Pills made personal.

12/3/20151

2

Problem1. Health insurance costs shifted to consumer 2. Poor understanding of up front out-of-pocket

expenses

3. Scant price-comparison resources

3

Solution

Patients

1. Upfront Cost Estimates2. Price Comparison By Location3. Value-Based Suggestions

4

Demo

5

Business Model

Drug Manufacturers

PatientsPharmacies

Insurance Companies

Information

Targeted Advertisements

Cashflow

User FeedbackAdvertising ChannelCustomer Acquisition

Partners

6

2016 2017 2018

$360,000 $2,320,000

$7,270,000

Revenue Forecast and Milestones

● Development of App and User Interaction● Partner with Generics Companies● Acquire 100,000 users

● Partner with Pharmacies and Insurance Companies● Enter Elective Procedures Market● Reach 1,000,000 users

7

Source: EMARKETER THE US HEALTHCARE AND PHARMA INDUSTRY 2015

$560min Digital Ads for Pharmaceuticals

$1.62bUS Digital Adsfor

Pharma/HC

Competitive brandingLarge spendings in Ads for brand building

Hard to target customerGreat need for targeted advertisement

Fast growing12.4% CAGR 2014-2019

Market

8

Competitive LandscapeConsumer-facing

Employer-Facing

Personalized out-of-pocket drug costsGeneral market

drug costs

9

Team

Sofia Noori Medical Student

UCSF School of Medicine

Wenqin ChenUI/UX designUC Berkeley

Simon FakirSoftware Engineer

UC Berkeley

James BuiMaster’s of Translational Medicine

UC Berkeley/UCSF

10

“Fundamentally, the answers to our challenges in healthcare relies in engaging and empowering the individual.”

- Elizabeth Holmes

11

Backup

12

“healthcare advertisers are still figuring out how to do thoughtful, creative ads” Tom Giovingo, audience sales director at Yahoo

Advice/Information TargetedAdvertisement

Business Model

Drug ManufacturersInsurances

DoctorsPatients

13

Development Sign On Generics

Partner with Pharmacies

and Insurance

Enter Elective Procedure Market 14