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BRAND STANDARDS

CONTENTS This brand standards document explores the message, visuals, and expression of your brand.

- Brand Message - Design & Visuals - Words & Content - Live Your Brand

BRAND GUIDELINES SUZANNAH SCULLY

M O O D B OA R D

The moodboard was curated to express the “mood” of the brand and to inspire the visual decisions. The magic and spirituality of nature is a primary visual cue in your brand. It is contrasted (and in some cases, literally combined like the two inner circles) with sacred geometry to signify the science that is integrated in your work.

B R A N D M E S S A G E

POSITION

C O R E I D E A

To inspire individuals to see new possibilities and pathways in their lives and career.

YO U R G OA L

To help leaders overcome barriers, fulfill their purpose, and create a plan of action to meet their goals before they reach a crippling breaking point.

H OW YO U A R E D I F F E R E N T

You bring a sense of optimism and grounded realism to elusive concepts like spirituality and metaphysics. Your experience and natural demeanor provide you with authority and influence. You help your audience break down mental barriers and dissolve limiting beliefs by facilitating open, explorative conversations. You ask stimulating questions and support potential solutions with pragmatic evidence for “skeptical seekers” to process and accept.

T H E E N D R E S U LT

Through public speaking and thought leadership, you provide individuals with the opportunity to explore facets of their reality and thinking that seemed closed off or unavailable previously. As a result, your audience gains a sense of purpose and understanding, and begin to see the world from a new, hopeful and optimistic perspective.


Brand Message

ONE

PERSONALITY

E X P LO R E R & M A G I C I A N P E R S O N A L I T Y A R C H E T Y P E

Your mission is to lead your audience down paths of self-discovery and transformation, and equip them with the understanding to eventually walk forward on their own.

When they encounter your brand, your audience FEELS: optimistic, enlightened, trusting, inspired, grounded, awakened, hopeful.

You are:

- Authoritative - Influential - Articulate - Honest - Down-to-Earth - Wise - Generous - Inquisitive


Brand Message

+

ONE

POINT OF VIEW

W E A L L H AV E A G R E AT E R P U R P O S E TO S E R V E A S I N D I V I D UA L S , A S WO M E N , A N D A S L E A D E R S . Though at times we may lose sight of our purpose, we each have control over the impact we make. When we realign our mindset and lifestyle with our goals, and clarify our vision, we have greater influence over our lives and those around us.

T H E WO R L D A N D L I F E I T S E L F O F F E R L I M I T L E S S O P P O R T U N I T I E S F O R AW E A N D WO N D E R . When we open our eyes and minds to the tangible manifestations of wonder happening all around us, we create space for reflection and change. Physical, mental and emotional exploration are all essential to the human experience.

W E C A N , A N D S H O U L D , U S E S P I R I T UA L I T Y A N D S C I E N C E S I M U LTA N E O U S LY TO T R A N S F O R M O U R R E A L I T I E S . Hope and reality are not mutually exclusive. Transformation occurs when we embrace concepts that once seemed inaccessible or elusive and approach them from a new, integrated point-of-view. Personal growth can only occur when we break down the barriers that prevent us from inviting it in.


Brand Message

ONE

When we take a modern, integrated approach to

science and spir i tual i ty , the world opens up and rewards

us with transformat ion, success and inf luence.

UNIFYING IDEA

UNFAIR ADVANTAGE

YO U R ‘ U N FA I R A D VA N TA G E S ’ A R E :

- Your intrinsic ability to facilitate conversation, ask pragmatic questions and re-work convoluted concepts

- Your calm, trustworthy demeanor that creates a safe space to dig into personal motivations and explore spiritual topics

- The credibility and authority that you gained working with notable corporate clients

- The distinct space you occupy at the intersection of science and spirituality

- Your ability to help your clients simultaneously put down roots and grow upwards to fulfill loftier goals and ambitions


Brand Message

ONE

D E S I G N + V I S U A L S

LOGOVisual Identity

These logo options were designed to fit your brand message and personality.


TWO

COLORSVisual Identity

Your brand colors are “sacred feminine” with strong grey to ground the peach and gold.

#E9B7A0

20% 40% 60% 80%

#C5C5C5 #474750


TWO

GOLD FOIL #FFFFFF

PATTERNSVisual Identity

The patterns are subtle and geometric. They can be used in backgrounds and as design accents to complement the organic nature photos.


TWO

TYPOGRAPHY

HEADLINES: RALEWAY MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%^&*( )

Visual Identity

Body: Raleway Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

The fonts used in your brand are modern, clean, and easy to read. They don’t draw attention to themselves, so the focus stays on your message. The sans serif fonts feel futuristic. Both fonts are easily accessible in design programs.


Accent: Avenir Abcdefghijklmnopqrstuvwxyz

TWO

FONTS IN ACTION

HEADLINE LEVEL 1 This is a description paragraph. It explains the purpose of the page and describes the title to the left.

1. Example 2. Example 3. Example 4. Example

“This is a quote from a very impressive person.” -IMPORTANT PERSON

HEADLINE LEVEL 2

This is a description paragraph. It explains the purpose of the page and describes the title to the left. This is a description paragraph. It explains the purpose of the page and describes the title to the left.

- Example - Example - Example

Visual Identity

Main font color: #474750 Links: #288185

Headline spacing: 10-20% or 80pt

Bullets are marked with a small dash, which complements the lines seen in the geometric shapes.


TWO

I M A G E S T Y L E

IMAGE DO’S

Visual Identity


Humans in nature (especially people that could be your ideal client or a representation of yourself.)

Lakes, mountains

Macro/abstract images of nature elements (showing the magic in everyday elements)

Images with interesting light coming through the composition

When choosing images for your brand, pick ones like these.

TWO

IMAGE DON’TS


Explorer/adventure photos that are too “extreme”

Images of space without the context of earth

Stock images of people who are looking at the camera/posing.

Cities, technology, indoor settings, or other man-made places/things

When choosing images, avoid ones like these.

Visual Identity

TWO

GRAPHICS


The juxtaposition of nature images with sacred geometry is a great visual representation of your brand. It speaks to the cohabitation of science and spirituality.

Visual Identity

TWO

W O R D S + C O N T E N T

TONE OF VOICE


Your brand communication should bring the same sense of grounded sensibility and explorative wonder that you emit during every conversation and speaking engagement. Your tone should always be warm and inquisitive. By reframing complex concepts and avoiding isolating jargon, you facilitate open conversations and foster new perspectives.

You’ll sound:

- Grounded - Intelligent - Authoritative - Professional - Inspiring

Not:

- Nonsensical - Judgmental - Assuming - Cold

Brand Communication

THREE

WORD BANK

- Skeptical seeker - Awakening - Empowerment - Awe and wonder - Facilitate - Greater purpose and meaning - Understanding - Questions - Faith and spirituality - Inspiration - Science - Optimism and hope - Priorities - Pathways - Holding the torch - Lighting the way - Guide - Leading


Brand Communication

THREE

TAGLINE THE POSSIBILITIES IN YOU

Other Options:

- Guiding leaders to find personal transformation, greater meaning and wider impact.

- Facilitating internal awakenings and external transformations.

- Illuminating the way for those seeking greater meaning and wider impact.


Brand Communication

Your tagline is a “catch phrase” that describes your work to others at a glance. It can also be used as your main headline on your website.

THREE

STORIES

T H O U G H T L E A D E R S H I P

C o n t i n u e s e r v i n g a s a n a u t h o r i t y f i g u r e a n d l e a d e r i n t h e b r i d g i n g o f s c i e n c e a n d s p i r i t u a l i t y . S h a r e yo u r k n o w l e d g e a n d ex p e r t i s e w h e n e v e r p o s s i b l e , b u t m a k e i t a c c e s s i b l e f o r t h e s k e p t i c a l s e e k e r s .

C L I E N T S TO R I E S

G i v e t h e i n d i v i d u a l s t h a t a r e i m p a c t e d b y yo u r w o r k t h e o p p o r t u n i t y t o s h a r e t h e i r r e s u l t s . L e t t h e m t e l l t h e w o r l d a b o u t yo u r i n f l u e n c e .

C R E AT E C O N V E R S AT I O N

P o s e q u e s t i o n s a n d c r e a t e s p a c e f o r r e f l e c t i o n . G i v e t h e a u d i e n c e a c h a n c e t o d i g e s t n e w c o n c e p t s a n d p ro v i d e p r a g m a t i c e v i d e n c e t o b a c k u p d i f f i c u l t t o p i c s .


Brand Communication

THREE

L I V E Y O U R B R A N D

ACTION STEPS

U P DAT E YO U R W E B S I T E & E X I S T I N G D E S I G N S

Use the new brand fonts, logo, colors, etc to update all of your brand touch points.

S C H E D U L E A P E R S O N A L B R A N D P H OTO S H O OT

I’d love to see updated headshot of you… looking authoritative, expert-like, and in your brand colors.

K E E P B U I L D I N G YO U R B O DY O F WO R K & AU D I E N C E

Continue to lead through content creation in your areas of interest.


Brand Communication

FOUR

BRANDEMIES

I D E A E N E M I E S

- Fo c u s o n t h e v a l u e o f t h e d e s t i n a t i o n a n d n o t t h e j o u r n e y

- S p i r i t u a l i t y a n d s c i e n c e a r e m u t u a l l y ex c l u s i v e

- S t e r e o t y p i c a l s e l f - h e l p g u r u s - W e a r e m e r e l y c o g s i n t h e w h e e l ( w e

a r e n o t i n c o n t ro l )

N OT TO D O L I S T

- P r e s e n t c o n v o l u t e d t o p i c s w i t h o u t ex p l a n a t i o n o r ex a m p l e s

- D i s m i s s o p i n i o n s o r d e v a l u e q u e s t i o n s - O v e r u s i n g a n d d e s e n s i t i z i n g t h e

j o u r n e y m e t a p h o r

W E A R E N OT

- T h e “ s a g e o n t h e s t a g e ” , yo u r s p e a k i n g e n g a g e m e n t s s h o u l d p ro m o t e i n t e r a c t i o n a n d e n g a g e m e n t

- A b a b y s i t t e r – yo u m a y l e a d t h e w a y , b u t yo u d o n ’ t c o d d l e


Brand Communication

FOUR

Q U E S T I O N S ?

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