post show report€¦ · post show report 30 september & 1 ... the case study line-up in 2014...

75%of exhibitors

rebooked onsite

for 2015

3,930visitor attended

the 2014 event

Post Show Report

30 September & 1 October 2014Business Design Centre, London

OFFICIAL medIA pArtner

www.easyFairs.com/PI-Londonwww.easyFairs.com/LuxuryPackaging

EUROPEAN Series

The future of branded and inspirational packaging

The future of prestige and bespoke packaging

Five years of extensive growth…

“ Exhibiting at Packaging Innovations London delivers each and every time, with more new contacts, more leads, and more business done. This year it has excelled again, and we have gained some invaluable contacts that we wouldn’t have otherwise met!”Martin Smith, Commercial Manager, Westflex Ltd

…making Packaging Innovations & Luxury Packaging London the capital’s fastest growing and most exciting event for branded, inspirational and prestige packaging!The 2014 event excelled once again attracting record-breaking visitor and exhibitor numbers for a fifth year in a row. The show saw over 180 exhibitors doing business with 3,930 brand, marketing, design and packaging professionals from leading brands and retailers looking for new inspiration to improve their products packaging, engage with their customers and increase shelf stand out.

With world class speakers, topical discussions, debates and aisles packed with with visitors with real purchasing power, it’s no wonder 75% of exhibitors signed up onsite to exhibit next year, ensuring that prime positions in next year’s floorplan are already very limited.

?DID YOU KNOW? Visitor attendance has increased by

96% from the first event in 2010


About the shows


For more information about exhibiting at any of the above shows, please contact the Packaging team on:+44 (0)20 8843 8815 [email protected]

The exclusive event for branded and inspirational packagingPackaging Innovations London continues to grow year on year as it provides packaging professionals with new inspiration and ideas with every visit, plus the latest in branding and design innovations as well as new packaging materials, formats and concepts.

It combines industry-leading products on the show floor from 180 exhibitors with a packed programme of stimulating seminars from industry experts, leading brands and retailers, and those at the cutting-edge of what’s new in packaging. The case study line-up in 2014 included Kimberly Clark, Urban Veda, Tesco, Unilever, Marks & Spencer, Taylors of Harrogate and much more!

The first ever Luxury Packaging Conference held in the UK took place alongside Luxury Packaging 2014. The Conference provided an illuminating insight into the world of luxury brands. Expert speakers from industry leaders including Godiva Chocolatier, Diageo, Harrods and Procter & Gamble explored the vital role packaging plays in positioning and promoting luxury and prestige brands.

The Luxury Packaging Conference will return at the 2015 event.

The 2014 Luxury Packaging Awards, organised by Packaging News and held in association with easyFairs took place at the Underglobe on Londons Bankside on Monday 29 September. 250 of the industry’s top designers, manufacturers and enthusiasts gathered to witness the award winners revealed. The Luxury Packaging Awards highlighted and showcased the most exciting new packs in the growing international luxury market, from food and drink to cosmetics, perfumes, bags and tobacco products.

Exhibitors at the Luxury Packaging Exhibition who collected a Luxury Packaging Award included: Hunter Premium Packaging, Toly Products, Pringraf, Gruppo Cordenons

The Luxury Packaging Awards will return in September 2015.

The UK’s ONLY packaging event for luxury brands Luxury Packaging provides inspiration and creative ideas for packaging buyers and decision-makers across all industries, from perfume, cosmetics and jewellery, to food and drink, and much more! With dedicated show content such as the Beauty and Drinks Symposium to drive visitors from luxury and premium brands, Luxury Packaging continues to grow year-on-year. Brands such as Estée Lauder, Diageo and Lancôme all flock to the show making the event the ONLY place in the UK to meet with senior buyers from leading luxury brands.

NEWFOR2014

NEWFOR2014Organised by

The future of branded and inspirational packaging The future of prestige and bespoke packaging


CONFERENCE

Visitor profileThe co-located shows attract senior decision-makers and influencers from some of the biggest brands and retailers with real buying power.Here is the profile of our 3,930 visitors:


TOP SECTORS OVERALL Personal care/hygiene, cosmetics & beauty 21%

Food 20%

Retail 11%

Drinks 10%

Luxury goods & fine jewellery 9%

COMPANY’S ANNUALSPEND ON PACKAGING

£0 - £100,000 49%

£100,001 - £250,000 12%

£250,001 - £500,000 9%

£500,001 - £1 million 7%

Over £1 million 22%

NUMBER OF EMPLOYEES

1 - 10 33%

11 - 25 11%

26 - 50 10%

51 - 100 12%

101 - 250 9%

251 - 500 6%

501 - 1000 4%

> 1000 15%

TOP JOB FUNCTIONS

CEO/proprietor/owner/MD 23%

Packaging manager/designer/specialist/technician 10%

Designer/graphic designer/art director 9%

Marketing director/manager 8%

Purchasing/procurement director/manager 8%

Sales & marketing director/manager 7%

Product/brand/category manager 7%

PURCHASING POWER

I make the final decision 45%

I influence 34%

I specify 21%

99%found their visit to

be worthwhile

94%of visitors met their objectives

94%view the exhibition to be important to

their business

PACKAGING INNOVATIONS

“ We came to the show looking for innovative and contemporary ideas and have found just that. I will return to the office feeling invigorated to put in place some new concepts for our packaging.”Ann Dunne, Head of Product Development, Harrods

“ We had a great show – the quality of visitors was good and we had some very interesting enquiries. In particular, the exhibition provided an excellent opportunity for us to showcase our capabilities in the luxury packaging sector.”Peter Corner, Commercial Director, Pollard Boxes Ltd

Who visitedA small sample of visitors who attended the 2014 show:


LUXURY PACKAGING

What our exhibitors thought

What our visitors thought

“ We’ve been really impressed with the whole experience of exhibiting at Packaging Innovations London this year – from the pre-show marketing and support, to the quality and quantity of leads we’ve gained on the stand. It’s the perfect package!” Collette Chasseaud, Sales Manager, Stribbons Ltd

“ Exhibiting at Packaging Innovations London delivers each and every time, with more new contacts, more leads, and more business done. This year it has excelled again, and we have gained some invaluable contacts that we wouldn’t have otherwise met!”Martin Smith, Commercial Manager, Westflex Ltd

“ Wow! What a fantastic show! We simply didn’t stop from the

moment the doors opened, and what’s even better is that the people are coming onto our stand were genuine prospective customers.”Sarah Pardoe, Project Coordinator,

Collcap Packaging

“ We are delighted by the response we’ve had at Packaging Innovations! With so many great brands coming through the doors, I challenge anyone not to do business here!”Phil Stephens, CEO, Shredhouse

“ This is the first time we have exhibited at Packaging Innovations London and it has been a great way to celebrate our 50th anniversary, in one day we received 72 potential enquires from the likes of Harrods, Birds Eye, Games Workshop and Johnson & Johnson.”Stewart Serls, Commercial Director, Label-form

“ We came to the show looking for innovative and contemporary ideas and have found just that. I will return to the office feeling invigorated to put in place some new concepts for our packaging.” Ann Dunne, Head of Product Development, Harrods

“ Great exhibitors and suppliers – innovative and informative show. I would highly recommend a day at Luxury Packaging London – very well organised, will be visiting next year.”Natalie Coulcher, Artworker, Dew Gibbons & Partners

“ I’ve been looking for something that will give my packaging that exclusive edge, and am really impressed by the solutions on offer at Luxury Packaging London. I’ve seen some things I definitely think we can use!”Joel Kemp, Packaging Developer, Bacardi

“ Inspirational talks – great to hear it is still possible

to build a luxury brand based on a genuine story. Great luxury conference speakers.” Mike Rose, Director of Technical

Services, The Edrington Group

“ My visit to Packaging Innovations London this year will

really help me be inspired to come up with new packaging ideas and approaches; I will be taking back some ideas that could really affect our shelf stand-out, so it’s been well worth my while attending!” Pippa Brown, Account Manager, Gratterpalm


90%of exhibitors met or

exceeded their

expectations

99%of visitors found

their visit to be

worthwhile

94%of visitors view the

exhibition to be

important to their

business

94%of visitors met their

objectives

75%of exhibitors

rebooked onsite

for 2015

Business Design CentreBusiness Link Confectionery Production Contract PackerConverter NewsConverting TodayCosmetics BusinessCosmetics, Healthcare & Pharmaceutical PackerCosmetics InternationalDesign WeekDigital Labels & PackagingeasyFairsEFIAFlexotechFMCG NewsFood & Drink Business EuropeFood & Drink InternationalFood & Drink Network UKFood Marketing & TechnologyFood Packer & Processor InternationalFood Trade Review Formes de Luxe Innovation In PrintInside DrinksInside FoodInside PackagingInternational Bottler & PackerIPIALondon & South East Packaging SocietyManufacturing ChemistMarketing WeekMaterials WorldNews PackagingPackaging Business ReviewPackaging EuropePackaging GatewayPackaging GazettePackaging NewsPackaging Scotland

Packaging SolutionsPackaging TodayPharma Business InternationalPrint Monthly Print SolutionsPrint WeekRetail PackagingToys ‘n’ PlaythingsSoft Drinks InternationalSPCSweets & Snacks Europe Toy News The Drinks ReportThe Grocery Trader The Packaging SocietyThe Red TreeWebpackaging

Advertising & promotionWe invest in an extensive campaign to ensure everyone involved in all stages of the packaging process are informed about the show, through a powerful combination of targeted emails, newsletters, advertising (online & print), social media, mailing, promotion and editorial.Here is a breakdown of where we have promoted the show:


That’s a

total reach of over

2.5millionpackaging

professionals!

EUROPEAN Series

With 75% of 2014 exhibitors already rebooked for 2015, space will be at a premium...So book your stand today!

Contact David Fergus, Sam Williams or Ellis Owen on:T: +44 (0)20 8843 8815E: [email protected]

www.easyFairs.com/PI-Londonwww.easyFairs.com/LuxuryPackaging easyFairs UK & GlobalRegal House, 70 London Road, Twickenham, TW1 3QSTel: +44 (0)20 8843 8800 • Fax: +44 (0)20 8892 1929www.easyFairs.com


The future of branded and inspirational packaging

29 & 30 September 2015Business Design Centre, London

post show report€¦ · post show report 30 september & 1 ... the case study line-up in 2014...

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