A. POLITICAL

1. Stable Political Government

2. Restrictions in import policies

3. Rise in custom duty on petrol and diesel

4. Partial withdrawal of stimulus packages

B. ECONOMICAL

1. Inflation Rate

2. Decreased GDP

3. Increase in disposable income

4. The Indian FMCG sector is the fourth largest in the Indian economy and has a market

size of $13.1 billion

C. SOCIAL

1. Rising rural India

2. Consumerism

3. Demography

D. TECHNOLOGICAL

1. Research and Development intensity

2. Information Technology