pirelli p zero f1

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SPRING // 2011 A PASSION FOR PERFORMANCE POWER IS NOTHING WITHOUT CONTROL C L U B IN THIS ISSUE: GET A GRIP ON F1 RUBBER How the new P Zero™ tyre rules have changed the face of F1 NEW SCORPION TM VERDE 4X4 The world’s first ‘Green Performance’ summer 4x4 tyre is here PPC OF THE YEAR Pirelli Performance Centre of the Year award winner revealed THE ‘MYTH’ SURROUNDING THE 2011 PIRELLI CAL PLUS! The 38th edition launches in Moscow

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Pirelli PZero members magazine is edited by Lee Waterhouse of WDA Automotive marketing. Inside this issue all the latest PZero news including a great feature on the PZero F1 tyre programme explaining compounds and usage rules for the 2011 season

TRANSCRIPT

Page 1: Pirelli P Zero F1

SPRING // 2011A PASSION FOR PERFORMANCE

POWER IS NOTHING WITHOUT CONTROL

C L U B

IN THIS ISSUE:GET A GRIP ON F1 RUBBER How the new P Zero™ tyre rules have changed the face of F1

NEW SCORPIONTM VERDE 4X4 The world’s fi rst ‘Green Performance’ summer 4x4 tyre is here

PPC OF THE YEARPirelli Performance Centre of the Year award winner revealed

THE ‘MYTH’ SURROUNDING THE

2011 PIRELLI CALPLUS!

The 38th edition launches in Moscow

2399 Pirelli Pzero issue 1 Jan 2011.indd 3 2/6/11 09:55:26

Page 2: Pirelli P Zero F1

A PASSION FOR PERFORMANCE

PAGE 02

Welcome

Welcome to the spring edition of your members only P ZeroTM magazine. It’s been a storming start to 2011 for Pirelli, with the F1 season now in full fl ow and heading back to Europe as the weather begins to improve and we start to anticipate a hot sunny weekend at Silverstone in July...

By then who knows what the Championship will look like? Pirelli’s contribution to the new regulations has thrown F1 wide open, with closer competition and real wheel to wheel battles putting the focus fi rmly on driver skill and courage. This season has also seen more varied and interesting team strategies which has lead to some exciting developments.

Elsewhere, Pirelli has been busy developing the world’s fi rst “green performance” summer tyre for SUV and crossover vehicles. It has also launched this year’s eagerly anticipated calendar, “Mythology” shot by Karl Lagerfeld. Closer to home, Pirelli has announced its winning PPC of the year and P ZeroTM members are also given the opportunity to win as we team up with British exhaust experts Longlife to offer a complete system in our exclusive competition.

As always, your feedback, comments or suggestions are most welcome. Don’t forget that published letters will win a Pirelli fl eece e-mail us at: [email protected]

Yours

Lee WaterhouseP ZeroTM Club Editor

WELCOMETO P ZEROTM

2399 Pirelli Pzero issue 1 Jan 2011.indd 4 2/6/11 09:55:29

Page 3: Pirelli P Zero F1

C L U B

C L U B

Contents

04// P Zero™ F1 Tyre regulations explained plus your chance to win tickets to the British Grand Prix in July

06// Pirelli Cal Launch 2011 Karl Lagerfeld’s passion for mythology

08// Scorpion™ Verde announced Reduce impact, not performance

09// Premium or Budget? Why you should balance the facts fi rst

10// Pirelli Moto News New Diablo Rosso II is here

12// Your Chance to Win ‘Bring your Drive Alive’ with Longlife

13// PPC of the Year Presented by Dominic Sandivasci

14// Your PPC Find your local Pirelli Performance Centre

16// P Zero™ Tyre Guide Select your perfect P ZeroTM tyre

2399 Pirelli Pzero issue 1 Jan 2011.indd 5 2/6/11 09:55:32

Page 4: Pirelli P Zero F1

A PASSION FOR PERFORMANCE

P ZeroTM F1

Pirelli’s impact on F1Pirelli tyres have emerged as a critical component of the major regulation changes introduced for the 2011 season along with the re-introduction of KERS and adjustable rear wings. In addition to creating closer, more exciting racing and more overtaking opportunities, the single tyre rule additionally aims to reduce testing and development costs for teams.

Key to Pirelli’s success has been to deliberately engineer compound degradation into the tyres so that they do not last the whole race distance, thereby encouraging team strategy variation. The response in the paddock has been very positive with team bosses generally accepting that whilst challenging, the degrading rubber has added to the excitement of the sport. More importantly the new changes have

been great for fans who in the past have been used to watching a ‘procession’ of cars; but are now on the edge of their seats witnessing some of the best track craft and passing manoeuvres in recent memory.

Pirelli has been able to draw upon a wealth of experience in F1 to deliver a wide range of compounds developed to suit every track, surface and potential driving condition on the 2011 calendar. This experience can be traced back through a particularly intensive involvement with the sport during what many consider to be the golden era of F1 - the 1980s. Supplying such famous teams as Benetton, Brabham, Tyrell, Minardi and JPS Lotus, Pirelli’s current F1 programme has been shaped over the years by direct development input from such F1 legends as Senna, Piquet, Mansell and Schumacher.

With six rounds completed, the F1 roadshow is now in Europe and we look at the impact that Pirelli has

made in motorsport’s premier league and how the new tyre regulations have given the championship an

injection of excitement by putting the emphasis back on driver skill and team strategy.

PIRELLI F1 RULES!

How PIRELLI and the FIA put F1 back on track.

PAGE 04

2399 Pirelli Pzero issue 1 Jan 2011.indd 6 2/6/11 09:55:34

Page 5: Pirelli P Zero F1

C L U B

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PAGE 04

F1 tyre rulesF1 regulations stipulate that all teams must use Pirelli tyres. Depending on GP and likely conditions, two specifi cations of dry-weather tyre are nominated from the P ZeroTM F1 range and made available to all drivers, who must use both specifi cations during the race, except in wet conditions.

Of the two specifi cations drivers are supplied with six sets of the harder ‘Prime’ tyres and fi ve of the softer ‘Option’ tyres. In addition drivers have access to four sets of Intermediate tyres and three sets of wets.

During Friday’s fi rst and second practice sessions drivers are only permitted to use two sets of primes and one set of options. One set of primes must be returned to Pirelli before practice two and one set of each type before practice three.

The remaining tyres (four primes / four options) can be used over the rest of the weekend, with one set of each being returned to Pirelli before the start of Saturday qualifying. At the start of the race the drivers who ran in Q3 must use the same tyres used to set their grid time.

Wet tyres can be used at any time during qualifying or the race, but only during practice if the track has been declared wet by offi cials. If a race is started behind the safety car due to heavy rain wets are compulsory.

Unless wets are deployed, drivers must use both prime and options during the race. If a race is abandoned a 30 second penalty is incurred by all drivers who haven’t used both compounds.

DR

Y W

EA

TH

ER

SUPER SOFT SOFT MEDIUM HARD

WE

T W

EA

TH

ER

WET INTERMEDIATE

The 2011 C L U BF1 Range Do you have a friend you feel would make a perfect P Zero

TM

club member? If you know someone who shares your passion for performance or prestige cars and enjoys the fi ner things in life, recommend them for P Zero

TM membership. As a ‘thank you’ we’ll

enter you into an exclusive prize draw to win a pair of Grandstand seat tickets for the Santander British Grand Prix on Sunday 10th July.

To enter, simply e-mail [email protected] giving your name, your friends name, address and email address; along with the make and model of car they currently drive. Alternatively, supply the above details on a postcard to: P Zero™ Club Competition, FREEPOST MID 30181, Burton on Trent, Staffordshire, DE13 0BR. On receipt of your e-mail or postcard we’ll enter you into the draw. All entries must be received by Friday 24th June 2011.

WIN F1 TICKETS! SANTANDER BRITISH GRAND PRIX JULY

QANTAS AUSTRALIAN GRAND PRIX

1 Sebastian Vettel RBR-Renault 1:29:30.2592 Lewis Hamilton McLaren-Mercedes +22.2 secs 3 Vitaly Petrov Renault +30.5

PETRONAS MALAYSIA GRAND PRIX

1 Sebastian Vettel RBR-Renault 1:37:39.832 2 Jenson Button McLaren-Mercedes +3.2 secs 3 Nick Heidfeld Renault +25.0

UBS CHINESE GRAND PRIX

1 Lewis Hamilton McLaren-Mercedes 1:36:58.2262 Sebastian Vettel RBR-Renault +5.1 secs 3 Mark Webber RBR-Renault +7.5 secs

DHL TURKISH GRAND PRIX

1 Sebastian Vettel RBR-Renault 1:30:17.558 2 Mark Webber RBR-Renault +8.8 secs3 Fernando Alonso Ferrari +10.0 secs

SANTANDER SPANISH GRAND PRIX

1 Sebastian Vettel RBR-Renault 1:39:03.301 2 Lewis Hamilton McLaren-Mercedes +0.6 secs3 Jenson Button McLaren-Mercedes +35.6 secs

GRAND PRIX DE MONACO

1 Sebastian Vettel RBR-Renault 2:09:38.373 2 Fernando Alonso Ferrari +1.1 secs3 Jenson Button McLaren-Mercedes +2.3 secs

DRIVER CHAMPIONSHIP AFTER 6 GRAND PRIX

1 Sebastian Vettel RBR-Renault 143 Points 2 Lewis Hamilton McLaren-Mercedes 853 Mark Webber RBR-Renault 794 Jenson Button McLaren-Mercedes 765 Fernando Alonso Ferrari 69

2399 Pirelli Pzero issue 1 Jan 2011.indd 7 2/6/11 09:55:40

Page 6: Pirelli P Zero F1

A PASSION FOR PERFORMANCE

Pirelli Cal Launch 2011

After Patrick Demarchelier immortalised China in the 2008 edition, Peter Beard drew a portrait of Botswana in 2009, and Terry Richardson covered Brazil in 2010, “The Cal 2011” features the creative genius of the multi-faceted artist Karl Lagerfeld, whose sense for art and aesthetics is renowned throughout the world.

From his Paris studio Lagerfeld created “Mythology”, a calendar that refl ects one of his deepest passions for Greek and Roman mythology; tales of the origins of humanity told through the adventures of gods and goddesses, heroes and heroines. On a voyage back through time transported by the universal language of photography, “Mythology” takes us to the roots of classical civilisation and takes the Pirelli Calendar back to the Old World, where nearly 140 years ago a company was born that was to become a multinational organisation with operations in over 160 nations around the world.

The 36 photos that make up the 2011 Calendar show 24 different subjects including gods, heroes and myths. With his keen eye, Lagerfeld has ‘sculpted’ these photos both in terms of their aesthetic rigour and for the recurring references to the art of sculpture and its classical tenets. All of the photos are in black and white, which lends character to the images, exalts the beauty of the fi gures represented in sharp chromatic contrast, and gives them a certain three-dimensionality through the careful use of light.

KARL LAGERFELD

TAKES PIRELLI BACK TO

‘THE OLD WORLD’

The 2011 Pirelli Calendar, now its 38th edition, was presented to the world’s press and to other guests

and collectors from around the world on the 30th November 2010. The event was held at the prestigious

Stanislavsky and Nemirovich-Danchenko theatre in Moscow, which has, over the course of more than 90

years, been the site of operas and ballets that have become a part of the nation’s artistic heritage.

PAGE 06

2399 Pirelli Pzero issue 1 Jan 2011.indd 8 2/6/11 09:55:44

Page 7: Pirelli P Zero F1

C L U B

C L U B

Karl Lagerfeld in Moscow presenting “Mythology”

“Actresses and models bring these new heroes to life and depict a new concept of the beautiful,” said Karl Lagerfeld, who, within the 2011 Pirelli Calendar, has offered up an idyllic, immortal representation of beauty. Beauty, youth, the veneration of form and desire depict this new concept of beauty and embody the modernity in mythology.

The Gods and GoddessesThere are 21 protagonists of this edition: 15 female models, fi ve male models, and the American actress Julianne Moore.The female models include Italian models Bianca Balti and Elisa Sednaoui; Danish model Freja Beha Erichsen; Brazilian model Isabeli Fontana (also in the 2005 Calendar by Patrick Demarchelier and in the 2009 edition by Peter Beard); Polish models Magdalena Frackowiak and Anja Rubik; Australian model Abbey Lee Kershaw (who debuted in the 2010 Calendar by Terry Richardson); Indian model Lakshmi Menon; American models Heidi Mount and Erin Wasson (who debuted in the 2005 Calendar by Patrick Demarchelier); Russian model Natasha Poly; Dutch model Lara Stone and Canadian model Daria Werbowy (both of whom Peter Beard had also chosen for the 2009 Calendar); Austrian model Iris Strubegger; and Jamaican model Jeneil Williams.The fi ve male models are Baptiste Giabiconi and Sébastien Jondeau (French), Brad Kroenig and Garret Neff (American), and Jake Davis (British).

PAGE 06

2399 Pirelli Pzero issue 1 Jan 2011.indd 9 2/6/11 09:55:47

Page 8: Pirelli P Zero F1

A PASSION FOR PERFORMANCE

PAGE 08

ScorpionTM Verde 4x4

SCORPIONTM VERDE 4X4THE WORLD’S FIRST “GREEN PERFORMANCE” SUMMER TYRES FOR SUVs AND CROSSOVER VEHICLES

Scorpion is a whole range of tyres that respond to the

needs of both off-road vehicles and modern crossovers.

The Scorpion range comprises different patterns and

compounds suitable for every conceivable application; from

mainly road biased use on the most powerful and modern

SUVs, right through to the most demanding off-road use on

traditional 4x4’s.

The most recent addition to this illustrious family is the

new ScorpionTM Verde. Sitting at the ‘on-road’ end of the

spectrum Verde is the world’s fi rst “green performance”

summer tyre for SUVs and crossover vehicles. Created

utilising Pirelli’s very latest material technologies, structures

and tread patterns; this tyre’s green credentials extend

beyond the environment sparing processes used during

production, to real benefi ts which can be measured

throughout the tyre’s useful lifespan. The extra effi ciency

will also offer owners cost savings whilst delivering

comfort and safety on all road surfaces.

Wet & Dry Roads

Gravel

Sand

Rock

Grass & Mud

Green Performance

Wet & Dry Roads

PERFORMANCE TABLE

5

1

0

1

0

6

1 - STANDARD

2 - ADEQUATE

3 - GOOD

4 - VERY GOOD

5 - EXCELLENT

6 - TOP

2399 Pirelli Pzero issue 1 Jan 2011.indd 10 2/6/11 09:55:52

Page 9: Pirelli P Zero F1

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PAGE 08

Energy™ Effi cient

Low rolling resistance is a key feature of

Scorpion™ Verde which considerably decreases fuel consumption and reduces C02 emissions.

Clean Air

Made from eco-compatible materials that minimise environmental impact, both at the production stage and throughout the life of the tyre.

High Mileage

The higher mileage achievable brings direct saving to the consumer. Making a tyre last longer also means producing fewer tyres with numerous benefi ts in term of raw materials, water and energy saving, lower pollutant emissions and reduced impact of disposal.

Low Noise

Fully compliant with the 2012 EU directive on the reduction of noise, the optimisation of the tread design allows Scorpion™ Verde to decrease noise emission generated by tyre spin. For a relaxed and comfortable driving experience.

Clean Air

Made from eco-compatible materials that minimise environmental impact, both at the production stage

High Mileage

The higher mileage achievable brings direct saving to the consumer. Making a tyre last longer also

Energy™ Effi cient

Low rolling resistance is a key feature of

Scorpion

Low Noise

Fully compliant with the 2012 EU directive on reduction of noise, the optimisation of the tread

PREMIUM VSBUDGET TYRES

DID YOU KNOW THAT BUDGET TYRES CAN TAKE AN

EXTRA 16M TO STOP IN THE WET?

All the reasons to choose premium over budget tyres…

// Up to 16m reduction in stopping distance at 60mph

// The choice of original equipment manufacturers

// Up to 20% reduction in rolling resistance

// 20% less chance of aquaplaning

// Possible 33% longer lifetime

// Fuel savings of up to 4%

// Reduced CO2 emissions

// Minimised pollutants

// Up to 33% quieter

WATCH THE VIDEO AT http://tiny.cc/5kvwu

2399 Pirelli Pzero issue 1 Jan 2011.indd 11 2/6/11 09:55:55

Page 10: Pirelli P Zero F1

Moto News

A PASSION FOR PERFORMANCE

PAGE 10

The Rosso II has been created utilising a potent

cocktail of Pirelli’s latest technologies including a

Bi-Compound tread split between a grip compound

on the shoulder and wet/mileage compound on the

center of the rear tyre. Grip is enhanced even further

by EPT (Enhanced Patch Technology) carried over

from World Superbike, EPT optimises contact area

with riding surface at all lean angles. The tyres also

utilise ICS (Integrated Contour Shaping) technology

to complement the handling and power delivery of

modern bikes by ideally mapping tyre profi les.

The tyre is a direct evolution of the famous

Diablo Rosso from which it inherits its sporting

characteristics; whilst at the same time emphasising

and improving several qualities such as versatility

and handling. It raises the bar of the Rosso brand

in terms of sporting capabilities and is destined to

become the tyre of choice for Supersport riders

seeking top draw performance with confi dence

inspiring feel; whether enjoying twisty back roads

in the countryside or negotiating city traffi c - and in

both wet and dry conditions.

Like the Diablo Rosso Corsa, Rosso II can be

uniquely customised by owners who can create

their own sidewall design with characters and fl ags

through the Pirelli website.

DIABLO ROSSO IITHE ULTIMATE SPORT TYRE FOR ABSOLUTE ROAD USE

G E N E R A T I O N

A PRODUCT OF THE

27/02

27/03

17/04

08/05

30/05

12/06

19/06

10/07

31/07

04/09

25/09

02/10

16/10

27/02

World Superbike 2011

Australia

Europe

Netherlands

Italy

United States

San Marino

Spain

Czech Republic

Great Britain

Germany

Italy

France

Portugal

Phillip Island

Donington Park

Assen

Monza

Miller Motorsport Park

Misano Adriatico

Motorland Aragon

Brno

Silverstone

Nurburgring

Imola

Magny-Cours

Portimão

DIABLO ROSSO II

2399 Pirelli Pzero issue 1 Jan 2011.indd 12 2/6/11 09:56:10

Page 11: Pirelli P Zero F1

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PAGE 10

2011 MCE Insurance British Superbike Championship

RD1

RD2

RD3

RD4

RD5

RD6

RD7

RD1

Red Bull MX Pro Nationals 2011

2nd/3rd April

7th/8th May

11th/12th June

30th/31st July

27th/28th August

3rd/4th September

24th/25th September

FatCat MotoParc, Doncaster

Landrake, Cornwall

Whitby, Yorkshire

Canada Heights, Kent

Hawkstone Park, Shropshire

Desertmartin, NI

Wakes Colne, Essex

FatCat MotoParc, Doncaster

2399 Pirelli Pzero issue 1 Jan 2011.indd 13 2/6/11 09:56:15

Page 12: Pirelli P Zero F1

A PASSION FOR PERFORMANCE

PAGE 12

P ZeroTM Competition

WINYOUR CHANCE

TO

CONGRATULATIONSTO THE WINNER OF THE CAR COVER

COMPETITION IN OUR LAST EDITION OF P ZEROTM

Mr K.Conway from Preston who won a personalised Italian hand tailored car cover from Airfl ow UK.

A BESPOKE EXHAUST SYSTEM

COURTESY OF LONGLIFE EXHAUSTS

BRING THE DRIVE ALIVE

To enter, simply e-mail [email protected] answers on a postcard to: P Zero™ Club Competition, FREEPOST MID 30181, Burton on Trent, Staffordshire, DE13 0BR. All entries to be received by Friday 24th June 2011.

Longlife stainless steel exhausts have quietly been at the forefront of custom build exhausts for over 30 years. Every system is bespoke, and uniquely, comes with a fully transferable lifetime guarantee should you sell your car.

It’s the perfect solution to optimise the performance, sound and look of your car and we are giving away one system to the value of £1,000.00 courtesy of Longlife.

Should you win, your exhaust will be designed and constructed around the specifi c needs of your individual vehicle, and you can add a further personal touch by specifying from a wide range of tailpipe fi nishes. Longlife systems really do ‘Bring the Drive Alive’ and are the perfect accompaniment to your P ZeroTM tyres!

www.longlife.co.uk

www.airfl ow-uk.co.uk

Just answer this question to be in with a chance to win:

What colour is the P ZeroTM logo on the side of Pirelli’s Super Soft compound F1?A. Yellow B. White C. Red

BRING THE DRIVE ALIVEBRING THE DRIVE ALIVE

at the forefront of custom build exhausts for over 30 years. Every system is bespoke, and uniquely, comes with a fully transferable lifetime guarantee should you

sound and look of your car and we are giving away one Just answer this question to be in with a Just answer this question to be in with a

2399 Pirelli Pzero issue 1 Jan 2011.indd 14 2/6/11 09:56:23

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PPC of the Year

PPC OF THE YEAR 2010/11

North Eastern Tyre and Autocare at York has been named as Pirelli Performance Centre of the Year, triumphing over 76 other tyre dealerships to pick up the prestigious award.

All Pirelli Performance Centres throughout the UK are tyre dealers who have been awarded PPC status for their highest possible technical standards and commitment to customer service. However, only one can be given the Pirelli Performance Centre of the Year award, after a rigorous selection process that includes

mystery shopper visits.

Pirelli Tyre UK Managing Director Dominic Sandivasci said: “We’re very proud of all our Pirelli PerformanceCentres, which operate to the highest Industry standards and allow us to confi dently direct drivers

of high performance vehicles to the dealerships that will best serve their needs. I personally know the efforts that all these dealerships put in, which makes the achievement of North Eastern Tyre and Autocare this year all the more impressive. The company is a testament to the strength of the Pirelli Performance Centre concept and to the quality of the Pirelli brand as a whole, which is known all over the world for its high

performance tyres - most famously in F1 from this year.”

Each Pirelli Performance Centre undergoes regular audits covering working practices, equipment and customer service. The centres are graded according to the pass level achieved: silver, gold and platinum. Each of the Pirelli Performance Centres is visited by a mystery shopper, independently appointed by Pirelli, who puts every aspect of the business through its paces. The Pirelli Performance Centre with the highest score then picks up the coveted award.

NORTH EASTERN TYRE AND AUTOCARE

CLINCHES PIRELLI PERFORMANCE AWARD

2399 Pirelli Pzero issue 1 Jan 2011.indd 15 2/6/11 09:56:42

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A PASSION FOR PERFORMANCE

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SOUTH WEST

Abingdon Tyre & Exhaust SpecialistsAbingdon01235 523811www.merityre.co.uke- [email protected]

Bude Tyre SuppliesBude01288 352924www.budetyres.co.uke- [email protected]

Eastleigh ProtyreEastleigh02380 614566www.protyre.co.uke- [email protected]

Easyfi t Auto Safety CentreWeston Super Mere01934 429910www.micheldever.co.uke-�[email protected]

Exhaust, Tyres & BatteriesCheltenham01242 255635www.etbtyres.co.uke-�[email protected]

Island TyresSandown, IOW01983 401000www.micheldever.co.uke-�[email protected]

Micheldever Tyre ServicesNr Winchester01962 774 437www.micheldever.co.uke- [email protected]

Protyre BristolBristol0117 9540 123www.protyre.co.uke-�[email protected]

Protyre ExeterExeter01392 412 610www.protyre.co.uke-�[email protected]

Protyre FarehamFareham01329 220 743www.protyre.co.uke-�[email protected]

Protyre GloucesterGloucester01452 505 588www.protyre.co.uke-�[email protected]

Protyre PlymouthPlymouth01752 228 118www.protyre.co.uke- [email protected]

Protyre PoolePoole01202 659911www.protyre.co.uke-�[email protected]

Protyre WestburyWestbury01373 825800www.protyre.co.uke-�[email protected]

Tavistock Tyres & Exhaust ServicesTavistock01822 617966www.micheldever.co.uke-�[email protected]

Wells Tyre ServiceWells01749 673352www.micheldever.co.uke-�[email protected]

Witney Tyre & Exhaust SpecialistsWitney01993 702617www.merityre.co.uke-�[email protected]

SOUTH EAST

Chertsey Tyre Care SpecialistsChertsey01932 566347www.merityre.co.uke-�[email protected]

Chiltern Tyre Care SpecialistsHigh Wycombe01494 716 121www.merityre.co.uke-�[email protected]

Chiltern Tyre Care SpecialistsThame01844 261 181www.merityre.co.uke-�[email protected]

Discount Tyre DirectWorthing01903 203 477www.dtstyres.co.uke-�[email protected]

Farnham Tyre & Exhaust SpecialistsFarnham01252 733 133www.merityre.co.uke-�[email protected]

Jet Wheel TyreBenfl eet01268 [email protected]

Merityre of KingstonKingston Upon Thames0208 9746400www.merityre.co.uke-�[email protected]

Merityre SpecialistsLeatherhead01372 379529www.merityre.co.uke-�[email protected]

Merityre SpecialistsHook01256 763555www.merityre.co.uke-�[email protected]

Protyre Bath RoadSlough01753 571 171www.protyre.co.uke-�[email protected]

Protyre Enfi eldEnfi eld020 8367 8555www.protyre.co.uke-�[email protected]

Protyre PortsmouthPortsmouth02392 694741www.protyre.co.uke-�[email protected]

Purley Tyre Care SpecialistsPurley on Thames, Reading0118 9843217www.merityre.co.uke-�[email protected]

STS Tyre ProsBarnet0208 4493184www.stapletons-tyres.co.uk

STS Tyre ProsAylesbury01296 415651www.stapletons-tyres.co.uk

STS Tyre ProsBiggleswade01767 313614www.stapletons-tyres.co.uk

STS Tyre ProsCanterbury01227 454433www.stapletons-tyres.co.uk

STS Tyre ProsEast Grinstead01342 313079www.stapletons-tyres.co.uk

STS Tyre ProsRainham01634 851543www.stapletons-tyres.co.uk

STS Tyre ProsHemel Hempstead01442 243612www.stapletons-tyres.co.uk

STS Tyre ProsHitchin01462 421666www.stapletons-tyres.co.uk

STS Tyre ProsHitchin01462 459138www.stapletons-tyres.co.uk

Pirelli Performance Centres

INSIST ON THE

PERFECT FITAT YOUR LOCAL PIRELLI PERFORMANCE CENTRE

P Zero™ is the ultimate expression of Pirelli’s “Ultra High Performance” philosophy. Originally created to equip the legendary Ferrari F40, the P Zero™ range has long been associated with the world’s most prestigious sports cars. P Zero™ continues that tradition today in enhancing the performance of modern sports cars and their most ‘extreme’ versions. It is the same P Zero™ mark of superiority which now adorns the tyre sidewalls of all cars competing in the worlds premier racing arena - F1.

In F1 dedicated tyre technicians form a critical

part of the race team. Their job is to maximise the

performance potential of their drivers P Zero™ tyres.

Responsible for selection advice, swift, expert fi tting,

precision balancing and super accurate pressures.

With Pirelli Performance Centres, Pirelli has created

the same service for its customers, who equally need

advice on which P Zero™ tyre is right for their car

and driving style; and need assurance that their new

tyres are being fi tted by fully trained technicians who

are used to dealing with - and looking after - high

performance vehicles.

Pirelli Performance Centre staff have a sense of pride,

which is evident from the welcome you’ll get and the

knowledge and enthusiasm you’ll encounter.

2399 Pirelli Pzero issue 1 Jan 2011.indd 16 2/6/11 09:56:45

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STS Tyre ProsLetchworth01462 685036www.stapletons-tyres.co.uk

STS Tyre ProsMaidstone01622 762886www.stapletons-tyres.co.uk

STS Tyre ProsRochester01634 291444www.stapletons-tyres.co.uk

STS Tyre ProsRoyston01763 246333www.stapletons-tyres.co.uk

STS Tyre ProsStevenage01438 313333www.stapletons-tyres.co.uk

Sunbury Tyre & Exhaust SpecialistsSunbury on Thames01932 785242www.merityre.co.uke-�[email protected]

Woking Tyre Care SpecialistsWoking 01483 760 321www.merityre.co.uke-�[email protected]

NORTH

BA Bush & SonHull01482 322230www.bushtyres.co.uk

Central TyreChester01244 374611www.stapletons-tyres.co.uk

Dexel TyreSheffi eld0114 244 9361www.dexel.co.uk

North Eastern Tyre & ExhaustKnaresborough01423 799500www.nete.co.uk

North Eastern Tyre & ExhaustMiddlesbrough01642 208 830www.nete.co.uk

North Eastern Tyre & ExhaustYork01904 692 500www.nete.co.uk

SavoyHowden, Goole01430 430 464www.savoytyres.co.uk

TyrespotGateshead0191 274 5900www.tyrespot.co.uke-�[email protected]

TyrespotNewcastle0191 274 5900www.tyrespot.co.uke-�[email protected]

TyrespotNewcastle0191 236 4121www.tyrespot.co.uke-�[email protected]

EAST

BA Bush & SonKings Lynn01553 766500www.bushtyres.co.uk

Cambridge Performance CentreCambridge01223 411441www.micheldever.co.uke-�[email protected]

Mill TyresBoston01205 355 849

Stortford Performance CentreBishops Stortford01279 466466www.micheldever.co.uke-�[email protected]

STS Tyre ProsGreat Yarmouth01493 844212www.stapletons-tyres.co.uk

STS Tyre ProsHolt01263 711311www.stapletons-tyres.co.uk

STS Tyre ProsHuntingdon01480 52526www.stapletons-tyres.co.uk

STS Tyre ProsNorwich01603 610 039www.stapletons-tyres.co.uk

STS Tyre ProsWatton01953 881299www.stapletons-tyres.co.uk

CENTRAL

STS Tyre ProsBanbury01295 277100www.stapletons-tyres.co.uk

BMTR (Perry Barr)Birmingham0121 331 1122www.bmtr.co.uke-�[email protected]

Eclipse TyresAlcester01789 764033www.micheldever.co.uke-�[email protected]

Exhaust, Tyres & BatteriesKidderminster01562 752777www.etbtyres.co.uke-�[email protected]

Exhaust, Tyres & BatteriesWorcester01905 422 727www.etbtyres.co.uke-�[email protected]

Plume Of Feathers Garage LtdSolihull0121 7455692www.zoomtoplume.come- [email protected]

Silverline Wheels & TyresWarwick01926 490 002www.silverlinewheels-tyres.co.uke-�[email protected]

WALES

Exhaust Tyres & BatteriesCardiff02920 382 644www.etbtyres.co.uke-�[email protected]

King David Tyres LtdNewport01633 898200www.kingdavidtyres.co.uk

SCOTLAND

Cooper BrosWishaw01698 385 477www.cooperbros.co.uke-�[email protected]

REPUBLIC OF IRELAND

Tractamotors LtdCavan049 433 11 88

THE PPC DIFFERENCE IS CLEAR:

// A team of enthusiasts used to dealing with the high standards of prestige and performance car owners

// Tyre expertise and best fi tment advice

// All equipment is fully calibrated, certifi ed and operated by trained technicians

// Ultimate care for fi tting and balancing larger rim sizes

// Specialist equipment for super wide rim fi tments

// A service we think you deserve; and all part of being a P Zero™ owner.

Why not experience it for yourself?

PPC OFTHE YEAR2010/111

2399 Pirelli Pzero issue 1 Jan 2011.indd 17 2/6/11 09:56:48

Page 16: Pirelli P Zero F1

Tyre Guide

Developed for range of sports cars and powerful mid-range vehicles

// High technology asymmetric contour// O.E. on many of the worlds most powerful production vehicles// “S-shaped” grooving reduces cabin noise levels// High structural integrity to promote even tread wear// Combines sports handling with comfort

P ZeroTM

An extreme tyre developed for road sport cars destined for the track

// Innovative “racing” tread compounds// Fully road legal// DirezionaleTM front, AsimmetricoTM rear; designed to work in perfect harmony// Extreme levels of grip and handling in all driving conditions// Specialised tyre structure

P ZeroTM Corsa System

Car Tyre Guide

4 x 4 Tyre Guide

Ultra high performance all-season tyre for the latestgeneration sport utility

vehicles and light trucks

// Unique high performance tyre derived from the legendary P Zero™// H and V rated speed symbol // Exclusive “Z” tread pattern design// High-speed comfort// Excellent Grip// Low noise levels// Ultimate fi tment for wider alloy wheels// Ideal for changeovers

Scorpion ZeroScorpion Zero AsimmetricoTM

C L U B

C L U B

A PASSION FOR PERFORMANCE

Pirelli Tyres Ltd. www.pirelli.co.uk

Designed & produced by WDA Automotive Marketing www.wda-automotive.com

THE ‘MYTH’ SURROUNDING THE

2011 PIRELLI CALPLUS!

The 38th edition launches in Moscow

The optimum balance between performance and comfort

// The optimum balance between performance and comfort for medium to high-powered vehicles// Specifi ed by manufacturers as original equipment fi tment on over 200 high performance vehicles// AsimmetricoTM all round or DirezionaleTM

front, AsimmetricoTM rear// Unparalleled comfort in its class

P ZeroTM Rosso

Developed for prestige sports and luxury cars

// The fi rst “system” in the world that combined two tyres with a different tread: directional at the front and asymmetric at the rear// Offered as AsimmetricoTM all round or DirezionaleTM front, AsimmetricoTM rear (using the latter combination maximizes the expulsion of water so that the asymmetric tyres fi tted to the rear can exploit a drier surface

P ZeroTM System

Scorpion product dedicated to hi-tech changeover andcosmetic tuning

// Dedicated to ultra-high performance SUVs// H, V, W and Y speed symbols // Exclusive “Double Z” tread pattern design// High-speed comfort // Excellent dry and wet handling// Low noise levels// Ultimate fi tment for wider alloy wheels// Ideal for changeovers

2399 Pirelli Pzero issue 1 Jan 2011.indd 2 2/6/11 09:55:21