Post-exhibition Report

• The 101st China Food & Drinks Fair was successfully held in Tianjin Meijiang Convention and Exhibition Center from October 24 to 26. The Fair used all 10

indoor exhibition halls and some outdoor exhibition halls of Tianjin Meijiang Convention and Exhibition Center Phase I and Phase II. The total exhibition area is

119,233 sqm, with over 2,600 exhibitors, including 760 enterprises in the traditional liquor and alcoholic beverage exhibition area, 540 in the wine and international

spirits exhibition area, 580 in the food and beverage exhibition area, 250 in the condiment and ingredients exhibition area, 200 in the food machinery exhibition area,

250 in the packaging exhibition area and 40 in the Tianjin exhibition area.

• The Fair features active participation of Tianjin local enterprises. Apart from the 40 enterprises participating in the Tianjin exhibition area, Tianjin enterprises are

also active in other exhibition areas. According to statistics, 165 Tianjin food, liquor and condiment enterprises participated in the exhibition. They not only fully

showed their enthusiasm as the host, but demonstrated Tianjin's charm as a vital time-honored food manufacturing site and an important consumer market in the

north.

Overview

119,233 sqm

exhibition area

300,000

audiences

2,603

exhibitors

26

countries/regions

Beverages and

dairy products

Imported food International

beer

Snack food Catering chain

Poverty

alleviation and

agricultural

assistance

E-commerce Finance service Wine utensils International

food machinery

7 major theme pavilions

Wine and

international spirits

Traditional wines Food and beverages Condiments and

ingredients

Food

packaging

Food machinery Tianjin exhibition

area

10 special exhibition areas

• At the opening ceremony, Zhang Guoqing, Mayor of Tianjin Municipal People's Government and Lv Jun, Chairman of COFCO, jointly unveiled the

CFDF.

• PresidentYu Xubo delivered a welcome speech on behalf of COFCO. He said that theconvening of the CFDF is an important cooperation between

COFCO and Tianjin indeveloping industrial economy. In the future, COFCO and Tianjin will continueto deepen cooperation in agriculture, food and

other fields to achieve mutuallybeneficial and win-win development.

• Onbehalf of Tianjin, Vice Mayor Jin Xiangjun of Tianjin Municipal Governmentexpressed his thanks to the guests from all walks of life. He said that

witheveryone's joint efforts, the CFDF would definitely be a complete success andbecome a grand gathering of businessmen and industry exchanges.

Opencooperation is a strategy to enhance further development. Tianjin will makeconcerted efforts with all parties and make full use of CFDF to

deepencooperation and jointly explore a new situation of win-win.

Opening Ceremony

Exhibitors

Proportion of Exhibitors in 7 Exhibition Areas Global Regional Distribution of Exhibitors

69% 17%

8% 4%

1%

1%

Asia Africa

South

America

Oceania

North

America Africa

28%

22% 21%

10% 9% 8%

2%

Traditional

wines

Wine and

international

spirits

Food and

beverages

Condiments

and

ingredients

Food

machinery

Food

packaging

Tianjin

exhibition

area

Exhibition Area Division TOP10 Exhibitors Distribution in China

23% Food and beverages 27% Traditional

wines

21% Wine and

international spirits

International beer

11% Condiments and

ingredients 11% Food

machinery

2% Tianjin

exhibition area

5% Food packaging

Total exhibition area 119,233 sqm

Business Scope of Exhibitors Overseas Exhibitors

France Italy Argentina Chile Germany

America Canada South Africa New Zealand Russia

Vietnam Brazil Portugal Japan Czech

Mexico Georgia Moldova Indonesia Korea

Singapore Thailand Malaysia

18%

11%

8%

8%

8%

5%

5%

5%

5%

4%

Shandong

Guangdong

Hebei

Tianjin

Beijing

Shanghai

Sichuan

Zhejiang

Henan

Jiangsu

Traditional liquor

Wine and international spirits

Domestic food

Packaging

Condiments

Beverages

Food machinery

Imported food

Imported beer

Other

25%

19%

18%

15%

13%

11%

9%

8%

4%

5%

Composition of Professional Audience

Industry

TOP10 Geographical Distribution of Professional

Audiences

Professional Audience

Professional Audience Purchase Intention

Category

Professional Audience Function Purpose of Professional Audience to

Visit Exhibition

41%

23% 21%

7% 7%

1%

Place orders Explore the

market

Seek

agents/dealer

s

Promote

products

Meet

partners

Other

30%

18% 15%

14%

12%

6% 5%

Compositi

on of

Profession

al

Audience

Importers/exporter

s/trading

companies

Food

manufacturing/p

rocessing

Channel

distribution Investment/consultancy/a

ssociation/media etc.

Retail terminal

Catering

industry Online e-commerce

Decision

makers,

43%

Department

managers,

38%

Professional

staff, 19%

150,000

18%

14%

13%

12%

5%

5%

4%

3%

3%

3%

3%

Tianjin

Shandong

Hebei

Beijing

Henan

Guangdong

Liaoning

Jiangsu

Shanxi

Inner…

Shanghai

Liquor and spirits

Imported food

Wine

Food packaging and containers

Domestic beverage

Domestic snack food

Food machinery

Condiments

Dairy products

Beer

33%

33%

23%

21%

20%

19%

15%

11%

11%

11%

• Inline with the establishment of a special area for poverty alleviation

andagricultural assistance, the 101st CFDF Exhibitors' Centralized

SigningCeremony and Special Products Conference for Poverty Alleviation

andAgricultural Assistance launched on the Faire will further promote

accuratepoverty alleviation and create business opportunities for enterprises

in poorareas by holding special publicity and promotion activities. At the

site, WushiCounty in Xinjiang, Longan County in Guangxi and Changdu

City in Tibet Autonomous Region, supported by COFCOGroup and Tianjin

City, carried out industrial policy introduction andcentralized promotion of

characteristic products, and signed technicalassistance agreements with

national trade associations and media. In addition,Tianjin Exhibition Group,

Beijing Exhibition Group, Henan Exhibition Group,Southern France

Exhibition Group, COFCO and other exhibition groups andexhibitors also

successfully signed contracts with their partners at thisevent, demonstrating

their fruitful cooperation results during the CFDF.

Establishing Special Exhibition Areas for Poverty Alleviation and

Agricultural Assistance and Practicing the Responsibility of Central

Enterprises

• In order to fully fulfill the political and social responsibilities of COFCO and Tianjin in winning the battle against

poverty, give full play to the core role of CFDF in promoting trade negotiation and cooperation promotion, and better

serve the development of characteristic industries in poor areas, this CFDF, for the first time, set up a "special

exhibition area for poverty alleviation and agricultural assistance" to help enterprises in poor areas display their

products and discuss cooperation with participating merchants.

Diverse Featured Activities

• From October 19 to 27, the 101st CFDF "Global Food Joy Purchase"

jointly organized by Tianjin Municipal Bureau of Commerce, CFDF

Organization and Tianjin Food Group was successfully held in Joy City,

Minyuan Market Supermarket, Wu Mart and Ren Ren Le. During the

event, over 150 products were displayed in shopping malls and

supermarkets. Besides, various ways such as creative performance,

knowledge question and answer, interesting interaction, preferential

promotion, etc. were adopted to engage Tianjin citizens in the warm

atmosphere of the 101st CFDF in an intuitive manner and allow them

to enjoy real preferential treatment.

• On October 24, the main forum of the Fair, "A Bite of the 'Chinese Dream'-Summit Forum of National Food Industry", was held in Tianjin Meijiang Convention and

Exhibition Center. Food is the paramount necessity of the people, and food affluence is also the "Chinese dream" of the new era. At the site, Yao Jingyuan, a special researcher

from the Counsellor’s Office of the State Council, Zhang Liang, President of the Innovation Research Institute of the Industrial Culture Development Center of the Ministry of

Industry and Information Technology, Wang Jing, senior research director of Ipsos, and Liang Chunhua, senior vice president of Xinchao Media Group delivered keynote

speeches respectively. From their respective perspectives, participants elaborated on the role and influence of social changes and life changes on industry changes and digital

changes in the 70 years since the founding of New China.

Forum Activity--A Bite of the "Chinese Dream"

• IP Licensing Ecosystem empowers Food Industry Summit

Forum, Tianjin Food Industry High Quality Development

Summit Forum, the 14th China Liquor & Food Finance

Fair, the 6th Intelligent Manufacturing Entrepreneurs'

Closed-door Meeting, the 2nd China Wine Market Forum,

2019 Seasoners and Distributors Meeting, Tianshi Food &

Drinks Project Presentation and Key Customer On-site

Signing Meeting, the 13th "Gold Products, New Channels"

Summit Forum and other activities in the 101st CFDF,

which further enriched the connotation and function of the

exhibition and shed lights on value trend and thoughts.

Forum Activity

• The CFDF has received extensive attention from the domestic news media. People'sNetwork, Xinhua Network, China News Network, China Economic

Network, World WideWeb and other mass media, TouTiao, Sina Finance and Economics, NeteaseJiuxiang, Finance and Economics, Sohu Wine

Channel, Aiqiyi Life Channel,Tencent Video and other online commercial, finance and life media, as well aslocal media such as Tianjin Daily and

Tianjin Satellite TV, all attended theFair as official cooperative media, and set up live broadcast rooms or mediabooths for broadcasting. During the

exhibition, Tianjin Daily, Today EveningNews, International Business News, CFSN and other print media published 35 articles;TouTiao, Sohu News,

Xinhua News Agency APP, China Youth and other news appspublished 2447 articles; People's Net, Xinhua Net, Sina Finance and Economics,Sohu

News and other news websites published 2735 articles; video websites,WeChat We Media and Weibo We Media published a total of 10,262 articles.

• It is worth mentioning that the topic of CFDF was popular in WeChat We. In WeChat, the keyword "CFDF" has a peak value of 661518, ranking first in

industry exhibitions, showing the industry's concern for CFDF and its enduring brand influence.

Media Publicity

Time: March 26-28, 2020 Venue: Western China (Chengdu) International Expo City

Contact

Booth: 010-68360546, 68316827

Advertisement: 010-68316827

On-site service: 010-88364697, 68316914

Media publicity: 010-68360908, 68333611

Forum activity: 010-68333621

Website: http://www.qgtjh.org.cn

E-mail: CFDF@cofco.com