““BRIC ”BRIC ”

BY:-BY:-

APRAJITA SHARMAAPRAJITA SHARMA

HISTORYHISTORY• Came into existence in the year Came into existence in the year

2001 as “BRIC NATIONS”.2001 as “BRIC NATIONS”.

• Entry Of “South Africa”.Entry Of “South Africa”.

The group was renamed BRICS – The group was renamed BRICS – with the "S" standing for South with the "S" standing for South Africa.Africa.

Today these countries taken Today these countries taken together would account for around together would account for around 40 % of World Population & 25 % 40 % of World Population & 25 %

of Global Land.of Global Land.

BRIC-”EMERGING ECONOMIES”BRIC-”EMERGING ECONOMIES”

New markets.New markets.

Globalization.Globalization.

Natural Resources.Natural Resources.

Trade.Trade.

Financial Contributions.Financial Contributions.

““INFLATION”INFLATION”

“ “In India In India (60%) and (60%) and Brazil (44%) Brazil (44%) especially especially prices are prices are expected to expected to climb.” - IBRclimb.” - IBR

INDIAINDIA BRAZILBRAZIL CHINA CHINA RUSSIARUSSIA

• Interest Interest rates has rates has raised 13 raised 13 times in 19 times in 19 months.months.

•Inflation Inflation remains at remains at 6.6% (4.5 6.6% (4.5 %)%)

•Inflation Inflation peaked at peaked at 6.4%6.4%

• The rate The rate will above will above 6%.6%.

““FINANCE”FINANCE”

• 35% of BRIC 35% of BRIC businesses say they businesses say they support the US support the US dollar as the global dollar as the global reserve currency.reserve currency.

Full support is Full support is strongest in Brazil strongest in Brazil and India.and India.

Weakest in China Weakest in China

and Russiaand Russia

BRICBRIC G7G7

Working Working capitalcapital

33% 33% 19% 19%

Long -Long -term term financefinance

32% 32% 30% 30%

““EMPLOYMENT”EMPLOYMENT”

• In 2011 45% of businesses increased staff levels In 2011 45% of businesses increased staff levels (further 41% in 2012).(further 41% in 2012).

• 22% of business leaders in the G7 boosted staff 22% of business leaders in the G7 boosted staff levels (26% expect to do so in 2012).levels (26% expect to do so in 2012).

• Businesses in the BRIC economies are faced with Businesses in the BRIC economies are faced with a shortage of skilled workers.a shortage of skilled workers.

MARKET “OPPORTUNITIES & MARKET “OPPORTUNITIES & CHALLENGES”CHALLENGES”

OPPORTUNITIESOPPORTUNITIES• Increased foreign direct Increased foreign direct

investmentsinvestments..• Huge investments in Huge investments in

infrastructure.infrastructure.• Technology up Technology up

gradations.gradations.• Increased Employment.Increased Employment.• Leading Economy.Leading Economy.

CHALLENGESCHALLENGES• Natural disasters.Natural disasters.

• Weak infrastructure.Weak infrastructure.

• Corruption.Corruption.

• Inflationary Pressure.Inflationary Pressure.

““CRITICISM”CRITICISM” BRIC projections are based on the assumptions that BRIC projections are based on the assumptions that

resources are limitless and endlessly available.resources are limitless and endlessly available.

China is in a league of its own compared to the other China is in a league of its own compared to the other BRIC countriesBRIC countries..

India's relations with its neighbor PakistanIndia's relations with its neighbor Pakistan..

Human rights and democracyHuman rights and democracy..

Issue of population growth.Issue of population growth.

““CULTURE & WORK STYLES IN BRIC CULTURE & WORK STYLES IN BRIC COUNTRIES”COUNTRIES”

““BRAZIL”BRAZIL”

Brazil’s culture is a friendly.Brazil’s culture is a friendly. Conversations are lively.Conversations are lively.

WORK ENVIRONMENTWORK ENVIRONMENT

Modern companies are using lower height walls to promote Modern companies are using lower height walls to promote interaction.interaction.

Organizations are expected to provide transportation and meal.Organizations are expected to provide transportation and meal.

CONT..CONT.. “ “ RUSSIA”RUSSIA”

Business leaders are now making their own decisions.Business leaders are now making their own decisions. Being too independent is considered as negative.Being too independent is considered as negative.

WORK ENVIRONMENTWORK ENVIRONMENT

Managers prefer to sit in private offices.Managers prefer to sit in private offices. First impressions and image are important.First impressions and image are important. Russians consider the workplace to be their second Russians consider the workplace to be their second

home.home.

CONT..CONT.. ““INDIA”INDIA”

Indian organizations tends to be more “people-driven” than Indian organizations tends to be more “people-driven” than “process-driven”.“process-driven”.

Loyalty & Friendship is important.Loyalty & Friendship is important.

WORK ENVIRONMENTWORK ENVIRONMENT

The typical workstation in India generally consists of a work The typical workstation in India generally consists of a work surface & partitions.surface & partitions.

Some companies are using a combination of open & closed areaSome companies are using a combination of open & closed area

CONT..CONT.. ““CHINA”CHINA”

The group is much more important than the individualThe group is much more important than the individual.. Those in superior positions have authority over those below Those in superior positions have authority over those below

them.them.

“ “WORK ENVIRONMENT”WORK ENVIRONMENT”

Employees expect & respect a strong leader.Employees expect & respect a strong leader.

Trust are important in the workplace.Trust are important in the workplace.

THANK-YOUTHANK-YOU