ADV 492A39728266YOUNG SEOK EUM

Business Established in 1986, Pizza House is a fam-

ily-owned business with restaurants in Ann Arbor and East Lansing, Michigan.

Known for serving famous Chicago and Sicilian deep dish and traditional pizza, pasta and everything.

Provide full service casual sophisticated dining with private dining rooms available and deliveries for individual and catered events

Challenge & GoalChallenge Brand awareness by using of social media

to promote as pizza house is the one best place.

Goal Use of social media to monitor and com-

municate with costumer’s needs

Integrated Theme Providing a menu that outstanding a slice

of Chicago, specialty pizza Secret recipe Prepare to be delighted Unique topping you never even thought

of Right size for kids section

Social MediaGet people to share and give customers

promote customerreal time responses area critical, be ready to post and share

TWITTER FACEBOOK

“Where’s Boxy!?” • Simply visit on the Web site and send a

photo, Opportunity to win a free $50 Gift Card

Press releases

Search Engine Optimiza-tion

Pizza Pizza house Pizza delivery Pizza coupons Specialty Pizza

Evaluating SuccessBy social media tool

Twitter : number of followers Facebook : number of fans E-newsletter : increased subscribers Website : number of visitors

Budget

Social Me-dia

• Inexpensive and effective way of advertising for long term success

• Lots advantages and ultimately increase Pizza sales

Budget Al-location

• Provide promotional coupons on Web site

Timeline

• Update upcoming events and sales during mostly the school year in fall and spring semes-ter.