photo by jill reger - la jolla concours d'elegance · 8 • presented by la jolla historical...

Photo by Jill Reger

2 • Presented by La Jolla Historical Society April 7 - 8, 2018 • 3

4 • Presented by La Jolla Historical Society April 7 - 8, 2018 • 5 4 • Presented by La Jolla Historical Society April 7 - 9, 2017 • 5

Know Your AudienceL A J O L L A D E M O G R A P H I C I N F O R M A T I O N

SDTMD 2016 REPORT TOURISM ECONOMIC IMPACTSan Diego Tourism Marketing District

34.3 MILLIONTOTAL VISITORS

$10.1 BILLIONTOTAL VISITOR SPENDING

Average Household is over $205kOf Households over $205k per year,60% have income of $100k to $500k10% have income in excess of $500k/yr

Transport 73.83% - Personal Vehicle Number of Vehicles Per Household

2 Vehicles41.29%

3 Vehicles13.99%

30% travel +21 days/yr on business

45% travel +21 days/yr for pleasure

45% purchase +21 days/yr of hotel accommodations

Average net worth exceeds $2 million45% net worth of $1-$4 million15% net worth of $4-$10 million+

I N C O M E T R A V E L B U S I N E S S & V A C A T I O N T R A V E L S P E N D I N G

60% 45%10% 15% 73.83%

6 • Presented by La Jolla Historical Society April 7 - 8, 2018 • 7

8 • Presented by La Jolla Historical Society April 7 - 8, 2018 • 9 8 • Presented by La Jolla Historical Society April 7 - 9, 2017 • 9

About UsL A J O L L A C O N C O U R S D ’ E L E G A N C E B I O G R A P H I E S

G. MICHAEL DORVILLIERCHAIRMAN, LA JOLLA CONCOURS D’ELEGANCE

NIGEL MATTHEWSCHIEF JUDGE

ED GILBERTSONHONORARY CHIEF JUDGE

ROBERT F. KERNER, JR.CHAIR OF CONCOURS CAR SELECTION COMMITTEE

TIFFANY BROMFIELDCHAIR OF OPERATIONS, LA JOLLA CONCOURS D’ELEGANCE

HEATH FOXEXECUTIVE DIRECTOR, LA JOLLA HISTORICAL SOCIETY

The La Jolla Historical Society welcomes back Michael Dorvillier as chair of the 2018 La Jolla Concours d’Elegance, one of the Society’s major fundraising events. A Registered Principal and Financial Advisor with Symbio Financial Partners and LPL Financial, Michael is a passionate antique car collector who is committed to the ongoing success of the La Jolla Concours d’Elegance. Born and raised in San Juan, Puerto Rico, Michael moved to New Hampshire in 1979. He graduated from the University of New Hampshire in 1989 and relocated to Southern California to start his professional career. He enjoys spending time with his two wonderful children, Madeline and Blake.

Originally from Oxfordshire, England. Nigel has enjoyed the past 41 years living in Vancouver, British Columbia where he worked as a red seal designation licensed automotive technician and member of the Guild of Master Craftsmen.

The past 21 years of his 37 year automotive career has been in the classic and exotic car insurance Industry as a specialty vehicle damage appraiser, underwriter, and ten years as the Administrator of the British Columbia provincial government collector and vintage vehicle licensing and insurance programs.

He has judged at most of the major Concours throughout North America for the past ten years and has written a weekly classic car column in The Canadian Press for the past twelve years and also written for a number of magazines.

He is currently the Director of Sales and Marketing for Hagerty Canada and Historic Vehicle Association Manager for Canada and F.I.V.A Scrutineer, having joined the company in 2010.

The La Jolla Concours d’Elegance is honored to have Ed Gilbertson return as our Honorary Chief Judge for the sixth year in a row. Ed Gilbertson has been the Chief Judge for the Pebble Beach Concours d’Elegance since 1999. He previously served as our Ferrari Chief Class Judge for 17 years.

Mr. Gilbertson has been actively involved in concours judging for 38 years and is a noted authority on judging procedures, proper preservation, and correct restoration. He is also Chief Judge for the Palm Beach Cavallino Classic and the Legend of the Motorcycle International Concours and Chief Judge Emeritus of the Ferrari Club of America. He was Honorary Chief Judge for the 60th Anniversary of Ferrari in Maranello, Italy, and Chief Judge for the famed FF40 show in Brussels, among many others.

He is the Founder and Chairman Emeritus of the International Advisory Council for Preservation of the Ferrari Automobile (IAC/PFA) and is a Contributing Editor for Cavallino, the international Ferrari magazine. He also co-authored a book on the Ferrari Spyder California. He has served as regional director of the Ferrari Club of America, as president of the Ferrari Owners Club, and is a member of many other car clubs.

Bob Kerners’ practice at Lockton as an insurance risk manager to ultra-high net worth families has spanned the past 15 years, covering any type of insurance need a family may have, anywhere in the world. Bob speaks on a number of panels relative to topics of insuring high net worth families and has spoken most recently at The Lido Consulting Tenth Annual Family Office Investment Symposium and Deutsche Bank’s Conference on Best Practices for the high net worth. Bob is Lockton’s expert on collector car insurance and it’s his passion for the collector car hobby that began his involvement as a Board Member for the La Jolla Concours d’Elegance.

Bob’s work on the Board includes assisting Michael Dorvillier (Chairman) in generating sponsorship money for the event, managing the photography and videography vendors who provide all the amazing shots and footage of our great Concours and working on the sub-committee that engages automobile owners to register and exhibit their superb automotive examples, at the La Jolla Concours d’Elegance. Additionally, Bob has attended the Pebble Beach Car Week for the past 15 years, and experienced a great number of other car shows and auctions such as the Amelia Island Concours D’Elegance, the Quail, The McCall Motorworks Revival, the Colorado Grand, the COPPERSTATE 1000 vintage car rally, the Copper State Roadrunner car show, numerous auctions such as RM Auctions, Bonham’s, Barrett Jackson, Gooding & Company and Mecum.

Ms. Bromfield is the Vice President of North America for Springboard Inc a retail data intelligence technology company. She is a veteran of Community and Economic development serving in roles for local nonprofits for over 11 years. Most recently, she was the Government and Community Affairs Advisor for Sempra Renewables a division of Sempra Energy.

Ms. Bromfield has a long history with the La Jolla Concours, having founded the show in 2004 when she was the director of the La Jolla Business Association. After a break in volunteering for the show, she returned on the 10th anniversary and is committed to the development of the show into a world class event.

Outside of work, Ms. Bromfield serves as member of the Thursday Club and volunteers her time for Difference Makers International empowering positive change in young people through the power or acknowledgment. She is an avid runner, underwater photographer and mother.

Heath Fox is the Executive Director of the La Jolla Historical Society. He received an MA in Museum Studies from the University of Leicester and a BS in Business Finance from Virginia Tech, and is a graduate of the Getty Leadership Institute and the Harvard Business School executive education programs. He previously served as the Deputy Director for Operations at The Broad Art Foundation; Assistant Dean of Arts and Humanities at the University of California, San Diego; Director of Administration at the San Diego Museum of Art; and Associate Director of Administration at the Museum of Photographic Arts. He is a retired U.S. Marine Corps Lieutenant Colonel.

April 7 - 8, 2018 • 1 1 1 0 • Presented by La Jolla Historical Society

Winners Circle2 0 1 7 S P E C I A L T Y W I N N E R S

KEITH MARTINEMCEE

SCOTT JACOBSPOSTER ARTIST

La Jolla Concours d’Elegance and the La Jolla Historical Society are thrilled to welcome back Keith Martin as emcee of

this year’s show. “In 2012 the event raised it’s bar significantly. It has all the requisite pieces in place to move up the

ladder of nationally known concours. The setting is spectacular, almost Pebble Beach-esque,” says Keith.

In addition to being the founder and publisher of the monthly Sports Car Market and Corvette Market magazines,

Martin’s columns on collecting and reviewing of exotic cars have appeared in The New York Times, Automobile,

AutoWeek, Road & Track and other publications. His Keith Martin on Collecting series, published by Motorbooks

International, includes books on Ferrari, Jaguar, Alfa Romeo, Porsche, Austin-Healey, MG and Triumph, as well as two

editions of Keith Martin’s Guide to Car Collecting.

In 2011, Martin and eBay Motors released a proprietary web-based value-tracking tool, the Collector Car Price Track-

er, the first real-time collector car price guide in the world. On television, Martin’s most recent show is What’s My

Car Worth, now showing on the Velocity channel (formerly Discovery HD Theater). For eleven years, he was an analyst

at the Barrett-Jackson auction for Speed Channel. Known for his incisive knowledge of collector cars coupled with

a warm sense of humor, Martin is the morning host for the Pebble Beach Concours d’Elegance, emcee of Concourse

Italiano and the Keels and Wheels Concours in Houston, and the co-emcee, along with Edward Herrmann, of the

Kirkland Concours, in Washington.

The Harley-Davidson or classic collectible car stands proud with the sun reflecting in its polished chrome. Every

detail is perfection, right down to the reflections. Admirers are often surprised to discover that the image before them

is not a photograph, but a Scott Jacobs painting. In 1993, Scott became the first officially licensed Harley-Davidson

artist and still proudly holds that honor. Added to that list are: Chevrolet, Ford, Mattel, Marilyn Monroe Estates and

Elvis Presley Enterprises.

Scott began his career in art, not with his painting, but by buying a failing gallery at 19 with money he had saved

from working odd jobs. At 21, Scott had the cash and customer base to open Reflections On Canvas Gallery in

Westfield, N.J., a gallery that met with much success. Scott’s images can be seen on a variety of objects from limited

editions graphics to Franklin Mint Collector plates, coffee mugs, beach towels, clocks and many others. 2010 saw the

release of his second book, The Art of Scott Jacobs - The Complete Works.

PHILIP WICHARD MEMORIAL TROPHY1934 Packard Twelve Model 1108Runabout Speedster by LeBaronThe William Lyon Family

LA JOLLA HISTORICAL SOCIETYPRESERVATION AWARD1966 427 Cobra RoadsterSkip and Margo Atkins

About UsL A J O L L A C O N C O U R S D ’ E L E G A N C E B I O G R A P H I E S

BEST IN SHOW1921 Duesenberg - A Dual Cowl PhaetonRon and Sandy Hansen

CHAIRMAN'S AWARD1927 Packard 343 Murphy Convertible SedanThe Stephens Family

1 2 • Presented by La Jolla Historical Society April 7 - 8, 2018 • 1 3

E V E N T P A R T I C I P A T I O N 20,000 people (approx.) attend the La Jolla Concours d’ Elegance and the La Jolla Motor Car Classic at the Cove

64%17%

64% exhibit their cars at Concours & classic car shows17% participate in touring rallies


L A J O L L A C O N C O U R ST O U R D ’ E L E G A N C E

E X C L U S I V E S A T U R D A YE V E N I N G V I P R E C E P T I O N


L A J O L L A C O N C O U R S D ’ E L E G A N C EW O R L D C L A S S E X P E R I E N C E

L A J O L L A C O N C O U R S D ’ E L E G A N C EW O R L D C L A S S C A R S

1 8 • Presented by La Jolla Historical Society April 7 - 8, 2018 • 1 9 April 7 - 8, 2018 • 1 9

y 10’ x 10’ exhibit booth at premier location and space to display 3 vehicles

y Banner in Exhibit Area y Main entrance y Feature position on all

signage listing multiple sponsors

y Ticket booth y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

DISPLAY/SIGNAGE y Banner ad/link on LaJollaConcours.com home page y Full page ad in the program on the back cover y Two TV spots promoting the La Jolla Concours, dates TBD y Present “Best in Show” award y Thirty, 15-second radio commercials y 3” x 3” ad on the click-and-print on-line ticket y Two email blasts with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but

not limited to: • Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa Fe

Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe Review, Del Mar Village Voice, and Carmel Valley News

ADVERTISING

y Top tier logo placement y LED screen on main stage y Car placards y Tour and Concours ribbons y Event ticket y Flyers and posters y Confirmation and welcome emails to registrants y Credentials

LOGO RECOGNITION

VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS

y Logo on the reception invitation to all sponsors, media and car entrants

y 20 tickets to the exclusive Saturday evening VIP reception

• Additional tickets may be purchased at pre-event pricing of $75 each

y 20 General Admission tickets to Sunday, La Jolla Concours d’Elegance


y Opportunity to address the crowd at the reception and Tour d’Elegance lunch

y Company logo incorporated on the window decals for each tour entrant

y 4 car entries in the Tour d’Elegance which includes 1 passenger per car entry

y Feature promotional products or materials in goodie bags

y 10’ x 20’ Hospitality Lounge

• 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added at $75 each) • Bottle service to include vodka, wine, beer and champagne in the hospitality lounge • Mediterranean catering package for 40

y 4 staff credentials y First right of refusal for the 2019 La Jolla Concours d’Elegance Title Sponsorship

Title Sponsor

SATURDAY EVENING VIP RECEPTIONSPONSORSHIP $30,000 HOSPITALITY AREA SPONSORSHIP $20,000RESTORER SPONSORSHIP $15,000MOTOR CAR CLASSIC SPONSORSHIP $15,000 TOUR D’ELEGANCE SPONSORSHIP $15,000 DRIVE & RIDE SPONSORSHIP $15,000 AWARDS SPONSORSHIP $15,000SUNDAY VIP RECEPTION SPONSORSHIP $10,000MAIN STAGE SPONSORSHIP $10,000JUDGES SPONSORSHIP $10,000TOUR D’ELEGANCE LUNCH SPONSORSHIP $10,000MOTORCYCLE CLASS SPONSORSHIP $5,000VALET SPONSORSHIP $5,000EMCEE SPONSORSHIP $5,000ON-LINE TICKET SPONSORSHIP $5,000TECHNOLOGY SPONSORSHIP $5,000HOSPITALITY SUITE $4,900 | 15 AVAILABLEPLATINUM EVENT SPONSORSHIP $3,500 | 6 AVAILABLEPHOTOGRAPHY SPONSORSHIP $2,500TOUR D’ELEGANCE BREAKFAST SPONSORSHIP $2,500TOUR D’ELEGANCE GIFT SPONSORSHIP $2,500CAR GIVE-AWAY SPONSORSHIP In-KindHOTEL PARTNERS In-Kind

TITLE SPONSORSHIP $100,000

PRESENTING SPONSORSHIP $45,000

PREMIER PLUS SPONSORSHIP (LIMITED TO CAR DEALERSHIPS ONLY) $20,000

PREMIER SPONSORSHIP (LIMITED TO CAR DEALERSHIPS ONLY) $15,000

See additional pages for the following sponsorships:

2 0 1 8 S P O N S O R S H I P M E N U

Sponsorship Menu

Logo available by separate arrangement, under license for use by major sponsors.

1 8 • Presented by La Jolla Historical Society

T I T L E S P O N S O R S H I PB R A N D I N G O P P O R T U N I T I E S – $100,000


P R E S E N T I N G S P O N S O R S H I PB R A N D I N G O P P O R T U N I T I E S – $ 45,000

DISPLAY/SIGNAGE y 10’ x 10’ exhibit booth at premier location and space to display 2 vehicles

y Banner in Exhibit Area y Main entrance y Feature position on all signage listing multiple sponsors y Ticket booth y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

LOGO RECOGNITION

y First tier logo recognition y LED screen on main stage y Car placards y Flyers and posters y Confirmation and welcome emails to registrants y Credentials


y Logo on the reception invitation to all sponsors, media and car entrants





y 1 car entry in the Tour d’Elegance which includes 1 passenger per car entry


y 10’ x 20’ Hospitality Suite

• 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added at $75 each) • Bottle service to include vodka, wine, beer and champagne in the hospitality lounge

• Mediterranean catering package for 40

y 4 staff credentials

y First right of refusal for the 2019 La Jolla Concours d’Elegance Presenting Sponsorship

ADVERTISING

y Banner ad/link on LaJollaConcours.com home page

y Full page ad in the program

y One TV spot promoting the La Jolla Concours, dates TBD

y Present “Specialty” award

y One email blast with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but not limited to:

• Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa

Fe Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe Review, Del Mar Village Voice, and Carmel Valley News

P R E M I E R S P O N S O R S H I P | P R E M I E R P L U S S P O N S O R S H I PB R A N D I N G O P P O R T U N I T I E S – $15,000 | $20,000 (LIMITED TO CAR DEALERSHIPS ONLY)

DISPLAY/SIGNAGE

y 10’ x 20’ exhibit booth at premier location with a courtyard and space to display 4 vehicles (Opportunity to bring in outside catering however, no outside alcohol may be brought in)

y Banner in Exhibit Area y Main entrance y Feature position on all signage listing multiple sponsors y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner y 1 only to receive Premier Plus spot on field

ADVERTISING

y Banner ad/link on LaJollaConcours.com home page

y Full page ad in the program

y Present “Specialty” award

y One email blast with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but not limited to:

• Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho

Santa Fe Record, Carmel Valley Leader, Solana Beach Sun Rancho Santa Fe Review, Del Mar Village Voice, Carmel Valley News

LOGO RECOGNITION

y Second tier logo recognition

y LED screen on main stage

y Flyers and posters

y Confirmation and welcome emails to registrants

y Listing below title and presenting sponsors on pre-event press releases


y Logo on the reception invitation to all sponsors, media, and car entrants





y 1 car entry in the Tour d’Elegance which includes 1 passenger per car entry


y 20 VIP passes to Sunday, La Jolla Concours d’ Elegance, to include complimentary food and beverage


y 4 staff credentials y First right of refusal for the 2019 La Jolla Concours d’Elegance Premier Sponsorship

Premier SponsorPresenting Sponsor


In the past, the La Jolla Concours d’Elegance has attracted the attention of a significant number of local and national media outlets, and we expect to continue receiving this level of publicity. Following are several examples of last year’s extensive media coverage:Media Opportunities

TELEVISIONTelevision Spots Secured by McFarlane Promotions, Inc.• CW 6 In Studio – March 30th• CBS 8 Talbot Shop – April 4th• KUSI In Studio – April 5th• FOX 5 The Lot – April 6th• KUSI On Site – April 9th• FOX 5 On Site – April 9th

TELEVISION SEGMENT DETAILSKUSI,

• Concours Preview• Featuring Michael Dorvillier (spokesperson) and the Packard Club

CW 6, March 30th• Concours Preview• Featuring Michael Dorvillier (spokesperson), beautiful Concours

automobiles,Hendricks Gin with a cocktail showcase, O’Gara Coach and Seasons 52.

CBS 8, April 4th• Concours Preview• Featuring Michael Dorvillier (spokesperson), Packard automobiles,

Ascot Shop/Robert Talbot, Hendricks Gin with the Gin & Tonic suitcase, and Herringbone La Jolla.

KUSI, April 5th• Featuring Michael Dorvillier (spokesperson), Concours car on

display.FOX 5, April 6th

• Featuring Michael Dorvillier (spokesperson), Ogara Coach, The Balvenie, The Lot, Ascot Shop, and Concours cars

KUSI, April 9th• Feature on site at the event.

FOX 5, April 9th• Feature on site at the event.

RADIOKGB

• (20) Live Mentions during the morning show• (10) Live Mentions during the mid-day show• (20) Live Mentions during the evening show• (20) Live Mentions to accompany contest for GA tickets• 2 Weeks of online inclusion with contest page

KOGO• (20) Live Mentions during the morning show• (10) Live Mentions during the mid-day show• (20) Live Mentions during the evening show• (20) Live Mentions to accompany contest for GA tickets

RADIO (CONTINUED)• 2 Weeks of online inclusion with contest page

STAR• (20) Live Mentions during the morning show• (10) Live Mentions during the mid-day show• (20) Live Mentions during the evening show• (20) Live Mentions to accompany contest for GA tickets• 2 Weeks of online inclusion with contest page

Radio Latina• (35) Recorded Promos• (20) Live Mentions during the morning show• (5) :30 second Promotional Mentions• (1) Social media post

MAX FM• (20) Live Mentions during the morning show• (10) Live Mentions during the mid-day show• (20) Live Mentions during the evening show• (40) Live Mentions to accompany contest for GA tickets• 2 Weeks of online inclusion with contest page

Mighty 1090• (20) Live Mentions during the morning show• (10) Live Mentions during the mid-day show• (20) Live Mentions during the evening show• (40) Live Mentions to accompany contest for GA tickets• 2 Weeks of online inclusion with contest page

PRINT MARKETINGDel Mar Lifestyles Magazine

• Calendar feature with photoFinish Line Magazine

• Winter Issue, Spring Issue• (1) Full Page Ad

Highline Autos• January Issue, February Issue, March Issue• (1) Full Page Ad

La Jolla Light• March 30th, 2017• (1) Full Page Ad• Editorial Feature

Ranch & Coast• March Issue• (1) Half Page Ad• Editorial Feature

Ranch & Coast• April Issue• (1) Half Page Ad• Calendar Feature

PRINT MARKETING (CONTINUED)San Diego Home & Garden

• March Issue• (1) Full Page Ad

Sports Car Market• February Scottsdale Auction Issue• (1) Full Page Ad

Sports Car Market - American Car Collector• March/April Issue• (1) Full Page Ad

Sports Car Market - Supplement• (1) Full Page Ad• March Concours Guide

ONLINE ADVERTISINGClassic & Sports Car Magazine

• Web Banner 600 x 70• March 1st -April 9th, 2017

• Web Banner 300x300• March 1st -April 9th, 2017

• Button 170 x 108• March 1st-April 9th, 2017

CUR8EUR• Home Page Leaderboard Ad 970 x 90

• March 10th-April 9th, 2017• Email Blast Inclusion 442 x 239

• March 30th, 2017• Post-Event write-up with photos

Hagerty• Eblast

• March 23, 2017• Banner 540 x 90

• February 24th, 2017-April 9th, 2017Highline Autos

• Dedicated Eblast• March 14th, 2017

Just My Ticket• Web Banner 450 x 450

• April 1st, 2017• Dedicated Eblast

• April 4th, 2017• Newsletter Round-Up Inclusion

• April 6th, 2017La Jolla Blue Book

• Web Banner 442 x 39• April 1st -April 9th, 2017

ONLINE ADVERTISING (CONTINUED) Ranch & Coast

• Web Banner 300 x 250• Web Banner 728 x 90

• March 1st-April 9th, 2017• Dedicated Eblast 800 x 1200

• April 4th, 2017San Diego Ville

• Sidebar Advertisement 300 x 250• March 28th-April 9h, 2017

• Two dedicated Email Blasts• March 28th, April 3rd

So Cal Car Culture• Banner ad on website

• March 31st -April 9th

REGIONAL COVERAGE • 101 Things to Do• Downtown News• Finish Line• KUSI• La Jolla Blue Book• La Jolla Light• La Jolla Light• La Jolla Village News• NBC “Worth The Trip”• North County Sun• North County Times• Pacific Magazine• Rage Monthly• Ranch and Coast• San Diego City Beat• San Diego Community Newspaper• San Diego Family Magazine• San Diego Home & Garden Magazine• San Diego Lifestyles Magazine• San Diego Magazine• San Diego Reader• San Diego Union Tribune• SD 6 The CW• Star News• The Daily Aztec• The Espresso• The Sun Times

Media Opportunities


NATIONAL & INTERNATIONAL COVERAGE • AAA Westways Magazine• Ace Magazine• American Car Collector• American Iron Magazine• Authentic Luxury Travel• Classic Motorcycles Magazine• Eagle News• Finish Line Magazine• Grand Prix Classics• Hemmings Daily• High Speed Magazine• Highline Automotive Magazine• HighSpeed Magazine• LA Magazine• Los Angeles Times• Luxury Travel Magazine• OC Weekly• Octane Magazine• Old Cars Weekly• Passport Magazine• Robb Report Magazine• SF Luxury Guide• Southern California Life Magazine• Southwest Spirit• Sports Car Market• Superformance• The Ace Magazine• The Riviera• Vintage Roadcar

COLLATERAL MATERIAL• Calendar Notice• Press Release {General}• Press Release featuring Concours VIP Receptions• Press Release featuring La Jolla eateries, attractions, and amenities for attendees of• The Concours• Post-Event Press Release featuring event recaps of each day and award winners• Media Alert• Event Posters • Event Save-The-Date Flyers• Event Flyers • Event Tickets

SOCIAL MEDIA REPORTFacebook

• Total Page Likes: 4,252• 1,494 New Page Likes

• Week of Concours Highlights:• 2,118 Record Number of Page Visits • 307,839 Record Weekly Total Reach (+156,547)• 82,701 Record Number of People Engaged (Up 440%)

Instagram• Total Followers: 1027

• 523 New Followers• Total Likes: 5,765• Total Comments: 219• #LaJollaConcours Hashtag

• Activity• 200 Posts • 20,925 Likes• 417 Comments

• Exposure• 587,792 Reach• 3,056,002 Impressions

WEBSITE REPORT• Sessions were up by 31.16% vs. last year• Users were up by 35.37% vs. last year• Page views were up by 16.52% vs. last year• Organic Search was up 16.64% from last year• Direct Traffic was up by 53.56% from last year• Homepage was up by 15.37%• Social Media traffic was up by 544.41% from last year

MEDIA LINKS (75 OF 152)1. http://www.concoursdates.com/event/la-jolla-concours

• Event Write-up2. https://www.fraseryachts.com/en/news-detail/la-jolla-concours/

• Event Write-up3. http://www.lajollabluebook.com/blog/the-2017-la-jolla-concours-delegance-returns/

• Event Write-up4. http://www.sandiegoville.com/2017/03/13th-annual-la-jolla-concours-delegance.html

• Event Write-up5. http://www.kpbs.org/events/2017/apr/09/la-jolla-concours-delegance-4689cd4e/?et=72918

• Event Listing6. http://clubvipsd.com/event/irish-4-a-day-2017/

• Event Listing

MEDIA LINKS (CONTINUED)7. http://hymanltd.com/tag/la-jolla-concours/

• Event Listing8. https://eventcrazy.com/La-Jolla-CA/events/details/218674-La-Jolla-Concours-dElegance

• Event Listing9. http://nickscarblog.com/car-shows-meets/la-jolla-concours-delegance-2017

• Event Recap with Photos10. http://www.oldcarsweekly.com/news/la-jolla-concours-delegance-2017-recap

• Event Write-up11. http://www.ogaracoach.com/blog/la-jolla-concours-2017-ogara-coach/

• Event Recap with Photos12. http://www.highline-autos.com/event-details/779/Auto-Show/La-Jolla-Concours-d’Elegance-2017-

• Event Listing13. https://www.youtube.com/watch?v=PUWm2Bqt4rw

• YouTube Video of the Event14. https://www.hemmings.com/blog/2017/04/14/second-duesenberg-sold-takes-best-in-show-at-2017-la-jolla-concours-delegance/

• Event Recap15. http://www.sdnews.com/view/full_story/27379301/article-The-13th-annual-La-Jolla-Concours-d-Elegance?instance=sdnews

• Event Write-up16. http://sandiego.carpediem.cd/events/2549011-bentley-motors-vip-reception-at-la-jolla-concours-at-la-jolla-concours-delegance/

• Event Write-up17. http://usa-eventer.com/event/la-jolla-concours-delegance-2017

• Event Listing18. http://www.cbs8.com/story/35066330/la-jolla-concours-delegance-luxury-classic-car-show

• TV Spot and Write-up19. https://petrolicious.com/articles/motorcar-mugshots-our-favorite-faces-at-the-la-jolla-concours

• Event Write-up20. http://blog.corvettemike.com/la-jolla-concours-d-elegance-april-7th-9th-2017/

• Event Write-up21. http://www.lajollalight.com/

• Event Write-up22. http://cyrilhuzeblog.com/2017/03/07/save-the-date-13th-annual-la-jolla-concours-delegance-april-7-9-2017/

• Event Write-up23. http://www.mighty1090.com/event/la-jolla-concours-delegance/

• Event Listing

24. http://www.americanlanciaclub.com/la-jolla-concours-to-feature-a-lancia-class/

• Event Listing25. http://www.kusi.com/clip/13226930/13th-annual-la-jolla-concours-delegance

• TV Spot and Write-up26. https://us.eventbu.com/la-jolla/la-jolla-concours-d-elegance-2017/134611

• Event Listing27. https://festivalnet.com/75756/San-Diego-California/Gallery-Exhibition-Events/La-Jolla-Concours-D-Elegance

• Event Listing28. http://www.ranchovalencia.com/events/la-jolla-concours-delegance-at-scripps-park

• Event Listing29. https://www.sportscarmarket.com/blogs/keith-martin/keiths-blog-the-la-jolla-concours-raises-the-bar

• Event Write-up30. http://shiftr.com/event/la-jolla-concourse-delegance/

• Event Listing31. http://www.sandiegocoastlife.com/events/san-diego-coast/events-la-jolla-concours.html

• Event Write-up32. http://blog.sandiego.org/2017/04/top-things-to-do-san-diego-191/

• Event Write-up33. http://www.empress-hotel.com/seasonal-events.aspx

• Event Listing34. http://www.pantai.com/events/

• Event Listing35. http://www.livedylan.com/news/

• Event Listing36. https://issuu.com/lajollalight2010/docs/la_jolla_visitor_guide_2016-2017

• Event Listing37. https://www.yelp.com/events/san-diego-la-jolla-concours-d-elegance-3

• Event Listing38. http://testdriveandreview.com/rezvani-beast-alpha-la-jolla-concours/

• Event Mention & Car Feature39. http://www.viacorsa.com/category/people/

• Event Mention40. http://luxurylifestyle.com/events/la-jolla-concours-delegance.html

• Event Listing41. http://www.pcasdr.org/event/la-jolla-concours-delegance/

• Event Listing42. http://www.rotarycluboflajolla.com/surf-beat-march-28th-2017/

• Event Listing

Media Opportunities (cont.)


MEDIA LINKS (CONTINUED)43. http://www.seecalifornia.com/festivals/concours-car-shows.html

• Event Listing44. http://vintagebmw.org/v7/node/14039

• Event Listing45. https://socallifemag.com/author/so-cal-life-mag-guest-post/

• Event Listing46. http://cur8eur.com/blog/2015-la-jolla-concours/

• Event Write-up47. http://cur8eur.com/blog/2015-la-jolla-concours/

• Event Listing48. http://www.arocsd.org/content.aspx?page_id=187&club_id=867469

• Event Listing & Car Feature49. http://lajollabarassociation.com/ljba-links/

• Link to Website50. http://www.sandiegomagazine.com/San-Diego-Magazine/April-2017/San-Diego-Events-Calendar-April-2017/

• Event Listing51. http://theresandiego.com/neighborhood/la-jolla/

• Event Listing52. http://www.pacificsandiego.com/things-to-do/san-diego-this-weekend-april-6/

• Event Listing53. http://www.sandiegohomegarden.com/Photos/

• Photos of Event54. https://www.porscheofsandiego.com/news_events/

• Event Listing55. http://www.wherevent.com/detail/Gaslamp-Event-Management-13th-Annual-La-Jolla-Concours-dElegance

• Event Listing56. http://www.roberttalbott.com/home/

• Event Listing & Contest57. http://www.vintagemotorsport.com/race_calendar.asp

• Event Listing58. https://www.mbusa.com/mercedes/heritage/events_community/events

• Event Listing59. http://www.relosandiego.com/b/world-class-cars-world-class-experience/

• Event Write-up60. https://www.aaasdc.org/event.php?flag=la-jolla-concours-delegnce-flyover-85

• Event Link61. http://www.classiccarsconfidential.com/concours-delegance-news/

• Event Write-up & Car Feature

62. http://www.sdweddingdj.com/San-Diego-Wedding-DJ-San-Diego-Cities/San_Diego_Wedding_DJ_San_Diego.htm

• Event Listing63. http://www.jcna.com/users/sw60

• Event Listing64. http://www.sandiegolajollabnb.com/san-diego-things-to-do-la-jolla-inn

• Event Listing65. http://www.theacemagazine.com/weekend-events-ace-magazine-april-7-april-9-2017/

• Event Listing66. http://www.760kfmb.com/story/35066330/la-jolla-concours-delegance-luxury-classic-car-show

• Video from CBS 8, Event Listing67. http://jbaspeedshop.com/ce-12724-la-jolla-concours-delegance.html

• Event Listing68. https://www.rcgroups.com/forums/showthread.php?2869518-13th-annual-La-Jolla-Concours-d-Elegance

• Event Write-up with Photos69. http://www.austin-healey.org/content.aspx?page_id=87&club_id=961230&item_id=640881

• Event Listing70. http://classiccarpics.club/la-jolla-concours-delegance-luxury-classic-car-show/

• Event Listing71. http://www.lajolladreaming.net/happenings

• Event Listing72. http://www.sandiegouniontribune.com/cars/sd-ad-au-0324-ljconcours-20170321-story.html

• Event Write-up73. http://luxebeatmag.com/la-jolla-concours-delegance-april-7-9th/

• Event Write-up74. http://www.lajollalight.com/news/sd-concours-delegance-2017-story.html

• Event Write-up75. http://www.ranchandcoast.com/2017/03/27/la-jolla-concours-delegance-4/

• Event Listing

w

Benefiting

The mission of the La Jolla Historical Society is to inspire and empower the community to make La Jolla’s diverse past a relevant part of contemporary life. The Society serves as a thriving community resource and gathering place where residents and visitors explore history, art, ideas and culture. The Society proudly presents the La Jolla Concours d’Elegance & Motor Car Classic. The Concours is an important community event open for all to participate, an important source of economic activity for La Jolla’s small businesses before the traditional summer tourist season, and an important source of funding that allows the Society to present year-round rotating exhibitions and educational programs at no cost to the public. The Concours is also a juried exhibition and has an inherent dimension of history, both of which add aspects of educational value that align with the Society’s mission. The La Jolla Historical Society is a 501c3 nonprofit, public benefit corporation with seven hundred household and business members. Wisteria Cottage Galleries are open Thursday through Sunday, noon to 4:00pm or by appointment. Admission is free. The Public Research Center is open Monday through Friday 10:00am to 4:00pm or by appointment. Research access to the Society’s archives is free. For more information, please visit us at lajollahistory.org or at facebook.com/lajollahistory.

Additional charities La Jolla Concours d’Elegance has supported:

• Monarch School

• La Jolla Parks and Beaches

• La Jolla Village Merchants Association

• La Jolla Rotary Club

• USS Midway Museum

• Seal-NSW Family Foundation

• San Diego Air & Space Museum

• San Diego Automotive Museum

LA JOLLA HISTORICAL SOCIETYWelcome To The Concours Presented By La Jolla Historical Society

Media Opportunities (cont.)


Presenting SponsorMedia OpportunitiesContributing BrandsO F T H E L A J O L L A C O N C O U R S D ’ E L E G A N C E

Ace Private Risk ServicesAon Private Risk Management Insurance AgencyAscot Shop La JollaAston Martin San DiegoAudi San DiegoB.H. Gold Insurance AgencyBentley North AmericaBlanchard, Krasner & FrenchBMWBonhamsChubb Personal Risk ServicesCJ Charles JewelersCrowley Car Company Ferrari of San DiegoFraser Yachts CaliforniaHagerty Classic Car InsuranceHoehn MotorsJaguar San DiegoLand RoverLPL FinancialMarvin K. Brown Auto CenterMaserati of San DiegoMcLaren Newport BeachMercedes-Benz Classic CenterMullin Automotive MuseumOfficine PaneraiO’Gara Coach CompanyOnly Yesterday Automotive MuseumPassport TransportPetersen Automotive MuseumPorschePure InsurancePutnam InvestmentsRobert TalbottRolls-Royce Motor CarsSan Diego Private BankStella ArtoisSuperformanceSymbio Financial PartnersSymbolic InternationalTesla San DiegoWilliam Grant

Presenting SponsorMedia Opportunities La Jolla Cove

C E L E B R A T I N G L I N C O L N

L A J O L L A C O N C O U R S D ’ E L E G A N C EA N D T H E L A J O L L A M O T O R C A R C L A S S I CA T T H E C O N C O U R SA p r i l 7 – 8 , 2 0 1 8l a j o l l a c o n c o u r s . c o m


3 2 • Presented by La Jolla Historical Society

For further information: phone 619.233.5008 | fax 619.233.0898 | LaJollaConcours.com

R E A C H S O U T H E R N C A L I F O R N I A ’ S

C R È M E D E L A C R È M E

We make it easy to reach the best prospects for luxury goods and

services such as exotic cars, real estate and financial services,

as well as luxury travel and entertainment. Target the crème

de la crème, up close, in person, at the fourteenth annual La

Jolla Concours d’Elegance and The La Jolla Motor Car Classic

at the Concours from Saturday, April 7 through Sunday, April 8,

2018. This event draws the most sophisticated audience from

San Diego and surrounding areas, as well as across the nation.

Have an exhibit in a prime location at one of the most beautiful

venues in the world. Reach vehicle exhibitors and guests through

our mailings, in our literature, on our website (where we can link

to yours), signage at partner events and in our media advertising.

Support this premier festival in one of the world’s most prestigious

communities, build brand recognition and earn goodwill within

the community and throughout the region. Proceeds support

the La Jolla Historical Society. Best of all, by getting involved

now, you’ll be guaranteed a place in the event for future years

as it grows to become one of the leading attractions of its kind.

photo by jill reger - la jolla concours d'elegance · 8 • presented by la jolla historical...

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