Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Building Your Brand via Social Media in 15 Minutes DailypdxMindShareFebruary 2016

Kent LewisPresident & Founder

@AnvilMedia & @pdxMindShare@KentjLewis

Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Agenda

Profile Configuration

Content Strategy

Management Tools

Setting a Schedule

Best Practices

Resources

Q&A

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Claim & Optimize Social Profiles

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Build Your Followers

Identify industry influencers and follow them

Follow-back your new followers

Jump on the hashtag bandwagon

Create compelling & engaging content

Engage in conversation

Boost posts, but be wary or “buying” followers

Share timely news and information from key sources

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Content Strategy: Finding a Voice

Benchmark your network, competition & industry

Ask your constituents what they want from you

Review platform analytics for insights

Best practice: make it Useful x Inspired x Empathetic

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Monitoring & Trolling For Content

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Think Video & Sales Funnel

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Funnel Strategy: Content Ideas

Awareness: news, trends, interviews & promotions

Interest: how-to’s, Q&As, demos & behind the scenes

Intent: success stories & product comparisons

Purchase: FAQs & product or service training seminars

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Content Syndication Strategies

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Social Media, SEO & ORM

— All social channels should have the same branding, same URLs etc. to maximize search visibility

— It is important to consistently share content in order to build social authority and improve ranking.

— Ideally, Facebook, Twitter, Pinterest and/or LinkedIn should rank just below brand site.

Social Profiles Posting Cadence

Daily

5-10 posts per day (retweets, responses, outreach, etc.)

Create and populate boards as content becomes available

1 photo a day, 1 video a week

1-2 times a month, increasing to 2-3 a month when content is

available

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Keeping it Fresh: Blogging

Free or low-cost way to get your name out there

Start with LinkedIn Pulse

Evolve to hosted WordPress blog/website

Embed videos and images: good for engagement & SEO

Share blog posts via other social media channels

Commitment & consistency are key

Target frequency: 1-2 posts per week (monthly articles)

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Keeping it Fresh: Blogging

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Evergreen Content: Articles

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Management Tool: HootSuite

Connect with Twitter, Facebook & LinkedIn profiles

Monitor & share/retweet interesting & timely posts

Schedule your own content and retweets

Shorten URLs to save space and track clicks

Set up keyword feeds to monitor topics

Cross-post key content

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Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Best Practices: Setting a ScheduleSchedule content for the week ahead

Repeat original content with decay model in mind

Auto-schedule retweets (80/20 rule)

Always embed URLs, hashtags or relevant social profiles

Remember to leave some space for retweets!

Morning routine: check social apps on phone in bed

Check for any mentions or news (share and thank!)

Share up to 5 LinkedIn updates (syndicating to Twitter)

Review feed and share 2-5 current tweets in real-time

Auto-schedule 2 to 10 evergreen tweets for the following week

Shoot for at least 1 post or share on Facebook, G+ & Instagram

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Best Practices: Instagram

Throughout the day

Check Hootsuite 3-5 times daily to share or post timely content

Don’t forget to check for new mentions or DMs

Instagram

Images are worth a thousand words! Be efficient!

Remember to take videos, not just photos!

Always clean your lens before taking pictures or video

Be smart about leveraging available light and acoustics

Syndicate posts to Facebook, Twitter & Swarm as appropriate

Don’t forget to use hashtags to boost visibility

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Best Practices: Twitter & YouTubeTwitter

When posting original content, leave room for RTs & #s

Include a relevant URL and always shorten it (ow.ly)

Don’t use more than 3 hashtags

Know your max character count without #s (129 for me)

Always thank mentions (RT, respond or favorite)

When possible embed an image to increase engagement

YouTubeDon’t forget you can post to YouTube from your phone

Free editing apps can up-the-ante

Remember to follow best practices outlined in my articles

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Best Practices: LinkedIn

Pacing Calendar

Daily: check suggested connections and add 3-10 via app

Daily: share 3-5 articles

Daily: congratulate and endorse your network

Weekly: send InMail to prospects or your network

Weekly: monitor your competitors

Weekly: check activity on your profile

Monthly: write a LinkedIn blog post

Monthly: upload a presentation to SlideShare

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Best Practices: Measurement

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https://analytics.twitter.com/user/kentjlewis/tweets

Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Key Takeaways– Own your brand by claiming & optimizing profiles– Automate and syndicate to maximize impact– Audit and monitor daily to identify opportunities– Own the search results with social media & SEO– Utilize tools like HootSuite to streamline – Schedule 15 minutes a day to manage profiles– Measure the impact on a monthly basis

Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Resources– How to Become a Social Media Guru in 3 Easy Steps– Create a Social Media Strategy on a Shoestring with These Six Tips– Three Reasons Why You Should Publish on LinkedIn Pulse– Ten Tips For Optimizing Your Online Persona– How to be a Rock Star on 8 Social Media Platforms – 9 Social Media Marketing Rules You should Break– 7 Steps to Leverage Social Media to Increase Search Engine Visibility– Online Reputation Management: Seven Strategies to Build Your Brand– 9 ways to Lose Friends and Alienate People in Social Media– The Three Golden Rules of Networking on Social Media– The Social Media Metrics That Truly Matter– What a 9 year-old taught me about marketing with digital video

Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Kent LewisPresident & Founder

@AnvilMedia & @pdxMindShare@KentjLewis

Thank You! Questions?

– Check out our Insights section for more information (anvilmedia.com)

– Attend future Anvil Lunch & Learn Seminars– Follow us on Twitter, Facebook & Google+– Stick around for networking!