INITIAL PLANNINGProcess and guidelines

1 Goal setting• Specific strategies• Quantitative and qualitative measures to

evaluate success

2 audience• Different people = different reactions• Needs and expectations• Knowledge, background, interests

3 Design workshops• Group suggestions and critiques• Consensus on preferences• Successful models

4 CONTENT INVENTORY• Database of all the content• What is available?• What needs to be written?• What needs to be edited?

Reminders• User’s POV• Web conventions are tried and tested• Form follows function• Revise and rewrite• Stick to your goals

PROJECT PROPOSAL• Goals and strategies• Production issues• Deliverables• Measures of success• Scope and description