pdxmindshare's october career-focused workshop on linkedin
TRANSCRIPT
Presented by Vicki Lind, MS, Career Counselor & Marketing
Coach and
Ursala Garbrecht, Resume Writer
http://vlind.com/
Get Noticed on LinkedIn
Agenda Get job postings that match your skills – Go
live
Express your strengths in your Profile Summary
Build relationships with influencers
Operations ManagementSkills developed: Building new-revenue business. Analytical and financial skill-sets. Communication, facilitation, negotiation, diplomacy, tact and relationship building skills. Business acumen, tactical knowledge and strategic perspective.
Self-Employed Restaurateur Skills developed: Matured and developed communication, organizational, computerand management abilities. Created and implemented numerous systems from product management, inventory flow to pricing strategies.
Keywords in Your Current Job Title
Receive Job Alerts - for jobs you want
Click JOBS menu and then “advanced search”
Use your job title and select general PROFILE: Keyword (marketing coordinator) Industry (food and beverage) Job Function (marketing)
Keywords are nouns, especially industry specific
Modify Keywords
AND: social media AND events
OR: marketing coordinator OR marketing communication
Quotes: exact phrase such as “marketing events”
Add location, experience level, industry
“Save search” and select frequency or get the App
Your Profile ~ Who is your Audience?
Everyone Employers committed to developing countries
San Francisco Corporate Ray
Portland Ray
Your LinkedIn Profile Summary ~ Online Networking
2nd most powerful profile section after Headline
2000 Characters, Short paragraphs with white space
Your “elevator pitch” or “what do you do?”
Your career aspirations and skills
Your LinkedIn Profile Summary~ Target Industry Culture
Review job postings, company sites, and LinkedIn Profiles
The look, feel, and culture of your industry in Portland
What your target cares about
Personality, metaphor (Fluent, Swiss Army)
LinkedIn Profile Suggestions
Talk to your ideal employers and engage them
Demonstrate how you can help them
Fix or reduce their pain or problem
Include call to action
Write yourself or hire a coach or copywriter
Centerpiece of Building Relationships
“If I am not for myself, who will be for me?
If I am not for others, what am I?
If not now, when?”
~Rabbi Heschel
Build Relationships with Influencers
Get your resume to the hiring manager
Get informational interviews with their connections
Meet with decision-makers to pitch your ideas
Provide insider information to prepare for interviews
Identify Mutual Connections to Influencers
Identify and Engage People Who Can HelpWays They Could Help:
Get your resume past the screener Influence decision makers Insider information on target companiesAnswer research questionsSend you job leadsConnect you with decision makers for networkingMake meaningful recommendations
Find People Who You Want to Help Alums: People who went to college with you
Co-workers: People who worked with you
Family & Friends: Remind them of your professional identify
People at Networking Events: Mention why you remember them
People from Groups: You share a commitment or passion
How to Invite Someone to Connect
1. Review their Profile
2. Find an genuine affinity
3. Customize the invitation explaining what you have in common and/or why you want to connect
Warming An Old RelationshipAlum or Past Colleague
“Hi Erin,
I haven’t seen you since we were in Mott’s psychology class, chasing rats around a maze.
I see from your Profile that you also want to work for a sports company like Nike. I would like to connect and see how we could help each other.”
Shared ConcernsGroup
Hi Ginnie,
I see that you share my passion for solar energy and have also led major development campaigns for two non-profits. Because our career paths have so much in common, I would like to connect.
Best, Tim
Shared ConcernsNetworking
Hi Lupita,
It was great meeting you at the PDXMindShare last night. I noticed how we are both data geeks. Since you have more experience than I do, I’d be glad to forward job leads that might be a fit for you.
Best, Jill
Hi Nick,
I have been following your contributions to the Social Media Group. You arecentral to cutting edge thinking on how to use the new features of Twitter. Let’s Connect!
Bernie
Why You are Reaching Out
Responding to their PostsHi Josh, I read your recent post on how to use LinkedIn to create a potent list of businesses to follow. I tried your technique and found it useful. I’m wondering if we could talk on the phone for a few minutes about a question that arose for me.
Best, Vicki
Your Next Steps Write a recommendation or endorse skills
List two people to ask for a recommendation.
List 3 companies, individuals, or groups you want to build a stronger relationship.
Research and refine your keyword list for your profile and the job search function