Platform Overview Case Studies / Themes White-Label + Pricing

PLATFORM SUMMARY

Contact Us: keaton@mindsumo.com http://www.mindsumo.com/innovate/start

What is MindSumo?

Insights & Innovation from Millennials & Gen Z

We use online projects called “challenges” to help you and your clients discover concepts, insights, trends, and break-through ideas.

COMMUNITY MEMBERS 360,000+

SOLUTIONS SUBMITTED 200,000+

PROJECTS HOSTED 1500+

Challenge Details Duration: Flexible (up to 4 weeks) Use Cases: -  Survey/rapid response -  Co-creation -  Concepts/mockups -  Ideation/brainstorming

How Does it Work?

Send us a few sentences about a topic and we’ll create a draft challenge Once you review and approve, we send the challenge to relevant participants Participants have 7 -30 days to tackle the project depending on your project timeline

We help review and rate the top submissions, and we award prizes to high performers

All solutions are stored and are exportable on your MindSumo dashboard which also provides tools and reports for deeper analysis

SCOPE

LAUNCH

SOLVE

JUDGE

ACT

See more detail about this process: http://www.mindsumo.com/process

User Benefits

Cash Prizes Over $6.9M awarded

to top users

Job Opportunities

Some challenge hosts hire top performers

Experience Build resume with real-world projects

When the Laboratory for Innovation Science at Harvard had people who

solve problems on crowdsourcing platforms rate how relevant the problem

they addressed was to their own field of specialization, they found that

“the further the problem was from the solver's expertise, the more likely

they were to solve it.”

The value of using MindSumo’s community of problem solvers

MindSumo has worked with nearly 100 Fortune 500 brands to launch challenges

CPG TECHNOLOGY AUTO RETAIL BANKING

Expertise in Engineering & Software

Ken Durand VP Innovation – Internet of Things

Every day we struggle with more things to do than time to get the job done. By engaging the knowledgeable MindSumo community, we gathered new ideas that we may never have

considered on our own.

CHALLENGE BRIEF: OlPejetahas110endangeredrhinospreadacross90,000acresaswellasanumberofotherendangeredspecies.Protectingandgrowingthenumbersoftheseanimalsoversuchawidearearepresentsamajorlogisticalchallenge.Whetheritbepreventingpoaching,orsimplymonitoringpopulations,currentsolutionsarehighlymanpowerintensiveandrisky.

Thereareanumberoftrackingtechnologiesoutthere,includingUHFtagsinrhinohornandothersuchtransmitterbasedtechniquesbutmostsharethesamechallenges:

1.Druggingtheanimalforattachmentwhichisdangerous2.Findinganeffectivewaytoactuallyattachthesensorsothatitremainsattached3.Usingachip/sensorsystemwithanacceptablerangesoastoeasilycoverawidearea4.Batterieslast1-2yearsandrequireconstantreplacementandanimaldruggingREQUESTED DELIVERABLES:

Basic:Createanalgorithmthatautomaticallyrecognizethesignatureofalife-form(animalorhuman)and‘bracketit’onauserinterfacefortheoperatortoview/review.

Intermediate:Distinguishbetweenhumanandanimallifeforms.

Advanced:Taketheintermediatelevelastepfurtherandbeabletoidentifyspecificspecies.Tostartwithwewouldwanttofocusonelephantandrhinos.

Ol Pejeta Conservancy

Track endangered rhinos with an algorithmic visual tracking system

ABOUT:

RESULTS:

SPEED: 38 Days ENGAGEMENT: 129 Participants DIVERSITY: 82 Universities VISIBILITY: 9256 Page Views

1 Concept Pursued

CHALLENGE BRIEF: TheKinectisoneofthemostinnovativetechnologiestobereleasedinthepast5years.Ifyoudon'talreadyknow,KinectisamotionsensinginputdevicebyMicrosoftfortheXbox360videogameconsoleandWindowsPCs.Itwasthe"fastestsellingconsumerelectronicsdevice",sellingatotalof8millionunitsinitsfirst60days.ManyoftheearlyapplicationsofKinectusedvoiceandgesturerecognitionforgamingexperiences.However,asKinectbecomesmoremature,themarkethasrecognizedhundredsofnewareaswherethehardware'smotionsensortechnologycanberevolutionary.ThirdpartieshavealreadyusedhumangesturesandKinecttocontrolrobots,manipulatewebbrowsers,orevenplayavirtualpiano.

REQUESTED DELIVERABLES: ExplorenewexperiencesthatyoucancreateusingtheKinect.Then,submitadesigndocumentdescribingthearchitectureofyourproposedapplication.Includehigh-levelcodesamplestoexplainyourarchitecture(inC++/CLI,C#,orVisualBasic.NET).

Microsoft

Create new, real-world applications of Microsoft Kinect

ABOUT: SPEED: 30 Days ENGAGEMENT: 112 Participants DIVERSITY: 61 Universities VISIBILITY: 1603 Page Views

RESULTS: 2 Concepts Pursued

CHALLENGE BRIEF:

Alexa,thevoiceservicethatpowersAmazonEcho,providescapabilities,orskills,thatenablecustomerstointeractwithdevicesinamoreintuitivewayusingvoice.Examplesofskillsincludetheabilitytoplaymusic,answergeneralquestions,setanalarmortimer,andmore.Watchthisvideotolearnmore.Theobjectiveofthischallengeisforyoutobuildanewvoice-activatedAlexaskillforyouruniversitydormusingtheAlexaSkillsKit.Thewinnerswillcreateanewskillthatmakeslifeeasierandbetterinauniversitydorm.Fromimprovingaccessibilityfeatures,tocreatingintegrationswithyourentertainmentsystem,orevenmakinghomeworkmoreefficient,alldomainswillbeconsidered.Entrieswillbejudgedontheirusefulnessandcreativityamongafewothercriteria.Submissionsmustbeeligibleforpublication,meaningtheyshouldcomplywithourcontentguidelines,shouldnotbedirectedatchildrenunder13,andcannotinfringethird-partyIP.Thebestpart;nohardwareisnecessarytodothis.IfyoudonothaveanAlexa-enableddevice,youcantestyourskillwithAlexarightinyourbrowserandbeginbuildingyourskillrightaway.

REQUESTED DELIVERABLES:

TheAlexaSkillsKit(ASK)enablesdeveloperstoeasilybuildcapabilities,calledskills,forAlexa.ASKincludesself-serviceAPIs,documentation,templates,andcodesamplestogetdevelopersonarapidroadtopublishingtheirAlexaskills.Design,build,test,andsubmityourskillforcertification.SkillsthatdonotpassAmazoncertificationduringtheCertificationPeriodwillstillbereviewedbytheJudgesbutwillnotbeeligibleforpointsawardedtopublishedskills.

Amazon Alexa

Hack the dorm with Amazon Alexa

ABOUT:

RESULTS:

SPEED: 30 Days ENGAGEMENT: 45 Participants DIVERSITY: 29 Universities VISIBILITY: 12336 Page Views

11 Applications Published

CHALLENGE BRIEF:

Measuringwatercleanlinessonanongoingbasisisexpensive,timeconsuming,andinefficient.Thisstrugglehasgivenrisetomanylocalizednon-profitorganizationsthathavetakenupthechallengeofwatermonitoringtopreservetheirwayoflifebothnowandforfuturegenerations.Inmostcases,thisnetworkofvolunteersengagesinmanualwatergatheringandtestingtechniquesthatare(atbest)slow,costly,andinefficient.OneoftheseexemplaryorganizationsistheChattahoocheeRiverkeeper,locatedinAtlanta,Georgia.TheChattahoocheeRiverBasinalonesupportsthedrinkingwaterandhealthofalmost5millionpeople,includingmetropolitanAtlanta.NowEricssonandtheChattahoocheeRiverkeeperwantstudentstotojointhemtobuildamoresustainableenvironmentforfuturegenerations.

REQUESTED DELIVERABLES:

Proposeacreativeideausingsensortechnologytoremotelymeasurewaterqualitycontinuouslyinaspecificlocation.Ericssonhastheexpertisetoconnect,secure,andtransportdataacrossawirelessnetworktothecloud.Whattheyneedarestudentideasfordevicesthatwillcostnomorethan$200tocreatethatcangatherandreportrelevantwaterqualitydataonaperpetualbasis.Pleasesuggestawaytomeasureanycombinationofthefollowing:Conductivity,Temperature,pHlevel,Turbidity,Dissolvedoxygen,Opticalbrighteners,Nitrates

Ericsson

Keep rivers clean with a water-measuring sensor

ABOUT:

RESULTS:

SPEED: 30 Days ENGAGEMENT: 52 Participants DIVERSITY: 18 Universities VISIBILITY: 5478 Page Views

2 Concepts Pursued (One In Use Today!)

CHALLENGE BRIEF:

Dialoguesonsocialmediacanprovidetremendousinsightintothebehaviors,desires,pains,andthoughtsofconsumers.We'dlikeyourhelpindevelopingarepeatableprocessthatidentifies,classifies,andextractstheunderlyingdriversofconsumerfinancialconversationsandcommentsinsocialmediadata.Usethedatasetattachedbelowwhichcaptureshundredsofthousandsofsocialposts.REQUESTED DELIVERABLES:

Whatfinancialtopicsdoconsumersdiscussonsocialmediaandwhatcausedtheconsumerstopostaboutthistopic?•  DescribeyourApproachandMethodology.Includeavisualrepresentationof

youranalyticprocessflow.•  Discussthedataanditsrelationshiptosocialconversationdrivers.•  Documentyourcodeandreferencetheanalyticprocessflow-diagramfrom

deliverableA.Arethetopicsand“substance”consistentacrosstheindustryoraretheyisolatedtoindividualbanks?•  Createalistoftopicsandsubstanceyoufound•  Createanarrativeofinsightssupportedbythequantitativeresults(should

includegraphsorcharts)

Wells Fargo

Use social data to identify the drivers of online conversations

ABOUT:

RESULTS:

SPEED: 21 Days ENGAGEMENT: 174 Participants DIVERSITY: 13 Universities VISIBILITY: 2160 Page Views

5 Concepts Pursued

CHALLENGE BRIEF: EnergyFocusmanufacturesLEDtubelights,whichaddressahugeportionoflightinginthecommercialsector.Ourlightsalreadysecuremajorenergyandcostsavingsforourcustomers,andit’saseasyaschangingalightbulb.We’retryingtopushourtechnologyfurther,specificallyinthedirectionofgreaterconnectivityandwidespreadsensors,formoreenergysavingsandmorevalue.Asweplanfortheproliferationofthe“InternetofThings”,wewanttomakesurethat“changingalightbulb”isstillasimileforsimplicity.Ifwenailtheinstallation,we’llnotonlydramaticallyincreaseourcustomerbase,butwewillshowthemarkethowitshouldbedone.Currentlyhookingupconnectedlightsisquitedifficult.Eachlightfixtureorbulbneedstojointhenetworkonitsownaddress,andthenmappedtophysicallocationandlogicallightingzone.Verycumbersomeandhardtomaintain.REQUESTED DELIVERABLES:

Howcouldyourolloutthesimplestinstallationpossibleforaconnectedlightingsystem?A)Howwouldthelightsandsensorsbeinstalled?B)Howwouldeachbulbs,fixtures,andsensorsgetmappedorlearntheirfunction?C)Whatcomplementarysystems,technologies,orresourceswouldbeneededtomakeyourinstallationplanareality?

Energy Focus

What is the best way to deploy connected lighting systems?

ABOUT:

RESULTS:

SPEED: 27 Days ENGAGEMENT: 57 Participants DIVERSITY: 25 Universities VISIBILITY: 2047 Page Views

3 Concept Pursued

CHALLENGE BRIEF: Wearabledevicesaretakingonnewformsandfunctionseveryday.FitnesstrackerssuchasFitbithavechangedfromsimplestep-counterstoadvancedsystemsthattrackheartrate,sleeppatternsandmore.Othertypesofbody-wornwearablesarebreakingthemoldsofwhatweexpecttechnologytoaccomplishinourdaytodaylives.Inadditiontothestartlingnewfunctionalitieswearablesoffer,thetechnologybehindthemisbecomingmoreaffordabletoproduce.Wewanttolookintothefutureofinnovativeandaffordablewearables,specificallypatch-likewearables.Whatscenariosarethereinwhichaskinpatchwearablecouldprovidevalue?Whatfunctionalitycouldthatwearableprovide?REQUESTED DELIVERABLES:

Proposea(non-medical)disposable,partially-disposable,orre-usableskinpatchorpatch-likewearabletechnology:1.Whatisyourideaorusecaseforapatch-likewearabletechnology?2.Howdoesyourdeviceworkandwhatproblemsdoesitsolve?(Focusyoursolutiononthisquestion!Wewanttoknowwhatunmetcustomerneedorpainpointwecanaddress)3.Whatmakesyourdeviceuniqueandwhydoesitworkwellasadisposable,partially-disposable,orre-usableproduct?4.(Optional)Sketches,drawings,CADrenderings,mock-ups,charts,videos,graphsoranyothervisualsthatsupportyourargumentBonus:Putyourdeviceintothecontextofabusinessusecaseandexplaintargetusers,valueproposition,marketdifferentiatorsandanticipatedbusinesshurdles.

Bosch

Propose a disposable or reusable skin patch wearable

ABOUT:

RESULTS:

SPEED: 31 Days ENGAGEMENT: 78 Submissions DIVERSITY: 66 Universities VISIBILITY: 2523 Page Views

4 Concepts Pursued

CHALLENGE BRIEF:

Logitechhasbeenmakingaccessoriesthathelppeoplebetterinteractwiththeirtechnologyforover30years,andisconstantlylookingforwaystogivepeoplebetterexperienceswithtechnology.Inrecentyears,technologicaladvanceshavegreatlyenhancedtheabilitytoconnectremotelylocatedpeopleoverphone,chat,videoconferencingandsocialmedia.However,therestillremainsahugedifferencebetweenconnectingonlineandmeetingfacetoface.Weareseekingideasforaproductthatwillcreatemuchrichercommunicationbetweentwoormoreremotelylocatedpeople.Thinkaboutnonverbalcommunicationandexchangeofideas,feelingsandobjects.Thegoalistomakeremotecommunicationfeeleverybitasrichasbeinginthesameroom.REQUESTED DELIVERABLES:

1)Awrittendescriptionthatdescribesyouridea(mustbeaphysicalproduct),thedesignanditsfunctionalattributes2)Anartisticrendering(drawing,diagram,mockup,etc.)ofyourproducttoshowhowitworks3)ExplaintheuserexperienceforyourideaCONSTRAINTS:Remember,thisneedstobeaphysicalproduct,notjustanapp.Avoidanyideasthatarealreadypatented,inmarketoronKickstarter/Indiegogo.

Logitech

Propose a product to improve remote communication

ABOUT:

RESULTS:

SPEED: 28 Days ENGAGEMENT: 282 Participants DIVERSITY: 79 Universities VISIBILITY: 9688 Page Views

5 Concepts Pursued

Submission Examples Depending on the deliverables you choose, participants might submit:

http://www.mindsumo.com/sample/text http://www.mindsumo.com/sample/mockups

http://www.mindsumo.com/sample/renderings http://www.mindsumo.com/sample/video

TEXT & CODE MOCKUPS

RENDERINGS VIDEO

White Label Highlights Our White-Label is the perfect solution if you want to crowdsource new innovation from your own employee network, or if you want to tap into communities outside of MindSumo’s user base. Engage Any Community Access our 330K Millennials or engage employees, partners, startups, etc.

Customize Portal Branding Launch your challenges from your own portal using custom URLs. No competing with other active challenges on the platform!

Launch Unlimited Challenges Take advantage of the highest enterprise option to get unlimited challenges for your team.

PACKAGE PRICING

One Challenge Two-Pack Three-Pack Five-Pack

$10,000 $17,500 $24,000 $37,500

WHAT YOU GET Community: Access MindSumo’s diverse community of 360,000 users

Platform: Leverage a real-time dashboard to review, analyze, and export results

Incentives: MindSumo automatically handles the rewards for top participants

IP Ownership: You retain ownership of IP from all challenge submissions

Expert Consultation: Full consulting services for challenge creation, editing, and launch strategy

Distribution Boost: Broadcast to MindSumo users and strategic partners in our weekly newsletter

Reviewing Support: We pre-screen submissions to help you quickly find the best insights and ideas

WHITE LABEL (additional $3,500 per challenge)

-  Engage your own community with challenges (employees, customers, partners) -  Create your own branded challenge pages hosted on custom URLs

SUBSCRIPTION PRICING Enterprise Basic

Enterprise Premium

License Fee One-time payment $50,000 $65,000 Challenge Fee Paid per-challenge (unlimited per year) $2,300 $2,500

White Label

Custom Audiences Launch challenges for your employees, clients, partners, etc. Custom URLs & Landing Pages Personalize landing pages and URLs to create a more branded challenge experience

x ✔

Community: Access MindSumo’s diverse community of 360,000 users ✔ ✔ Platform, Rewards, IP: Real-time dashboard to analyze results. MindSumo pays rewards, you keep IP. ✔ ✔ Expert Consultation: Full consulting services for challenge creation, editing, and launch strategy ✔ ✔ Distribution Boost: Broadcast your challenge in MindSumo’s weekly newsletter ✔ ✔ Expert Review Support: We pre-screen submissions to help you quickly find the best insights and ideas ✔ ✔

Satisfied Clients

9.2 out of 10 is our customers’ average satisfaction rating Quality Outcomes

34% of crowd submissions are given quality ratings of 8/10 or higher Repeat Users

72% of clients launch additional challenges after their first experience.

ROI for MindSumo

Alex Cohen – Chief Commercial Specialist @ Compass

“In a matter of a few short days we received over 140 detailed MindSumo submissions, for which participants are paid a small fee by MindSumo. The responses are provocative, original, thoughtful, and

often quite detailed. And the minimal cost to our team of this innovative study would shock you!"

Take a step towards tackling that project!

Share a few sentences on a topic and we’ll make a draft challenge in 2 business days. No obligation to launch! Visit http://www.mindsumo.com/innovate/start