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Power Management Managing and monitoring IT energy use 1 1

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Page 1: Power Management Presentation

Power Management

Managing and monitoring IT energy use

1 1

Page 2: Power Management Presentation

451 key stats

• Independent technology industry analyst company

• New York (HQ), Boston, London, SF

• Focused on “the business of enterprise IT innovation”

2 2

innovation”

• 800+ customers across:– Vendors

– Investors (incl. 150 VCs and 80 Investment Banks)

– Service-providers (SIs, consulting, etc.)

– End users – New CIO service this year

Page 3: Power Management Presentation

Eco-efficient IT 2008

• Online analyst reports (supplier strategy, market

The Eco-efficient IT Report: The Eco-imperative and its impact on users and suppliers, 2007-2012.

Also:

3 3

• Online analyst reports (supplier strategy, market development, legislation etc)

• Quarterly update on Eco-efficient IT market development

• In depth reports (1Q 08: Power Management)

• Data center expertise with Tier 1 Research

Page 4: Power Management Presentation

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Page 5: Power Management Presentation

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Page 6: Power Management Presentation

Where Has All the Power Gone?

80

100

120

Power use, from generator to datacenter server

6 6

0

20

40

60

Power

generated

30% lost in

generation

7% lost

in grid

50% lost in

power & cooling

25% lost

in AC/DC

Processor/storage

runs at 20%

utilisation

Storage 5X

duplicates

KW

Page 7: Power Management Presentation

Most effective Eco-efficient IT

technologies and strategiesImpact

Virtualisation and consolidation *****

Energy efficient servers/PCs ****

State of art cooling/air conditioning ****

Real time or regular power monitoring ***

7 7

Real time or regular power monitoring ***

Energy/power management software ***

Energy efficient Storage ***

Outsourcing to efficient partners/cloud **

Thin client technology **

Energy efficient power distribution **

Impact = effectiveness + adoption

Page 8: Power Management Presentation

Power statePower statePower statePower state Power usePower usePower usePower use DescriptionDescriptionDescriptionDescription

On, active 130 watts Disks, memory active, no power scaling

On idle 50 watts Some features automatically slowed down

Standby 2-5 watts Memory is powered, all else is off

Hibernation 1-2 watts Machine state stored to disk, then powered

Main PC power states

8 8

Hibernation 1-2 watts Machine state stored to disk, then powered

down.

Off 1-2 watts Machine shut down, except for network

card/power supply.

Off and disconnected 0 watts Power source entirely disconnected.

Based on desktop PC with built in LCD monitor. ACPI definitions.

Page 9: Power Management Presentation

Average PC power use 0.12 kW

x hours in year (8760) 1051kWh per year

x 60% of time hibernated or off (potential

saving)

630kWh

x 0.7p per kWh ₤44.10 per PC per

The RoI of desktop power management

9 9

x 0.7p per kWh ₤44.10 per PC per

year

If 1,000 PCs of 4,000 are savings this much ₤ 44,100 per year

Price of software @ ₤10 per PC for 4,000

PCs

₤40,000

Page 10: Power Management Presentation

To reduce CO2 emissons

Other

No answer

To comply with laws

Why does your company use, or might it

buy, desktop power management?

10 10

0% 10% 20% 30% 40% 50% 60% 70% 80%

To save money on energy

To be seen as

environmental

To free up power for other

uses

Source: User survey (2008), The 451 Group

Page 11: Power Management Presentation

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Page 12: Power Management Presentation

Virtualization and load balancing

Network

Management

Asset,

configuration,

change mgt

Power management and policy engine

Automated power management

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CRACPDU UPSServer SAN

CIM or other standard for exposing and exchanging data

IP, SNMP for distributing, collection data

Equipment power monitoring and control

Page 13: Power Management Presentation

Very interested

We already have software

for this

Would your company be interested in purchasing

data center power management software?

13 13

0% 10% 20% 30% 40% 50% 60% 70% 80%

Don't know

No, not interested

Somewhat interested

Source: User survey (2008), The 451 Group

Page 14: Power Management Presentation

The RoI of data center power management

software*

Total number of servers 800

Average power draw when idle 0.2 kW

x number of servers than can be

hibernated (50% or 400)

80 kW

x hours in year that are spent idle

(6132 hours, or 70% of total)

490,560 kWh

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Savings in one year @0.7p/kWh ₤ 34,339

Savings over three years ₤103,017

Savings if cooling load factored in (x2) ₤ 206,034

Price of software ₤neg enterprise

licence

Page 15: Power Management Presentation

Andy LawrenceResearch DirectorEco-Efficient IT

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[email protected]

+44 207 299 7758

Page 16: Power Management Presentation

Main PC power statesPower statePower statePower statePower state Power usePower usePower usePower use DescriptionDescriptionDescriptionDescription

On, active 130 watts Disks, memory active, no power scaling

On idle 50 watts Some features automatically slowed down

Standby 2-5 watts Memory is powered, all else is off

16 16

Standby 2-5 watts Memory is powered, all else is off

Hibernation 1-2 watts Machine state stored to disk, then powered

down.

Off 1-2 watts Machine shut down, except for network

card/power supply.

Off and disconnected 0 watts Power source entirely disconnected.

Based on desktop PC with built in LCD monitor. ACPI definitions.

Page 17: Power Management Presentation

The ECCOModel

Factors driving Eco-IT purchasing and behaviorFactorFactorFactorFactor DriverDriverDriverDriver Explanation….Explanation….Explanation….Explanation….

EconomicsRoI Because it pays for itself….

CLegal or external Because the law forces adoption…or

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ComplianceLegal or external

mandate

Because the law forces adoption…or

might force adoption

CSEREnvironmental

reasons

Because the management wants to

reduce the environmental footprint

OperationalRelieves a business

pressure

Because business pressures are

relieved by the technology

Page 18: Power Management Presentation

Example technologies: Factors driving/slowing take up

Power

management

2007

Power

management

2010

Cogeneration

2007

Cogeneration

2010

Economic 3 4 1 3

Compliance 0 1 0 1

18 18

Compliance 0 1 0 1

CSER 3 3 1 2

Operational 1 2 2 3

Eco-IT

momentum/

Inertia rating*

2 4 1 2

Market interest

in technology

Low/moderate Moderate/strong Low Moderate