PerformableSeriously Sophisticated Automation

By: Kevin Karner & Jonathan Kim

Official Content Sponsor

TABLE OF CONTENTS

Discovering What Works

Performable Tools

Three Case Studies

Diving into Performable

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1Discovering what works

How do you choose?

Is it actually working?

Marketing is anEXPERIMENT.

2Performable Tools

Multi-Channel typically causes a

Fragmented Customer

View

Powerful Analytics Tools

What experiences influence a lead to buy or take a given action?

How did converting leads FIRST hear about your company?

81

50

36

15

15

$8991.50

$5,550

$3,996.30

$1,589

$1,580.35

40.9%

25.3%

18%

7.8%

7%

Linkedin.com

Socialfresh.com

Quora.com

Marketingprofs.com

Techreviews.com

What was the LAST touch point before they converted?

Time to Completion

Time elapsed before the lead decided to purchase

Event Based Analytics

Examples of Website events

Viewed pricing pageViewed product videoViewed content type

Downloaded a whitepaperDownloaded/rated a mobile appRequested a DemoRequested a Free Trial

Mentioned you on social mediaMentioned competitor on social media

Submitted a help desk ticketAbandoned a landing page

Track any Clicked Element

Form Submission Tracking

Live Event Log

Automated Emails!

Webhooks

Potential Uses

• In-App

Notifications• Send SMS Alerts• Auto-Follow• Trigger Offers• Follow-Up• Facebook Posting• Internal Chat

Alerts• and many more…

What is a Webhook?

Landing Pages - Increase Conversion Rates

3ThreeCase Studies

• Change the homepage• Show a special offer• Notify a sales person• Recommend content• Ask for different/missing

information• Customize/remove a form• Send a follow-up

email/tweet/text

Examples of advanced lead nurturing

WebhooksA web application implementing webhooks will POST a message to a URL when certain things happen.

• Change the homepage• Show a special offer• Notify a sales person• Recommend content• Ask for different/missing

information• Customize/remove a form• Send a follow-up

email/tweet/text

Examples of advanced lead nurturing

Track everythingUse utm parameters!

4Diving intoPerformable

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