pr 2
TRANSCRIPT
![Page 1: Pr 2](https://reader036.vdocument.in/reader036/viewer/2022062709/5590a3cc1a28abb21f8b4618/html5/thumbnails/1.jpg)
Welcome in Public Relations
Class
![Page 2: Pr 2](https://reader036.vdocument.in/reader036/viewer/2022062709/5590a3cc1a28abb21f8b4618/html5/thumbnails/2.jpg)
Cutlip, Center and Brown (dalam Soemirat, 2004:14)
Public relations is the distinctive management functions which help establish and mutual lines of comunications, understanding, accceptence, and cooperations between an organization and its public
Denny Grisworld (dalam Soemirat, 2004:12)
Public relations is the management functions which evaluates public attitudes, identifies the policies and procedures of an individual organization with the public interest and plans excutes a program to ern public understanding and accceptence
![Page 3: Pr 2](https://reader036.vdocument.in/reader036/viewer/2022062709/5590a3cc1a28abb21f8b4618/html5/thumbnails/3.jpg)
Dari berbagai batasan PR:
Konsep PR : untuk memahami dan mengevaluasi berbagai opini publik atau isu publik yg berkembang thd suatu organisasi atau perusahaan
PR memberi masukan dan nasihat thd berbagai kebijakan manajemen organisasi yg berhubungan isu publik
PR berkomunikasi untuk memberitahu, mempengaruhi, dan mengubah pengetahuan, sikap dan perilaku publik sasarannya
![Page 4: Pr 2](https://reader036.vdocument.in/reader036/viewer/2022062709/5590a3cc1a28abb21f8b4618/html5/thumbnails/4.jpg)
Hasil yg ingin dicapai dlm Kegiatan PR
Good image GoodwillMutual understanding Mutual confidenceMutual appreciationTolerance
![Page 5: Pr 2](https://reader036.vdocument.in/reader036/viewer/2022062709/5590a3cc1a28abb21f8b4618/html5/thumbnails/5.jpg)
Ciri Public Relations
• PR : kegiatan komunikasi dalam suatu organisasi, dua arah secara timbal balik
• PR : penunjang tercapainya tujuan yg ditetapkan oleh manajemen suatu organisasi
• Publik sasaran : Publik Internal & External• PR : operasionalisasi dalam membina
hubungan yg harmonis dan mencegah rintangan psikologis antara organisasi dan publiknya dan yg timbul dari organisasi atau dari publiknya
![Page 6: Pr 2](https://reader036.vdocument.in/reader036/viewer/2022062709/5590a3cc1a28abb21f8b4618/html5/thumbnails/6.jpg)
Fungsi Public Realtions
1. To facilitate and insure an inflow on representative opinions from organization’s several publics so that policies and operations may be kept compatible with the diverse needs and views of these public
![Page 7: Pr 2](https://reader036.vdocument.in/reader036/viewer/2022062709/5590a3cc1a28abb21f8b4618/html5/thumbnails/7.jpg)
Fungsi Public Realtions
2. To counsel management on ways and means on shaping an organization’s policies and operations to gain maximum public acceptance
3. To device and implement programs that will gain wide and favorable interpretations of an organization’s policies and oparations
![Page 8: Pr 2](https://reader036.vdocument.in/reader036/viewer/2022062709/5590a3cc1a28abb21f8b4618/html5/thumbnails/8.jpg)
![Page 9: Pr 2](https://reader036.vdocument.in/reader036/viewer/2022062709/5590a3cc1a28abb21f8b4618/html5/thumbnails/9.jpg)
Fungsi PR (Canfield)1. It should serve the public’s interest
(melayani kepentingan umum) 2. Maintain good communication
(memelihara komunikasi yg baik)3. Stress good morals and manner
(menitikberatkan pada moral dan perilaku yg baik)
![Page 10: Pr 2](https://reader036.vdocument.in/reader036/viewer/2022062709/5590a3cc1a28abb21f8b4618/html5/thumbnails/10.jpg)
Fungsi PR menurut Cultip, Center &
Canfield1. Menunjang kegiatan manajemen
dlm mencapai tujuan organisasi2. Membina hubungan harmonis antara
organisasi dng publik, baik intern maupun ekstern
3. Menciptakan komunikasi dua arah timbal balik dgn menyebarkan infomasi dari organisasi kepada publik dan menyalurkan opini publik kepada organisasi
4. Melayani publik dan menasehati pimpinan demi kepentingan umum
![Page 11: Pr 2](https://reader036.vdocument.in/reader036/viewer/2022062709/5590a3cc1a28abb21f8b4618/html5/thumbnails/11.jpg)
DiscusionDistinc PR with :• Journalistic• Educations• Extension Educations• Promotions• Indoctrinnations• Human Relations