power of apps
TRANSCRIPT
1. Real Time feedback to learners2. Estimate / Assess reading level3. Personalized learning
Power of AppsWork during a
pandemic
Apps & Media are effective
22 hrs2 months
Literacy Learning
2nd only to
learning camps
Get it in their
hands
Geluksburg - South Africa● only 22% 4th graders reading at grade level● APPs supplement programs
4 Year100%
reading
What is the road to scale?
Making online campaigns more impactful and cost effective.
202550%
smartphones
25%Sub-Saharan
Africa
201827% Adults
SmartphoneIndia
https://commons.wikimedia.org/wiki/File:Kibera_slum_Nairobi_Kenya_01.jpg Online Ads
Kenya (Kibera)
Parents 0.04 usd / click
Kenya
Teachers0.003 usd / video
view
Bangladesh0.02 usd / download
Nepal0.025 usd / download
Community influences sideloading to parent devices.
ShareIt
Online research at scale
with DIME
Testing Acquisition
of user
Increase retention
and engagement
Tracking learning
outcomes
DEMO assessment game
https://v1-dot-assessment-285012.ew.r.appspot.com/obione
● invest in new apps & localization
● supplement interventions and initiatives with app campaigns
● learn from what the data can tell us
The Opportunity