personal branding campaign
Post on 17-Oct-2014
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DESCRIPTION
Arbunize is a developing a solution to help professionals build and manage their career portfolios. Differentiate, strategize and manage BRAND YOU!TRANSCRIPT
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BUILD Your Identity!with Arbunize
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Our Identity
We build urban online identities
getting you recognition for what you do
help you differentiate, strategize, manage
YOUR BRAND
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BRANDING
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The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme
associated with a product or service”
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The Wikipedia definition of brand begins with
“A brand includes a name, logo, slogan, and/or design scheme
associated with a product or service”
![Page 6: Personal Branding Campaign](https://reader034.vdocument.in/reader034/viewer/2022042613/5440d730b1af9ff34b8b4572/html5/thumbnails/6.jpg)
Name Logo
Slogan Design
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Name Logo
Slogan Design
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Awareness
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Awareness Trust
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Awareness Trust
Perception
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Awareness Trust
Reputation Perception
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on
BRANDS ARE BORN OF
EXPERIENCEAND REFLECT
TRUST
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IT IS A MEASURE OF
REPUTATION
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PERC
EPTI
ON
SIN
TH
E M
IND
OF
A CO
NSU
MER
.
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SEARCH
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COPY
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“A brand is the sum of all feelings, thoughts and recognitions –
positive and negative – that people in the target audience
associate with a company, a product or service.”
- Steve McNamara, AdCracker.Com
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a
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“A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.”
–Jeff Bezos
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Making Coffee
Serving Water
Aerated Cola
Stitching Pants
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The basic offering isn’t the hard stuff
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Unique
IDEASHUGEIMPACT
THATCREATE
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Unique
IDEASHUGEIMPACT
THATCREATE
Unique
IMPACT
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In 1891, Asa Griggs Candler invented the most innovative marketing
technique of the times. He hired traveling salesmen to pass out
coupons for a free Coke. With a goal for people to try the drink, like it,
and buy it later on.
In addition to the coupons, Candler also decided to sell Coca-Cola syrup as
a patent medicine, claiming it would get rid of fatigue and headaches.
In 1898, however, Congress passed a tax on all medicines, so Coca-Cola
wanted to be sold only as a beverage. After a court battle, Coca-Cola was
no longer sold as a drug.Full Story
Did You Know? A j
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In 1872, Strauss received a letter from Jacob Davis, a customer and tailor
who worked in the mining town of Reno, Nevada. Davis reported that he
had discovered canvas pants could be improved if the pocket seams and
other weak points that tended to tear were strengthened by copper rivets
Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the
stress points on May 20,1873 which can be considered the 'birthday' of
jeans.
Did You Know?
Full Story
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More solid brands mean strong identities both for the products
and for the people using them.
–Jeff Bezos
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Their identity serves as a key differentiator
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G a t k
K d 6 8h
f @ O P w
+ $ , QWTM
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“We choose one over the other on the basis of
our ‘perception’ of its reputation”
–Shivam Dhawan
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Perceptions are verbs:
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“Apple Thinks Different
IBM Solves
Nike Exhorts
Virgin Enlightens
Sony Dreams…” - Jean Marie Dru, Disruption
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Just like PERSONALITIES
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Personal brands allow individuals to
differentiate themselves by consistently articulating
and leveraging their
unique value proposition
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WE ARE ALL
BRANDS
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What we DO
defines US
i
do
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THIS
IS
WHAT
I DO
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AwarenessWho am I
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TrustMy credentials, experience
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ReputationMy skills, achievements
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PerceptionInterests, personal details
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We all build our
brand portfolio
i
am
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BrandingToolkit
Reference
CV
Portfolio
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Our Online Profiles
www Yu l g
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Our PR channels
W t o j n
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Others are
doing it for us
too
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Tag, Mention, Location
@ #
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Review, Referral,
Recommendationh
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We are all
branding
i
Brand
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DO it good and the CREDITS will follow
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WHAT you do matters
HOW you do it is important
WHY you do it is critical
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“Do what you want to be famous for
Because you are famous for what you do”- Kristian Anderson
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So, what problems are you solving in this world?
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it’s
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Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
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Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
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Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
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Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation
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Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation
Not about how many people know you but how do they know you
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BUILD Your Identity!Starting HERE now…