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Play My Streets

CHALLENGE

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How might we engage and incentivize the local community to contribute images to Numina training data?

The goal is to think of creative ways to encourage people to share real images from their streets.

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INITIAL IDEAS

SCAVENGER HUNT APP

Big Ideas

-Program an App- Artificial Intelligence - Borough competition - Timed notification - Prizes (Coupons, discount, money)- Statistics - Schedules

Community Benefits

- Defining community- Organizations (non- profit)

Brainstorming

- Used design thinking - Came up with multiple ideas - Ex: facebook posts, games, events, raves

Planning Practical Solutions

● Generate google form where users can upload pictures

● Create a leaderboard

● Figure out time notifications○ Did not work

● Create a QR code to easily spread the message ○ Post around the

city■ Illegal to

post on public property

○ Post at private businesses■ Not as

effective

● Create a website through wix

● Page for uploading pictures

● Figure out point system

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GOOGLE FORM QR CODE WEBSITE

MAILCHIMP● Send automated 7

day newsletter to users ○ Everyday

different item

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Narrowing It Down

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Website + Google Forms● WEBSITE = FIRST STOP● THREE DAYS (easier to play)

○ Attention span● THREE DAY GAME

○ RSVP link ■ Linked to the mailchimp newsletter

● Regulating the TIMING aspect● ALL items can be collected each day

○ BUT, specific items are more points● UPLOAD TAB

○ Access anytime and upload pictures ■ No prize

● ABOUT TAB ○ Explain purpose

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...● TOURIST TAB

○ Appeal to tourists ■ Give out small map to a specific location of to go

places■ Put the game on side of PDF and link on bottom ■ If people take pictures of items and upload it to the

website● New map appears

○ CHAIN CONTINUES● CONTACT TAB

○ Place for organizations to contact us ■ If they want to work with us/ host their own 3

day game

FINAL FORM

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1TW

ITTER CAMPAIGN

2GOOGLE

FORM CAMPAIGN

3W

EBSITE

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LOGO DEVELOPMENT

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TWITTER

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● Fast and easy engagement ● Scrape twitter to collect pictures● Users can upload pictures at any time ● Specific item campaign ● FUN competition ● INCENTIVE● VIDEO

○ 30 seconds to promote the campaign

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TWINTPROJECTimport twint

c = twint.Config()

c.Store_csv = True

c.Search = "playmystreets"

c.Count = True

c.Images = True

c.Output = "playmystreets"

twint.run.Search(c)

https://github.com/twintproject

idconversation_id

created_atdatetime

timezoneuser_id

usernamenamePlacetweet

mentionurlPhotos (.jpg)replies_countRetweets_countlikes_count locationhashtagslinkRetweetquote_urlvideo

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VIDEO

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EMAIL CAMPAIGN

Mail Chimp

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● Three day timed game ● Point system on each item for google

forms ● Leaderboard ● Not fast

○ Good to use for those that do not have twitter

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WEBSITE

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Analytics

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Twitter As of Tuesday, January 22, 2019, we have collected 181 photos from 53 tweets and 9 different users

1. raphael_viguier 732. pranav_badami 523. tarapham 314. jen_gineered 125. pauldekt 76. linxyiris 27. danielzhu3 28. byfreestyler 19. sherienhassan1

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NewsletterAs of Tuesday, January 22, 2019, we have collected 17 photos from 3 different participants on the Google Form

1. Huangjudy00 13 photos - Queens2. Sherrychen0506 3 photos - Manhattan3. Amylian07 1 photo – Queens

All 18-24 age range

Mon, Jan 21, 2019 - 6 recipients and 4 opened the emailTues, Jan 22, 2019 - 6 recipients and 2 opened the email

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Website

18 visits directed from IG

2 photos of trash submitted through the website

Web Traffic

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What’s next?

Factors to Consider ● Connections/Networks● Weather● Time ● Events ● Prize● Location● Automated/Categorized

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Twitter Project: Revised!● Tweet between 11am-1pm● Last week of summer, spring

break, winter break ● Connect with other startup

companies and then with bigger organizations with the same goal

● Spread news before starting campaign

● Target the youth

THANK YOU!

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