BRAND YOUKEYS TO A SUCCESSFUL PERSONAL BRAND

IN THE DIGITAL WORLD

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WHAT IS IT?

®

NAME

IMAGE

ONLINE ID

PERSONAL BRAND

NETWORK

REPUTATION

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PERSONAL BRAND

THE DEFINITION OF YOU AS DEFINED BY OTHERS.

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YOUR BRAND IS NOT WHAT YOU DO. BUT WHAT PEOPLE THINK YOU DO.

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WHY IT’S IMPORTANT

IF RESUMES DIDNT EXIST, ARE YOU CONFIDENT YOU COULD GET A JOB?

COMPANIES ARE BECOMING MORE LIKE INDIVIDUALS

& INDIVIDUALS ARE BECOMING MORE LIKE COMPANIES.

CEO

SOCIAL MEDIA MANAGER

PUBLICIST

SALES

ASSISTANT

INTERN#IAEMETC @MATT_PRINCE

COMPANIES ARE BECOMING MORE LIKE INDIVIDUALS

& INDIVIDUALS ARE BECOMING MORE LIKE COMPANIES.

AS A MARKETER, THE BIGGEST AND

MOST IMPORTANT CLIENT YOU

WILL EVER HAVE IS YOURSELF.

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SECRETS OF PERSONAL BRANDING

SET A FOUNDATION

FIND YOURSELF:

S.W.O.T. ANALYSIS

CREATE A ROAD MAP: BUSINESS PLAN, MISSION STATEMENT, OBJECTIVES, GOALS?

DEFINE SUCCESS

MAKE AN IMPRESSION

LIVE EVERY DAY LIKE YOU ARE ON A FIRST DATE.

MAKE AN IMPRESSION:

BRANDING TOOL KIT: ELEVATOR PITCH, PERSONAL WEBSITE, BLOG, SOCIAL MEDIA PRESENCE, RESUME, BUSINESS CARDS AND BREATH MINTS

MIRROR YOUR VERSION OF SUCCESS

GET SOCIAL

SOCIAL MEDIA IS NOT A BRAND STRATEGY. IT’S A TOOL.

AN AMERICAN REVOLUTION. LIKE A ROCK. CHEVY RUNS DEEP

THE BEST PERSON EVER.

BLOG

MY WORK MY HOME MY GRAND CENTRAL MY EXPERTISE

BLOG

DO SOCIAL RIGHT:

THE IFE IFE RULE:

PRIORITIZE

INTERESTING, FUNNY, EDUCATIONAL, IMPRESSIVE, FLATTERING, EMBARRASSING

TAKE IT OFFLINE

TAKE IT OFFLINE:

NETWORK

GARDEN

REPETITION OF REPUTATION

REPETITION OF REPUTATION:

REPETITION

REPETITION

REPETITION

IF RESUMES DIDNT EXIST, ARE YOU CONFIDENT YOU COULD GET A JOB?

THANK YOUQ&A

HTTP://WWW.MATTPRINCE.ME

#IAEMETC @MATT_PRINCE