pestleweb 49 facts
TRANSCRIPT
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PESTLEWebForty-Nine Facts
Dr Rob Collins
www.PESTLEWeb.com © Rob Collins 2014
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• PESTLEWeb.com just got a majormake-over
• The new drawing Canvas includes a ‘Library’ of facts and issues ..
• Now you can instantly access a fast growing library of crowd-sourced information
• Making PESTLEWeb hugely more productive and easy to use!
Click to addany issue to
your Diagram
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• To kick-start the use of this new feature I am organising a‘Fact Drive’
• I want you to contribute 49 facts to the PESTLEWeb library
– Yup .. not money, just a small amount of your time and knowledge!
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Because ..
• You will be giving an important boost to a worthwhile endeavour
• You can ensure that your interests are reflected in the PESTLEweb Library
• You will learn great tool that supports strategy analysis and corporate alignment
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How to Contribute your 49 Facts
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Four Easy Steps …
1. Go to PESTLEWeb.com and register
2. Log on – and open the Canvas
3. Add your 49 facts
4. Save your PESTLEWeb diagram
More details on the next slides ….
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1. Register at PESTLEWeb.com
• Go to www.PESTLEWeb.com – Click on this green button to register ..
– Enter a user-name, your e-mail address and a password.
• Check your e-mail inbox for an e-mail from PESTLEWeb– Click on the link in the e-mail to activate your account
• Note: We never pass on your details to 3rd parties – and we don’t send spam!
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2. Log on and open the Canvas
• Enter your user-name and password to log-in
• Click on the ‘Canvas’ menu option to use PESTLEWeb..
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3. Add your facts ..
• To add a fact – click on one of the PESTLE buttons in ‘Tools’
• Type your fact into the block that appears
– Like this ->
• Save your diagram regularly
– Just click on the disk icon
Create a Fact
Save Diagram
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Your Goal – a 7x7 grid of Facts
(I know there are only 5 rows here – a square graphic looked weird so I only included the first 5 rows!)
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Where do I get the facts from?
• Type a country and an industry or generic issue into Google!
• Great research sites include:– https://www.cia.gov/library/publications/the-world-factbook/
– http://www.ecb.europa.eu/stats/html/index.en.html
– http://www.worldbank.org/
• Our current key targets for facts are on the next slide ..
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Facts in Demand• Industries ..
– Aerospace
– Automotive
– Banking
– Chemical
– Computer
– Electronics
– Fishing
– Food
– Garment
– Manufacturing
– Petroleum
– Pharmaceutical
– Plastics
– Pulp and Paper
– Real estate
• Industries ..– Service
– Shipping
– Space
– Steel
– Textile
– Toy
– Transport
– Water
• Generic Issues– Population
– Health
– Economics
– Government
– Energy
– Transportation
• Countries– Argentina– Australia– Brazil– Canada– China– France– Germany– India– Indonesia– Italy– Japan– Mexico– Russia– South Africa– Turkey– United Kingdom– United States– Europe
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If you have an orange and you give it to me – then I have the orange
but you do not.
But if you give me some knowledge - then we both
have that knowledge forever.
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• You can find out more about PESTLEWeb here:– http://youtu.be/7HN1918YXA0– http://www.slideshare.net/
PESTLEWeb/the-easy-way-to-do-pest-analysis
– http://pestleweb.com/about.php
• And, of course, I would love to get your feedback on your use of PESTLWeb.com
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PESTLEWeb.comPicture your Business Environment
© Rob Collins 2014