pharmacist and pharmacy techician learning objectivesslides-2019.pdf · convince me. 45 46....
TRANSCRIPT
![Page 1: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/1.jpg)
10/18/19
1
1
Pharmacist and Pharmacy Techician Learning Objectives
1. Identify common industry branding themes.
2. Identify your pharmacy strengths to craft marketing messages that
build on your capabilities.
3. Describe geotargeting and discuss how to keep messages to the
point and targeted for your audience.
2
![Page 2: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/2.jpg)
10/18/19
2
Disclosure
Gabe Trahan is the Senior Director of Store Operations and Marketing with NCPA. The conflict of interest was resolved by peer review of the slide content.
Brittany Sanders, Pharm.D is one of the owners of The Pharmacy at Wellington. The conflict of interest was resolved by peer review of the slide content.
3
You can be Successful in Today’s Competitive Market
Brittany Sanders, Pharm.D. The Pharmacy at WellingtonGabe Trahan, Senior Director, Store Operations & Marketing
4
![Page 3: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/3.jpg)
10/18/19
3
5
6
![Page 4: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/4.jpg)
10/18/19
4
7
8
![Page 5: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/5.jpg)
10/18/19
5
Across the street from Walgreens2 Blocks from a Kroger Pharmacy
9
10
![Page 6: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/6.jpg)
10/18/19
6
Concepts from the Chain
• Extended Pharmacy Hours• Depth and Breadth of
Selection • Drive Thru• Travel Vaccines• Delivery Services
11
Saturday & Sunday Open: 9 AM to 9 PM
12
![Page 7: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/7.jpg)
10/18/19
7
13
14
![Page 8: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/8.jpg)
10/18/19
8
Branding
• Billboards• Hangtags on Doors• Direct Mailers• Advertisements in Hyper-
local Magazines
15
16
![Page 9: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/9.jpg)
10/18/19
9
SPANISH
17
18
![Page 10: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/10.jpg)
10/18/19
10
Online Presence
• Additionall information on Services
• Information About Individuals
• Linking with other Businesses
19
20
![Page 11: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/11.jpg)
10/18/19
11
21
22
![Page 12: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/12.jpg)
10/18/19
12
23
24
![Page 13: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/13.jpg)
10/18/19
13
25
26
![Page 14: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/14.jpg)
10/18/19
14
Online Presence
• Additional information on Services
• Information About Individuals
• Linking with other Businesses
• Working with Local Media
27
28
![Page 15: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/15.jpg)
10/18/19
15
Community Involvement
• HealthFairs• School Carnivals• BINGO! Assisted Living
Facilities• Logo Wear at School and
Church Events
29
30
![Page 16: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/16.jpg)
10/18/19
16
31
Relationship Building
• Volunteering at Health Clinics• Local Leads Groups• Sponsoring Ads• Drug Take Back Event
32
![Page 17: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/17.jpg)
10/18/19
17
33
Social Media
If Your Target Customer is There, You Need to be There!
34
![Page 18: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/18.jpg)
10/18/19
18
Sign up to our monthly email list …
35
Consistency of Messaging
• Logo on all Content• Consistent Color Scheme• Well-trained Staff
36
![Page 19: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/19.jpg)
10/18/19
19
Nontraditional Advertising
• Utilizing online advertising allows for more precise targeting of ad spend
• Television – the smart way• GeoFencing
37
Over-The-Top
• Video with internet as the provider
• Cost per thousand• Highly targeted demographics
possible• Examples Hulu, Sling TV and
WatchESPN
38
![Page 20: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/20.jpg)
10/18/19
20
39
GeoFencing
• Virtual Perimeter • Doctors, Clinics, &
Competitors• Affordable • Purchase Keyphrases
40
![Page 21: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/21.jpg)
10/18/19
21
Success is Possible
• Have a mindset for growth and find your own way in today’s market
• Be intentional with your time and money
• Tactfully target your marketing to attract your desired customer
41
42
![Page 22: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/22.jpg)
10/18/19
22
Like Someone Else.
43
Never Heard of you.
44
![Page 23: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/23.jpg)
10/18/19
23
Undecided. Convince me.
45
46
![Page 24: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/24.jpg)
10/18/19
24
Curbside Appeal
Word of Mouth
Marketing
Three ways to attract new customers:
47
Curbside Appeal
Word of Mouth
Marketing
Three ways to attract new customers:
%
%
%
Total 100 %
75
20
5
48
![Page 25: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/25.jpg)
10/18/19
25
The Survey Showed Why They Were Lost:
1% died.3% moved away.5% were influenced by others to trade elsewhere.9% were lured away by lower prices.14% quit because problems were not adjusted satisfactorily.64% quit because of perceived indifference.
49
Curbside Appeal
Word of Mouth
Marketing
Three ways to attract new customers:
%10
50
![Page 26: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/26.jpg)
10/18/19
26
Good customer service is expected rarely applauded.
51
The New Word of Mouth
52
![Page 27: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/27.jpg)
10/18/19
27
53
54
![Page 28: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/28.jpg)
10/18/19
28
6/24/20173,726
In 2 ½ days
10,029
1,555 readersIn 2 ½ days
55
56
![Page 29: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/29.jpg)
10/18/19
29
World Wide Web
Print & Broadcast Media
Signage
Three Ways of Marketing:
%?
%?
%?
57
It’s Not What You Use!
58
![Page 30: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/30.jpg)
10/18/19
30
It’s What You say!
It’s not the media, it’s the message.
59
It’s not how many people can hear you …
60
![Page 31: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/31.jpg)
10/18/19
31
It’s how many you have convinced …
61
62
![Page 32: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/32.jpg)
10/18/19
32
63
If it’s predictable, it’s forgettable. . .
64
![Page 33: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/33.jpg)
10/18/19
33
Don’t confuse not being seen with
being ignored.
65
Clever or Rich!It would help to be both.
66
![Page 34: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/34.jpg)
10/18/19
34
AnalyticLogicLanguageReasoningScienceMathWritten
CreativityImaginationIntuitionInsightMusic/ArtEmotionalSpontaneous
67
Office Depot
68
![Page 35: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/35.jpg)
10/18/19
35
69
WE FIX $6 HAIRCUTS
70
![Page 36: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/36.jpg)
10/18/19
36
Broca’s area of the Brain!
Repetition& Your Brain
71
Flatter
Inform
Persuade
Build Brand
Four Types of Ads:
72
![Page 37: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/37.jpg)
10/18/19
37
Family Owned!
73
74
![Page 38: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/38.jpg)
10/18/19
38
WhoYouAre
WhatYouDo
75
76
![Page 39: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/39.jpg)
10/18/19
39
77
Ask Them!
78
![Page 40: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/40.jpg)
10/18/19
40
We would never leave you high and dry.
79
80
![Page 41: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/41.jpg)
10/18/19
41
81
Call to Action!
82
![Page 42: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/42.jpg)
10/18/19
42
83
84
![Page 43: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/43.jpg)
10/18/19
43
WARNING! You can choose postal routes you want to target with interactive maps that provide key demographic information for marketing to a specific audience.
MESSAGE
85
Reward or
Attract?
You are invited to my store.
86
![Page 44: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/44.jpg)
10/18/19
44
REWARD = KeepAttract = New
87
88
![Page 45: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/45.jpg)
10/18/19
45
929
89
8
90
![Page 46: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/46.jpg)
10/18/19
46
Make Northside Your Pharmacy!
~Elkton~11
91
High prices deludes trust…
92
![Page 47: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/47.jpg)
10/18/19
47
Personal Care Products
Most Price Sensitive!
93
Personal
Health
Impulse
Seasonal
Planned
Blind Sensitive
PricingStrategy
SCIENCE
DATA
94
![Page 48: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/48.jpg)
10/18/19
48
The Science of Zone Pricing
34.1%Margin
20.5%Margin
17.3%Margin
$4.69$6.69
$10.49
Prices used only as examples$1.60 $1.37 $1.81
24ct 50ct 100ct
Blind Sensitive
95
Price Parity
$4.69 $6.69$10.49
$4.69 $6.69$10.49
96
![Page 49: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/49.jpg)
10/18/19
49
Red Flag!$4.69 $6.64 $10.49$6.64
3 – 6 – 9 5 – 7 - 9
Pricing formulas: or
0-1-2-4-8
Have gone to all 9’s
97
ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5
28.4% 34.2% 37.4% 40.1% 42.7%RETAILGRP#
RETAILGRP#
RETAILGRP#
RETAILGRP#
RETAILGRP#
Example of weighted average gross profit.
Cruise Ship Prices
Most CompetitiveSmall Margin
98
![Page 50: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/50.jpg)
10/18/19
50
1 2 3
Two or more private labels.
99
We have even lower prices!
100
![Page 51: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/51.jpg)
10/18/19
51
Family VillagePharmacy
Now With Even Lower Prices!
Family VillagePharmacy
Now With Even Lower Prices!
Family VillagePharmacy
Now With Even Lower Prices!
Family VillagePharmacy
Now With Even Lower Prices!
Family VillagePharmacy
Now With Even Lower Prices!
Family VillagePharmacy
Now With Even Lower Prices!
Family VillagePharmacy
Now With Even Lower Prices!
Family VillagePharmacy
Now With Even Lower Prices!
Family Village Pharmacy
Now with even lower prices!
101
WAIT! Be Patient!
102
![Page 52: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/52.jpg)
10/18/19
52
103
Craft Your
Message
Compelling Direct MailDigital Sign
Pricing
Wait TimeConsulting
Delivery
Drive-Thru
Hours
104
![Page 53: Pharmacist and Pharmacy Techician Learning Objectivesslides-2019.pdf · Convince me. 45 46. 10/18/19 24 Curbside Appeal Word of Mouth Marketing Three ways to attract new customers:](https://reader034.vdocument.in/reader034/viewer/2022051823/5fed857e19c56b54363f5022/html5/thumbnails/53.jpg)
10/18/19
53
You can be Successful in Today’s Competitive Market
Brittany Sanders, Pharm.D.Gabe Trahan
THANK YOU!
105