Jenn KepkaDesign Process Final

ObjectivesGoals: To encourage writing faculty from Oregon community colleges to attend and share at a one-day conference focused on Open Educational Resources

Audience: Current writing faculty at Oregon community colleges with all levels of OER experience; some will be resistant to the very idea of OER, while others will be enthusiastic veterans

Message: This one-day conference is worth faculty members’ time as we’ll identify, discuss, introduce, and develop OER materials to benefit instructors and students statewide.

Desig

n 0:

Fir

st P

oste

r

Design 0 Design 0This text-heavy poster uses the traditional representative image of a pen to try and draw reader attention. I was more focused on the wording than the image, and though it let me play with reflection and things I hadn’t tried before, the overall effect is strangely old-fashioned for a conference that will contain all of its writing on computers. It did help me focus my message, though, to get this all written down!

Desig

n 1:

Ti

me

to S

hare

Design 1 & 2Design 1I tried to emphasize the image of a speaker to recreate the conference experience, but the text was obscured a bit, alignment was tricky, and the color of the poster wasn’t particularly attractive.

Changes for Design 2In focusing further on how to use alignment to direct viewer attention, I created a poster experimenting with center alignment to direct people to the QR code for the conference website.

Desig

n 2:

OE

R Co

nfer

ence

Cod

e

Design 2 & 3Design 2I liked the pointed, almost pencil-like shape and the color of the poster, but the center alignment looked strange. I wanted a better way to draw the eye with color.

Changes for Design 3In focusing on both repetition and on a triad of colors, I created a triple-square logo to float in open space while the text lay at the bottom.

Desig

n 3:

Tr

iad

and

Repe

titio

n

Design 3 & 4Design 3I liked the triple square logo and the combination of colors, but the fonts didn’t have enough contrast to contribute anything. The logo was eye-catching, but it didn’t have anything to do with the OER project itself.

Changes for Design 4In creating a Style-focused poster, I found a way to incorporate the message in the image, the typeface (typewriter-like), and in the text itself.

Desig

n 4:

OE

R Fo

reve

r

Design 4 & FinalDesign 4The Style design worked in most categories, but needed some small fixes.

Changes for Final DesignI tightened the alignment here so that the sidebar now fit exactly to the width of the bookshelf, and I used a slanted sans-serif font to contrast with the headline and to fit with the lean of the books on the shelves. The major text below was edited to include more concrete nouns and active verbs.

Desig

n 5:

OE

R Fo

reve

r