portfolio jan 2013

INTRODUCTION ELEMENT SPACE VISUALISATION 3D VISUALISATION STRUCTURES PROJECT INSTALLATION LIVE PROJECTS INTERESTS

Devika Gharge

Exhibition (Spatial) Design Semester 6

National Institute Of Design

Contact me at:+91 89 80 57 3929

[email protected]@nid.edu

Portfolio of

Taking you through the 2 and half years of studenthood as an Exhibition (Spatial) designer

ELEMENT SPACE VISUALISATION STRUCTURES PROJECT INSTALLATION LIVE PROJECTS INTERESTS3D VISUALISATION


Architectural Element: Stairs

logo + name of brand

about the brand

place to sit and read

GRAPHICS - a continuation of interior beneath

no text here

SEE THROUGH from topat the exhibit

advertisement/text

place to sit

TEXT that can be read only from top the exhibit

about the exhibit

keywords: multi- functionality, versatality, 2 planes(vertical and horizontal), trade show exhibit

concept sketch The physical model rough 3D render

Picking a architectural element from sites like Modera and Adalaj- STAIRS and designing a space consisting of just this one element.

My approach was to play with scale and while, the steps be multi-functional, according to varying scales (used for sitting, climbing, leaning on,upside-down etc), the space as a whole will serve one single purpose- a display exhibition stall.

ELEMENT SPACE VISUALISATION 3D VISUALISATION STRUCTURES PROJECT INSTALLATION LIVE PROJECTS INTERESTS


Thematic spaceskeywords: model making, ambience, visitor flow, unfolding of a story, journey and reward, themes

To select a space on campus, study it and then create a space that evokes an opposite feeling.

The chosen space was dark, scary and mysterious- that was turned into a open, happy, yet mysterious one. Use of existing elements of space, reflection, illusions, lighting, and curiosity led to designing an entire journey that ends in an exalted feeling as a reward.

The reflective glass on the left side wall gives a sense of expanded space Use of levels: dispersion of light 3 levels of flooring: water, reflective, non-reflective long tiles: sense of direction



Lighting in an exterior spacekeywords: instant lighting, rasa theory, colour and moods, mood board

the space chosen- Queen’s pavilion at Sarkhej Roza depiction of the krodha rasa- the anger of the queen depiction of the shoka rasa- the sorrow of the queen

The Queen’s pavilion at Sarkhej Roza was chosen and was personified as the queen herself.

The forgotton building was lit up in the various moods of a forgotton queen, taking inspiration from Rasa theory.



2D Visual representationkeywords: projections, graphical representation, ease of understanding

isometric view and human scale plan and area of space represented highlighted graphical representation of the highlighted area

Designing a space using two conflicting themes- hidden and revealed.

The elements used in this space reveal their meaning eventually, thus resulting in a design of a narrative, not just space. I explored more graphical ways of representation of concepts, rather than realistic ones.



Autocad Technical drawingskeywords: measured drawings, scaling, hand drawn to autocad

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a measured elevation drawing at 1:30 scale a measured floor plan drawing at 1:30 scale zoomed in exploded view of technical details

A practice of making measured drawings for our projects, is one habit, we are ardently taught to follow.

These drawings not only serve as visualisations, but also as tools to illustrate better understanding about the details of a given space or structure. A basic understanding of using Autocad has enabled me to do that.



3DS Max renderingkeywords: 3d modelling, walkthrough, virtual spaces

simple modelling with reference image modelling a fictional space- here, an art gallery(interior) the art gallery(exterior)

After going through tutorials of 3DS Max of use of basic tools, a series of assignments were given that included their application as well.

The alien ship was a small assignment- explorative in nature, while the art gallery seen above was modelled to the last detail and a walkthrough using the camera function too, was created. The walkthrough can be viewed on

http://www.youtube.com/watch?v=MRLtfym5ZB8&feature=youtu.be



Hands on structure planning and makingkeywords: basic structure concepts, learning by doing, material exposure, working in scale, prototyping

working in the workshop-welding canopy scaled model 1:5 the canopy could assume various shapes and form

During the course of two years as an exhibition student, I have been exposed to various materials and their processes.

Structural theories were applied and an attempt to understand the catenery curve was made by making a life size swing as group exploration.

Also, the canopy made in a smaller group reflected our explorations on different possibilities of making rigid materials look organic.

the catenery curve swing taking shape canopy with movable members



Design project 1: ethnography and installation at Gulbai Tekrakeywords: reasearch, history, cultural mapping, problem finding, ethnography and empathy

The site I chose to study and work on was Gulbai Tekra a.k.a. Hollywood Basti in Ahmedabad.

The task was to map the history of the place and also investigate, first hand, the cultural ethnography of the place.

The medium I chose was film and I tried to convey my research by putting together how the real estate and commercial circle looks at this area, what the common people think of it and finally the real story along with a hint of Ahmedabad Municipal Corporation’s

negligence and injustice towards this area.

the commercial world p.o.v. through an advertisement tidbits of what common people’s opinion about Gulbai Tekra Some facts and a staged candid conversation with an AMC official



INSTALLATION RESPONSE 1

Design project 1: ethnography and installation

look of the installation between 1st two lamp posts as you travel, you see the homes disappearing the progressive disappearing of homes and only the mirror being seen at the end

My case study brought to light a prevalent issue of a road being built overnight by the government, without proper notice to the residents. Their houses were demolished and people were evicted and given houses someplace away.

My main aim in this project was to bring to light this very reality of injustice and challenge the attitude of the rest of the city towards this place.

Hence, my first idea was to create a feeling of encroachment among the common people so they can empathise. Through my installation, the person travelling, sees himself, along with his vehicle,

in a place where there were homes of people before.

INSTALLATION RESPONSE 2



The above is a representation of another idea I had. I saw ‘going deeper in the earth’ as ‘going back in time’.

The lamppost is the ground level. As you go deeper, first you see the concrete dust, then the tar, and further, the rocks.

Next you start seeing the huts, weighed down by the rocks. Further, you see the leaves that represent the forest on which these houses were built.

And finally the red earth.

Huts that also look like beheaded people that are buried The lamppost that looks like a cross on a grave the huts burdened under concrete

INSTALLATION RESPONSE 3, 4



Next, I tried to also target people walking on the road, not just those with vehicles.

The idea of a disclaimer struck me and it was made into a satirical one rather than a normal notice, so that it catches more attention, when seen everyday.

My last idea was more striking than subtle. The bulldozer standing in the middle of the road carrying broken houses was used as a visually striking image.

But keeping the sentiments of people living there in mind, this was one of my last ideas I would put forward.

The road with the disclaimer standing there silently the satirical meassage on the notice board the imagery of a bulldozer in a towering position demolishing houses


Realistic painting of house on walls of the museum, suggesting depth 3D objects that create ambience and a proper setting for the embroidered pieces The embroidered pieces displayed against their natural background.

keywords: community museum, heritage, SEWA

Design project 2: Museum design- SEWA community museum

The SEWA community museum was to house the age old traditional embroidered textiles and clothing that SEWA hadcollected over the years from the artisans of Northern Gujarat.

The museum is built within the Northern Gujarat terrirtory itself, and hence, has a strong connect to the villages around.

The idea was to display these embroidered textiles as they are displayed in the local village houses, particularly with an intention to decorate the house during festivals.


toran curtains other home decoration textiles


Design project 2: Museum design

Thus, all the embroidered pieces, that have specific places and purposes in the village house,is seen in that exact context in the museum too.

Rather than being mounted on mannequins or framed in glass cabinets, these pieces are put in context,hence adding meaning for that particular embroidered piece.

FatherYounger daughter

Mother

Elder daughter


Museum complex, with the building, guest house, kitchen. Museum as a part of the hospitality sector A typical Indian family.



Another idea was to introduce to the visitors, the life of the village people and artisans, along with just their craft.

Since the museum complex also had a guest house and kitchen, I thought of using these spaces too.

This idea was on the lines of ‘Museums as a part of the hospitality’ sector.


The guest room and the wooden cabinet. The kitchen and the brass and copper utensils. The workshop and embroidery.



Therefore, all the other spaces in the museum complex, would have elements from the museum display. These will be interacted with by the visitors to the museum, during their stay.

Hence, there is always something for each family member of the family. Whichever place the visitor decides to spend time in,he or she will encounter elements they already saw in the museum,

and eventually, understand them more.

“I want to embroider on all my dolls' clothes!”

“The brass pots were so beautifully arranged!”

“The cupboard had such nice carving!”

“The water tasted so sweet!”


The gift shop and the utensil display. On the ride home, when the family discusses their experience. Every member of the family takes away something with them.



When this family is going back home, different members of the family would thenhave noticed and learned different things in the Museum.

There is atleast one thing that the visitor takes away with him/her and through discussions on the ride home, this learning is shared and the experience is wholesome.


The present building of the museum. Display analysis- display, point of view, distracted point of view. Design reponse- in terms of display.

keywords: anand, renovation, enhancing visitor experience

Design project 3: Amul Dairy Co-operative Museum Re-design

The brief stated that the current display at the Amul museum is obsolete and renovation is needed.

Space and display analysis on site was carried on and observations regarding content and nature of displaywas done in Anand.

It was found that the display goes against the natural beauty of the space and hence, I decided to rather use these natural elements like light,for enhancing the display. Transparency was played with.


Amul’s contribution The new narrative

What the museum lacked was connecting to the visitor, much like what the brand stands for.

Hence, the narrative that was designed in a way that the visitor sees for himself how Amul affects the society- at a macro level, to affecting him as a person- at a very micro, personal level.

This was done by dividing the space into displays that convey the various levels of Amul’s contribution- andhence, its way of ‘giving back’ to the society, to which it belongs.




A physical model of the space when the visitor first enters the museum. The Gujarat map mural and introductory text The ‘gear’ installation

The visitor is put in context by a mural that shows the map of Gujarat and Amul’s spread over the villages.

Next, Amul is introduced as a co-operative rather than a ‘brand’ to give better meaning to the rest of the museum displaynarrative of ‘giving in back to the society’.

And the Gear installation instils the Amul values of participation, unity and impact-through an interactive installationwhere a visitor starts turning one gear at the bottom, resulting in all the gears coming together one by one and finally setting

the largest gear in motion.



Map of Gujarat. -putting people into context of where they are

-The first thing the visitor sees-

The Amul model-milk going from the member pro-ducers to the market

-economic and other benefits com-ing down back to the producers

Introducing AMUL as a CO-OPERATIVE, rather than a brand.


Amuls timeline and white revolution- in plan . Use of textiles for display against light The colour scheme.

Since, the abundant natural light was to be used, I decided to use fabric panels hanging from the ceilings,to be viewed against the light, as media.

The fabric would have translucency quality and the stories would be appliqued or embroidered on them- correspondingto the timeline - explaining Aul’s contribution at community level.




The next display in plan. Using Pepper’s ghost principle to project 2D video on a 3D diorama Working of the Pepper’s ghost principle.

Using the ‘Pepper’s Ghost’ principle a 2D projection on a 3D diorama can be obtained,without the use of a projector.

All you need is a 3D physical diorama setting, an LCD screen and a glass placed at 45 angle between them.The glass reflects the video played on the screen on to the diorama.

This section shows Amul work in various villages- tree plantation, building of houses, schools, etc.




The well installation The well in front view with textiles The well, getting filled up

Another idea was to have a functional installion, that people can interact with, within the museum.

The metaphor of a ‘Well’ or a ‘kuaan’ was used and using simple sensors, lights and textiles,an experiential space was created.

As the visitor climbs the staircase, the well ‘fills up’ with light(using sensors), signifying filling of water,and in this case, the agent for prosperity is the visitor himself.




New years installation for NID community`keywords: unconventional new year resolution sharing, anonymous ‘gifts’, the colour of happiness and warmth

the installation as seen from a distance inside the installation, choosing your balloon and resolution

A group of like minded and enthusiastic friends came together to make an installation for the NID community, to welcome the new year with the spirit of sharing and spreading happiness.

We made a room full of yellow balloons hanging from the ceiling, with tiny envelopes attached to each. Every envelope had a new year resolution written by an anonymous person. The person visiting was to choose his/her baloon, read the resolution and write one in return, to

be read by a third anonymous person, from that envelope.

reading your ‘gifted’ resolution and giving one back in exchange for someone else


Furniture for Kingfisher lounge at Wills lifestyle fashion week 2011keywords: unconventional yet day to day materials, form explorations, low cost

the space provided- at Pragati maidan- the kingfisher lounge exploration and making trials execution on site

The basic idea was to make seating and furniture out of day to day materials, inside the kingfisher lounge.

The idea was to make people perceive ordinary and otherwise waste objects in a different light. Other materials explored were pvc pipes and glass beer bottles. The collection of raw materials and execution was done in Delhi itself.

prototying various forms on site exploration of form

INTRODUCTION ELEMENT SPACE VISUALISATION 3D VISUALISATION STRUCTURES PROJECT INSTALLATION LIVE PROJECTS INTERESTSELEMENT SPACE VISUALISATION 3D VISUALISATION STRUCTURES PROJECT INSTALLATION LIVE PROJECTS INTERESTS

Discovery Center | 08/11/11Trapeze | Bhartiya

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6bFind your LifeIntroduction of the city logo and message

Design LedVarious Sparkles in Bhartiya city through the medium of an interactive kiosk and a city map overview

Sustainable ArchitectureDesigned to conserve resources and reduce environmental impact

What is the Sparkle

Video of Mr A talking about the vision of the city

The Bhartiya Group30 years of Enhancing Lifestyle

Entertainment by DesignCity scape sculpted in white

Retail | RamblasComic strip Illustration

Retail | West streetComic strip Illustration

Retail | East streetComic strip Illustration

Find Your Worldin the Bhartiya City

Central park with various flowering trees illustration and images

Introduction to NikooView of the podium showing various activities at Nikoo

Illustration of various flowering trees and water bodies in Bhartiya

Integrated LivingInfographic showing how you can live, work, play, eat & dream at Bhartiya

Vibrant Public RealmCommunity spaces that engage, entertain and enrich lifeCity scape sculpted in white with Activity nodes

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The Design of HappinessInclusive not exclusiveDesign led not designerOpen not gatedA dynamic city not a model town

Bhartiya Vision. Global Perspectives.Meet the Master Planners. Videos of all the architects and designers involved

The city is pedestrian and cyclist friendly. Illustration

Central Park

SEZglass installation

Seating / Sculpture

Seating / Sculpture

NIKOOtypo fabric installation

Inclusive CityEmbracing a diversity of people and their dreams Collage of people

List of all the panels in the installation


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Internship- Bhartiya city exhibtion, Bangalorekeywords: exhibition, graphics, materials.

The exhibtion visitor flow. A tour around the city. A tour around the city.

The exhibition was about Bhartiya’s vision/plan for a new ‘city’. Hence, the exhibtion was planned simply to have a narrtaive that literally takes the visitor ‘through’ the city,

as if taking a stroll around it.

Wood and backlit acrylic composite life size panels were to be used with different surface treatments-as to suti the keywords classy and modernistic.



explorations for the acrylic surface. explorations for the acrylic surface. explorations for the acrylic surface.

The acrylic panels had to be given some facets and dimensions, so as togive rise to interesting light and shade play.

Sharp angles that sink in and out of the plane were decided upon and explorations in scaled down paper models were made.

The look was futuristic and gave new dimension to the otherwise plain panel.



Panel in sketch up with graphics scaled down proptotype

The acrylic panels had to be given some facets and dimensions, so as togive rise to interesting light and shade play.

Sharp angles that sink in and out of the plane were decided upon and explorations in scaled down paper models were made.

The look was futuristic and gave new dimension to the otherwise plain panel.


Internship- Bhartiya city Delhi office reception muralkeywords: subtle play, interaction, minimal, mural

profiles explorations for the acrylic surface. explorations for the acrylic surface.

The key to this visual experience is really the subtle surprise and drama that unfolds as the viewer moves from one viewing point to another.As the viewer traverses across the lobby the visual will be dynamic and a changing.

When seen frontal we will see white vertical lines and as the viewing shifts towards the edge of the image, the vertical lines will begin to align itself to emerge as an

interesting 3D geometrical pattern.

There is an element of play, an element of clever, almost ingenious fun.


Set design for professional music videokeywords: creative art direction, time and budget constraints, procurement of props, execution and installation on site

the space provided- basement of an apartment building the ‘backdrop’ and set snapshot from final music video

To design a set and backdrop for a shoot of a professional HMV music video ‘Rickshaw mein romance’.http://www.youtube.com/watch?v=k02FQ652S6c

Considering the meagre time and budget in hand, the entire set up was mostly done up with lights and other junk material used creatively. The video was shot the next day and is on air on tv and internet now.

the shooting o fthe video against the set


Venue design at Prithvi theatre, Mumbaikeywords: play script interpretation, ideation, making, collapsible, lightweight, safe packing, installation within deadline

making of the installation in workshop packing and unpacking the ready istallation from outside

To create installations that act as teasers for various plays as a part of the Writer’s bloc theatre festival at Prithvi theatre, Mumbai.

After interpreting the play ‘OK tata bye bye’, the main concept of ‘voyeurism’ was explored and an installation was made that was a truck from the exterior, but when peeped inside, had an interior of a prostitute’s room.

installation on siteadding realism and finishing touch the installation- the inside


Venue design at Prithvi theatre, Mumbai

making detailed props in NID workshop using thermocol and POP the installation on site during the day location- at the queue for tickets

Another installation, for the same event was conceptualized based on a play that was a gay couple love story set in Delhi.

We actually picked up a setting in the play that repeated itself- the delhi metro, and made it into an installation. The ‘only for men’ advertisement poster inside the ‘metro compartment’, was a hint that the play was about a gay couple.

the installation at night

keywords: play script interpretation, ideation, making, collapsible, lightweight, safe packing, installation within deadline



Production design for student films at NIDkeywords: propping, locations, colour schemes, space manipulation, costumes

snapshot from student fiction film ‘amour v’ workspace of obsessed scientist in fiction film ‘ati’ production for student ad film on hearing impairment

The first image is a atill from a student french movie. A period film. Shot in black and white, the grey values of colours had to be taken care of.

Second, from the set of the film ‘Ati’ that deals with the lives of an obsessed man and his loving girlfriend. The workspace of the guy designed was to have hints about his character and his ideals.

The third snapshot is taken from an ad film made by a PG Film and video design student about hearing impairment.



Photography, pixilation and dancekeywords: recreation. academics, participation

photography ‘streets of ahmedabad’ snapshot from pixilation animation film made with batchmate dance participation

Who doesn’t like to take a good photograph? You can watch the short pixilation animation on http://www.youtube.com/watch?v=t4tS6wG-QEU&feature=context&context=C4865ac5ADvjVQa1PpcFMPZixh6zqjkyhUM2UZvZQuZoLpdiADt-

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The above activites are part recreation, part wholesome learning experiences.

THANK YOU!


portfolio jan 2013

Documents

chosen space

mood boardthe space

existing elements of

d renderpicking

rasa theory

krodha rasa

shoka rasa

queen depiction