potential uses of new mobile technologies to improve location based tourist communication

8/9/2019 Potential uses of new mobile technologies to improve location based tourist communication

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Structure of presentationsThe setting and background of actual project

sTechnological background and optionssPlans and visions

sRole of SDU and partners for discussion / input


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Pilot region:Danish Wadden Sea

Protected areas, proposedWorld Heritage areaand/or National Park


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Implementation ProjectsIn each pilot region one innovative activity, proven

effective in strengthening the sustainable quality oftourism, will be selected. These activities will receivesupport in terms of their implementation. Theimplementation will be monitored and evaluated..

(from project web site)

So we looked around for innovative activities..

and found one nearby!


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The actual project

Goals: Nature restoration, leading to increasedbiodiversity, grazing from local farmers -> distinct meatproducts, improved accessibility, information/education

on nature, sustainable tourism mediated withinformation and communications technology.

Initiative by local Agenda 21 group, a loose grouping of

concerned citizens, supported by the municipality.

Role of SDU / TIC: What works in tourism?

Whats technologically possible?

National/International cooperation and inspiration

Implementation objective: Informing about natural and culturalhistory while minimising visual noise


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Setting = North Frisian Island

Fan background:

3200 inhabitants

area 56 km2 ( 57 inh. per km2)

Towns: Nordby 2600, Snderho 300

Own municipality (voted for independence 2005)

about 1 mio. tourist stays/year, 100% full in high season, noambition for numerical expansion

mostly in the ~ 2800 summer houses, majority hired out on weeklybasis

main attraction: beach, sun and sand (summer), picturesque villages but ambitions for more (all year)


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Activities: Kite flying, sand buggy,blow carts etc.

Kite Fliers Meeting 2007, from

http://www.kitefliersmeetingfanoe.de/Strandgalerie_2007/


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Livin

gatFa

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islivin

ginth

enatur


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Alternative activities

Forest playground, restored duck decoys, folklore, music (Godtfolk)

Photo: Helle Kongevang, Fan 2005


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rreddammene (the Sea Trout Farm)

Failed business adventure 1953-54

Traces in the landscape

Nature restoration immediately to the N, EU LIFE project:clearing brush/forest, changing hydrological conditions

Local intitiative group comes together on the multi-functional plan (despite otherwise conflicting interests)

Wheres tourism in this? A new activity/attraction?


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Landscape development

1880190019542005


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The area today


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Restorationplan

computer generated model


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Another restoration projectSnderho gamle fulgekje (Duck decoy)


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Approaches to information

Traditional:

Folders

Information boards

Marked tours

Guided tours

New ICT:

Web sites (map interfaces)Mobile browsing,convergence?

Audio guides (rented/lentto phone)

GPS-guided tours

Geocaching

Same, modified or new content?

Providers? A role for the local tourist office?

Integrated in GuideDanmark, through visitdenmark.com?


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from Nielsen and Liburd (2008, submitted to JTTM)

Visitor information search/use


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Mobile Tourist InformationGround research and implementation test project 2004-5

Partners: Universities, tourist bureaus, tech companies,Danish Tourist Board (VisitDenmark)

Reference: Liburd, J.J. (2005) Sustainable Tourism and Innovation in Mobile Tourism Services.

Tourism Review Internationalvol. 9(1): 107-118

Mobile interface for the GuideDanmark database(~15,000 entries), background maps, attached GPS

Conclusions: Time to start process of learning to producecontent for mobile, geo-related tourist information. Buildnew mediation competences and organisatorial

cooperation.In the short run no mass market for mobile touristinformation, but what about 2008?


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Other initiatives

Nordic Handscape, open air museums/archaeology:

http://www.nordichandscape.net/

Cultural Environment Portal:

www.kulturmiljoportalen.dk

Hot Spot Nord

www.visitnordjylland.dk


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Content?

Depending of contributors, stakeholders

History: What happened here? Construct examples or staywith strict truth? Historical maps: raw or interpreted?

Activities: What can we do here? Where to run?Nature: What is this, how did it get here? EU (protected)habitat types, protection status restrictions for use

Culture: What is it used for, and by whom?Text, image, video, sound (when) necessary ?

Necessary / auxiliary physical objects, interplay


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Content contributors?

Local knowledge (making the tacit accessible)

Professionals (teachers, nature guides, Fisheries and

Seafaring Museum Esbjerg)

Users through response, debate, webblogs (SMS),

need for editing? A web 2.0 / Neogeography site?

Should information be tailored for

select target groups?

Topic for Workshop to be?!


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Visions and ideas for content and activities:

Bird sounds to phone

Tracks with length proportional to migratorybirds flying distance

Image database of plants and animals

Interaction, user generated information, people assensors (observing, measuring)

from members of the Agenda Group Oct.-Nov. 2007

Topic for Workshop to be?!


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The way forward?

Google Android promotional illustration

Phone = personalcomputer..

Hotspot/WiFi on the

beach?


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Breaking news


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Thank you.

potential uses of new mobile technologies to improve location based tourist communication

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