police and community relations - scaleup partners
TRANSCRIPT
CONNECTINGPOLICETOTHEPEOPLETHEYSERVE
AStrategicAllyforInclusion
Some things never change: historic public relations and race issues have hampered effective police work for nearly 100 years.
Community Policing works, but key audiences don’t understand it. The message is not getting out. We can help!
Scaleuppartners.com
ThemessagemaAers:
McDonald’s sells a lousy product
Our expertise helps communicate great stories across race, culture and generational fault lines.
Scaleuppartners.com
But…
McDonald’s tells a great story Over and over and over and over and over and over and over and over again
Theproblem:
Scaleuppartners.com
Community Policing is a great product…
But…Who is telling the stories in your
community about the police?
Over and over and over and over and over
and over and over and over again
Scaleuppartners.comScaleuppartners.com
“While we obviously cannot change the past, it is clear that we must change the future. …
It is my hope that, by working together, we can break this historic cycle of mistrust and build a better and safer future for us all.”
Terrence M. Cunningham, PresidentInternational Association
of Chiefs of PoliceSan Diego, CA | Oct 17, 2016
GOOD NEWS!
(CNN) Americans' respect for police has climbed to a near-record high, according to a new Gallup poll.
The findings, released Oct. 24, show that 76% of adults said they have "a great deal" of respect for their local police -- a 12-point jump since last year and just one point shy of the all-time Gallup high in 1967.
PUBLIC RESPECT FOR POLICE CLIMBS TO
NEAR-RECORD HIGH LEVEL IN 2016
Scaleuppartners.com
Strategicmessagingletsyoutellyourstory
Captivate and engage audiencesEvoke empathy and emotional connectionsCreate heroes (and heroines too!)Develop communities with shared interestsTrigger and escalate movementsOffer deeper insightsAttract interestElevate ideasEstablish and reinforce loyaltyManage public perceptionShape and mold interestsRecruit new supportersChange minds & heartsBridge divides & bring people together
Power of
Webuildbridgesthroughstory
Our strategic planning process connects police to the underrepresented populations they serve in deeply meaningful ways.
Community policing, coupled with a strong community narrative will: • Ease racial tensions • Break myths perpetuated in media • Provide a new narrative for police.
Clinton Global Initiative ScaleUp America - Outcome of High-Growth Entrepreneurship Working Group at Clinton Global Initiative 2013 SXSWedu• Presented Saving America’s Black Boys at 2013 SXSWedu • Presented Saving America’s Black Boys at 2014 SXSWedu Portland, Oregon• Gathering of Black Leaders at University of Portland • Empowerment of Minority Entrepreneurs - Produced in
partnership with the SBIR/STTR annual conference • National Scale Up Rally of Leaders - In partnership with
Oregon Governor John Kitzhaber at the HQ of famed global marketers Weiden + Kennedy
• Inclusive Competitiveness: National Economic Imperative - Session produced at the annual State Science Technology Institute (SSTI) Conference
Rutgers Business School; Newark, NJ• A Gathering of Angels - In partnership with the Center for
Urban Entrepreneurship & Economic Development (CUEED) at Rutgers Business School; Sponsored in part by the Kapor Center for Social Impact
Cleveland, OhioConvenedfirstUSMinorityBiomedicalEntrepreneurshipConference(MBEC),promo?ngjob-crea?nginnova?oninlife-andbiosciences
WeareleadinganaIonalconversaIonWashington, D.C. • ScaleUp America Webinar - Council on Foundations • Accelerate Local Communities - In partnership with
Microsoft, launched at White House Tech Inclusion Summit
• HBCU Startup & Innovation Initiative - Launched at White House Tech Inclusion Summit
Silicon Valley, CA• HBCU Innovation Summit 2013 - Produced in partnership
with UNCF and Stanford University • Tech Entrepreneurship as an Opportunity Builder -
Session produced in partnership with Kapor Center for Social Impact at A Gathering of Leaders (Oakland)
Atlanta, Georgia• Atlanta Convening of Leaders - Produced in partnership
with the Kapor Center for Social Impact • Economic Inclusion & Competitiveness Summit -
Produced in partnership with Clark Atlanta University Jackson, MississippiTECHJXN Innovation Summit & Yes We Code Hackathon - Produced in partnership with Mississippi Center for Education Innovation (Trimtab client) and coalition of Innovate Mississippi, Kids Code Mississippi, Walker Foundation, Jackson State University and the City of Jackson, Mississippi
ProvidingresultsthatmaAer:We can help you change the story of policing by: • Channeling energy from protests toward
engagement• Humanizing the men and women who serve• Engaging media with new positive stories and
producing citizen/police stories that promote good will.
• Helping lessen rising violence against police
Let’schangethestorytoday
WE OFFER BENEFICIAL OUTCOMES
PHASE 1: Initial Strategy Session$2,500
Improve awareness of existing community policing and how these strategies solve hostilities between police and communities they serve.
Build cohesive partner relationships
PHASE 2: Digital Media Storytelling Workshop, Community Outreach$5,000
Using the power of storytelling, we will organize collaborative video training pairing police and community residents to produce positive stories and interactions that can be shared and highlighted within the department, city and media to improve relations.
24-7 community engagement
PHASE 3: Strategic report with recommendations and optional press conference$2,500
Through effective content marketing and public events, we will improve your standing in communities and address the question of what the City is doing to reduce / eliminate tension with communities they serve. Includes press conferences, earned and shared media, addressing problems in a solutions-oriented light.
Ongoing engagement through digital platforms
Scaleuppartners.com
JohnathanHolifieldCo-Founder&Partner
MikeGreenCo-Founder&Partner
DwayneJohnsonCo-Founder&Partner
Formerprofessionalathlete(NFL),civilrightsleader,aIorney,communityandtech-basedeconomicdevelopmentconsultant,pioneerofInclusiveCompe??venessframeworks,systemsandstrategies.Author,TheFutureEconomyandInclusiveCompe??veness
Award-winningjournalist,NewYorkTimesLeadershipAcademyFellow,20yearsmediaexperience,digitalmediastrategist,mentortominoritystartupfounders,formerNavyengineer.
Technologist,entrepreneur,synergistandself-professedsocialalchemistwithover30yearsofexperienceleadingtechnology,entrepreneurship,innova?on,investment,opera?onsandcross-disciplinecollabora?onefforts.
ScaleUpPartners--Founders
INCLUSION•COMPETITIVENESS•INNOVATION
Wecanhelp.
541-730-2164
MikeGreenCo-Founder&Partner|Bio:about.me/amikegreen2