Collaboration Architecture Marketing, Asia Pacific

Peter Borup Jakobsen

Did You Know

If Facebook Were a Country It Would Be the

Third Largest in the World After China and

India

The #2 Largest

Search Engine in the

World Is YouTube

80% of Twitter Usage Is Outside of

Twitter…People Update Anywhere,

Anytime… Imagine What That Means for

Bad Customer Experiences?

25% of Search Results for the

World’s Top 20 Largest Brands Are

Links to

User-Generated Content

78% of Consumers Trust Peer

Recommendations…

…Only 14% trust

Advertisements

People Care More About How Their Social Graph

Ranks Products and Services Than How Google

Ranks Them—Do You Like What They Are

Saying?

Today, the Number of Text Messages Sent

and Received Everyday Exceeds the Total

Population of the Planet50% of global Mobile TV users will be within Asia Pacific

Mobile Device Usage

81% working harder than 5

years ago

84%check them before

going to bed

87%bring their mobile devices

to their bedroom

More than 35%said they would choose

their PDA over their spouse

85%sneak a peak in the middle

of the night

Inflection Point

Documents

E-mail

IM

On

eM

an

y

TelePresence

Unified Communications

Voice mail

Discussion Forums

Video on Demand

Wikis Blogs ContactCenter

Conferencing

Social Networking

Text Voice, Video

Num

be

r o

f S

take

ho

lde

rs

Collaborative Tools

“Raising the productivity of employees whose jobs can't be automatedis the next great performance challenge—and the stakes are high.”

McKinsey & Company, The 21st Century Organization

Changing the Way We Work

Collaboration Is…

Technology

Process

Culture

equal parts

At Cisco, we pioneer

collaboration

to change the way we work

We use these technologies

ourselves; we are our own

laboratory

From command and

control to collaboration

and teamwork

November 2008 —

January 2009

90 days

Realigned $500M to

FY09 priorities

100% faster than 2008

Essential Elements of Collaboration

Not So Long Ago… Today…

Information

People

Communities

Context

Security

Primarily single source

Largely asynchronous

Multiple sources, multiple devices, multiple applications

Non real-time and real time, interactive

Inside my organizationDispersed teams, outside my organization

Static and pre-defined networks Dynamic teams

You find information, people Right time, right people, right resource

Inside the firewall, walled offInclusive, selective, fluid

Cisco Strategic Direction

Secure

Inter-

Company

Interoperable,

Open

Architecture

Flexible

Consumption

Models

Video

CommunicationsEnterprise

Social

Software

Integrated

Experience

IP

CommunicationsCustomer

CareConferencingTelepresence

Enterprise

Social SoftwareMobile

ApplicationsMessaging

Cisco Collaboration Portfolio

Cisco Collaboration Architecture

Infrastructure Network StorageVirtual Machines

Collaboration Services

Presence

Location

Session Mgmt

Policy and Security Management

Client Frameworks

Content Mgmt

Tagging

Communication and Collaboration Applications

Conferencing Customer Care

Enterprise Social Software IP Communications

Messaging Mobile Applications Telepresence

On-Premise SaaSHybrid

Delivering the Architectural Foundation

Infrastructure

Collaboration Services

Communication and Collaboration Applications

This core is then leveraged by any combination of end-user clients, devices or custom applications from Cisco or 3rd parties

Why Cisco?

Business Value

Technical Differentiation

Build Trust with Rich, Reliable Interactions

Connect the Right People and Information

Accelerate Team Performance

Collaborate with Confidence Across

Companies

Maximize Your IT Investments

Real-Time Voice and Video Leadership

Context: Presence, Session Management,

Tagging

Integrated Experience

Intercompany, Trusted Cloud

Openness and Interoperability

The New Collaboration Experience

Taking the Next Step

Content Management Search Workflow PortalsDirectory Policy

Infr

astr

uctu

reA

pplic

ations

Customer

CareTelepresence Conferencing Messaging Enterprise

Social Software

IP

Communications

Replace an Aging TDM PBX

Virtualize Customer Support

Reduce Travel Expenses

Shift to Cloud Efficiencies

Improve Interactions

with Suppliers

Increase Sales

Productivity

Start at Any Point, Go at Any Pace,

Based on Business Priorities

Use on premise call control with SaaS conferencing to

lower costs, while delivering higher audio quality

Increase value and reduce operating expenses for

Cisco TelePresence by leveraging call control. Improve

customer, partner and internal productivity through

one button integration of WebEx and TelePresence.

Strengthen customer relationships by integrating Customer Care with

video communities to provide pre-recorded video expertise.

Infr

astr

uctu

reA

pplic

ations

Multiple Points to Get Started

Cisco’s Commitment to Collaboration

Thought Leadership, Industry Expertise

R&D Investment

Full Range of Service Offerings

Market Leadership

Strategic Partnerships