoenix InfoNews viewers (3,769,456/1,836)
Phoenix InfoNews viewers are well-educated58% Phoenix InfoNews viewers receive professional or above
education
Profile %
2.3% 1.2%
50.3%40.8%
30.4%
32.9%
17.0%25.1%
All 15+ in 36 cities Phoenix InfoNews viewers
University+
Occupational/Technical School/College
High school
Primary or below
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556)Past month Phoenix InfoNews viewers (3,769,456/1,836)Remarks - “Refuse to answer” respondents are excluded.
Phoenix InfoNews viewers are more affluent68% Phoenix InfoNews viewers with monthly household income RMB5,000 or
above
7.4%
12.9%
15.9% 13.1%
29.0%29.8%
15.5%
19.8% 22.5%
6.3%
12.8%
15.0%
All 15+ in 36 cities Phoenix InfoNews viewers
RMB 10,000+
RMB 8,000-9,999
RMB 5,000-7,999
RMB 4,000-4,999
RMB 3,000-3,999
Below RMB 2,999
Profile %
Monthly household income
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556)Past month Phoenix InfoNews viewers (3,769,456/1,836)Remarks - “Refuse to answer” respondents are excluded.
Phoenix InfoNews viewers hold higher positions39% Phoenix InfoNews viewers with managerial grade or above occupation
15.0% 13.5%
9.6%5.7%
12.4%12.7%
37.6%
29.6%
29.2%
3.7%6.6%
20.1%
2.7%1.6%
All 15+ in 36 cities Phoenix InfoNews viewers
Civil Servant
Professionals
Company managers
Company staff
Business owners
Worker
Others
Profile %
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556)Past month Phoenix InfoNews viewers (3,769,456/1,836)Remarks - “Refuse to answer” respondents are excluded.
Phoenix InfoNews viewers hold higher positions than local channel viewers
Viewer profile – PMG*
25.4
37.3
35.4
35.2
33.0
32.0
31.7
30.9
30.8
30.1
29.9
28.5
27.0
26.7
26.2
25.9
25.9
25.9
25.6
Total 36 cities
Phoenix Infonews
XKWS
CCTV-2
CCTV-9
CCTV-English News
Beijing Satellite
CCTV-4
CCTV-10
CCTV-5
CCTV NEWS
China Education TV-1
Qinghai Satellite
CCTV MUSIC
CCTV-7
Guizhou Satellite
Hubei Satellite
Guangdong Satellite
CCTV-1
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Channel watched past 7 days.*PMG – Professionals/ Managers/ Government officials
Profile %
11.3
10.2
16.0
19.3
28.6
35.0Recommended byrelatives or friends
TV Ads/News
Advertising innewspaper/News
Advertising/News oninternet
Outdoor AD
Others Phoenix InfoNews viewers
TV is no.1 mass medium to receive information for leisure travels
Profile %
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers (3,769,456/1,836)
Main channels to obtain travel information (leisure travels)
10.3
4.7
10.0
17.1
Leisure
Business
Phoenix InfoNews viewersAll 15+ in 36 cities
Phoenix InfoNews viewers are more likely to have both business and leisure air travels
Profile %
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836)
Purposes of Air Travel
11.0
13.7
6.1
6.1
16.0
13.6
10.0
9.8
Tour group with travelagency
Package travel
Self-driving tour
Tour group with work unitPhoenix InfoNews viewersAll 15+ in 36 cities
Phoenix InfoNews viewers are more likely to travel with tour groups and self-driving tour
Profile %Most Often Travel methods
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836)
11.3
8.1
12.9
18.7
Leisure Air Trips 1+
Leisure Air Trips 2+
Phoenix InfoNews viewers
All 15+ in 36 cities
Phoenix InfoNews viewers are more likely
to have Leisure TravelsLeisure Air Trips in past 12 months Profile %
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836)
36.9
41.6
48.2
48.5
56.8
68.8
I spend a lot of time onrecreation and leisure
I am interested in the arts
I am interested in othercultures
I love the idea of travellingabroad
I tried to go somewheredifferent on every holiday
I am interested in nature
Phoenix InfoNews viewers
Phoenix InfoNews viewers enjoy their leisure time
Agree / Strongly agree %
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers (3,769,456/1,836)
94.2
69.8
53.3
47.5
35.3
7.9
95.6
74.9
63.3
57.1
46.8
15.5Video camera
Laptop computer
PDP TV/ LCD TV
Digital camera
Desktop computer
Mobile phone
Phoenix InfoNews viewers
All 15+ in 36 cities
Phoenix InfoNews viewers owned more hi-tech consumer durables
Profile %
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556)Past month Phoenix InfoNews viewers (3,769,456/1,836)
22.6
13.7
30.1
16.7
Have investments*
Intended to invest in next 12months**
Phoenix InfoNews viewers
All 15+ in 36 cities
Phoenix InfoNews viewers are more financially aware
*including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others**including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836)
Profile %
62.8
29.2
14.2
12.4
15.9
Stocks
Funds
Real Estate
Bonds
OthersPhoenix InfoNews viewers +intend to invest in next year
Phoenix InfoNews viewers are more financially aware
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers with intend to make an investment in next year ** (630,106/279)
Profile %
**including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.
Intend to make investment within 1 year
25.5
8.3
3.9
14.0
35.4
16.4
6.2
20.2
Owned credit card
Owned 2+ credit cards
Use credit card at leastonce a week
Use credit card at least 2-3 times a month
Phoenix InfoNews viewersAll 15+ in 36 cities
Phoenix InfoNews viewers love using credit card
Profile %
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556)Past month Phoenix InfoNews viewers (3,769,456/1,836)
35.6
42.2
51.7
55.2
66.1
I prefer to buy importscompared with domestic
products
I like spend more money fororiginal and unique brands
I try to keep up withdevelopments in technology
It is worth paying extra forquality goods
I think that well- knownbrands are better
Phoenix InfoNews viewers
Phoenix InfoNews viewers lead a quality lifestylethey are more likely to buy high quality products and imported
brandsAgree / Strongly agree
%
Source: CNRS May - Oct 2011Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers (3,769,456/1,836)