pf centro serif pro

8/12/2019 PF Centro Serif Pro

1/37

|

SPECIMEN MANUAL

PF Centro Serif Pro

OpenType PS

supports Latin, Greek, Greek Polytonic, Cyrillic,

Eastern European, Turkish, Baltic, Vietnamese

glyphs /ont

proessional kerning or all languages

opentype eatures /ont

weights

sophisticatedopentype fontsfor designerscreatives

visionaries andtrendsetters

_ _v../


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| copyr i ght Parachute Wor ldwide | a l l r i ghts reserved

:PF CENTRO SERIF PRO

contents

. about Parachute

. OpenType and Parachute onts

. how to type multilingual text

. ont credits /specs

. the designer

. available styles /ont weights

. supported languages

. the ull character set

. supported OT layout eatures

. samples

. acknowledgments

NOTE: All Parachute opentype ont names come with the

prefix PF (e.g. PF Fidelity Pro), a shortcut or Parachute Fonts


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aboutparachute

THE COOL, THE CLASSIC, THE ORIGINAL. Parachute landed in , but it wasnt till

that it started operating as a ull-scale type oundry. By then several designers had

joined in to orm a select group o open-minded, ree-spirited individuals/riends. Graphic

designers, illustrators, educators, typographers, with resh ideas and a strong desire to

design sophisticated typeaces which reflect current cultures and trends. Parachute is

based in Athens and is the major ont supplier to most publishing houses and advertising

agencies in Greece. It has built a strong network o valuable relationships with custom-

ers in Europe, United States, Canada and Australia, by providing custom ont services and

corporate ont licensing. Its clientelle includes multinational companies such asIkea, Vo-

dafone, Nestle and Unilever,advertising agencies such as DDB, Leo Burnett, McCann

Erickson, BBDO, Saatchi & Saatchi, Lowe, TBWA, Spot Thompson, publications such

asNational Geographic, Playboy, FHM, Elle, Vogue, Harpers Bazaar, Marie Claire,

PC Magazine, Lucky, PC World, Votre Beautand many, many others. In the last

years Parachutes designers (a.k.a. Parachuters) have won three major typeace design

awards, while their work has been eatured and extensively presented in design-oriented

magazines. The year marked the beginning o a new era or Parachute with the

release o a major -page catalog, which contained Greek and Latin typeace speci-

mens. This catalog/book included several classic revivals o historical importance, as well

as many original ont designs. Since then an emphasis was placed on multilingual support

and OpenType technology. In the spring o Parachutes first opentype Pro ont

was released. Archive Proan award winning typeace with multilingual support (over

. glyphs/ont), kerning or all European languages as well as advanced typographic

eatures, was first presented at theAdobe Creative Days orum, which was held

in Athens, Greece. From then on, all Parachute onts have been redesigned to offer multi-

lingual support, which includes major scripts such as Latin, Greek and Cyrillic.


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opentypeandparachutefonts

OpenType is a new ont ormat developed jointly by Adobe and Microsof. This tech-

nology is becoming the new world standard or ont development. There are three ma-

jor advantages over older ormats such as TrueType and Postscript: 1.Cross-platorm

compatibility (a single file or both PC and Mac offering absolute compatibility between

the two platorms) 2.Multilingual support (multiple language character sets can be ac-

cessed rom the same ont). This is particularly useul to advertising agencies, publishing

houses, multinational corporations and every other company small or large with accounts

and products with an international lair. Most Parachute onts come complete with a ull

range o characters to support all European languages 3.Advanced layout eatures (an

exciting unction which provides access to advanced typographic eatures such as small

caps, ligatures, oldstyle figures, swashes, etc). They enable the discriminating designer to

set text proessionally and add a touch o class to the page. Parachute openType onts

with advanced layout eatures and multilingual support are distinguished rom the other

simple openType onts by the word Prowhich is part o the ont name. The advanced

layout eatures cannot be accessed unless they are supported by your programs. Currently

(early ), only InDesignCS, IllustratorCS, PhotoshopCS and QuarkXpress7 support these

advanced eatures.

THE DESIGN OF PARACHUTE FONTS. Parachute onts are designed by indivinduals who

are amiliar with Latin, Greek and Cyrillic. These are designers who have studied the par-

ticulars o each and every script in order to provide sophisticated, well-balanced, properly

kerned and proessionally designed typeaces in all different languages. Parachute online

onts are offered exclusively in OpenType ormat and they are released only afer they

have been thoroughly tested and reviewed.


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How to typeMultilingual text

Its never been easier to type or edit multilingual text. All you need is: 1.a program

which supports opentype onts (see below), 2.switch your keyboard to the languages

you are interested in and 3.use opentype onts which support the speciic languages

(Parachute onts support all European languages). Please note that i you only need to

edit an existing multilingual text i.e. copy/paste or change onts, you dont have to add or

switch keyboards.

HOW TO SWITCH KEYBOARDS. First you add the new languages to the system. The

steps are similar on both platorms 1.On the PC (Windows XP) you go to the section and choose . Select and

ollow the instructions to add the new languages (or earlier versions please reer to their

manuals). Once added, you can switch between keyboards through the language bar

that appears on the desktop or through a key sequence 2.On the Mac (MacOsX) you

go to and select . Then you choose

and checkmark the languages you want to add. Once added, you can switch between

keyboards through the language palette which appears on the desktops menu ba r or

through a key sequence. Please visit Parachutes web site or click on the ollowing link to go directly to the support page. View them on screen

or download or your reerence.

ABOUT GREEK POLYTONIC. Add Greek Polytonic to the system by ollowing above in-

structions. Once added, you need to know the key combinations or typing your text.

Please visit Parachutes web site or click on the ollowing link to go directly to the . View the typing instructions on screen or download

or your reerence.

MAJOR PROGRAMS THAT SUPPORT OPENTYPE. Currently (early ), the programs

known to support OpenType are: InDesignCS, IllustratorCS, PhotoshopCS, Microsof Office,

CorelDraw and QuarkXpress .

SYSTEM REQUIREMENTS. Windows or later, MacOsX or later.
http://www.parachute.gr/support.aspx?Keyboards=1http://www.parachute.gr/support.aspx?Keyboards=1http://www.parachute.gr/support.aspx?HowTo=1http://www.parachute.gr/support.aspx?HowTo=1http://www.parachute.gr/support.aspx?HowTo=1http://www.parachute.gr/support.aspx?Keyboards=1


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fontcredits

CENTRO SERIF PRO. This typeace is part o a large series o onts which includes

different amilies: seri, slab and sans. Each one o them started out separately. A couple

o uncomplete sans weights were designed back in and were lef behind since some

other projects were in order. Meanwhile, Parachute was commisioned by a publishing

house to redesign its newspaper logo, a project which was canceled sometime beore

completion. This lef us with a set o ultra heavy slab characters which differed rom the

common stiff slab characters. In the Centro Seri project was started. The intention

was to design a contemporary typeace with square-like characters, large x-height and

distinguished deep cuts which would not affect the legibility o the typeace at small sizes,

but instead make it stand out at large sizes. Halway through, the plans got bigger and

it was decided to enhance this amily with a set o matching sans and slab amilies. It

so happened that the previously mentioned uncomplete projects had similar design at-

tributes and that made it easier to put things together. The result is a series o amilies,

Centro Sans and Centro Slab with weights each, as well as Centro Seri with weights

(or a total o onts). Each ont contains characters. This makes it an ideal choice

or newspapers and magazines. The Centro Pro series is one o the very ew -i not the

only one- with seri, sans and slab supported by true italics, which includes Latin, Greek and

Cyrillic scripts married with advanced opentype eatures. Furthermore every ont in this

series has been completed with copyright-free symbols,some o which have been

proposed by several international organizations or packaging, public areas, environment,

transportation, computers, abric care and urban lie. Have un with it!!

format pentype PS

scripts latin, greek, greek polytonic, cyrillic, eastern european, turkish, baltic, vietnamese

glyphs /font

kerning applied to all languages

pro features

weights

recommended for catalogs, magazines, newspapers

designer Panos Vassiliou

-


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thedesigner

PANOS VASSILIOU. Panos Vassiliou has conducted numerous seminars or leading Ca-

nadian companies and institutions such as Bank o Nova Scotia, Royal Bank and Sony

Canada. He has organized and promoted several educational and cultural conerences.

Two years afer his graduation rom the University o Toronto/Canada, where he studied

Applied Science and Engineering, he pursued a teaching career at George Brown College/

Toronto, first in the Inormation Systems Department and later in the Media & Graphic

Arts Department. He has been Creative Director or the Canadian design firm AdHaus,

ormer Publisher o the monthly magazine DNA (Greece) and Secretary-General or the

Hellenic Canadian Congress (Ontario, Canada). He has been designing typeaces since

, including commercial onts as well as commissions rom Vodafone, Nestl, Ikea

andNational Geographic. He is regularly invited as a guest speaker to conerences and

seminars, to speak on typography and related topics. Afer moving to Greece, he started

Parachute in setting the base or a typeace library that reflected the works o some

o the best contemporary Greek designers, as well as creatives around the world obsessed

with type. Some o his avorite designs include Centro Pro, Square Sans Pro, Fuel Pro,

Champion Script Pro. He received a design award or his typeace Archiveat the E

AWARDS 2004. As early as spring he released Archive Pro,his first opentype ont

with special typographic eatures and multilingual support or all European languages

including Greek and Cyrillic.


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NOTE:All weights contain the same pro eatures, the same language range and the

ull character set as seen on page .

Regular

Italic

Medium

Medium Italic

Bold

Bold Italic

Black

Black Italic

Aef E

Aef E

Aef E

Aef E

stylesfontweights


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supportedlanguages

GB English

GR Greek

FR French

DE German

RU Russian

ES Spanish

IT Italian

PT Portuguese

CS Serbian

BG Bulgarian

TR Turkish

BY Belorussian

SE Swedish

CZ Czech

HU Hungarian

RO Romanian

FI Finnish

NL Dutch

NO Norwegian

IS Icelandic

IE Irish

AL Albanian

HR Croatian

SK Slovak

MD Moldovan

DK Danish

UA Ukranian

PL Polish

EE Estonian

LV Latvian

SI Slovene

LT Lithuanian

ID Indonesian

MT Maltese

PH Filipino

TW Taiwanese

VN Vietnamese

MAJOR LANGUAGES

Following is a list o all major encodings (codepages) and languages supported. This type-

ace supports over languages simultaneously, integrating within the same ont Latin,

Greek, Cyrillic, Eastern European, Baltic, Turkish and Vietnamese scripts. I you would like

to see a ull character set o this typeace (including all special characters), go to the

character set section on page .

MAJOR CODEPAGES

Latin-

Greek

Eastern European

Cyrillic

Turkish

Baltic

Vietnamese




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thefullcharacterset

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z @a b c d e f g h i j k l m n o p q r s t u v w x y z & 1 2 3 4 56 7 8 9 0 $

IJ

Latin

Accented Latin glyphs

Greek

Greek Polytonic

Alternate Set 2 (Greek Poly)

Cyrillic

Latin Small Caps

Greek Small Caps

Cyrillic Small Caps

NOTE_1: The ull character set applies to all styles/weights. Some weights, such as italics may con-

tain more characters. You may view the ull character set or each and every ont weight by visiting

our site at www.parachute.gr NOTE_2:Most floating accents are not shown to save up space.
http://www.parachute.gr/http://www.parachute.gr/


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thefullcharacterset

fffiffiflfflst ^+~ %

!?.,:;*(/)[\]{|}.,-

'"#_

ligatures

math symbols

fractions

lining proportional

oldstyle tabular

oldstyle proportional

superior letters- Latin

superior letters-Greek

numerators & denominators

uppercase variants

scientific inferior

superscripts

punctuation

miscellaneous

arrows

various symbols

NOTE_1: The ull character set applies to all styles/weights. Some weights, such as italics may

contain more characters. You may view the ull character set or each and every ont weight by visit-

ing our site at www.parachute.gr NOTE_2:Most floating accents are not shown to save up space.

NOTE_3:The characters various symbolsare shown as a low-resolution image (zooming is limited).


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1. OLDSTYLE FIGURES: Changes selected figures rom the deault lining to oldstyle i.e. numbers o

varying height. These are appropriate or use with lowercase text. They come in two different styles:

tabular and proportional. Tabular figures have equal widths (useul or tables, so that numbers line

up rom one line to the next) whereas proportional have varying widths and are basically used within

a sentence.

2|7|6|0 |||2760

2. LINING FIGURES: This eature changes selected figures rom oldstyle to the deault lining orm.

Lining figures are numbers which fit better with all-capital text and they are o the same height as

capitals or a bit smaller. They also come in two different styles: tabular and proportional.

||| 2|7|6|0

3. PROPORTIONAL FIGURES: Replaces selected figure glyphs which are set on tabular widths (lining

or oldstyle), with corresponding glyphs set on proportional widths (lining or oldstyle).

2|7|6|0 |||

4. TABULAR FIGURES: Replaces selected figure glyphs which are set on proportional widths (lining

or oldstyle), with corresponding glyphs set on tabular widths (lining or oldstyle).

2|7|6|0

|||

5. SMALL CAPS: This eature ormats lowercase text as small caps. These are not computer

generated scaled-down versions o capitals, but rather glyphs which have been designed to match

the weight and proportions o the rest o the amily characters. They are ofen used in combination

with oldstyle figures, or acronyms and abbreviations and stylistically at the beginning o a paragraph

(this feature includes Latin, Greek and Cyrillic small caps).

typography

supportedOTfeatures


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supportedOTfeatures

6. SMALL CAPS FROM CAPITALS: Replaces capital glyphs with small caps (this feature includes

Latin, Greek and Cyrillic small caps).

TYPOGRAPHY

7. LIGATURES: Replaces a sequence o glyphs with a single glyph, creating a proessional-looking text

with no peculiar collisions among letters. This eature covers the standard -ligatures, as well as ew

other ones used in normal conditions.

ffj fjord ord after aster

affluent affluent bullfighter bullfighter

8. DISCRETIONARY LIGATURES: Replaces a sequence o glyphs with a single glyph. It differs rom the

previous eature in the act that it activates special (non-standard) ligatures or Latin and Greek.

c/o George Lewis George Lewis (care of)

/ ()

/ ()

9. SUPERIORS: Replaces lining and oldstyle figures with superior figures and lowercase letters with

superior letters. These superior glyphs are not computer generated scaled-down versions but are rather

redesigned to match the weight o the regular glyphs. Superior figures are used mainly or ootnotes

and superior letters or abbreviated titles (this feature includes Latin as well as Greek superior

lowercase and capital letters).

footnote3 footnote h2=x2+y2 h=x+y

Dr D Mme M

DR D MME M


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10. SCIENTIFIC INFERIORS: Replaces lining and oldstyle figures with inerior figures. They have been

designed to match the weight o the regular glyphs and sit lower than the standard baseline. Used

primarily or mathematical and chemical notations.

H2O HO

11. NUMERATORS: Substitutes selected numbers (and basic punctuation) which precede a slash with

numerator glyphs and replaces the typographic slash with the raction slash.

253/ 85,6/

12. DENOMINATORS: Substitutes selected numbers (and basic punctuation) which ollow a slash with

denominator glyphs and replaces the typographic slash with the raction slash.

/253 /85,6

13. FRACTIONS: Figures separated by slash, are replaced with diagonal ractions.

5/8 3/4

14. ORDINALS: Contextually replaces deault alphabetic glyphs which ollow numbers with

superscripted glyphs and the sequence No with the numero character (No). This feature includes

Latin as well as Greek lowercase and capital ordinals.

1st 1 2nd 2 28th 28 No

1er 1 2me 2 2ND 2

1 1 2 2 53 53 3 3

15. ORNAMENTS/VARIOUS SYMBOLS: This eature may replace the bullet or other characters with

any o the available ornaments/symbols. All o them are best accessed rom the programs Glyphs

Palette when available. There is a total o 270 ornaments/symbols included or packaging, public

areas, environment, transportation, computers, abric care, urban lie. (ull list on page 11)

~

supportedOTfeatures


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16. STYLISTIC SET 2: A set o stylistic variant glyphs which replace certain standard glyphs with

alternate orms that are designed to work better within the text or add a certain flair to the page. This

eature includes a large number o Greek polytonic alternates which replace the prosgegrammeni part

o the glyph with ypogegrammeni.

17. CASESENSITIVE FORMS: Shifs punctuation marks up to work better with capital letters and

lining figures since by deault they sit lower to properly mix with lowercase characters.

[(HELLO)] HELLO

18. CAPITAL SPACING: Globally adjusts inter-glyph spacing or all capitals. This eature can be

applied (opens up the space in-between them) when text is set all-capital in order to make it more

legible.

PARACHUTE PARACHUTE19. SLASHED ZERO: Replaces the regular orm o zero with an alternate orm which includes a slash

through the counter. This is particularly useul when capitals are mixed with numbers in which case

capital O may be difficult to distinguish rom zero 0.

0 20 OBJECTS 2OBJECTS

20. ACCESS ALL ALTERNATES: All variations o a selected character are accessible with this eature

rom the glyph palette o all programs that support OT eatures.

2 2

supportedOTfeatures


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specimens

.latin samples

.greek samples

.greek polytonic samples

.cyrillic samples

.multi-language samples


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international

CENTRO SERIF LATIN

mass market graphic activism in progress

multilingual brat with a privileged background

GADGETSURGEON GENERALS WARNING:Quitting smoking now greatly reduces risks to your health

BOOMING ECONOMY, RELAXED LIFESTYLE, DEAD BRAINS

SOFTWARE

monthly guide to the best independent record releases

for home or office use only

autocritiquenot tested on animalsla ville idale pour un shopping plein de caractre

What ollows is a set o Latin samples or PF Centro Seri Pro. Greek and Cyrillic script samples are covered in other sec-

tions o this specimen manual. For products with an international flair, we have introduced a special packaging section(includes the special country code symbols). For more samples, please visit our site at www.parachute.grand try the

FonTestDriver, our advanced evaluation ont tool which supports simultaneously Latin, Greek and Cyrillic.

latinsamples
http://www.parachute.gr/http://www.parachute.gr/http://www.parachute.gr/http://www.parachute.gr/


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LATINSAMPLES_02 :PF CENTRO SERIF PRO

Regardless of whether the nations continue to remain isolatedas far as the territorial aspect is concerned or they become moredistributed, the electronic contiguity will reinforce the culturallink between them. During the few decades that television be-came widespread, some cultural codes were transmitted, evento nations where electronic means of communication were ex-plicitly forbidden. The breakup of the Soviet UnionMEDIUM 7/9

Regardless of whether the nations continueto remain isolated as far as the territorialaspect is concerned or they become moredistributed, the electronic contiguity will

reinforce the cultural link between them.During the few decades that televisionbecame widespread, some cultural codeswere transmitted, even to nations whereelectronic means of communicationREGULAR 11/13

sophisticatedopentype fonts

for designers

ITALIC 19/21

bullfighter

Regardless of whether the nations continue to remainisolated as far as the territorial aspect is concernedor they become more distributed, the electronic con-tiguity will reinforce the cultural link between

Regardless of whether the nations contin-ue to remain isolated as far as the terri-torial aspect is concerned or they becomemore distributed, the electronic contigu-ity will reinforce the cultural link between

them. During the few decades that televi-sion became widespread, some culturalcodes were transmitted, even to nationswhere electronic means of communicationwere explicitly forbidden. The breakup theSoviet Union may have been

BLACK 13/15

BLACK ITALIC 10/12

BLACK ITALIC 85pt


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ar



Regardless of whether the nations continue to remain iso-lated as far as the territorial aspect is concerned or theybecome more distributed, the electronic contiguity willreinforce the cultural link between them. During the fewdecades that television became widespread, some culturalcodes were transmitted, even to nations where electronicmeans of communication were explicitly forbidden. The

Regardless of whether the nations continueto remain isolated as far as the territorialaspect is concerned or they become more dis-tributed, the electronic contiguity will rein-

force the cultural link between them. Duringthe few decades that television became wide-spread, some cultural codes were transmit-ted, even to nations where electronic means

NETWORKS AREINHERENTHLY DECETRALIZING

AND ANTIHIERARCHICAL

ITALIC 12/14

ULTRA BLACK 23/21

BOLD ITALIC 8/10

BLACK 146pt

.

.

Regardless of whether the nations continueto remain isolated as far as the territorialaspect is concerned or they become moredistributed, the electronic contiguity willreinforce the cultural link between them.During the few decades that television be-came widespread, some cultural codes weretransmitted, even to nations where elec-

Regardless of whether the nations continue to remain

isolated as far as the territorial aspect is concernedor they become more distributed,the electronic con-tiguity will reinforce the cultural link between them.During the few decades that television became wide-spread,some cultural codes were transmitted,evento nations where electronic means of communicationwere explicitly forbidden.The breakup of the Soviet

BLACK 10/12

REGULAR 10/12

.

.


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Regardless of whether the nations continue to remain isolatedas far as the territorial aspect is concerned or they becomemore distributed, the electronic contiguity will reinforce thecultural link between them. During the few decades that televi-sion became widespread, some cultural codes were transmitted,even to nations where electronic means of communication wereexplicitly forbidden. The breakup of the Soviet Union may havebeen affected by this factor more than we would think possible.

Regardless of whether the nations continue

to remain isolated as far as the territorialaspect is concerned or they become more dis-tributed, the electronic contiguity will rein-force the cultural link between them. Duringthe few decades that television became wide-spread, some cultural codes were transmitted,even to nations where electronic means ofcommunication were explicitly forbidden. Thebreakup of the Soviet Union may have beenaffected by this factor more than we would

TOP 25 EXECUTIVES

IN THE MUSICINDUSTRY

CHARTS

MEDIUM 7/9

Regardless of whether the nations continue to

remain isolated as far as the territorial aspect isconcerned or they become more distributed,theelectronic contiguity will reinforce the culturallink between them.During the few decades thattelevision became widespread,some culturalcodes were transmitted,even to nations where

BLACK ITALIC 10 /12

REGULAR 10/12

MEDIUM 35/30

BLACK 90pt


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REGULAR 9/11

Regardless of whether the nations continue to remainisolated as far as the territorial aspect is concerned orthey become more distributed,the electronic contiguitywill reinforce the cultural link between them.Duringthe few decades that television became widespread,some cultural codes were transmitted,even to nationswhere electronic means of communication were explic-itly forbidden.The breakup of the Soviet Union mayhave been affected by this factor more than we wouldthink possible. Television presented several productsand services worldwide,making people consider themcommon,if not to respect them consistently.Moreover,television dramatically increased international commu-nication.With 24-hours news broadcasts it has become

MEDIUM 9/11

Regardless of whether the nations continue toremain isolated as far as the territorial aspect is

concerned or they become more distributed, theelectronic contiguity will reinforce the cultural linkbetween them. During the few decades that televi-sion became widespread, some cultural codes weretransmitted, even to nations where electronic meansof communication were explicitly forbidden. Thebreakup of the Soviet Union may have been affectedby this factor more than we would think possible.Television presented several products and servicesworldwide, making people consider them common, ifnot to respect them consistently. Moreover, tele-vision dramatically increased international com-

BOLD 9/11

Regardless of whether the nations continue toremain isolated as far as the territorial aspect isconcerned or they become more distributed, theelectronic contiguity will reinforce the culturallink between them. During the few decades thattelevision became widespread, some culturalcodes were transmitted, even to nations whereelectronic means of communication were explic-itly forbidden. The breakup of the Soviet Unionmay have been affected by this factor more thanwe would think possible. Television presentedseveral products and services worldwide, makingpeople consider them common, if not to respect

them consistently. Moreover, television dramati-

BLACK 9/11

Regardless of whether the nations continue toremain isolated as far as the territorial aspectis concerned or they become more distributed,the electronic contiguity will reinforce thecultural link between them. During the fewdecades that television became widespread,some cultural codes were transmitted, even tonations where electronic means of communi-cation were explicitly forbidden. The breakupof the Soviet Union may have been affected by

this factor more than we would think possible.Television presented several products and ser-vices worldwide, making people consider themcommon, if not to respect them consistently.

ITALIC 9/11

Regardless of whether the nations continue to remainisolated as far as the territorial aspect is concerned or theybecome more distributed, the electronic contiguity will rein-

force the cultural link between them. During the few decadesthat television became widespread, some cultural codes

were transmitted, even to nations where electronic meansof communication were explicitly forbidden. The breakupof the Soviet Union may have been affected by this factormore than we would think possible. Television presentedseveral products and services worldwide, making peopleconsider them common, if not to respect them consistently.Moreover, television dramatically increased internationalcommunication. With 24-hours news broadcasts it hasbecome increasingly difficult to disclose information from

MEDIUM ITALIC 9/11

Regardless of whether the nations continue to remainisolated as far as the territorial aspect is concerned or

they become more distributed, the electronic contiguitywill reinforce the cultural link between them. Duringthe few decades that television became widespread, somecultural codes were transmitted, even to nations whereelectronic means of communication were explicitlyforbidden. The breakup of the Soviet Union may havebeen affected by this factor more than we would thinkpossible. Television presented several products and ser-vices worldwide, making people consider them common,if not to respect them consistently. Moreover, televisiondramatically increased international communication.With 24-hours news broadcasts it has become increas-

BOLD ITALIC 9/11

Regardless of whether the nations continue toremain isolated as far as the territorial aspect isconcerned or they become more distributed, theelectronic contiguity will reinforce the cultural linkbetween them. During the few decades that televi-sion became widespread, some cultural codes weretransmitted, even to nations where electronic meansof communication were explicitly forbidden. Thebreakup of the Soviet Union may have been affectedby this factor more than we would think possible.Television presented several products and servicesworldwide, making people consider them common, ifnot to respect them consistently. Moreover, television

dramatically increased international communica-

BLACK ITALIC 9/11

Regardless of whether the nations continue toremain isolated as far as the territorial aspect isconcerned or they become more distributed, theelectronic contiguity will reinforce the culturallink between them. During the few decades thattelevision became widespread, some culturalcodes were transmitted, even to nations whereelectronic means of communication were explic-itly forbidden. The breakup of the Soviet Unionmay have been affected by this factor more than

we would think possible. Television presentedseveral products and services worldwide, makingpeople consider them common, if not to respectthem consistently.


22/37

Regardless of whether the nations continue toremain isolated as far as the territorial aspect is

concerned or they become more distributed, theelectronic contiguity will reinforce the culturallink between them. During the few decades thattelevision became widespread,some cultural codeswere transmitted,even to nations where electronic

means of communication were explicitly forbidden.The breakup of the Soviet Union may have beenaffected by this factor more than we would thinkpossible.Television presented several products andservices worldwide,making people consider them

common,if not to respect them consistently.More-over,television dramatically increased internationalcommunication.With -hours news broadcasts ithas become increasingly difficult to disclose infor-mation from the public.Likewise,the Information

Technology Marketplace will boost local and glob-al cultures,as people coming from smaller villagesand greater capitals will seek entertainment,com-merce, education,health and other human activi-ties together,regardless of their nationality.Could

these forces equate the differences among us, re-


REGULAR 21/29



23/37



CENTRO SERIF

H H H

What ollows is a set o Greek samples or PF Centro Seri Pro. Latin and Cyrillic script samples are covered in other sec-



greeksamples


24/37


, . - , , . MEDIUM 7/9

-,

. , - , REGULAR 11/13

,

ITALIC 19/19

,

- , .

, - -, - .

BLACK 13/15

BLACK ITALIC 10/12

BLACK ITALIC 85pt

GREKSAMPLES_02 :PF CENTRO SERIF PRO


25/37



- , - . - , , . -

- , . , -, -

ITALIC 12/14

BOLD ITALIC 8/10

BLACK 140pt

.

.

, - . , -, -

,-. ,- , .

BLACK 10/12

REGULAR 10/12

.

.

BLACK 23/21


26/37



, . , , . - .

-, . - , - , .

MEDIUM 7/9

,-. -, ,

BLACK ITALIC 10 /12

REGULAR 10/12

MEDIUM 29/30

BLACK 87pt


27/37



REGULAR 9/11

,-.- , -, - . . ,,.,. -

MEDIUM 9/11

,

- . , , - . . - - , , - . ,

BOLD 9/11

, . - , -, . - . - , -

,

BLACK 9/11

-- , . , - , . -

. , - ,

ITALIC 9/11

- , . , ,

- . . , , . , .

MEDIUM ITALIC 9/11

, -

. - , , . - - . , , . , .

BOLD ITALIC 9/11

, - . , , - . . , ,

. ,

BLACK ITALIC 9/11

, . - , - , . -

. , - ,


28/37

-

,.- , ,

.-. ,-

,.,. - -

., -,-

, , , REGULAR 21/29 // NOTE: LL WEIGHTS CONTAINS GREEK POLYTONIC


GRE POLYTONICSAMPLES_06 :PF CENTRO SERIF PRO


29/37



CENTRO SERIF

!

-

, ,

What ollows is a set o Cyrillic samples or PF Centro Seri Pro. Greek and Latin script samples are covered in other sec-



cyrillicsamples


30/37


CYRILLICSAMPLES_02 :PF CENTRO SERIF PRO

, - , , . -, , , MEDIUM 7/9

,, - ,-

. , - -, REGULAR 11/13

ITALIC 19/19

, - , -,

, - , -

, . , - , - , -

BLACK 13/15

BLACK ITALIC 10/12

BLACK ITALIC 110pt


31/37



, - , , . , - , -

, - - , , . -, , -ITALIC 12/14

BLACK 23/21

BOLD ITALIC 8/10

BLACK 110pt

.

.

, - , -, . , ,

,-

, -, . , - , ,

BLACK 10/12

REGULAR 10/12

.

.


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, , , . -, , , . , -

, - , -, . , , , . ,

25

MEDIUM 7/9

,-, -, . -, - ,

BLACK ITALIC 10 /12

REGULAR 10/12

MEDIUM 35/34

BLACK 90pt


33/37



REGULAR 9/11

,-, ,. , , , .,,. - ,, . ,

MEDIUM 9/11

, -

, -, . , - , , . , , -. , , -

BOLD 9/11

, - , -, . -, , - , . , - , .

,

BLACK 9/11

, - , -, - . , , - , . ,

- , . - - ,

ITALIC 9/11

, - , , . , -

, , - . , , -. , , . , -

MEDIUM ITALIC 9/11

, - ,

, - . , -, , . , , . , -, . ,

BOLD ITALIC 9/11

, - , , . , - , , - . , , . - ,

,

BLACK ITALIC 9/11

, - , -, . - , - , , - .

, , . ,


34/37

, -

, -, ., - ,

, -., ,. -

, , . , - -.

. , -- ,-


REGULAR 21/29



35/37

REGULAR

17pt


NOTE:codes or languages/ countries ollow the ISO system

go to page 9 or an explanation

ULTILINGUALSAMPLES_VARIOUS LANGUAGES_01 :PF CENTRO SERIF PRO

SI

SK

LT

FI

HR

BG ! .

Ne aplicirati na iritiranu kou ili otvorene rane.Izbjegava

Tupakointi kielletty kytn aikana.Silytettv lasten ulo

Saugoti nuo tiesioginisauls spinduliir nenaudoti esa

Chrni pred slnkom a nevystavova vysokm teplotm.NHraniti izven dosega otrok.Ne priti v oi.Ne uporabljajt

RO

TR

CZ

PL

SE

HU

CS

NL

DK

PT

IT

ES

RU

DE

FR

GR

GB Pressurized container.Protect from sunlight and do not e

.

Ne pas percer ou brler,mme aprs usage.Ne pas vapori

Behltnis auch nach dem Gebrauch nicht aufbrechen oder

.

Recipiente presurizado.Proteja de la luz solar y no expong

Recipiente sotto pressione. Proteggere contro i raggi sola

Recipiente sob presso.Proteger dos raios solares e no ex

Beholder under tryk.Skal beskyttes mod sollys og m ikke

Drukcontainer.Beschermen tegen zonlicht en niet blootst

Drati dalje od dece.Ne nanositi dezodorans na oteenu i

Hasznlata kzben nylt lng hasznlata tilos!Ne hasznlj

Skall skyddas mot solljus och fr ej utsttas fr hga temp

Nie rozpyla nad otwartym pomieniem lub arzcym si

Chrate ped dtmi.Pouze pro zevn pouit.Neaplikujte

ocuklarn ulaamayaca yerde muhafaza ediniz.Son der

Nu fumai n timpul folosirii,nu pulverizai peste obiecte


36/37

Pressurized container.Protect from sunlight and do not expose to temperatures exceeding 50C.Donot pierce or burn even aster use.Do not spray on a naked flame or any incandescent material .Keep awayfrom sources of ignition.No smoking.Keep out of the reach of children .Do not apply to irritated or bro-ken skin.Avoid contact with eyes .External use only. . 50C.. . . .. , ..Rcipient sous pression.A protger contre les rayons du soleil et ne pas exposer a une tempra -

ture suprieure 50C.Ne pas percer ou brler,mme aprs usage.Ne pas vaporiser vers une flammeou un corps incandescent.Conserver lcart de toute flamme ou source dtincelles.Ne pas fumer.Conserver hors de la porte des enfants .Ne pas vaporiser vers les yeux.Eviter dinhaler intentionnelle-ment.Utiliser seulement dans les zones bien ventiles.Procder par de brves pressions sans pulvrisa-tion prolonge. Behltnis steht unter Druck .Vor Sonneneinstrahlung schtzen.Nicht Tempera-turen von ber 50C aussetzen.Behltnis auch nach dem Gebrauch nicht aufbrechen oder verbrennen .Nicht ins offene Feuer oder auf anderes entzndliches Material sprhen.Von Brandquellen fernhalten.Nicht rauchen. Von Kindern fernhalten. Nicht auf gereizter oder verletzter Haut austragen. Kontaktmit den Augen vermeiden.Nur fr die uere Anwendung..: 2-3 1 5 . . 50 . .! . Dezodorans.Naziv proizvoda /Zapremina /Sastav /Kontrolni broj /Datum proizvodnje:utisnuti naambalai.Uputstvo:Boca je pod pritiskom .Ne izlagati sunevoj svetlosti i temperaturama preko 50 C.Ne buiti i bacati u plamen ak i kad je boca prazna .Ne prskati ka otvorenom plamenu ili usijanimmaterijalima.Drati dalje od izvora paljenja .Ne puiti.Drati dalje od dece.Ne nanositi dezodorans naoteenu ili osetljivu kou.Izbegavati kontakt sa oima .Samo za spoljnu upotrebu.Parfmovde-odorant.Upozornn:Extrmn holav.Ndoba je pod stlm tlakem.Chrate ped sluncem a teplota-mi pesahujcmi 50C.Bhem pouvn nekute.Nestkejte nad otevenm ohnm a rozhavenmimaterily.Nene-chvejte v blzkosti ohn.Ndobu nenite a neodhazujte do ohn,ani po upoteben.Chrate ped dtmi. Pouze pro zevn pouit. Neaplikujte na podrdnou i pokozenou pokoku.Zabrate kontaktu s oima.Sloen:uvedeno ne.slo are:uvedeno ve spodn sti obalu/lahviky.

Minimln trvanlivost:do 4 let od data vroby.Datum vroby:uvedeno na obalu. Recipiente presur-

izado.Proteja de la luz solar y no exponga a temperaturas que excedan los 50 C.No perfore ni incinereluego de su uso.No roce sobre llama o cualquier material incandescente.Mantenga alejado de fuentesde ignicin.No fumar.Mantenga alejado del alcance de los nios.No aplique sobre la piel irritada olastimada.Evite el contacto con los ojos.Slo para uso externo.Recipiente sob presso.Proteger dosraios solares e no expor a temperaturas superiores a 50C.No furar ou queimar,mesmo aps utiliza-o.No vaporizar para uma chama ou um corpo incandescente.Manter afastado de qualquer chama oufonte de calor.No fumar.Manter fora do alcance das crianas .No aplicar em pele irritada ou inflama-da.Evitar contacto com os olhos .Apenas para uso externo.Lote e data de fabrico na anilha da vlvulaou na base da embalagem . Parfm Body Spray.Fokozottan tz -s robbansveszlyes!A flakonban

tlnyoms uralkodik! Kzvetlen hhatsnak s 50C feletti hmrskletnek kitenni tilos! Hasznlatakzben nylt lng hasznlata tilos!Ne hasznlja irritlt vagy srlt brfelleten!Szembe ne kerljn!Gylkony anyagra ne permetezzk.Tzbe dobni mg res llapotban is tilos!Gyermek ell elzrvatartand!Kizrlag kls hasznlatra. .. -50o. . . . ! . . ..EC.:-4 (). Erkek iin Deodorant Body Spray.24 saat. eriiambalaj zerinde belirtilmitir.Gne ndan ve 50 derece zerindeki sdan koruyunuz,kullanmsrasnda sigara imeyiniz,gze ve yanan materyallere skmaynz,boald zaman atee atmaynz,alevden uzak tutunuz.ocuklarn ulaamayaca yerde muhafaza ediniz .Son derece yancdr .Yancdrateten uzak tutunuz.Yze,gze ve giysilere pskrtmeyiniz.Parfum deodorant de corp.Extrem deinflamabil.Ambalaj sub presiune.A se proteja de cldur i temperaturi ce depaesc 50oC .Nu fumai ntimpul folosirii,nu pulverizai peste obiecte incandescente ,nu perforai sau aruncai n foc ambalajulchiar i dup golire.A nu se lsa la ndemna copiilor.Doar pentru uz extern.A se evita pulverizarea nzona ochilor sau pe pielea iritat. Parfimirani dezodorans za tijelo.Zapremnina/Sastav/Kontrolnibroj:otisnuto na ambalai.Raspriti na kou s udaljenosti 15-20 cm.Upozorenja:Izuzetno zapaljivo,boca je pod pritiskom,Zatititi od sunca,ne izlagati temperaturama veim od 50C,drati izvan dosegadjece,bocu ne oteivati niti kada je prazna.Ne aplicirati na iritiranu kou ili otvorene rane.Izbjegavatikontakt s oima.Samo za vanjsku upotrebu. Perfumowany dezodorant w sprayu.Pojemnik podcinieniem:chroni przed socem i temperatur powyej 50oC.Nie przekuwa ani nie spala ,take po

zuyciu.Nie rozpyla nad otwartym pomieniem lub arzcym si materiaem.Chroni przez rdami

REGULAR7.5

/9.5

LANGUAGE/COUNTRYCODESINCLUDEDWITHTHEFONT

RE

GULAR5/6.5


Pressurized container.Protect from sunlight and do not exposeto temperatures exceeding 50C.Do not pierce or burn even aster use.Do not spray on a naked flame or any incandescent material.Keepaway from sources of ignition.No smoking.Keep out of the reach ofchildren.Do not apply to irritated or broken skin.Avoid contact witheyes.External use only. . 50C.. . ..., ..Rcipient sous pression.A protger contre les rayons

du soleil et ne pas exposer a une temprature suprieure 50C.Ne pas percer ou brler,mme aprs usage.Ne pas vaporiser versune flamme ou un corps incandescent.Conserver lcart de touteflamme ou source dtincelles.Ne pas fumer.Conserver hors de laporte des enfants.Ne pas vaporiser vers les yeux.Eviter dinhalerintentionnellement.Utiliser seulement dans les zones bien ventiles.Procder par de brves pressions sans pulvrisation prolonge. Behltnis steht unter Druck.Vor Sonneneinstrahlung schtzen.NichtTemperaturen von ber 50C aussetzen.Behltnis auch nach demGebrauch nicht aufbrechen oder verbrennen.Nicht ins offene Feueroder auf anderes entzndliches Material sprhen.Von Brandquellenfernhalten.Nicht rauchen.Von Kindern fernhalten.Nicht auf gereiz-ter oder verletzter Haut austragen.Kontakt mit den Augen vermei-den.Nur fr die uere Anwendung. .: 2-3 15 .

. 50 . .! . Dezodorans.Naziv proizvoda /Zapremina /Sastav /Kontrolni broj /Datum proizvodnje:utisnuti na ambalai.Uputstvo:Boca je pod pri-tiskom.Ne izlagati sunevoj svetlosti i temperaturama preko 50C.Ne buiti i bacati u plamen ak i kad je boca prazna .Ne prskati kaotvorenom plamenu ili usijanim materijalima.Drati dalje od izvorapaljenja.Ne puiti.Drati dalje od dece.Ne nanositi dezodorans naoteenu ili osetljivu kou. Izbegavati kontakt sa oima. Samo zaspoljnu upotrebu.Parfmovdeodorant.Upozornn:Extrmnholav. Ndoba je pod stlm tlakem. Chrate ped sluncem ateplotami pesahujcmi 50C.Bhem pouvn nekute.Nestkejtenad otevenm ohnm a rozhavenmi materily. Nene-chve-jte v blzkosti ohn.Ndobu nenite a neodhazujte do ohn,ani poupoteben. Chrate ped dtmi. Pouze pro zevn pouit. Neapli-kujte na podrdnou i pokozenou pokoku.Zabrate kontaktu soima. Sloen:uvedeno ne. slo are:uvedeno ve spodn stiobalu/lahviky.Minimln trvanlivost:do 4 let od data vroby.Datum

vroby:uvedeno na obalu. Recipiente presurizado.Proteja dela luz solar y no exponga a temperaturas que excedan los 50C.Noperfore ni incinere luego de su uso.No roce sobre llama o cualquiermaterial incandescente.Mantenga alejado de fuentes de ignicin.Nofumar.Mantenga alejado del alcance de los nios.No aplique sobrela piel irritada o lastimada.Evite el contacto con los ojos .Slo parauso externo.Recipiente sob presso.Proteger dos raios solarese no expor a temperaturas superiores a 50C.No furar ou queimar,mesmo aps utilizao.No vaporizar para uma chama ou um corpoincandescente.Manter afastado de qualquer chama ou fonte de calor.No fumar.Manter fora do alcance das crianas.No aplicar em peleirritada ou inflamada.Evitar contacto com os olhos.Apenas para usoexterno.Lote e data de fabrico na anilha da vlvula ou na base da

embalagem. Parfm Body Spray.Fokozottan tz -s robbans-veszlyes!A flakonban tlnyoms uralkodik!Kzvetlen hhatsnaks 50C feletti hmrskletnek kitenni tilos!Hasznlata kzben nyltlng hasznlata tilos!Ne hasznlja irritlt vagy srlt brfelleten!Szembe ne kerljn!Gylkony anyagra ne permetezzk.Tzbe dobnimg res llapotban is tilos!Gyermek ell elzrva tartand!Kizrlagkls hasznlatra. .. -50o. . . . ! . . . . EC.:- 4 (). Erkek iin Deodorant Body Spray.24

saat. erii ambalaj zerinde belirtilmitir.Gne ndan ve 50derece zerindeki sdan koruyunuz,kullanm srasnda sigara imey-iniz,gze ve yanan materyallere skmaynz,boald zaman ateeatmaynz, alevden uzak tutunuz. ocuklarn ulaamayaca yerdemuhafaza ediniz.Son derece yancdr.Yancdr ateten uzak tutun-uz. Yze,gze ve giysilere pskrtmeyiniz. Parfum deodorantde corp. Extrem de inflamabil.Ambalaj sub presiune.A se protejade cldur i temperaturi ce depaesc 50oC.Nu fumai n timpul fo-losirii,nu pulverizai peste obiecte incandescente,nu perforai sauaruncai n foc ambalajul chiar i dup golire.A nu se lsa la ndem-na copiilor.Doar pentru uz extern.A se evita pulverizarea n zonaochilor sau pe pielea iritat. Parfimirani dezodorans za tijelo.Zapremnina/Sastav/Kontrolni broj:otisnuto na ambalai.Raspriti nakou s udaljenosti 15-20 cm.Upozorenja:Izuzetno zapaljivo,boca jepod pritiskom,Zatititi od sunca,ne izlagati temperaturama veim od50C,drati izvan dosega djece,bocu ne oteivati niti kada je prazna.Ne aplicirati na iritiranu kou ili otvorene rane.Izbjegavati kontakts oima. Samo za vanjsku upotrebu. Perfumowany dezodor-ant w sprayu. Pojemnik pod cinieniem: chroni przed socem itemperatur powyej 50oC.Nie przekuwa ani nie spala,take po

ULTILINGUALSAMPLES FOR PACKAGING_VARIOUS LANGUAGES_02 :PF CENTRO SERIF PRO


37/37


acknowledgments

TYPEFACES. The typeace used in this specimen manual or body text, headers, ooters

and page numbering is PF Square Sans Pro. PF Bulletin Sans Pro is used or page titles.

PRODUCTION. This manual was produced using InDesignCS, IllustratorCS and

PhotoshopCS rom Adobe and Word rom Microsof. Multilingual sample text

was originally set in Microsof Word or Windows. Final document was created in MacOsX

with InDesignCS.

TEXT. The main text used or samples, has been adapted and translated by permission

rom the book What will be by the late MIT Proessor and visionary Michael Dertouzos,

published in by HarperEdge. Greek version published in by Livani Publishing

Organization. Additional text and samples were derived rom the -page catalog/book

IDEA-Trendsetting Typography vol. released by Parachute in the year .

TRADEMARKS. Parachute, the Parachute logo, Centro, Astrobats, Alabeta, Amateur,

Baseline, Beatnick, Beau Sans, Bodoni Script, Bulletin Sans, Champion Script, Cosmonut,

DaVinci Script, Din Text, Din Display, Fidelity, Fuel, Fusion Sans, PFGoudy Initials, PFGoudy

Ornaments, Scandal, Handbook, Haus Square, Highway Sans, Hellenica, Hellenica Seri,

Isotext, Kids, Kidstuff, Libera, Manic Attack, Mechanica, Mediterra, Monumenta, Playskool,

Psychedelia, Raskript, Reminder, Square Sans, Signskript, Stamps, Stamp Frames, Synch,

Videotext, Wonderland, Wonderbats, are either registered trademarks or trademarks o

Parachute and/or Parachute Worldwide. Apple, Mac, Macintosh and TrueType are trade-

marks o Apple Computer Inc. Adobe, InDesign, Illustrator, Photoshop and PostScript are

trademarks o Adobe Systems Incorporated. Microsof, Windows and OpenType are trade-

marks o Microsof Corporation.

You may reproduce this manual and distribute it reely provided you do not edit the document and/or

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[email protected] | www.parachute.gr

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