phone product roadmap snom technology ag, november 2004
TRANSCRIPT
Phone Product Roadmap
snom technology AG, November 2004
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Product History
• First-Generation Telephone snom 100/105– Developed in 2000-2001– Own plastic– Focus on design that symbolizes mixture between cell
phone and fixed line phone– Problems: Functionality (handset, keys), price
• Second-Generation Telephones snom 190/200/220– Developed in 2002-2003– Plastic from Elmeg (German Phone Manufacturer)– Focus on fixed line business phone– Problems: handset, plastic price
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Agenda
Mid-Term Products
Finished Products
Long-Term Products
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The snom 320/360 business phone will be available in January 2004
American Style Cradle
Large number of LED programmable keys
Mailbox and recording keys
Navigation key
Audio control keys
Movable display (graphical = 360
or two-line = 320)
Call control keys
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Advantages of the snom 320/360
• American-Style Handset– The handset microphone side falls in the cradle– Out-of-question audio performance
• Wall-Mountable
• Keys– Lots of programmable keys– Dedicated function keys (volume, hands free, etc)
• Own Plastic– We can choose who builds the devices– Optimized for Ethernet
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The extension board will allow to control offices with 50 users
Paper registration cards
LED backlight
keys
Device can be cascaded
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Agenda
Mid-Term Products
Finished Products
Long-Term Products
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Adding Video can be done in a very simple step by adding a camera to the 360 display
Cell phone-like camera
Same display plastic, but color
display
All other components stay
the same
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A more sophisticated solution uses a large touch screen
Main plastic needs to be changed
Video camera
Large color touch screen
Pen
Large display allows use in switchboard
environments
Necessary chip set already available
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Agenda
Mid-Term Products
Finished Products
Long-Term Products
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We believe that long-term the keys will be replaced with a screen
• Picture-frame like approach– Can be put on a table– Might be taken away (battery necessary)
• Screen handles main communication– Run telephone and video conference as application– Access applications with web browser– Screensaver function when idle (picture frame)– Using a mainstream component will limit the price
• Speech recognition and hands free operation– No more keys in handset– Talking like in a meeting– Speech recognition necessary
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The first proposal uses a Bluetooth headset
Bluetooth headset
Pen
Speaker for hands free
mode
Camera
Mic
Large touch screen
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A cost-optimized version uses handset and black/white display
Large touch screen (B/W)
Handset Speaker
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The bottom line
• Short term requires fulfillment of basic functionality– Solid devices, proven concepts
• Video could become important mid-term – Integration of color screen and video into the device
• In long-term there might be no more handset– Multimedia device with focus on telephony as the main
application– Tablet PC in picture frame format
© 2004 snom technology Aktiengesellschaft
Written by:Dr. Christian [email protected]: 1.0
The author has made his best effort to prepare this document. The content is based upon latest information whenever possible. The author makes no representation or warranties of any kind with regard to the completeness or accuracy of the contents herein and accept no liability of any kind including but not limited to performance, merchantability, fitness for any particular purpose, or any losses or damages of any kind caused or alleged to be caused directly or indirectly from this document.
For more information, mail [email protected], Pascalstr. 10B, 10587 Berlin, Germany.