pearl strategy and innovation design
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Who We Are–About Susan Weaver
Innovation – Susan was a contributing member of the Global Innovation team responsible for evolving the innovation model to strengthen innovation sustainability. During her leadership of Innovation Kellogg became and continues to be today share leader in all core categories. Susan has generated and tested more than 500 ideas and launched 175 products generating over $800MM in revenue over her tenure.
Fundamentals of Moderating
Brands
Credentials & Associations
Facilitator in Strategic Planning
Experiences
Specialties
Facilitator in Creative Ideation
Executive Program
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Who We Are–About John Chan
Innovation - Led the revitalization of innovation at Kellogg, resulting in consistent annual innovation share leadership in the Ready-to-Eat Cereal and Nutritious Portable Foods categories.
Insights & Planning - Led the transformation of the Research function at Kellogg to an Insights & Planning function. Guided strategic planning across several key corporate initiatives and category portfolios.
Fundamentals of Moderating Art & Science of Ethnographic Research
Brands
Credentials & Associations
Insight Generation
Experiences
Specialties
Member
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Who We Are
• Pearl is a strategy and innovation company.
• Our mission is to help ambitious, consumer-centric organizations succeed by providing clear strategies and innovation.
• We believe that success is best achieved by connecting business insight to human insight.
• We deliver turnkey service via our network of strategic alliances.
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Our Point of Difference
Business
Insight
Human
Insight
• High potential opportunities
• Meaningful consumer connections
• Straightforward decision making
• Organizational engagement
By connecting business insight to human insight, we engage the minds and hearts of your organization and consumer to help you succeed
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What We Do
Strategic Planning Insights Innovation
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What We Do
Strategic Planning Insights Innovation
• 360o Situation Assessments
• Consumer Needs Segmentation Application
• Company, Portfolio & Brand Strategies
• Strategic Planning Facilitation
• Innovation Strategies
• Opportunity Space Development
• Idea Generation & Facilitation
• Idea Articulation & Visualization
• Qualitative Groups & In-depth Interviews
• Ethnography
• Online Bulletin Boards
• Mobile Qualitative
• Insight Generation & Facilitation
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How We Do It
Bias for action In the moment
Collaboration Adaptable
Purposeful Empowerment
Accountable Empathetic
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Who We Work With
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Women & Ethnic Target Focus
Multicultural
Women
Focus Groups Ethnographies
Ecosystem Panel
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Susan Weaver
416 908 2446
How Can We Help You Succeed?
John Chan
416 575 2246
Pearl Strategy and Innovation Design
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Pearl Strategy and Innovation Design
Business
Insight
Human Insight