pitch me | journalism interactive 2014

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Pitch Me is a marketplace for quality journalism.

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This session explores strategies for teaching media entrepreneurshipand includes a live pitch contest in which J/i Conference attendees pitch their ideas for media businesses. Moderated by Mark Potts, serial news entrepreneur and founder of Newspeg. Panelists include Dan Shanoff, director of audience development, USA TODAY; Amy Eisman, director of Media Entrepreneurship and Interactive Journalism, American University; and Lisa Williams, digital engagement editor of Investigative News Network.

TRANSCRIPT

Page 1: Pitch Me | Journalism Interactive 2014

Pitch Me is a marketplace for quality journalism.

Page 2: Pitch Me | Journalism Interactive 2014

I’m Kabir. I’m a writer and editor.

Page 3: Pitch Me | Journalism Interactive 2014

This is how freelance journalism works now.

“Thanks for your email.

I’m so busy right now…”

“Dear Leader… Will you buy my

story?”

Page 4: Pitch Me | Journalism Interactive 2014

We make life easier for creatives.

Talk to each other.

Agree quickly and easily.

Publish and make money.

Page 5: Pitch Me | Journalism Interactive 2014

We want to be the Etsy of journalism.Pitch Me loves new publishers.

Page 6: Pitch Me | Journalism Interactive 2014

There’s huge demand for more quality content.

• Magazine launches outnumber closures 3 to 1.

• Consumer magazine publishing is an $80bn global industry. !

• On Kickstarter, 930 journalism projects launched and $3.2m pledged; 744 periodical projects launched and $3.4m pledged since 2009.

Page 7: Pitch Me | Journalism Interactive 2014

Business plan.• Commission-based for journalists / subscription-

based for publishers.

• Charge for Pro services - editing, offline events.

• Marketing: Through social media and partnerships.

• New publishers now, big companies / industries that need journalists later.

Page 8: Pitch Me | Journalism Interactive 2014

Competition.Focused on new

publishersFocused on

storiesJournalism

only

Pitch Me Yes Yes Yes

Contently No No No

Ebuyline No No No

Odesk, Craigslist No No No

Page 9: Pitch Me | Journalism Interactive 2014

Numbers.• More than 1,300 requests to join. We’ve approved

about 450 journalists.

• Average story is worth $1,000. January was best month for sales so far.

2015: Revenues = $50,000 2016: Revenues = $100,000 2018: Revenues = $400,000

Page 10: Pitch Me | Journalism Interactive 2014

Pete Guest pitched this last year.

Page 11: Pitch Me | Journalism Interactive 2014

These guys got funded through Kickstarter.

Page 12: Pitch Me | Journalism Interactive 2014

They talked. And this happened…

Page 13: Pitch Me | Journalism Interactive 2014
Page 14: Pitch Me | Journalism Interactive 2014

The Economist

“The ability of magazines to inspire fierce loyalty among readers means there are also lots of

small-time, quirky successes.”

Page 15: Pitch Me | Journalism Interactive 2014

Join us.!

Email me at [email protected]!

Sign up at pitchme.org