Personal Branding…take control of YOUR legacy!

Questions

WHAT is Personal Branding?

WHO is Personal Branding for?

WHY care about Personal Branding?

WHEN should you start with Personal Branding?

HOW to develop your Personal Brand?

What?

• Personal branding describes the process by which

individuals and entrepreneurs differentiate themselves

and stand out from the crowd by identifying and

articulating their unique value proposition, whether

professional or personal, and leverage it across platforms

with a consistent message and image to achieve a

specific goal. In this way, individuals can enhance their

recognition as experts in their field, establish reputation

and credibility, advance their careers, and build self-

confidence.” Dan Schawbel, Me 2.0

differentiatestand out

unique value proposition

leverageconsistent

goal

Who?

EVERYONE

Why?

“Seven in ten adults have conducted an online search for information about other

people.” Reputation Management & Social Media Report

When?

NOW

How?

Discovering YOUR Brand

• Personal Brand Assessment

• SWOT Analysis

• DNA Extraction

Creating YOUR Brand & Communications Platform

• Personal Branding Toolkit

Maintaining YOUR Brand

• Brand listening station