JAMCUBE

A Modern Classic

ByPerle Malka

Jawbone began with a simple mission: create beautiful products that work.More than just a hardware company, creativity and innovation continue to drive them forward in the belief that they can create groundbreaking systems and experiences that incorporate beautifully crafted software solutions with their innovative mobile and wearable devices. For more than a decade, Jawbone has developed human-centered wearable technology and audio devices unparalleled in their technical innovation, ease-of-use and sophistication of design. A 2010 IDSA Design of the Decade winner, the company is the creator of the award-winning and best-selling Jawbone ERA and ICON Bluetooth® headsets; NoiseAssassin® technology, the world’s first and only military-grade noise-eliminating technology; and the JAMBOX wireless speaker and speakerphone. Jawbone is privately held and headquartered in San Francisco.

To name a few, Jawbone partners are

• AT&T• Amazon• Apple • Best Buy• InMotion• Jawbone Online Store

• Marine Corps Exchange (MCX)• Microsoft• Skymall• Target• Verizon

Who is Jawbone?

Where do you find jawbone products?

Sound Designed for your life...

Jam out to your favorite tunes with the Jawbone JAMBOX Bluetooth Speaker. Powered by dual advanced acoustic drivers, the JAMBOX is designed to produce extreme high and low frequencies, resulting in high-quality audio in a highly portable speaker. Put it in your living room or take it with you on vacations or trips to the park, and enjoy up to 10 hours of continuous play on a full charge. Besides listening to music, use your JAMBOX to participate in conference calls or amp up the sound while you’re watching movies on your mobile device. Connections are easy with Bluetooth.

Features:

• Portability (weight 12oz)• Bluetooth• 3.5mm Stereo Input• Built-in Microphone• Micro-USB Data Port• Up to 15 hours of continuous play• Built-in rechargeable Lithium-ion battery• Proprietary acoustic drivers (stereo pair)• Proprietary dual passive bass radiators• Smartspeaker

• Custom design cap and grill colors and four artistic grill designs (Diamond, Dot, Hex, Wave)• Simultaneous Multipoint: connect with two devices at the same time• LiveAudio™ playback technology lets you immerse in three-dimensional sound.• Supports Enhanced Data Rate (EDR)• PC Compatibility• Jawbone app, Windows 8, 7, Vista, Mac OS X 10.5 and higher

What is the Jambox?

For anything with a play button...

Industrial designer Yves Béhar of Fuseproject is the designer of the Jambox. Jawbone has approached design with the goal of seamlessly integrating technology and everyday life. As previously mentioned, Jawbone believes that innovative product design is what unites their achievements in science, technology, engineering and craft, bringing each element together to form a single quality product in a beautiful package. As the embodiment of Jawbone’s overarching design philosophy - “Sound Designed for Your Life” - BIG JAMBOX was built on the foundation that empathy for the users’ lifestyles inspires better design.

This design ecosystem is expressed through:

a) Clear geometric forms and a refined simplicity b) Relief textures that are functional, tactile and visually stunning c) Unique, proprietary materials and manufacturing processes

Who is the designer?

A modern Classic...

To maximize performance and minimize obstructions, perforated metal wraps the front, top, back, and underside of BIG JAMBOX. A series of patented relief textures are applied to the metal minimizing vibration and maximizing the structural integrity and robustness. The grill provide a visual playfulness as the light catches and defines the subtle relief. Using principles of minimalist design, fewer parts and simpler assembly, Yves Behar designed the JAMBOX to be portable, robust and have maximum sound output integrity which brings an artisan quality to the JAMBOX’s pure box aesthetic.He also designed the communications around the JAMBOX, starting with the simple sneaker-box packaging that romanticizes the original boombox, “that was then”, with new modes of consuming and sharing music, “this is now”.

Voila!

Choose Grill and Caps

This was then ...this is now...

Tech Specs

Length: 5.94”Width: 1.57”Height: 2.244”

Design Practices: • Strategy• Identity• Product• Print• Packaging• Environments

The design of the Jamcube was inspired by a minimalist version of the Rubik’s cube, a 3D mechanical puzzle that was invented by a sculptor and an architecture professor, Erño Rubik. The correlation of a classic made simple is the goal of the design while keeping the playfulness and colourfulness in the design. Achiving this goal should interest people of all ages while being functional and entertaining.JAMCUBE is the purest expression of the Jawbone design ethos. The pure proportions and geometry are the first elements one notices which bear the distinct colours and patterns that visually reflect the Jambox.

Although the Rubik’s cube is a mind twister, this design isn’t! The complexity is replaced by colorful visual simlicity. The Jamcube cublets spin around themselves only, in an effort to show different colour combinations for the caps and grills.

The Kiosk is divided into 3 parts:

Kiosk Design Concept

Base• Wheels for mobility• Double sided locking storage • Serves as a riser

The Center• Demonstrate product versatility and portability via Holographic imaging• Demonstrate sound quality of Product • Invites the customer to interact with the kiosk through playful movements with the cublets of the kiosk• Displays product• Inform Customers

Top• Signage to inform customer from near and far of product and brand• Brand Recognition

Inspiration Board

Jamcube for Jambox

A modern Classic...

Play to customize your Jambox

The Seamless Details

Door Mechanism

Ipad Encasing

Double sidedHidden Storage

Cublets help you chose t exturerelief and color combination

Central Hologram technology displays different scenes the Jambox can be used

Rotating Cublates

Lifestyle Images and key feature workds on some faces of the cublets

Shelf Slot for take-away literature

Lift and Lock Wheels

Cash Drawer

WrapAround Lightbox withProduct Info

Specifications7"

3'-9

"

6'-9

"

7'-0

"

3'-0"

1'-0"2"

Front view JamcubeScale: 1:251

Ø 10"

3'-0"

3'-0"

1'-6

"

Top viewScale: 1:253

3'-0

"3"

Right view JamcubeScale: 1:252

Signage

Top part of the kiosk is a light box with Ecofriendly latex Print of the Product name and the Manufacturer

Hologram Storyboard plays on a Loop to show versatility

On some face of the cublets you have lifestyle photogrpaphy and key feature callouts in smaller lightbox faces also printed on ecofriendly latex prints

Portable

Smart Speakers

Built-inMicrophone

Jawbone App

Wireless

Stereo Sound

Party Conference call

Video Games Movie Background Music

Materials

MDF construction core finsihed with scratch resistant high gloss latex paintLifting and locking wheel casters

Locking double sided low profile swivel horizontal platforms

Magnetic locking door system

Holographic Technologyhttp://animacorporation.com/applications-of-anima/

Ipad

Relief perforated metal wraps

Resources:

https://jawbone.com/liveaudiohttps://jawbone.com/speakershttp://www.fuseproject.com/products-78http://www.dezeen.com/2010/11/23/jambox-by-yves-behar/http://www.dexigner.com/news/25087http://www.fuseproject.com/category-2-product-61http://www.core77designawards.com/2013/recipients/big-jambox/