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The Influencer Marketing Dilemma

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Post on 15-Apr-2017

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The Influencer Marketing Dilemma

What is Influencer Marketing?Having social media leaders on your side.

They’ll be there for you, for better, for worse.

Let’s say we don’t.

Should we care?

Following a necessary product change, this might happen:

Ad spend is becoming too expensive. Got Alternatives?

Our content marketing efforts are going to waste.

What if we do care?

Industry talks are finally mentioning you.

A prospect is window shopping? Have an influencer to endorse you.

You’ve discovered a fast lane, directly to your audience hearts.

Do Smarter Marketing

So, do we have to invest efforts in Influencer Marketing?

No. But we'll be damn stupid not to.