pbs teacherline station models whro. virginia’s pbs teacherline whro overview community licensee...
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PBS TeacherLine Station ModelsWHRO
Virginia’s PBS TeacherLineWHRO Overview
Community Licensee
Owned by 17 Public
School Systems
Education Staff Size
13 Full-Time
1 Part-Time
Dozens of Contract
Other Internal Support
Education Services
Instructional Television
Ready to Learn
Internet Service Provider
Teacher Training
Student Instruction
Networking
Group Purchases
Virginia’s PBS TeacherLineWHRO Overview (cont’d)
Financial Support State ITV Contract
Membership Dues
Fees for Services
Grants
Underwriting
Virginia’s PBS TeacherLineDissemination Overview
Partners Virginia Public Broadcasting
Stations WCVE, Richmond
MHz Networks, Falls Church
WVPT, Harrisonburg
WBRA, Roanoke
University of Virginia
James Madison University
Funding Sources Regional NCLB EdTech
Consortia
School District Support
Individual Teacher Support
Grants
Underwriting
Staff FTE – 1.5
Annual Operational Costs - $339,000.00
Virginia’s PBS TeacherLineReasons for Success
WHRO Ownership Structure/Extension of
Technology-based Education Products/Services
Basic Marketing- Building the Brand
High Quality Product – Meets Virginia’s HOUSSE and
SREB-expanded NSDC Standards and Aligned to
Virginia SOL
Bundle Products to Meet Market Needs – Summer
Mathematics Academy, I-CAN
Virginia’s PBS TeacherLineChallenges
Partner Sales Ability
Large School Division Competition
Eventual Loss of Major Grant Funding
New Competitors