schedule welsh museums festival break 11am maximising a local impact workshop uploading events lunch...
TRANSCRIPT
Schedule• Welsh Museums Festival
• Break 11am
• Maximising a Local Impact
• Workshop
• Uploading Events
• Lunch 12.30pm – 1pm
• Advocacy Session
• Break 2pm
• Museums at Night / Connect!
• Making an Impact / Summary
Background
• 24th October – 1st November 2015
• Second year
• Marketing opportunity for all Accredited (working towards) museums
• Bilingual campaign
• Working group
• Grants awarded thanks to the Federation
• Festival of Museums, Scotland (www.festivalofmuseums.co.uk)
What Are We Striving For?
• To raise the profile of museums to visitors, stakeholders and the media
• To offer a variety of day and night events with a specific focus on
children/families
• To demonstrate that museums are fun places to visit all year round whatever
the weather
• To highlight the positive impacts that museums can have on their visitors
• To increase media and digital engagement
• To build marketing skills and confidence in the sector
• To evaluate the Festival effectively for future planning
Key Messages
• Interesting and exciting day and night events for all the family
• Museums are inspiring places to visit all year round whatever the weather
• Collections help you understand where you live and how your community has developed
How Can You Take Part?
• Organise new events/activities
• Develop/extend existing events
• Utilise the Festival branding and promotional materials
• Offer special discounts e.g. café, shop, entrance fee
• Capitalise on social media activity
• Use it as local press opportunity
• Identify advocacy opportunities
• Be creative and have fun!
Branding / Promotional Materials
• Campaign identity and strapline
• A4 / A3 posters and postcards
• Pencils
• Button badges
• Bunting
• Online advert for websites / social media
• Pop-up banners & artwork
• Template poster to insert local information
Website
• www.museums.wales / www.amgueddfeydd.cymru
• Need you to check your museum information and
input your events
• Send us your stories for blog
• Get in touch if having issues with translation
Social Media
• Social Media Staff Pack
• Suggested themes to help plan content
• #WelshMuseumsFest / #GwylAmgueddfeydd
• #BeAmazed / #Rhyfeddwch
• Twitter @WelshMuseums
• Facebook /amgueddfeyddcymruwelshmuseums
• Photography competition
• Support each other
Media Plans
• Communications Plan produced
• Develop PR stories to appeal to local, regional and national press
before, during and after the festival
• PR template for local use
• Call out for photo opportunities
• Launch event
• Staff / stakeholder communications
• Will require English/Welsh spokespeople
• Third party endorsements
Evaluation
• Evaluate using various criteria
• Provide venue survey
• Staff survey
• Capturing feedback from visitors / stakeholders
• Exit surveys at some events
• Have we achieved our aims & SMART objectives?
• Evaluation report to provide evidence for future funding
• Your ideas are welcome!
Any Questions?http://
www.welshmuseumsfederation.org/en/news-archive/resources-landing/marketing/welsh-museums-festival.html
Nicola Williams / Bethan Rogers